Что такое SEO и как работает поисковая оптимизация
Hello! Today we will talk about what SEO is and why your site needs it. So, what is SEO SEO is an abbreviation of the words Search Engine Optimization What is translated as "optimizing a site for search engines" SEO is a set of works, as a result of which visitors in the search results will find your site for certain queries and go to it. These queries are called keywords or key phrases. For example, you are looking for hosting In Google search results, we type
"buy hosting" in the search results, we see several types of results: Paid ads These ads are shown for certain keywords An advertiser in the Google Ads system pays for each user click on these ads Google doesn't pay anything SEO's job is to get your site as high as possible in the search results and get as many visitors as possible. Why SEO is important for your site Search traffic is a great channel for attracting new customers.
Every day, a lot of people are looking for a particular service or information. For example, the Google search engine processes several billion requests every day. This means that regardless of your field of activity, people can search for your business on the Internet. According to some companies, 90% of website pages do not receive traffic. This means that customers may not find your site.
The effect of SEO is longer than contextual advertising. constantly pay for clicks to your site Various studies show that search results receive more than 65% of clicks What complex of works does SEO Competitor analysis on what keywords sites are promoted for, which sites link to your competitors and other parameters Keyword search , which correspond to your site, and for which there is a demand in the search Technical audit A set of works that allows you to find errors on your site, due to which search robots may not find it Internal optimization Includes work with texts, headings, metadata and others parameters External optimization This includes a set of works to obtain y mentions with links to your site from other resources Analytics of your own site Tracking traffic, positions on key queries and other metrics This is just a small part of the work that is needed to ensure that your site is as high as possible and you get more visitors from the search Want to know more about promotion? Subscribe to our channel, click on the bell and ask your questions in the comments.
