WooCommerce SEO by WordLift Guide – Ep. 1
hello my name is matteo and today i want to
talk to you about E-commerce SEO by WordLift if you are an e-commerce owner and if your
e-commerce runs on WooCommerce this video is for you especially if you want better rankings
if you want to get your place in Google products and if you want to find out how to seamlessly
connect your content with your products so most of this video will be spent inside the WordPress
dashboard but first of all i want to tell you what you get when you buy for $79 a yearly
subscription to E-commerce SEO by WordLift well you get three things the first thing is that
you get the possibility of getting inside Google products so appearing as a Google product results
in the in the search page and you get that without even creating a feed so E-commerce SEO by WordLift
already adds the relevant markup for you to get into Google products automatically the second
advantage is that you will pop in those search results so whenever you rank for some keyword
this result will look awesome and i'm going to show you practically some examples of
how your results can look and finally you will have the possibility of super easily
and seamlessly connect your editorial content and your product so people will land on your page
where you have your guide to look cool in 2021 and you'll be able to very easily link your
products up there but this is a hands-on demo so let me start with the demo part and let's
activate E-commerce SEO by WordLift and let's see what happens when we do this so let's click
on activate and we go through a very simple wizard at the beginning there might be a step where a
WordLift is downloading some some software and it can take a little while in this case we
have downloaded it already and i'm prompted to enter my organization name my store name and
to add a logo so i'm going to go ahead and do that and why are we asking for this information
actually this information is crucial to get the proper markup and in order to get those
rich results and to get into Google products so there is a reason behind this in the next step we
describe what is it that E-commerce SEO does for you and here there is a little pitch now today i'm
going to show you everything that you can do with our $79 product but there is so much more that i
will show you in future videos and this offer that we're making right here is 84% off so it's pretty
unmissable and i really invite you to dig in and learn more and and get this get this offer but
for the sake of this demo i'll just say no thanks which by the way is the wrong answer now i'll
go ahead and subscribe to the email newsletter because i'm gonna get targeted emails just on
e-commerce from this and now i am ready to go so where do we go first the first things
we're gonna do is to go into products and let's see what happens inside products when
we installed E-commerce SEO by WordLift we're going to go ahead and head edit this uh this
product and you will notice that below the main uh the main description there is a new box
so in this new box these are the properties that uh ecommerce seo by WordLift adds and so we
can describe the item condition for instance new and we can define for instance a brand so let's
say that we have a nike sweater with a hoodie and it's for instance black and we can add
these specifications but why do we add those like for instance if you are WooCommerce you
have the possibility of having search results that look like this right your rating is being
passed through your reviews your price it's a pretty nice way of popping out but what happens
for instance if you populate those those other fields well for instance you get the possibility
of having something looking like this now in this case this is a walmart result and they have some
custom types but for instance they have the type color and that's where what we just edited
here would appear color brand etc.
Etc. so you really want to have that because if
you compare this that we just that we just saw the just the rating the reviews and in this case
we have some site links here below with this as so much more real estate right so this is why we
are we're taking care and adding these fields but there is another important field that we want
to fill in and that is the product number now this product number can be expressed in a variety of
way the GTIN 8 to 14 or the MPN but this is really important for Google to really understand that
when you're talking about a product you're talking about that product now for instance for this for
this demo we're gonna use an MPN from a pixel fine a five phone but um if you are if you're selling
products that you're creating yourself you can go through the process of getting your own GTIN or if
you're selling products that are presents also in other stores you can definitely go and look up
what is the correct number we also providing here with some really useful links to understand
better what these product identifiers are about listen just to this for today they're really
important they're really crucial for you to get to the right level now what we can do at this
point we can already hit uh update i'm going to show you some other things later on we're going
to hit update and we want to check another thing on the front end we want to check that we have a
customer review because this will definitely have an impact in the in the markup that we have so we
have a review maybe we can we can add another one and there we go so so this this is sort
of looking good on the on the front end uh this is looking good on the front end so let me
go back on the back end and uh we we added these properties but actually i don't see them here so
what what happened where are these properties why don't i have a new box here because actually these
properties are down in the code and if i want to verify how these properties look like what i need
to do is i want to test them with the rich result tool from google and if i do this it will analyze
the page and it will look for this added markup and if we done uh everything right we will get
a green check mark now a second of suspense what what the google is looking at right now is
uh how we added the uh product identifier the mpn uh it's looking at how we encoded the product
information in general so the the color and so on uh it's looking at uh the
features that we added in terms of just the picture and all the other elements that
are already present in woocommerce that we are encoding and so you can see that this page is
eligible for rich results so actually our search result can really look more like this in uh in
the future and we have the review and we have the description of the product and if we look
