Complete SEO Guide | A Complete SEO Guide & A-Z SEO Walkthrough | Free SEO Course & Guide

• Posted On - November 28, 2022
• By - adminjon
• 0 Comment
• • SEO

Hey everyone, my name is Chris m Walker. Over the last 10 years, I have had
the blessing and benefit to have found the SEO industry and have
it absolutely changed my life. I started Superstar seo, which is
a global SEO brand that focuses on seo, training services,
consulting clients, and software. And I've grown one of the largest
SEO Facebook groups and built a huge community around seo. And that eventually led me to
creating legit.com, which is an online platform to help businesses and
individuals get the tools, services, and training they need in order to
accomplish whatever their goals are. And. I cannot tell you how grateful and blessed
I am to have benefited from SEO and the life it has provided me, and the ability
it's helped me, the ability it's given me to help so many others to grow and become
the kind of person they were meant to be. So what I wanted to do today
was put together this training for you, this presentation on
seo, search engine optimization. That's gonna take you from a really
high level view of what SEO is and all the way through to the end on all the
different things that you need to know to begin doing SEO or to advance your SEO
skills and career, if that's something that you are interested in learning.

This is a really, This is gonna be an
in-depth presentation, and it's gonna cover a lot of high level concepts
and a lot of introductory concepts. So no matter where you are in your SEO
journey, I think you'll benefit from it. I think it's gonna provide you a lot
of information that will help you. And of course we're here for you if
you want to learn more or get some more help with SEO or anything. But my real goal with this
presentation is to give back to seo. What I've gotten for the last 10 years. I've gotten so much out of seo and I
could not have done it without things like, without people helping me like this. And I just want to,
you know, pass that on. So in this present, I hope
you enjoy this presentation. This is what is seo? What is SEO marketing, a overall view of
how SEO works and what SEO is, and I think it's gonna really benefit, benefit you.

So check it out, leave your
feedback in the comments, and let's dive right into it. Okay, so we have a lot to cover, and I
just want to briefly cover the different sections that we're going to go through. Again, this is what is seo, and it's this
kind of, I wanna call it a beginner's guide, but it's gonna be a really big
overview of some of the main parts of SEO and what you can do to get
started and what it, what it entails.

So first up, we have what is seo? Okay? So the first section is gonna be just
a general overview of what is seo. Then we're gonna go into some of the
core elements of SEO that you need to know in order to be successful at it
and have a complete understanding of it. Then we're gonna talk about
black hat versus white hat seo. Neither of those are bad or good. They're just different types of
strategies that we'll talk about.

We'll talk about how does SEO work. So you wanna understand how it works
if you're going to do it successfully. We'll talk about a little bit about
html, which is the language that much of the worldwide web, what most of us
think of as the internet as written in. We'll talk about technical seo,
which is exactly what it sounds like, the more technical aspects of seo. We're gonna talk about Google's E
E A T guidelines, and I'll explain more about that when we get there. We're gonna talk about SEO marketing,
and that's gonna be kind of a summary. We'll have an FAQ at the end with some
frequently asked questions and then some final thoughts before we wrap it all up. So, uh, let's go ahead and get into
it because we do have a lot to cover. So first up, what is seo? SEO is, and. Again, you probably already know this,
but I want to be as basic as possible. SEO is short for search
engine optimization. That's the process of taking a website
or another property and optimizing it.

So search engines primarily Google
understand what the website is all about, and so they can rank it for
keywords that will benefit you. A keyword is any term that
you put into a search engine. That was confusing for me when I began. I thought a keyword was literally one
word, but it's the phrase that you put in. So in the example picture there, pizza
New York is the entire uh, keyword. But it could also be something like
how to lose weight or what's the best chainsaw under $200 or whatever. But whatever you search
for is the keyword. Ultimately the goal is to make your
property, whether it's a website or a video or something else, show up higher
so it'll get more traffic to the website. And that helps you either grow your
blog or your audience or your business or make more sales or whatever it
is that your particular goal is.

So in this example, like I said, we
show Pizza New York, and you own a pizza delivery restaurant or a pizza,
a dine-in pizza place, or a take away pizza place in New York City now. And what you want is more
people to buy your pizza. So in order to do that, you need to
show up as highly as possible when people search the term Pizza New York. Now imagine every time someone
types in Pizza New York or take away pizza in New York or New York
City Pizza, take away something like that and your shows up at the top.

I think it's pretty
easy to understand that. You are most likely gonna be the one
that they call visit, click on whatever. What's interesting in this example is
that the results are not from New York. So that's, uh, some of
them need to do some work. But you can see that that's kind
of the concept, right, is to show up to optimize your website. Let's just use website for the rest
of this training as the example to show up as high as possible. So you are the one that gets the
click, the phone call, the website view, the visit, the whatever,
or the sale, moving right along. You need to understand a few things. So we need to understand how Google works. So in order to optimize your website, so
it will show up higher for those terms.

You gotta understand how it. . Then we're gonna talk about
what the ranking factors are. There's some primary ones
that you need to understand. So you can be the pizza place that
shows up at the top, and then we, you need to know how to optimize your
website for those ranking factors. Once you put all of those together,
this becomes very, it doesn't become simple, but it becomes easy. So hopefully as we go through this,
you'll understand what you need to do in order to make that work for you. And so you can be the pizza place or
whatever it is that shows up at the top. Let's talk about some of
the core elements of seo. We have on page seo. Now, on page SEO refers to everything
that literally happens on the website or the page that you're
trying to get people to visit. So in continuing our pizza example, that
lit, that's literally on the homepage or the the page specifically for New York. And New York Pizza. Everything you do on that page,
changing the text around and doing, linking over to other pages, whatever.

That's on page at ceo, That's
what I say when I mean that. Some of the things that are important
for that are to write high quality content that helps the searcher. So, you know, you, you want to explain how
great your pizza is and how it's valuable. Well, I mean, everybody knows how
pizza is valuable, but how your pizza is better than the pizza place
next to them, Things like that. You wanna optimize the HTML
components, like meta tags and titles.

We'll talk about that later. And then you want to, and there's
strategic ways to do this, but for now, just understand that you do
need to have the keyword on the page somewhere that you're targeting in
certain places throughout your content. Now the next one up is off page seo,
Off page seo, where OnPage SEO happens on the website, off page SEO happens. Off the website. I think that's pretty self-explanatory,
but there's a few different things here.

It's seeing how your content is
performing on social media, and then what type of links to your
website are linking to your content. We're gonna talk about links later,
but linking is one, one of the most important and most powerful parts
of seo, regardless of what you may have read or heard elsewhere. This is the what separated Google from
other search engines in the beginning is that they used links as a rank factor, and
they still do, but yet it has to be done in the right quality and in the right way. So off page SEO is crucial. It's probably the biggest of the three
factors, but that's the, That's what we mean when we talk about off page seo. Primarily, we're gonna be talking
about links, although social media and other properties do matter as well. And then finally we have a technical seo. Technical SEO is fixing
internal things on your website. Like the speed. The speed is is somewhat of an SEO
factor, but even if it's not, it's important to keep your users on the site.

Site structure is very, very important. So you want to lay out the site in a
way that Google understands so they can more easily under Your job as an
S se in doing SEO is to make sure that Google understands your site as possible. So for example, in our pizza
example, you wouldn't talk about, uh, I don't know, what's another
type of fast food hamburgers. And expect it to understand that your
site is about pizza, if that makes sense. Broken links are another big
one that you wanna look out for. That's links that are on your site
that don't go to anywhere, or they go to places that no longer exist. Things like that. There's a lot that goes
into technical seo. We're not gonna go too deep into it
here, but those are the kind of the main three core elements of seo, OnPage
seo, off page SEO and Technical seo.

