SEO 2/3 – Coding? Content? Backlinks? Keywords recherchieren?
In this tutorial you will learn
what SEO is and how to do it. What keywords are and how to
research them. What metadata is and how you can use it. How to request a crawl
directly from Google and what you can do to make your website or Spreadshop
even more visible. The google algorithm: we know how it works, but how
can you influence it? That means how can you optimize your website for the algorithm
means how do you do SEO? / Search Engine Optimization = search engine optimization.
Check. / Very easily! By providing the best code, content and
backlinks. code. At Spreadshop, we take care of the best coding, which means you
can take care of your content and pimp it as best as you can. If you do
find something, that is, something that catches your eye, don't hesitate to
contact us.
We look forward to every tip we receive and always try to present the
spreadshop and of course your presence on the internet as optimally as possible
. / Have you already integrated your shop into a website, such as
WordPress? good job We are currently planning an advanced
SEO video for you. Stay tuned! coming! content. The best content is the one that
gets read the longest, scrolls the most, and clicks the most . At Spreadshop, you can provide lots of
content with a wide range of products, meaning the more you
experience there, the more your user has to read, scroll and click. Do this
with "themes" that you can set in the Spreadshop .
Make sure that there are many designs that you
offer in your product range. Provide information about your Spreadshop that your users
can read. Activate the trust elements. Ensure a wide range of products and give
your users the opportunity to use the designer tool. With design sorts,
you give reasons to click even more. Very well written metadata help against bounces
. But what is metadata? When you enter a keyword on Google and
then the search results pop up, you see blue titles and gray descriptions.
The blue titles are the meta titles. The gray descriptions are the
meta descriptions. This is the first thing you read about your keyword on Google
. If one of them meets your expectations, you click on it and
with this expectation you land on your website. If that fits together, i.e.
you get what the metadata promised you, you have no reason to bounce. You stay happy
and do exactly what good content does. Read, Click, Scroll,
Read, Click, Scroll,… Coding? contents? Only thing left: backlinks!
How can you make other people talk about you on their websites? By
mentioning your web address as often as possible.
Let other people know they
can talk about you and link you. What you can also do is activate the "Follow us" button
. Link your social media to your website. This is how you can ensure reach and
awareness. What can also help is be an answer on forums. If a
question is asked there in which people are looking for good t-shirts or good products on perhaps exactly your
topic, you can get involved and set a link. / link management! It's
tricky! / Coding – Content – Backlinks? This completes the SEO factors. We're ready for
the keywords. Keywords are the first thing your users type into the Google search box.
After that,
Google spits out search results that match and are relevant to that keyword
. Keywords come in different lengths. Short-tail keywords, mid-tail keywords, and
long-tail keywords. That is, one-word keywords to full sentences: long-tail keywords. Each
keyword starts a new competition and whoever has the best codes, best
content and best backlinks gets ranked there or moved up or
down. If at some point you are better than your competitors, you will end up in
first place. But why do you want #1? 80% of all clicks go to the first three
results, which means that if you want a piece of the pie, you need at least
gold, silver or bronze.
So keywords are fundamental. / Okay, but… How do
I research this now? / Let's settle that now! Google uses an algorithm to select the pages
that it considers relevant to a keyword. But what you can do in SEO
is trim your website to be considered relevant like certain keywords
. My best practice for your keyword research consists of three
steps. Number one: Describe factually what happens on the URL, i.e. on the
website. Second: Check with Google what is meant by this keyword.
Third, check the rest of your pages to see if you haven't already used that keyword somewhere
else.
Step One: Describe factually. What do you see
here? A spaceship? A house? Hi? "A spaceship says to the house 'Hi!' " And
what is that? A fir? In the forest? "It's me!" "A fir tree in the forest screams 'It's me!' Now take these keywords and type them 1:1
into Google. Look in the news columns, in the image search and in the normal
search results what Google is already spitting out for this keyword. Is that your
way? Attention: upgrade! If you have a Google Ads account, you can use the Keyword Planner to
see how often each of these keywords is entered per month, which means "spaceship"
and "ufo" can make a difference. Tip: When you run Google's ads, Google even gives you
the search volume for all regions of the world, down to the tenth. Check it
against your site. If you have already used the keyword for another URL, then you would be
engaging in keyword cannibalism. That means you would send two horses into the same race.
Do
not do that. You can also refine the keyword further : "Red UFO says 'Hi!' "
"Blue tree in the forest screams 'It's me!' " And that's it again from the
Spreadhop Studio in Leipzig! I wish you a nice evening and
I hope we'll see you for the third part when it's time again: SEO
Starter Tutorial with Johannes.