into this code i know that's not the best thing uh to do right now but if you look into this
code you will see that you have the ratings you have the colors you have all the features that
we already already saw so there's so much more that we can do but i want to show you already what
can happen for instance if we go and go edit some content and how we connect the hoodie with zipper
that now has been augmented with e-commerce seo to our editorial content so let's head up into
posts and i already created a a test post for for us to play with and connect your content and
your products that's certainly what we want to do and for instance i've already switched here
from just the general uh the general tab to the WordLift tab and you can see that in this
world if tab you're getting some new features for instance if i were to highlight hoodie i can add
hoodie and what happens here is that i get some results and i want to add hoodie with zipper in
this case and what happens right now we're gonna we're gonna go on and update and we're gonna
open this this uh this page on the front end and before we didn't have any link now if we
refresh we have a link and we have this this hover image that is coming up with the reviews with the
image etc etc so this is a fantastic way already to integrate your content with your products
we have a link so with this link we can already already go to the product page and already start
start buying that's not it i wanna show you a few other tricks so another trick is actually that
you're talking about clothing because uh it's in general you're talking about clothing and you
wanna reference for instance the hoodie again but if you search for clothing it will give
you no results because it's not finding the hoodie now what happens here is you can always
search hoodie and you can tag also this one in the same way so that clothing connects to your
product the hoodie and i want to show you this now we have the possibility of automatically looking
into your content and suggesting related products so ecommerce seo is not only an seo plugin but
it's actually creating more engagement on your site by providing you with product recommendations
and if i add this navigator and i can i can customize it i can customize the title the
amount of a product that is being suggested and i go on ahead and update this you will see
how it looks on the front end and it looks stunning you will have related products and
you're going to be able to browse through related products and you can see that the first product
that is being highlighted here is the hoodie with zipper and let me refresh this page again and
what i want to do is go ahead and put this url again in the rich results tool because i want to
see also what has happened in the background so how is this sort of giving us an added advantage
well the added advantage is that the products are encoded also on this page so that google knows
precisely that from this page we're referring to those products now while google is is analyzing
i want to tell you another thing you have the possibility and this page is eligible for rich
results we have these page loading issues but i'm just on a test site i don't have i don't have
caching activated but you can see i have a warning here because i didn't put a featured image but i
can we can go ahead and add the feature image you can see that i'm referring to the hoodie with
zipper here google already knows that and is already creating a strong tie between this content
and the the products that i'm that i'm selling but i want to show you another thing so i have a
few examples here and like from this example you can see that for some results google will give you
this fantastic drawer and you have this fantastic drawer for the faqs that you're gonna answer the
the questions that you're answering in your post now you can have this and you can have this
for your uh posts and even for your products let's see how it looks for for a product
so let's go back to the products editor and let's go back to all products and let's
go back to the to the hoodie with zipper so on the hoodie with zipper i can introduce
you to our new friends the entity types now in future videos i will tell you how you can use
the article the organization the person and the thing for today we're sticking to product
and faq page now uh product and faq page uh are a fantastic way as we've seen already to
tell google what we're talking about connect our our content inside the website but again i can
also add faqs so in this case i can just had some simple questions what is the color in
this case we're just repeating information that is already in the in the markup but in this
case we're adding this information for humans not only for for machines what we can go
ahead and do is update this let's have a look on the front end to see what happened on
the front end because i'm adding an faq what is what is going to happen on the page right what
is going to happen on the page let's have a look uh and actually nothing changed on the page again
we're adding this markup uh below under the skin and so we're not gonna see this faq markup here
obviously i can i can add these faqs if i want in a description or in the theme wherever i want
but actually if i want to see what really happened with this faq process i can go again and click on
the test of the google rich snippets and and see what is gonna what is gonna find out in this uh
and this page because right now we marked uh the product we mark the special features we have an
npn we have the color we have the state new used etc we connected it to a piece of content and
now we are uh we're even adding the faq and as you can see here already we have the faqs set
up here so this is some of the things you can already do with e-commerce seo from WordLift my
invitation for you is to go on the woocommerce store going to the marketplace and just type seo
and you get to ecommerce seo and try it out now but my top tip for you is actually
when you try it book a demo with us go to wordlift.io and from the home
page one of the most prominent buttons is book a demo book a demo with one of our
seo experts so that they can really guide you through the process and they can tell you
everything you can get both with E-commerce SEO by WordLift but also with world lift business
plus e-commerce which adds a lot of other very very interesting features now my last
invitation is to watch the next video about e-commerce seo the suggestion is appearing on the
screen next to me and continue on this journey into optimizing your e-commerce get more
sales get a better position on google get a better looking position on google
and i'll see you soon thank you so much