So let's continue on. Now you're gonna hear terms called
White Hat seo, Black Hat seo. Sometimes you may hear Gray Hat seo,
and I want to be very, very clear. Neither of these is right
or wrong or good or bad. It's just a couple of buckets that
people have decided to put them in. So doing quote unquote white
hat SEO just means that. You're following all of Google's
guidelines and never breaking the rules. This is nearly impossible to do because
anything you do with the intention of increasing your search ranking is
technically against Google's guidelines. They tell you to just make great
content and that's how you rank. So even if you optimize, you know,
your H one tags and stuff for seo, technically that's, that's
makes it no longer white hat. So that's kind of what we mean by that. Now, Black Hat SEO is doing things is,
you know, the opposite of that basically.

And not being afraid to break the
rules that Google and other search engine engine have outlaid for you. It's not a hundred percent clear
what goes into what bucket and everybody has a different opinion. So just be aware of that. But almost any link building
activities are technically black hat. Although they're, they're really
just there because they work a lot of so-called white hat. SEOs actually still even sell
links on their site or they get links in other ways intentionally
like they trade them or whatever.

So just be aware of that. Uh, a lot of people will swear that you
should never touch any quote unquote black hat techniques because Google
will come to find you and ruin your business and pun penalize your site. And you have to be, do
really bad to get penalized. So I wouldn't, I wouldn't sweat
this as much as people will make you think that you should. Now, now I'm not saying that there
aren't risks there are, but just, uh, don't let the label throw you
off is basically what I'm saying.

So, and you can also be a gray hat seo,
which is kind of an in between thing. . So what I and some other SEOs like to do
is kind of mix all the techniques, right? So like creating great content
because it is important. No, no matter how much traffic you
get, if your content sucks, it's not going to generate leads or sales or
whatever it is that your goal is. So great content is important,
uh, but there are also, I also want to get results. So if great content alone doesn't
get me there, link building should now everything should be, should
be ethical, it really should. Uh, and ethics, you know, is something
everyone has to define for themselves, but I think some of it is pretty obvious.

You know, don't mislead
people and things like that. But Google is not the internet. They don't own the internet. They're not the law. So, Do what works, but don't do it
in a way that harms other people. And by link building, to be clear, I'm
not talking about spam using software or anything like that to spam thousands
or even millions of links a day. I'm talking about high quality links
coming from relevant, authoritative sites, new sites, blogs, whatever. That will help Google understand what your
site is about and increase your ranking. So your pizza place shows
up above everyone else's. And remember what, This is your website
and your, or your client's website. What you do is your choice. Google doesn't own the internet,
they don't write the laws. It's, it's okay to do what works
as long as you're not harming anyone else in the process. So don't follow the most extreme
black hat techniques, but don't let some guideline by some giant tech co
company tell you what to do either.

Now, some techniques I don't
recommend are hacked links. This is where you. Illegally access someone's
site without their permission to build a link out from it. Negative SEO is where you build bad
links to your competitor's site. This doesn't work that well anyway,
but you still shouldn't do it. And hidden links where you write
links in all white fonts so the users don't notice things like that, that
we all instinctually know when we're doing something wrong like that.

So just don't do it. You know, a lot of white hat
versus black hat debate is fueled by white hats using it as a sales
tactic, to be perfectly honest. It's their way of, Well, we'll
just leave it at that . We'll, when it be good nature here. So moving right along. How does SEO work? So, like I said, one of the essential
parts of Sseo is great content. Now the content has to be written
in a way that search engines understand, but people respond to. So, That's kind of a tough
balance to strike sometimes, and it gets a little tricky. But the trick is to write content that
will resonate with people and make them engage and buy and do whatever
it is that you're trying to do.

But also search engines understand and
know that what your site is about, so they know to rank it for those terms. So quality and sseo content doesn't
just mean that it's well written. It means the formatting and the content
is done in a way that's easy to digest. One thing I found is that if you have a
paragraph that's more than two sentences, people won't be able to read it properly. I know that goes against what we're
taught in school, but I do a line break after every two sentences, regardless
of the grammar rules, because people scan, they don't read, and they won't
be able to scan more than two para or two sentences in a paragraph at a time. You wanna understand the problem
that the searcher is having and address them and or entertain them. So if somebody says, How to
lose inner thigh fat, you want to address that for them.

If you don't want to talk about how
to eat a, I don't know how to lose fat in your neck or in your belly,
or whatever you want to talk about specifically what exercises and types
of food and supplements you can take or do in order to lose inner thigh fats
specifically because that's something that they're searching for and they want
to, that's a problem that they have. And if your content can answer it
for them, they'll either buy your product or come back to your site.

So that's very, very key. Next up is checking out the content is
performing well from your competitors. There are tools out there that can help
with this, but basically you want to, when you have picked a niche and you have
an industry or whatever at our search term, a keyword that you want to rank
for, go look at the other sites that are winning, meaning they're already ranking. See what, how their content is laid
out, what pain points they address. And do not copy it, but use
that to help decide how to structure and write your content.

So yours will do well as well. You can also use a keyword research tool
to see what keywords they're ranking for and include them in your content
to quote unquote steal their traffic. And what I mean by that is you'll,
you'll find out what they're doing and do do it a little bit better, and
that way you'll outran them and get the traffic that was going to them.

So that's what I mean when
I say steal their traffic. You're not literally stealing
anything, but you are. Basically letting them do the
keyword research for you and then just doing it a little bit better. Okay, so let's talk about how to
actually implement some of this. First up, we wanna talk about on page seo. We talked about how important it is to
write great content that will resonate with your particular audience, but it's
also important that your content is optimized properly so people will find it.

Because no matter how good something is,
if no one sees it, it doesn't matter. What's the analogy about? If a tree falls in the woods and no one
hears it, did it still make a sound? Now, using your keyword in certain
places on the page to ensure that Google understands what your
content is about is very important. There's strategies that go into
that, and it's a bit beyond the scope of this presentation, but you
want to use it in the heading tag, the H one tag, if we're gonna talk
about HTML here in a little bit. But H one and H one through,
I believe it's six, are what, what are called heading tags. And that's what helps Google understand
what a website is about, along with how you format your, your content. Uh, if I was to give an essential on
page SEO checklist of the very basics, I would consider these, the main ones,
the keyword in the title of your content. That's often gonna be the H one. Not necessarily, it just depends
on the way your web design is set up, but that's generally it.

So continuing our example. If pizza New York is your keyword,
then I, then that's what you want. Your H one or your title to be. Next is up is keyword in one or
more of the alt tags of images. I don't know if you've ever gone
to a website where the images weren't working and you could
see the text behind the image. If you can, if you have
that text is the alt tag. That means what shows up when
the, the text that shows up when the image isn't there. But it's also able to be read by
Google so they know what it's about. So, In our example, we would put a
p a picture of either our storefront or of a pizza, and we would put
Pizza New York as the alt tag. Another one is you want a
keyword variation in one of the other, of, of the subheadings. So the top one would be Pizza
New York, that's the H one. Then the next one could be an H two,
which is a little bit smaller and say something to the effect of where to
find the best pizza in New York City, or something of that to that effect.

