How to Find the Right Keywords to Rank #1 on Google | Powerful Keyword Research Tools for SEO (2018)
– I rank number one for
one of the most competitive key terms out there on Google. Can you take a guess what it is? It's online marketing. You know what? Guess how much money that
one keyword makes me? Little to nothing. Why? Because I picked the wrong
keyword to rank number one for. Hey everyone, I'm Neil
Patel, and today I'm gonna share with you how to
find the right keywords to rank number one on Google for. (lighthearted bouncy music) The first tip I have for you is go put in your competitor URL, in semrush.
What semrush will show you
is your most popular pages, that your competitors are
getting getting traffic for. This will give you ideas of
what your competitors are doing. If your competitors are bigger than you, they probably know what they're doing, and they're probably going
after keywords and traffic, that's converting into leads and sales. You wanna make sure you
look at your strategy before you come up with your own. Once you've figured out
their most popular pages, go take those pages and
go put them int ahrefs. Ahrefs will show you how many links each of those pages have, and you know what the hardest thing is, is to build links? What you wanna do is go
look for the most popular pages that has the least amount of links. That means those are the pages you should be focusing on first. It'll give you ideas on all the keywords that your competitors are
ranking for when they don't have a ton of backlinks.
That'll give you idea of the ones you should be targeting first, 'cause not only will they
drive you a lot of traffic, but they're the lease competitive because you don't have to build backlinks. The second tip I have for you
is use Google Search Console. Did you know that Google
gives you a free tool that helps you rank number one? Yes, it's called Google Search Console. It breaks down all of your rankings, the key words that your pages
are getting traffic for, and even the positioning
as page 1, page 2, page 3, the six spot on page one, right? It breaks down exactly
where you're ranking. Now the cool part about
Google Search Console is when you dive deep
into each of your pages using the search analytics, it shows you all of the
impressions that you're getting for keywords that you're on
the bottom of page one for. The reason you wanna go after the keywords that you're at the bottom of page one for, it's way easier to rank
number one for a keyword, that you're already on the first page for, versus going after a brand new keyword that you're not even
in the top hundred for.
Going after a brand new
keyword that you're not even in the top hundred for, is a lot more work than going after one that you're already on the bottom of page one for. While you realize that
Google Search Console is that you rank for a
lot of long tail keywords at the bottom of page
one, that you're note even trying to go after, but
yet they drive traffic, and they convert visitors into customers. So once you have those keywords,
you wanna look at them, and Google Search Console
shows you all these keywords. You wanna then go to your landing page, and make sure that those keywords
are are in your title tag, your meta description, your heading tag, and within the content of your page. By doing that, you'll slowly
start increasing your rankings for those pages that you're
at the bottom of page one for. The last tip I have for you
to finding amazing keywords is to use Google Trends. It's another free tool by Google. It breaks down keyword
traffic from web images, news. This breaks down what keywords
are climbing in popularity, and you wanna go after the
keywords that aren't popular yet, but are climbing.
Foe example, Apple has
a ton iPhones, right? I don't know what's the next
one they're gonna release, but let's say it's the iPhone 100. If they're gonna release the iPhone 100, you wanna talk about
it before everyone else is talking about it, because the moment you're one of the first adopters, one of the factors that
Google has when it comes to rankings is time. It's hard to outrank older pages. It's not impossible, it's just harder, so why not be one of the first people to blog about new terms
that aren't popular yet.
So, let's say the iPhone
100 is coming out. You can be blogging about it. You can be blogging
about iPhone 100 cases, iPhone 100 apps, new
features that they have, and even if you don't know 'em all, just blog about the
ones you do know about. You could even make your own predictions. Let's say you don't even know anything about the iPhone 100. You could be writing articles about huh, here's my 10 predictions
for the iPhone 100. Even if they're wrong, that's okay. You're not lying to people.
As long as you're taking
really good educated guesses, and providing amazing content,
people won't have issues. So write about new upcoming keywords, because you're not gonna
get traffic from them right away, but in two,
three months, or even a year, you're gonna be dominating,
because no one else went after those keywords before you did. Just think about green
tea, and acai berries, and all of those hot
crazy nutrition terms. Yes, they're really popular
now, and they're buzz words, but back in the day, no one
was really looking at them. If you're not sure what
keywords are up and coming, just tell me the keyword, or
link in the comments below using the Google Trends link, and I'll tell you if it's a good keyword, or a bad keyword, if it's up and coming, or it's declining. That way you're not wasting
your time writing articles on stuff that won't be popular. Make sure you describe to
this channel, share it, leave a comment below and I'm
there to help you succeed.
