How to Write Content That Ranks in 2023’s Crazy SEO Landscape
– Do you want to learn
how to write content that ranks well in Google, even after Google's next algorithm update? Hi, everyone. I'm Neil Patel, and today I'm going to break
down how to write content that ranks in 2022's crazy SEO landscape. (upbeat music) Before we get started, make sure you subscribe to this channel. And if you're on YouTube,
click the alert notification. I have a question for you. Have you got impacted by
Google's latest algorithm update? The last one, if you saw
your traffic increased. Let me know in the comments below if you saw your traffic increase and if you know the percentages, let me know by how much. And if you saw a decrease, let us know if you got a
decrease and by what percentage.
And if you did anything
to try to counteract that, let us know as well. Again, we're doing this so my team and I can help
you combat your decreases and help you gain and get more. So look, it comes down
to seven simple steps when it comes to writing content that works well in the future Google. One, focus on helping your readers overcome a specific problem. See, when people write
content and they're just like, "Oh, let me do the keyword research." And we have tools like Ubersuggest that help you do the keyword research, but it's not just about writing
content that gets traffic. It's about helping people
solve their problems. For example, if I have
a site that sells ties and I have an article that
teaches you how to tie a tie, there's Windsor knot, there's normal knots. You know, I don't know
all the ways to tie a tie.
But the article would
be short to the point. Maybe you have videos, maybe animated GIFs, because you want to really
help solve their problem as quick as possible. And that's what's going
to help you rank better for future Google algorithm updates. Again, it's not just about writing content that people are searching for, it's about solving their problems and that user tag in lines
which will help your rankings in the long run. Number two, spend 40% of
your time on your headline. 8 out of 10 people will
read your headline, but only 2 out of 10 will click through and read the rest of the article.
That's the power of
writing amazing headline. You can get more than 2 out of 10 people to actually click through and
read the rest of your article. So really focus on writing
attractive headlines. This doesn't mean writing
click bait-y headlines, but it does mean evoking curiosity. For example, "The Seven
Benefits of Green Tea. Number Six Will Shock You." Whoa! Number six will shock you. What's number six? That's the kind of
stuff I'm talking about. It's not all about shoving in keywords and it's not being about
being click bait-y.
It's about actually providing the value. Number six shouldn't shock people if it's not that great, and you shouldn't use that headline if you're writing something on green tea and your number six
point isn't that useful. But if it is, then you're good to go. And you can use tools like Ubersuggest that come up with good headlines. Whenever you type a
keyword into Ubersuggest, you'll see a report on
the left-hand navigation called content ideas. These are all the articles
that have done well on Facebook and Pinterest
and other social networks. Look at that share count. That'll give you idea of what
will work and what won't work. Number three, anchor your main topic to the keywords that the have the highest
significant search volume. In other words, your
keywords should be related to that main topic that
you're writing about.
So for example, if I'm
writing an article on SEO, I may have other keywords
that are anchoring with it such as on-page SEO,
optimizing load time for SEO, content writing for
SEO, SEO for e-commerce, all these keywords can get
tons and tons of traffic. And you want to build one
more thorough piece of content versus having lots of little ones, and that's why I'm saying
look at your main keyword and make sure your other
keywords compliment it and are anchoring with it. Four, build your content outline based on what's working for competitors and the most relevant
keywords that you can find because look, you don't
have to reinvent the wheel. Whatever you're writing content
on, do a search on Google. You'll see the people who
are number one, two, three, go all the way down to 10. See what they're doing. You know, for fun sake, actually go to page
three or four of Google and look at the pages that are ranking on page three or four.
See what they're not doing
compared to the people that are ranking at the top. It'll give you an idea of what
the top 10 people are doing and what you should be emulating. It doesn't mean you should copy them, but you should go above and beyond. They'll be missing some points. They may not be as updated. They may not be talking about
the latest and greatest, and you want to be doing
that so you can rank better and use that to your advantage. Five, offer practical and actual advice. No one wants to read
something and be like, "Huh, that was a waste of time.
I didn't get anything out of that." They want to read your
article and be like, "Wow, the article from
Neil has got me fired up. I'm going to go out there and work on increasing my SEO traffic." That's the kind of enthusiasm you want when you're writing articles. And I remember when I was
doing research years ago on how to install a
bidet toilet in my home because I don't want to
pay someone to do it, I was doing research on it and I found this article
on how stuff works and it just told me
how to install a toilet and it had nothing to do with the bidet or electrical systems
or anything like that. I'm like, "This is useful. I'm never going back to this site again." You don't want people
to have that experience. Six, do internal linking to
other relevant content piece on your website. I want you to avoid excessive anchor texts when you're doing the
optimization or internal linking, and only add internal
links that make sense in your long-term content.
If it makes sense to
link out two, three times or four times or 10 times, that's fine. Do whatever makes sense. Don't obsess about the anchor text and do this with your older
articles and newer articles. Seven, nail the basic on-page SEO. From title tags to metadata, to image all texts, the first few paragraphs, your H2 tags, even your URL structures. And if you're not sure
on how to nail that, just go to Ubersuggest.com, type in your URL and go
to the site audit report. It'll tell you all the
elements that are off with your on-page SEO and it'll tell you in order of which ones to fix
first, second, third, fourth, and they'll prioritize which ones will have the
biggest impact on your SEO, and just make sure that
you fix them in order.
And after you do, you can re-crawl your site or page to just double check to make
sure everything was fixed. Now, if you need help with your SEO, check out my ad agency, NP digital. If you enjoyed this video, like it, share it, tell people about it. Thank you for watching..