Next up, you want to ensure the
content fits the user intent. We're gonna talk about this again later,
and we've already talked about it a little bit with the inner thigh fat example, but
you want to make sure that what they, what is on your page is what they search for. So if they're looking for a, a solution to
a problem, you want to make sure that your content offers a solution to that problem. Otherwise, they're gonna do what's
called bounce, which means they're just gonna leave your page. And obviously that's the opposite
of what we're looking for. We're gonna talk about, we're gonna talk
about keyword density, which is a section we're gonna cover in just a minute. So I'll move on from that. And then one, there's a tool
if you're using WordPress. WordPress is a website builder. It's the most common one on the
internet, and it's probably, at least in my opinion, the easiest one to use. And the way that you extend
functionality of WordPress is through pieces of software called plugins. And these plugins give it, make it do of
other things that it doesn't natively do.

And one of those is the Yoast SEO plugin. So for example, and we use a different
example in the text here, but if we're gonna continue our, our pizza example,
for example, if the keyword you want to rank for is pizza, New York, you
can actually put that into the plugin and it'll tell you where to use the
keyword if you've used it too many times, not enough times, and a whole bunch
of other things that are very, very. Helpful to help you understand it. And if you look, you can see
some examples of it there. This is a free tool and it's
something that if you're just getting started and even some of the most
advanced SEOs I know still use it. So it gives you some great suggestions. It's not a hundred percent, it's a
tool, not a replacement for thinking. So that's an important thing to
understand is that any SEO tool is just that a tool, but it is very valuable. So if you're doing doing word
SEO on a WordPress website, use the Yost SEO plugin and it will
really make your life a lot easier.

So now let's talk about keyword density. There's a lot of debate about this. I, I like to. If I had to put a number on it,
I would go from zero to 1.5%. But it really depends because if
you get up to, let's say a 3000 word article, 1.5% ends up being a lot. So use what's already
working as a guideline. But if you're unsure, then start with
zero and work your way up until you rank. So that's, that's the
easiest way to do it. Now again, this is something I could
make a whole presentation on and go from there, but for the most part, have it at
least once and then just increase it as needed and use either these two numbers
as a guideline or what's working for the sites on the first page as a guide.

Keyword density means the percentage
of the text that is the exact keyword. So for example, if we had a thousand
words and we used the keyword pizza New York 10 times, that would be
a 1% keyword, keyword density. So I think you get why that
could get cumbersome if you get a really long page, right? Because if you have a 4,000
word article, you'd be using it 40 times and that's excessive.

So use your judgment, look at what's
working, and if you wanna see what's working really, really easily, I suggest
using audit Do io, which is a tool that I own, but you can use it for
free and it'll tell you what the top 20 results are doing and give you the
averages and let you use that as a guide. So that's another way to go about
improving your on page SEO freshness. Google doesn't want to show their
users outdated content, so if you are. This is why I don't like to use the year
in a lot of my, my titles and my articles. So best red hoster, let's, let's do
this best pizza restaurant in New York. 2020 isn't gonna be something that's
interesting to users, even though if nothing has changed, you still want
it to be updated so regularly update your content as much as you can.

Now, not to the point of doing it
every day or anything like that, but anytime that there is need a
significant change, you wanna update it. And it always depends what you're writing
about, of course, because certain things are never gonna change and certain
things are gonna change frequently. So. Think like a human and
do what makes sense. But don't let your content get stale. Otherwise it's gonna get at best,
it's just gonna not be interesting to people and it's worst. It can make your rankings drop. Now, creating quality content is a, again,
it's could be a video all of its own, and maybe we'll do that in the future.

But some of the steps to it are
to break up your text with white space after every sentence or two. I covered that a little bit already,
but it's really, really hard for the human brain to absorb more
than two sentences at a time. So do that a lot. Use headings, H lows, H tags. We talked about H one through H six. And you can just use bold text as
well to and images to break up your text because again, people don't read
te read entire articles they scan. So the more an what I call anchors,
that you have to break them up will make it easier for people to absorb and
stay on the page longer and hopefully.

What it is that you need them to do. Then you can use bold, italic caps
and other things like that to make certain parts of it stand out. You know, if something's important and you
want to draw the eye to it, that's another great way to do it as our bullet point
and unordered lists, you know, those, uh, that's a great way to break out data so
people can kind of jump to the important parts and read that and then just make
it actionable and make it stand out. What I mean by that is just make
the important parts of your te your content easy to read and easy
to understand so people can get the, get it, read it, absorb it,
and do what you need them to do. Because otherwise that,
what's the point of this? That's the whole point of seo, is to get
people onto your website and make them take an action of some kind, whether
it's filling out a form, making a phone call, making a purchase, whatever.

So let's move along cuz we
still have quite a ways to go. Here's some simple tricks. First of all, you want, there's different
types of content, informational, so show examples and include
detailed, detailed personal stories. So if you own, if you're running
what's called an affiliate site, and we'll talk about that later, but it's
a way of monetizing your website. You want and you're reviewing products. Suppose you have a juicer that you're
sell, you want people to click on and buy. So you get a commission, talk about
how you were overweight and you needed a weight that was sustainable to get
your health under control and lose some weight and show some examples.

And you, you know, talk about
how you found juicing and you bought this juicer and you were
able to juice your meals and you. , 50 pounds in six months, something,
something to that effect. So the personal stories really, really
keep people engaged, keep them on the page and keep them more likely
to do what you need them to do. Sh it also shows how they can do it
too and be more confident about it. So you relate that personal story about
how you found this juicer that helped you get your health in control and
lose weight and do all these things. They'll be like, I can do that too,
because they see, look, look at me. I'm just, They see you just a
regular person like them, and you did it so, so can they. Another thing is
commercial content or copy. You want to include what are
called unique selling pro propositions and personal stories. So you can get a juicer from anybody,
but you want to show why this particular juicer is better than
all the other juicers out there, and you can tie that back into your
personal story on how to do that.

So, This, I tried this other juicer
and it wouldn't chew through the carrots properly, and it just
didn't get as much juice out of it. And then I went up to the awesome Juicer
3000, and I put in my carrots and it mil and it created this really good
tasting juice, and it helped me feel full and energized and lose weight. So you see how that's a unique selling
proposition about your juicer versus the others, the the other crummy juicer. And you've used a personal story to do it. That's another great way to
make your content stand out. And then you have to
understand your customer. So every niche in every industry and
every sub genre all have their own slang and terminology and, um, jargon
that they use to describe things. Understand who the person coming to
your site is and talk to them in the way they're used to being talked to.

So, . Uh, a good example of that is
that photographers were a client, a type of client I used to work with heavily,
and for them it's really important that you not refer to the things they
take with their camera as pictures. They are images. That's, I don't really get it to
be perfectly honest, but that's very, very important to them. Things like that make a big difference and
it's what will make them stay versus go. Another thing is
understand their problems. I'll go back to the
inner thigh fat example. People will, that have that, you know,
maybe they have trouble walking, maybe they feel embarrassed, they're afraid
to wear shorts or a bathing suit or a bikini or something like that. Understand what the problem is when
they're on, when you're writing your content, and right to address that. And then figure out how they
want to fix their problems. Because continuing that example, I
mean, I think we all know that this, the solution is, Diet and exercise.

But most people, those, those are hard. So you want to find ways to present
a solution to those problems in a way that they will actually take action on. So maybe you bought this juicer, it
helped you lose weight, and your inner thigh fat started to disappear too,
and that makes it seem like you have a magic solution rather than just doing
the hard work of diet and exercise. So those are things, ways that you can
write copy and content that will engage people, that will rank and that will sell. If selling is your OB objective, which
in most cases it probably will be. And then beyond that, you want
to get the the basics right.

And this should probably go without
saying, but we're gonna say anyway, But you can, you wanna make sure your grammar,
your spelling, your punctuation and things like that are all right because. And, you know, it shouldn't, but that
will put people off really quickly and it's an easy thing to get right. You can use tools like Grammarly and
Yost and others to make sure that that stuff is right and in, in the right
place and things like that to make sure that it's, it's right, you know? And you can also use tools like Microsoft
Word or, uh, what's the Google one? Google Docs and things like that.

