SEO Trends 2021 – Auf welche Trends Du setzen solltest und auf welche nicht!
in the seo area there are always trends that everyone is talking about that they are or will be important this year in today's video i would like to name the new ones of these trends and give you my individual assessment of which hits and which hype are my name is julian jackie me am the owner of the agency democracy and apart from the book search engine optimization for dummies the first meeting would not address are backlinks many companies are only now really starting with seo due to digitization and then you often have the word backlinks very often, especially from inexperienced webmasters have always been the icing on the cake I also used to build massive backlinks today, but they are really very important for a good ranking, but we are clearly a hype for me why it has become so difficult to get a good link that 's mine I think it's a lot easier if you get in Focusing on good content and then harvesting the links without having to ask for it at all.
In my opinion, everyone who has autoid is a bit problematic the moment you want to scale and write to many people, it will actually always be too late to harm you so that in the long term your brand does not stay well in the memory of the relevant web masters in their respective area it is incredibly complex and costs benefit are hardly in relation link exchange and purchase it is dangerous and you will also have problems with it maybe not this year maybe not sooner or later google will recognize most we buy nothing and devalue it sure there are still people out there who really do good link building but it's probably the absolute minority the majority of the links that are actively built out there are worth little or nothing we come to the second trend h high-quality content high-quality content has been promoted for years, but it is becoming increasingly important if you have a trustworthy domain you know your industry well and put in a lot of effort to create new content on a topic from your industry, then you will come a long way with good content that sounds good so simple but it's really really really difficult what does that mean at all he calls a seo says that good content means writing 500 words instead of 1500 instead of the previous 500, that means for the other that you really thought about what the user thinks about a certain topic too want to hear it's just not enough if you just work on a keyword list, you have to think a little what do i write first how do i get my content across in such a way that i don't consume it but the user in the best possible way what information do i pack to the front which do I pack to the back how do I structure my e content good content is absolutely not hype but the hit bad mediocre content nobody needs the net anymore if you have the choice you can get 100 mediocre articles or ten really really good ones then it would always be the right really good ones because only these get really good rankings and that also in the long term it really touches me when i sometimes see a drop in content and i think to myself this or that would have been missing then it would have really gone through the roof just as bad if i get a new customer who already has a blog or magazine on its site has hundreds of articles and none of them have ratings why because the articles are defiant and were bought en masse from text exchanges you would have made only ten good ones instead of 100 when you would have gotten really good rankings and probably saved something too good content is an absolute hit this year and d you should really put your entire marketing effort into it forget the outreach good content speaks for itself over time anyway let’s come to the next trend that goes along with it the search hitting intention that’s something that many food marketers are currently still completely overlooking if you for a keyword franc she rolls up what kind of results appear there let's take the example of crm software customer relationship management software if you look at the results and then also the landing pages then you will actually only find two types of websites first compare the best crm software is compare with each other and then websites from individual crm providers who and that's the trick now but not all their software prices but get in with what is a crm software searchers for the keyword crm software so either want a provider comparison or they want to know what is there is any crm software at all these two situations exist and that's why these two website types twist if you now build the landing page on the subject of crm software and then just name the advantages of your crm software without explaining what the hell crm software actually is you have no chance at all of a good ranking so i advise you which websites rank for a certain keyword and then think about a plan to get you there you might need a crm software comparison and at the same time a good explanation what is very closely you also have to make sure that you compare the best providers and have the best explanation the search intention hit is definitely an absolute hit this year the next trend that doesn't want to talk about is voice search that's something that various experts always do again as the absolute trend of the future is spoken about I have to explain a few things first.
There are different search intentions, also by types, so no do website and visiting personal. Search queries are what information, for example, how high is Cologne Cathedral where the user often wants to do something buy consume or order an example of such a keyword it notebook buy website and knowledge person search refers to search queries if you are looking for a website if i enter seh or otto then i probably want to go to democracy de or otto de if i enter gas station then i probably don't want to know what a gas station is that would then be a new search but i'm looking for the next gas station that is a vision person search query i use the voice search really every day both with google and with amazon alexa i have never ordered anything or long-term research brief information is often very helpful, such as the news or the weather otherwise i call people when i don't have a free hand, for example in the car with android auto or i navigate and say okay google navigate home so the voice search will definitely work used but not for the things that are really relevant for marketers, so the conversions don't fit into the voice search how on earth if you as a crm software provider if we're staying on the topic from before, then use voice search to make a comparison or something similar until then it is still very far away and for complex purchase processes you definitely need a screen research is already on the rise but only if i want to navigate to call someone who wants to know simple things or otherwise more in the direction of tool tools than real real google -search where the budgets are therefore for me a hype lippelt optimization so the optimization of staples and descriptions is a real hit for me for a few years now i have noticed that slight changes to the snippets can sometimes result in significant jumps in the ranking.
