Product-Led SEO Strategie: Hier ist der Benutzer König
In this video, I explain to you what Product-Led SEO is and why this strategy totally blew my mind. So, let's go. Hi, I'm Christian. SEO and Managing Director of MaxFlags GmbH. MaxFlags GmbH is one of the largest providers of flags and flags in Europe. Before I explain the Product-Led SEO strategy, I'll explain how I used to optimize. For this I take a practical example from my online shop, namely the Croatian flag. What I used to do is this: I entered Croatia flag into Ahrefs, and tried to cover all keyword ideas and questions with appropriate content (product, text, image or video) to be somehow relevant to all users. I'll put it this way, it worked mediocre.
This tactic brought in more traffic, but didn't result in more purchases. My focus was solely on creating content for the search engine and increasing visibility in the various keyword tools. Otherwise, I wasted my time constantly optimizing title tags and meta descriptions. Now please don't get me wrong. You need to optimize your title tags, but it's not part of the day-to-day business. Google now regularly rewrites title tags anyway. And I don't actually have any more products that are displayed with a self-set title tag. Google always takes a link text or an H1 heading for me. Not only was my focus not with my users, my tactics could easily be copied. My content wasn't unique and my approach wasn't sustainable at all. At some point I found out about the HomeToGo case study.
You may already be familiar with this study. If not, then I link the study below in the description. In short , HomeToGo achieved higher visibility with 5200 URLs than Airbnb with 1.3 million URLs. HomeToGo only indexes URLs that are optimized for high-volume keywords . I adopted this strategy and achieved a tenfold increase in visibility within a few weeks. What I didn't realize at the time was that this was already a product-led SEO strategy. The name of the strategy was coined by Eli Schwartz.
He has written an excellent book on strategy, which I link to below in the description. In essence, you proceed with the Product-LED SEO strategy in the same way as with product development. The aim of every product development should be to satisfy the needs of the user. Nobody launches a product without a plan. Such a plan includes e.g. where will be produced, who is the target group, and so on. And it should be the same with search engine optimization. A product in SEO can be anything e.g. (a service, a real product or just a search query). So before you start creating new content, ask yourself these two questions: Is there a demand? Is this already being searched for? Only if you can answer yes to a question should you create the content. You have to answer question 1 based on data. For example, I can use historical order data, telephone customer service or the data from the Google Search Console as a data basis. If the content is already being searched for, then you need to pick up the user and hit the search intent.
In the Product-Led SEO strategy, the user is king. All content is built around the user and not the search engine. This is very important to understand. If you want to know more, then you absolutely have to read the book by Eli Schwartz. So I wish you the best of luck and I hope you enjoyed this short video. If yes, please give me a thumbs up. If you are on my channel for the first time, I would be happy if you would subscribe to me.
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