You want general, you want
general readability to be right. You know, we've talked about this
quite a bit, but you wanna use short sentences and you want to break them
up into paragraphs of no more than two sentences because people will
scan and they will, if they have to think too hard and use up glycogen,
they're going to go somewhere else. So that's another thing that you want to
get absolutely right as often as you can. And there are tools out
there that can help you. Moving right along. Let's talk about keywords. Keywords are. Getting the keywords right can
make or break your SEO success. So you, we talked about pizza in New York. If you were looking, if you were had
a pizza place in New York and you put in pizza place in Poughkeepsie
or Schenectady, that wouldn't work.

So you wanna make sure that you're
using keywords that people who want what you have will use to get to you. So that's important. There's lots and lots and lots of
keyword research tools out there. I have some other videos on this channel
that you can watch to learn about them, but some of the big ones are SCM
Rush, uh, keywords Everywhere is one that I like that's not listed here. We have a hres, um, GULs Long Tail Pro. Find one that you like and
use it and work for you, but there's a ton of them out there.

So, And don't, again, remember,
don't rely entirely on tools. Use your brain and your knowledge of
the industry and the niche a little bit. But these will help you uncover
some other keywords too. So some keyword metrics that you
need to understand is search volume. Now this one can be misleading,
but ultimately search volume is the average number of searches that a
particular keyword gets in a month. So if the number is 500, that
means on average 500 people are typing in that keyword every month,
and that means that you have the potential to reach 500 people. It doesn't mean you're gonna get 500
clicks, in fact, you definitely won't. But it means that there is traffic
there and people looking for it. I say that this can be misleading
because a zero doesn't mean that no one's looking for it. It just means that there's not a
lot, but those can be some valuable keywords under certain circumstances. So I just want to add that
note as we continue on here. . Next up is CPC or cost per click. Now what this is, is when people buy
Google Ads, the way they generally pay for those ads is they pay X
amount of dollars per click, and that means that there's value in it.

So the higher the cpc, the more valuable
the keyword is, at least in theory. However, the higher it is,
generally the more difficult it is. So the sweet spot, we're gonna talk
about difficulty here in a second, but the sweet spot is a high cpc. A high search volume and a low difficulty. So, you know, those can take some
research and some time to find, but if you can find something that hits all
three of those, you are gonna be in a great position to really, really make
some, some good traffic for yourself. Keyword, difficulty, the, the
tools all give have their own score for keyword difficulty,
and they all are very different. So this is something you're gonna
have to kind of learn on your own or just get used to one tool and how they
rate difficulty and figure out what it does, how that relates to the effort
that you have to put into rank for it.

But don't take any particular keyword,
difficulty as gospel, because I've easily ranked for he for hard keywords and I've
struggled to rank for easy keywords. So those are at best and estimate. So just keep that in mind as you go on. Next up, let's talk
about finding keywords. , there's different types of keywords. There are, and these terms are, they
vary, we'll just put it that way. Uh, there are short tail keywords. These are keywords that have
like one or two words in them and they're nine impossible to rank for.

And even if you did rank for them, they
might not do what you think they do. So for example, if you have a crypto
blog, you don't, you're not gonna be able to rank for the term crypto. I mean, maybe, but it wouldn't,
it would be very, very expensive, time consuming and difficult. And even if you did, it's such a
high top of the funnel keyword. And that's a bit beyond the scope
of this, but that just means very early in the stage of interest that
it might not do you that much good. Anyway. So those are. They can also be brand names. So for Coca-Cola for example,
they're a short tail keyword for them would be Coca-Cola.

So that's what a short tail keyword is. They have their place, but as
far as finding keywords, they are usually not where you're gonna be. You want to look for what's called long
tail keywords, and that would be something like, how long does a transaction take
on Bitcoin or something like that. Continuing the crypto example, and I
know I'm jumping all over the place with examples, but I'm doing that because I
want to hold your attention , but it. Those are gonna be easier
because there are more words. It's more specific, there's more intent,
and it's just going to be less of a fight and be more profitable for you. Now, there are other exceptions to this. There are gonna be things
in between the two. So best crypto coin might be an example
of something that's in between the two. I don't know crypto space that well,
but my point is these are the the things that you look out for a long
tail keyword that meets the other three criteria We talked about a high cpc, a
high search volume, and a low difficulty would be really, really great to find.

So those are some things to look out for
and we can do other videos on keyword research, and I have some on this channel. That's just one way to go about it. Another thing you wanna be able
to do and you need to be good at is analyzing competition. I already showed you audit.io and
that will audit your the on page of all of these sites in the top 20
results for any particular keyword. that's a great tool to start with. But then you can also, like we talked
about earlier, quote unquote, steal your competitor's keywords by using tools
like scm Rush, the tool on the left, and a trust, the tool on the right to
see what keywords they're ranking for.

Then see what ones they have that are easy
and try to beat them at their own game. So basically you're letting them do the
keyword research for you, and then you can use these tools to find out that
information and steal their keywords. So that's another thing to do. Let's talk, Uh, next up, let's
talk about search intent. Now, this is important because search
intent means what someone that puts in a particular term is actually looking for. So I, I used the example if
you are writing a piece of con, if somebody searches for. Uh, inner how to lose inner
thigh fat, and your site talks about how to lose neck fat.

That's not search intent. A search intent would be an article that
tells people how to lose inner thigh fat. Google only ranks sites. Well, that's not, I wouldn't
say they only rank sites that satisfy the user intent, but. That's the ideal situation is that they
will, that the, that the sites that rank best answer what the user is looking for. Google has gotten very good at this. You're gonna find exceptions where
the , where the ranking sites don't answer it, but in general, you want to
make sure that your content satisfies the intent behind that search term.

Google, over the years, gets better
and better at this, so that's good. But even if you know that weren't
the case, it doesn't do you any good to not answer someone's question
because they're just gonna leave. So another thing is informational content. So there's difference between
informational, transactional, commercial buying, whatever informational is. Like we continue talking
about how to lose inner thigh. That could just be a nice blog post about
the different exercises and foods you can eat and how you can go about it with no
particular call to action of any kind.

You know, you're not asking
them to buy anything. You're not asking them to
sign up, subscribe, give your email, anything like that. That's informational content where
you're just giving information. Transactional is where you have a
site that makes them buy something so best, uh, Best Red Toaster in 2022. And then, then you have, you know, an
eCommerce site that sells Red Toasters. That would be transactional. Your content is there to
make them buy something. There's nothing wrong with that. And then there's kind of the in
between, which is buying, where they're using, they're looking at content
that may direct them to buy something. So you continuing that. Best example, Best Red Toaster for
2022 could have a lot of different like review information about that toaster. tell them the ups and downs. You know, it toasts better for
the piece of bread you put in the right slot or something like that.

Basically they're learning to,
they're looking to learn more about a product before they put, before
they transac, transact and buy it. So if I had this to do over, I would
switch the position to those two. But ultimately your content should
give them this cut type of content. Gives them information that will then
lead them to buy cuz they might, you're priming them to buy, if that makes sense. Uh, next up there's their selection. The keyword has to have
value to your business. So what benefit, what would
benefit your business? What benefit would your business
enjoy from ranking here? Is it brand awareness? Is it leads, is it sales, et cetera.

