Amazon SEO 1: Track Amazon Keywords
Hi everybody, welcome back it's Diana
from Sellics and today, I want to share with you the first step that you can do
in order to start optimizing your listings so, that you can improve your
rankings on Amazon. So the first thing that you're going to want to do is to
start tracking your keywords for organic visibility. The reason why you want to do
this is because you want to get a better understanding of what page you're
appearing on for certain keywords and what position on that page. This is going
to give you so much more insight into what keywords are working for you, where
there's room for improvement or possibly what keywords you want to start actively
bidding on, in any PPC campaigns that you do decide to run. So of course when a
potential customer goes into Amazon and types out a keyword Amazon will go ahead
and only show them the products that are relevant to their particular search.
So
if your listing includes that keyword your chances of ranking higher in Amazon
will increase dramatically and it will also lead to more impressions and more
conversions. So I want to show you how you can easily track your keywords daily
to see what needs improvement and what is working the best for you. So I'm going
to take you into Sellics and this is what Sellics will look like. We will
automatically pull over all of your information from seller central so
there's no need for you to export your ASINs from there and import it into the
platform, we will take care of that for you and when you first log in you're
gonna be brought to this area called the cockpit. Now if you scroll down, all
of your ASINs will be automatically pulled over and put to the bottom here.
Now let's say my product is a baby blanket and I want to go ahead and start
tracking my keywords for this particular product.
What you're going to want to do
is just click on the blue box that you see at the very end and this will take
you into the individual product view or the individual product dashboard
and then from there you're gonna see a little magnifying glass and it says
keywords, so you just want to click there and then you're gonna see a little plus
sign in a yellow box. If you click right there that's where you can go ahead and
enter the keywords that you're currently using so the keywords that you're using
in your title, your description, your backend keywords – go ahead and add them
in here and Sellics will automatically start tracking them for you, so let's say
again my product is a baby blanket. Of course you want to go ahead and enter
that keyword and let's say baby shower gifts as well ,let's say you have this
one in your backend keywords or your description or your title, any of the
relevant sections go ahead and enter your keywords here and then finally you
just want to go ahead and click on add keywords and once you add your keyword
Sellics will automatically start tracking them for you and you can check back
every single day and see what page and what position on the page your listing
is appearing on, so we will track the first ten pages for you and you'll be
able to clearly see your current ranking within Sellics.
So again that is the first
step that you're gonna want to take in order to start optimizing your listings
and increase your rankings on Amazon. So we will be posting a ton of content
related to this, giving you more tips on how you can improve your rankings and
thank you so much I hope that you found this helpful and I will talk to you all
very soon.