Here, too, it is important that you use the search intention as much as possible good hits try to make it clear to the user already in the snippet that he gets what he is really looking for use not only the right keywords but also those words that someone likes to see on a certain topic in the example shown by görtz it is like that those looking for pumps would like to have free shipping, that's why you always see other so-called us-peas or unique selling points in the title in the description, such as purchase on account of premium brands or collection from over 130 branches. in my opinion, the art of creating titles and descriptions lies in that the users if possible easy to pick up and give him the feeling within a second I should click on it here the google choir directors are of course also my trend list because they are currently on everyone's lips even the mainstream media also reports about them in some cases just as a reminder the google chrome apples are values that google has newly introduced in its tools and in the soers consol they should show objectively and measurably whether a website empties too slowly, for example, or shifts too much during loading, which then damages user-friendliness, the only question is whether it will become flat they are really relevant for us as webmasters from in the long term google would like to have faster websites that are easy to use and they will also turn some things in this direction algorithmically many website operators are currently unsure and are trying to get their websites in shape as quickly as possible that is for sure wi important and also correct in the end is that the algorithm will presumably continue to prefer a slow website if it delivers better results than a version that is as fast as an arrow but does not deliver the desired content page speed is not everything it needs much much more to get a good ranking if I were you I would make sure that a website is fast and user-friendly but not only because of google but also because of users where do you have by the way that the conversion rate from amazon drops by 1 percent in the loading time only 0, 1 second slower is that amazon once found out in a long time study i have to make a decision now don't get me wrong i think the tie is really important and a good step in the right direction from google but the effects will probably be similar to mobile gardens that in 2015 you will also be scared and scared Back then, everyone who did not optimize their website for mobile by April 21, 2015 was told they would experience a drop in rankings.
Nothing happened on the deadline and to this day mobile websites do have a major ranking advantage, but it still has and optimized websites gives my conclusion on the subject of compliance is therefore important but it is not eaten as hot as it is cooked so rather heim rich snippets meanwhile large areas of the google search represent recipes effects pages events or the popular asterisk ratings like you at least what you bring and so on you and the ad rock team will find out about that or you can see my video on the subject of fitness improving the ranking but not the ranking but increasing the click rate and thus also for more visitors i believe that it makes sense to take this effect with you, however is it so that google keeps messing around with it plays and sometimes more and sometimes less cap until displays especially if there is a new marca then google shows this time worked quite often and webmaster and encourage it to integrate it as soon as it would have integrated and reached a certain critical mass one then shows less of it, especially with the usenet effect it was like that for a while they were really very prominent as this screenshot from two years ago for the keyword dsl comparison shows they are no longer so prominent and are rarely displayed tend to be rich snippets always a rather short-term hype but some of them have also developed into hits but I would definitely take them with me and if they prove themselves then work with them permanently you can rely on them but unfortunately not a trend that is still a hit and no hype become a well- known brand brands are important and if you are within vo When a niche or industry becomes well-known, many doors open to us, also as far as ratings are concerned, it is much easier to lower a well-known brand, so if you are a small and insignificant website trying all this, it is not impossible, by the way, to become a reasonably well-known brand of course, not everyone can become the next apple or coca cola, but in smaller industries you can do good marketing with very little money and thus be noticed more the most successful seo projects are usually also well-known brands at the same time, last but not least, a trend that is definitely a video marketing will be a hit if you look at where google’s major strategic goals lie, then it’s basically a lot in moving images video marketing picked up a lot of speed during the pandemic and will continue to do so afterwards video marketing is not necessarily to be equated with any kind of make-up tips from you tube or professional image film, information videos are also in great demand, especially in the b2b sector, you can score points with videos, especially in areas where there is not much to see so far, the normal search results will also contain more and more videos in the future because the homework in seo and have done content marketing and are wondering what else you should do then the video for the right answer video is definitely a hit for me, also when it comes to classic seo, an integrated video increases the quality of many, if not most, landing pages and thus their ratings and of course it is also the case that i have of course also produced many companies on youtube so far on youtube that for me is one reason why i personally will much more than express video marketing as a hit for seo in the future so i hope they have my hits and fallen asleep sure you are different in some respects opinion that's also perfectly okay why do you have a different opinion what do you think is a hit or a half i forgot something feel free to write me in the comments if you liked this video then click on like now and subscribe to our channel das it was from me see you then bye