I've mentioned that a few times now, but
you know, every page is, should be des Well, not every page, but every page will
be designed to make them do something. Is it to just make people
aware that you exist? Your homepage can do that. You know, Mario's Pizzeria. Is it leads, you know, um, a realtor
might need leads on people looking to sell their house or something of that nature. Sales would be, for example, an
e-commerce site that sells red toasters. You know, your goal
there is to make a sale. The, the keyword has to
have value to your business. So if your goal is to just make people
aware of your brand, you wouldn't talk about the best red toaster.

If you were goal is leads, you wouldn't
have a pay here on that particular page. If your goal is sales, you
wouldn't have just information. So make sure those things
kind of gel together. And then from there, the amount
of competition is reasonable. If there's millions of businesses
trying to rank for this, is it worth it? So, you know, what happens in this
industry a lot is a, a particular niche will get hot and then everybody
and their brother will go after it, and there there'll be too much.

It'll make. The juice won't be
worth . Give you our example. The juice won't be worth the squeeze
because you're gonna have to work really, really hard to get results,
and it may or may not be profitable for you to do so, especially if
the competition on the first page. So understand how hard and how intense
the competition on the first page is. Okay, so moving right along, we're
gonna start talking about html. HTML stands for hypertext markup language. Um, it says here that
it's a coding language. The nerd in me wants to point out
that it's a markup language and not a coding language, although you don't
need to understand the difference. That's just the, the IT
degree in me speaking. But you can use tools like yo STO to
edit code without any coding knowledge. But you know, it's, you're not,
If you use tools like WordPress, you're not gonna have to do a lot
of this, but you do need to have. A little bit of understanding of
it, and there are gonna be some places that'll be beneficial.

Some of those are your snippet. And Google will pull in some of your
HTML code that you can set through the Yoast SEO plugin or other plugins
of its type and use it to create a snippet in the SERP search, SERP
stands for search engine Results page. So basically the page that comes up
whenever you search for something, every search result has a snippet,
and it's what the user sees when they type something into Google. So, for example, if you type in
Superstar seo, which is one of my businesses, you'll see a, a snippet
that looks something like this. You can see the title, the, the
url, the description, and some other things that are there, um,
from some plugins that I have. So that's the main thing we're gonna be
focusing on, although not the only thing. So let's continue on. These are, there's a lot to cover here. Your title tag will usually, Did I? Okay. Your title tag will usually
be pulled from the post title. It says blog post title.

It could be a page title, it could
be a blog, post title, whatever. But it'll usually be pulled from that. But you can, you can, and you
should set that in Yoast or whatever SEO plugin you use because it'll
be more likely to stick there. And that's an important ranking factor. So what I like to do is use the exact
keyword I want as the title just to, because I think want to make it as easy
to understand for Google as possible. With the Yoast SEO plugin that
you, that we talked about earlier. You can actually customize it
without changing your title, but I personally suggest putting it in both.

And again, you always include the main
keyword you're targeting in that meta title, because that's one of the most. Simple ways for Google to understand
it, and if you don't, sometimes Google will change it on you. So that's worth noting. You can also customize the meta
description that is this portion here, Learn how to grow your digital
marketing business and so on. that's, that's pretty important too. I like to put the keyword at the beginning
of that, and then the first sentence of the paragraph, because I find that if I do
that, then Google won't change it on me.

So those are some important, that's
the most important ways to configure your snippet with YO seo or Rank Math,
Rank Math, seo, or any of the others that are out there, all in one seo. Uh, next up is Schema. Now what schema is, is this is a
bit more advanced, but Schema is a type of code that you can put in
your posts and your pages to help Google understand what it's about. There's a lot of different kinds of this,
uh, but there's like article schema and local business schema and FAQ schema,
and lots and lots and lots of others. It's important not to go overboard with
this, but having this will help Google understand your site tremendously. It's a specific subset of HTML tags that
search engines can pull and some, and in some cases display in the search results. So users get more information by
than from clicking, before clicking. It's one of the smaller parts
of SEO that you shouldn't obsess over and go overboard with.

But if you can do this and get it
right, and we'll maybe do another video on this, but if you do this and
you get it right, it'll really give you a very powerful ranking boost. It's important to help
Google understand your site. And schema is another way you can do
that alt text we talked about before. But this is basically, you put in
things that describe the image and you try to work your keyword in at least
one time so Google will understand what the image is, what your site is,
and just whatever thing's about, Cuz again, that's our goal is to make. Make Google understand
what we're talking about. The URL slug is the portion of the
URL that comes after.com/so if we're talking about Mario's Pizza and
it's pizza in New York, it would be mario's pizza.com/pizza-new York. That would be the URL slug. That's another place where you
want to get the keyword in there every single time because well,
every single time that you can.

Some situations it's not
necessarily possible, but that's an important ranking factor. Also, having the keyword in the
URL is an important ranking factor if it's not already in the domain. The way you do that is in the URL slug. . Now let's talk about technical seo. Technical seo. Uh, we mentioned it earlier,
but it's things like site speed. It's like broken links. It's things that make it easier
for Google to crawl your site and understand your site. So, for example, Google crawling
content basically just means finding it. It has a tool that's, or a piece of
software called a spider, but it sends out to the internet that crawls around
the web like a, like a spider, and reads your, your website and your attached
content and understands it uses a ton of crawlers to go through the web and find. Everything for its search engine then,
and then it indexes the pages it wants to show, meaning they can be found
through a Google, through Google search.

So sometimes you'll hear what an seo, a
search engine optimization professional talk about getting their page indexed. That's what they mean as they
want it to be in the in Google's index, so that people that search
can have the potential to see it. It doesn't mean rank, that's a different
thing, but you want to get it indexed in. Making your site easier to
crawl is a big portion of that. Things that you wanna do are make sure
that your pages internal linking structure looks clean, meaning that when one
page links to another, it makes sense.

So you wouldn't link from a page
about pizza over to a page about. Motor engines or something like that. So you want to make sure that
it flows through the site in a way that's easy to understand. You wanna make sure that you don't
have any, what we call orphan to pages. That means a page that has no link
to anything else on the site because Google will never find it or is
unlikely to find it because it can't crawl through the site to find it. So basically there's
no road to that house. You know, there's, it's a
bridge to nowhere type of thing. Make sure you don't have any broken links. So maybe you had a link to a page
and then you deleted that page. Then that link is what we call a broken
link, a link that doesn't go anywhere. So you want to either remove that link
entirely or point it to the new page. Another way you can make it easier
for Google to crawl all the pages is by submitting an xml, which stands
for, uh, something markup language.

I forget what the X stands for, Extended. Uh, forgive me if I'm wrong on that,
but it's basically a map on your site that's easy for Google to read
and get a picture of your site. Think of it as, uh, when you go to like
the mall, you have those, you are here type of things, and then you can kind
of see all the different directions you can go to find the different stores. And XML site map is the
website equivalent of that. So that's what an XML site map is. Uh, most tools, including
yo seo, which we've talked about, build those in for you. So make sure that they, you have that
termed on and that they make sense. Some other things that you want to
look into for your technical SEO is duplicate content, as the name suggests.

It's when content on two
of your pages is the. This could be a canonical issue, but
you don't want to create the same page over and over again because
you're gonna confuse Google now. It doesn't, despite what other people
are gonna tell you, it does not penalize you for duplicate content. So duplicate content
is content that is on. This your site more than once. You don't want to do that
because it's gonna make it harder for Google to understand. And despite what some people are
gonna tell you, you're not gonna get a penalty for it, but only one will
rank and they'll end up fighting. So it's just not a good idea. So avoid having duplicate content
on your site whenever possible. Canonization is when you use your
same, the same piece of content on other sites that you own. So maybe you make a blog post on your
site, but you also put it on medium.

What'll end up happening is you
have told you won't tell Google. If you don't do cannot canonization
properly, then you're not, Google's not gonna know which one you want
to rank, and because Medium has more authority than your website,
your medium is gonna end up ranking. So you want to consider, consider that
when making your content and then you want just in general, it's best to only use one
piece of content in one place one time. Unless we're talking about syndication,
that's a little different where it's, you have some things that will
post out your content to Facebook, Twitter, Pinterest, whatever that
syndication, that's a little different. As long as you only put a snippet
and you link back to the main post, then it's usually fine.

Next up is mobile friendliness. You know, the most of search traffic,
at least according to the statistics, is done on a mobile device Now,
whether it's a cell phone or a tablet. So you wanna make sure that your website
shows up nicely on mobile, and in fact, they prioritize mobile search now. So you need to, and this is done
in the web design process, but you need to make sure all of your pages
on your site are mobile friendly.

That means they show up on a device. That means that they don't spill
over into like off the screen and they load properly on the majority
of devices, things like that. So a good web designer or developer can
take care of that for you, and there are some tools that will help with it as well. Page speed is another one. Google has wants good user experience,
and a fast site is important for that. Uh, there's lots of
different ways you can do it. It's not as easy as some people
make it out to be and it's not as hard as others make it out to be. But there are tools. Google has their own page speed tool. Uh, there's GT metrics, there's Ping,
and there's others that will tell you how fast or not fast the your site is.

Do those and take some of the suggestions. And then you can use tools like
WP Rocket, which is another word Press plugin or CloudFlare, to
kind of help make them faster. The next thing is H T T P S and ssl. This is basically a security protocol
that will show, depending on your browser, it looks slightly different,
but it'll show either a little. Or that the site is not secure. It's important that you get this
installed, especially if you're gonna be doing any kind of transaction. But really in this day and age,
everyone should have this on every site. Most hosts come with it for free,
and there are, if they don't, there are free options out there.

But essentially this certificate, it's,
like I said, it's easy to get and once you have it, you'll, you'll be hosted on
HTTPS and people will trust your site a lot more and be more likely to use it. And like I say, it's free,
it's easy to install. There's a tutorial on this
channel on how you can do it. So just, just do this on every site
because there's no reason not to.

Then some other things that you
can do to improve your technical SEO are run it technical SEO audit. There are tools like Sight
Bulb and Screaming Frog and others that will help you with. or you can use the legit
dashboard to get this done. But this will help you identify
whatever issues there are with your site, whether it's broken links,
whether it's the website is slow or the structure is wrong, whatever it may be.

And again, most tools like SCM Rush and
HFS have this, but I would prefer for this to use Screaming Frog or Site Bulb
or the Get More Stuff Done dashboard. And then like I talked, we talked about
site maps, uh, but this is important too. There's also an HTML site map, which is
slightly different than an XML site map. These used to be a thing that
websites had, for those of you that remember websites back in the 90. They would have these to help
people navigate the site. Now it's there to help Google
understand the site even better. So there's, there are plugins
that will generate this for you. So just have one and let it be
there and let Google do the rest. Don't overcomplicate it though, you
know, get a simple checklist and follow the follow and follow the audit. Follow, follow the steps in
the audit, in the checklist. And once you get to that point where
your site is loads fast, it's mobile optimized, it has a good linking structure
and good structure, overall structure with the site maps and things like that,
ssl, then just move on to the next step.

Some other things to think about
are you're hosting if your site is still not loading past after doing
the other things that we talked. Upgrade your hosting. Uh, my favorite for WordPress
is Go is called Flywheel. I think it's, the website is
like Get Flywheel or Go Flywheel, but basically that's, it's
specifically for hosted WordPress. They have great support. It's, it's cheap. It's fairly cheap.

It's easy to set up
and that's my favorite. But use whatever you like and, uh,
just get good hosting that is well supported, has backups and runs quickly. You wanna fix canonical issues. We talked about this before briefly, but
you want to make sure that you are telling Google the right page for the right term. And that's kind of how Canonicals work. That's a bit beyond the scope of
this, but again, Yost settings. Just add the url, URL in the canonical
URL field, which will let you choose which page is the original.

Uh, and then you want trust. Google wants to show its
user's reliable results. Therefore, SEO takes a long time
because you do have to build up trust and some things to look at are. Authority. And when I say authority, I don't
mean a metric from a third party tool. I mean, is your site an authority the way
a doctor is theoretically an authority on health issues or, um, an accountant
is an authority on accounting issues. Your site needs to be an
authority on whatever it's about. You want social media profiles. These are really, really important for SEO
now because they build out what's called an entity that's a bit more advanced. But basically it helps Google
understand that you're not just a website, but you're an actual
entity or business that's out there. Bounce rate is when a, the bounce
rate is the percentage of people that go to your site and then immediately
exit without doing anything. The lower that rate is the better.

It's not as huge a ranking factor as some
people will say it is, but it is a factor and it may not be a ranking factor at all. , but it's still important, right? You don't want people hitting your
site and then immediately leaving in most cases, unless they're just
looking for a quick answer like, uh, what time does this movie play? Or something like that. Uh, domain age is important if
you, it's again, beyond the scope of this training, but getting an
expired domain can help with that. Um, but in general, that's just, it's
not, unfortunately, it's not a factor you can usually control, but an older
domain has a slight advantage in that way. Uh, things that build trust are
links, so links build trust.

The anchor text that you put
into the link builds relevance. So if you're linking from one site over,
from over to your pizza site, and by putting the anchor text as New York Pizza
or Pizza New York, that tells the, that tells Google that the site that this link
is pointing to is about pizza, New York. There's an art to this, and there you
can go overboard with it and there's different types and that's, we'll get
into that in other things, but that's just one of the major factors there. And then the number of links, Again, this
is misleading to say the number of links because you could blast a million links
and that wouldn't be good, but you can only do one and that wouldn't be good.

Also, there's a, it depends on
the quality of them and so on, but the number of links is a factor. Next up is authority. Authority. Again, I don't mean a metric
from a third party tool. When I say authority a lot, the
tool Moz that's listed there has a metric called domain authority. And I feel like that
confuses a lot of people. But I do not mean domain
that domain authority. When I say authority, the authority
of your domain is the number of the links, the link power, and the
quality of the links pointing to it. But also the amount of content
that you have around that topic to prove that you're an authority
around that particular topic.

Uh, again, all the third party
tools have a metric for authority and they're great for getting an idea. If you stick with one tool, then
you'll kind of get an idea of what that tool says for authority. But those are easily manipulated,
so don't give them much weight. Just learn to build sites that are
authorities at what they talk about. Social media profiles. You want to be active on these pages, just
you don't have to build a whole social media empire, but having, you know, a
Facebook, a Twitter, or a YouTube and a Instagram or whatever, a Pinterest about
your site and just posting content from your site back to your site regularly
will help it with Google ranking.

This is a trust signal and it's, it's
important bounce rate we talked about, but it's a measure of how many people look
at your page and then immediately leave. Obviously we want that to be low. We want people to stay on our site
and do what we need them to do. If Google gets this, the idea
that people are instantly leaving pages across your domain, that's
not what you're looking for. So that means that you're not providing
the searcher with what they need. And Google's goal in, at least in theory,
is to serve people the type of content that they want that will get people
to use their search engine more often.

So if people are looking at your content
and saying, This isn't what I want, and leaving your site, Google may consider
demoting net and search ranking because you are not providing their users
what they want from their product. And your bounce rate, again,
depends on your content, usability, design and things like that. And there are cases where this isn't true. Like I said, if you, if your site is
about how to find out what time a movie is playing if, and you go and they
search for that and like the Avengers is playing at seven and it says right at the
top, Okay, they've got the information, it makes sense for them to leave. But in most cases,
that's not gonna be the. Another tip for you is you should aim
to format your content to give users something to do when they land there. And this is usually achieved
by a call to action. So for example, you might have a, a
button that reveals a, I don't know, a fact, or you might have a video
for them to watch or something that is right there at the top that gets
them to do something right away.

That way they're on your page
and you're bounce rate lowers. Again, some other things, domain age,
this isn't something you can really control unless you use an expired
domain or an age domain that you purchase rather than a brand new one. And then links, again, are probably
the most important ranking signal. So you want a decent number of
high quality, relevant links. Again, links are a whole
subject unto themselves. So you know, we could go into that
for quite a bit, but that's kind of the gist, is relevance, power. A certain and the right
amount without going overboard using the right anchor text. Let's talk a little bit about
more about trust and links. If links are coming from low quality
sites with AI content or just generated gibberish content, Google isn't
going to think they're good links.

It may just give you, it may not
give you credit for them at all. It may discredit you, but most likely
what they're gonna do is just ignore them. So you've wasted that
time and that effort. And, but if you have links from
author authoritative sites where the content offers real values to the
users, the links make sense, then you not only won't you face penalties,
but you'll get benefits from those.

And it's good to mix in a little
bit of both types, low authority and high authority, because it
just doesn't make sense for your site to only get good links. Uh, anchor text. Again, this is the text that is. Written on the page
that contains the link. And this is an important ranking factor. So you want to use your most powerful
links for your most important anchor text, and that will help push
you the ranking for those terms. But you also can't go overboard with that. You need to mix in what
are called generic.

That's stuff like, see here,
learn more, take a look, whatever. And then you can use non keywords. So if you have a site in the, let's say,
Charlotte photographer, just putting photos or something of that nature, Images
as as a kind of a industry or non-branded. And then you can do branded, which
is the name of your business. If you own a McDonald's and you link
with the term a McDonald's that's branded and then you can use URL anchors,
which is just not using an anchor at all and literally typing out the url.

Again, the number of links you,
you want quality over quantity. So it's important to understand
what makes a link quality and what, what makes a link poor quality and
choosing the best quality you can in the amount that makes the most sense. Again, link building is a whole big
topic unto itself that we could do and probably will do an entire video on,
but this is kind of the gist of that. You may be wondering how you build links. Here are a few different ways
that you can go about it. So first of all, you want
to, You want guest posting. Guest posting is where somebody
else has a blog or a site and you even for free or you. pay them, or you give them exchange
things for them, you know, exchange posts or whatever is you get a post on
their site that links back to your page. The benefit from them, for them
is they get some good content. The benefit for you is you get a link. Now, technically, guest posting to
improve rankings is against Google's guidelines, but we talked about that
already and how we, I don't want you to ignore those, but I don't want you
to take those as the holy truth either.

Then another approach
is built is buying them. You can go to a site like legit.com and
buy links from great quality vendors that will help move your rankings. Uh, this is the easiest way in my opinion,
because it's time consuming and if you get it wrong, it's gonna hurt your ranking. So you want to, it's probably
best to exchange money for expertise, and that's kind of what. would do that for you. So I would check out buying
them@legit.com and I can recommend some vendors for you if you would like. And then private blog networks are similar
to guest posts, but they are sites that are owned either by you or by someone else
designed specifically for link building. This is actually one of the most powerful
link building tactics, but there's a lot of bad information out there on it. So you do, and you do have to do it right. So I would either learn from this channel
or other places how to properly either vet or build your own private blog network
or buy them from someone on legit.com.

Some other tips for link building or
have the right strategy foundation links are another type of links. These are web two point ohs citations,
social media profiles, and other types. Free or low cost links
from around the internet. And these just help build out
that entity that we talked about. And just like when you build a house,
you're building it on a strong foundation. And that's kind of what you
do with Foundation Links. You're building your site
on a strong foundation. Next up, our niche edits and guest
post, I already talked about guest post niche edits are similar. They are a post on a site that
exists already, and you just edit that post and find it a relevant
post to your site and edit that post to have a link to your site on it. That way you get relevance and you get
age, and sometimes you'll get power too.

Press releases are another great
tool for bit length building. This is where you write a press, a press
release in the traditional sense, and then it gets submitted via a service on
a legit.com or elsewhere to various new sites throughout the country and world. And this passes on relevance,
trust, and power to your site. And it can help you diversify
your anchors as well. And then mix in some SOC social shares
and signals with your link building. Don't try to take shortcuts. Link building is important
and you need to get it right. And then the other things to
consider are internal links. This is super powerful. Internal links are links from one
page on your website to another page on your website, and they really
help Google crawl through the site. Remember we talked about the
spiders, that that will help the spiders crawl the entire site
and understand what it's about. And just like with external links,
the anchor text plays a big role here in helping Google understand
what the target page is about.

And then if you do happen to
screw this up, all is not lost. Google has what's called the disavow tool. This means that you take some
links that are bad and you tell through this tool, you tell Google. I don't want anything
to do with these links. I didn't build them. They're bad. Don't consider them in your calculation. It's up to Google whether they
have listened to you or not.

Uh, there is some debate on whether
this is a good thing to do or not. The people that say that it's not
or wrong, you need to do this when something bad has happened, but only
when something bad has happened. So there are videos out there
that can show you that as well. Social, if many users are sharing
your content, Google is probably gonna show it to more users because
again, their goal is to give people the best quality results possible so
that they give, you know, get people to use their search engine more often.

And if people on Facebook,
Twitter, Pinterest, Instagram, and so on are repeatedly sharing. your, your content that's gonna tell
Google, Hey, this is something we should pay attention to because people like it. The way Google determines how Val
valuable shares are to your SEO is kind of how you treat links. You want to mix a quality and quantity. So spamming thousands and thousands
and thousands of shares from irrelevant pages, not as effective as doing a few
hundred or a thousand from decent ones. The quality is important, but
so is the quantity, and then you want that to drive clicks as well. Many sites will sell social shares
and social signals, and that those work really, really effectively. It's something I've been selling
for quite some time, but you don't wanna overdo it too. So just create a lot of content and be
consistent with it and make it really. And leverage influencers if you can. If there's somebody in your
industry that has a big following, see if you can get them to do
what's called a shout out for you.

That will get your content shared a lot. That will help some with
your Google ranking as well. Next up is a more, I don't wanna
say advanced, but more, I guess advanced is the only good word for it. Topic. And that's Google's e a t each for,
I'm gonna say each for the rest of this poor of the presentation guidelines. This is basically a range of factors
that Google uses to determine how much expertise, authority, and
trustworthiness you and your website have. And the better that is,
the more you will rank. So Google wants to show its
users, experts so they know they can trust the information. The reason this came, well,
in my opinion, the reason this came about is there were a. Like affiliate sites out there
that were really good at seo but really didn't know what they were
talking about as far as the content. And that can be really problematic
in spec, especially in specific industries like health,
wealth, life, things like that.

And, uh, your money, your life basically. And it's important that you understand
that because you want to be in authority and you don't wanna pass
on bad information to people anyway. That's unethical. And it's not something you wanna do. You know, if somebody. Looking for information about a
disease, you shouldn't be the one advising them just because you're
better at seo, it should be someone that actually can help them. So that's why these factors were
invented and this, that's why you need to understand them. So you need to have information about
you and the site on the site as well as your other part, parts of your entity. And one of the best ways to
improve your EAT score is by having information on who runs the site, or
authorship, for lack of a better term.

I say that because authorship
used to be an actual thing. It's not necessarily anymore. But anyway, for example, Google wouldn't
wanna show a result from a site that isn't an expert, like I said, on a
health keyword that could end up, you know, literally causing someone
their life, causing someone their. It's important that people that give
out specific types of advice know what they're talking about specifically
in important topics and non-op, opinion based topics like health. So do proper research, give through
explanations and stick to your expertise. If you don't know what you're talking
about, either learn about it or get outta that niche because it's really
inappropriate for you to give advice that could harm someone's life just
to improve your Google ranking.

So, SEO marketing, this
is kind of the summary. Uh, black hat versus white hat. Again, this is just, I wouldn't put a
lot of thought into this, but white hat is perceived as the safer, safer option. Neither of them is right or wrong. Uh, just do things that get
results and are ethical. Don't hack other people's sites. Don't steal, don't copy or don't
do anything that you know is wrong. Or harmful to either your site and client
or anybody else's, and you'll be fine. Don't let, uh, these terms intimidate
you or dictate your decisions. I just mention it here because
it's something you're gonna hear a lot and that's why I've covered
it two or three times throughout the course of this presentation.

Keyword research, again, selecting the
right keywords that doesn't only come down to looking at volume and profitability,
but it's also the competition and your ability to use those keywords to
generate the outcome that you want. So do use your favorite
keyword research tool. Use audit that IO to make sure those
keywords have on page that you can compete with and understand the on
page that we're gonna be talking about. Again, in a second, make sure that
that they are long tail if possible, if not that, if they're not long tail,
make sure they are achievable for you. And again, we want, in a perfect world,
we'd want a lot of search volume, a low competition, and at high cost per click. You have to find a balance between all
of those as well as your skill set, budget and time, html and on page.

Again, your HTML tags are one, a
very important factor to create your snippet and your, your, your
story that you're telling Google about what your site is about. So they are one of the more important
factors and you wanna get your meta title and your meta description, your heading
tags and your alt tags to be right. Uh, using tools like YO SEO or All
in One seo or Rank Math or SEO press, there's quite a few of them, will
really give you an advantage like this. And again, audit Do io, which you
know, again, full disclosure is a tool that I own, but we'll tell
you what's working for the top. And give you some insight on how
to structure your on page for the keywords that you've chosen. We put these in this order because
it kind of flows naturally that way.

And then technical SEO, again,
is about the structure and usability of your website. Make sure you aren't creating any
problems for Google or its users so they won't create any problems for you. Meaning that the easier it is for
Google to understand your site, it probably means it's gonna be easier
for people to understand your site. And that's kind of the recipe that
makes sure all of this works in that includes having a fast website, an SSL
certificate, and just get a technical SEO audit from Google Search Console,
site bulb, streaming frog Google, or legit dashboard or whatever. And that will give you an advantage. Do as much of the things
in that as you can without. Insanely overboard because they
give you a lot of things that will contradict each other. Not a lot, but they will give you
things that contradict each other. So bear that in mind, but get
this right and you'll have a huge advantage over everyone else. Then we talked about links. Link building, regardless of what
anybody tells you, is absolutely essential to successful seo cuz it's
the most important ranking factors.

So get a good mix of links with different
levels of power, different do follow and no follow attributes, which we didn't
talk about, but is basically a suggestion to Google on whether they should
follow that link to its target or not. Get different levels of authority, get
as many relevant ones as you can, and choose anchor text that makes sense, but
without going overboard with the quantity. So that's that social. Make it easy as possible for
users to share your content use. Tools that will allow them to
one click, share it if possible, create pieces of content that are
naturally shareable, like, um, uh, infographics and things like that. And just make sure that your stuff
is getting shared because it's a signal to Google that, that your
sh your stuff is getting shared. So they should serve that content to
their users because that means that it's something that people are interested
in and they want to win the popularity contest for people's attention just
like everyone else, cuz their jo, their job is to get people to search
more and use their platform more.

And by making sure that your
content is socially shared, you give yourself an advantage in that way. E a t or Eat Show Google
that you are an expert in the information that you are talking. , make it easy to find, make it yourself
and your website in authority and make sure that the content you
are providing gives actual useful information that will, that's accurate
and will benefit people and won't harm them, especially in sensitive
niches like health, wealth, and so on. Some more important questions. What does SEO stand for? In Marketing? SEO again stands for
search engine optimization. That means taking your website or other
property and optimizing it so it shows up higher in search results, so you'll
get more traffic from people looking for the topics that your website is about. Search engine optimization is what it
stands for, and that's what you're doing. You're optimizing for search. What's the difference
between off page and on page? Seo? On page is literally what you do on
the page, what you do on your website, the on page, the html, the technical
seo, and so on off page is everything that doesn't take place on your
website, including the link building, the social, and things of that nature.

So it's important to understand the
difference between the two, even though they both fall under the SEO umbrella. The on page is gonna be the most, it's
gonna be the foundation of your work. The off page is probably the most
important factor, so you need to understand both of them and their role
and get both of them as right as you can so you have the best chance of
succeeding in optimizing your site to get the most traffic, to get the most
results, and have the most success. So more FAQs. What's the best way to learn seo? I recommend watching this channel, uh, and
just going through the different series. This video should give
you a great overview. There's an full SEO 1 0 1 video
and series on the channel as well. And if you want to take it to the next
level, check out Superstar SEO Academy.

That's my SEO training course, is really,
really inexpensive, and it's been out for, at this point, nearly five years,
and we continue to add to it and grow it. But there's other great courses
out there as well if you find something that suits you. But basically start with
free training like this. Implement things on your
own, learn from them. And then when you get to a point where
you can't get any further on your own, then you want to invest in some
training to take you to that next level. How much does SEO cost? In theory, it's free, but it takes a
lot of time to implement and a lot of what you do is gonna cost you money.

If you want to do it in the
most efficient way possible. So you can hire an SEO agency where you
can pay anywhere from, you know, $500 a month to more than $10,000 per month. It really just depends on the difficulty
of your, what you're trying to do and the competition and a lot of things like that. So there's no one answer
to how much it costs. It can cost anywhere from zero to hundreds
of thousands or even millions of dollars.

But the answer to the question, how much
does SEO cost, isn't really something that can be answered with one static answer. It's the most popular answer in seo. And it depends. Is that, It depends. Can I rank a website without seo? I mean, in theory, sometimes if you
have a, a good website like that's age and already has like powerful
links coming to it that you didn't build and just buy an expired domain. Sure it's possible. Uh, but. Those are accidents when that happens. So if you having to stumble on a
keyword that nobody else is optimized for sure you can rank without it. But I wouldn't count on it. I would plan on having to do seo if
you want to get traffic from search. Uh, some other questions
are, how can I rank faster? Um, you can put out lots of
content with supporting pages for the main pages you want to rank. So if you have your pizza in New York
example, you can build five supporting pages to that one about pizza, one about
New York, one about things to do in New York and two other relevant topics.

Point them all to that
page and that will help. That takes a lot of time, of course,
but I mean, it takes a lot of effort. It doesn't necessarily take a
lot of time, but it's worth it. Promote your content on social media. Ultimately, SEO is about traffic
and most social media sites are a type of search engine themselves. So they, the principles that
apply here will apply there and. Like, it's like I mentioned several times
in this training, if you using social to help your Google ranking is, is a
factor as well linked to your content. Not only do links help with Dr with
improving your ranking, but they will also help with getting traffic, right? Like if it's on a high on, um, if you do
a guest post on a site that's got a lot of people coming to it, they will click the
links on that post and go to your site.

So that's another way to get
ranking faster is build some links on high traffic sites. Ensure you don't have
any technical SEO issues. If you can nail this from the start,
you ha you're really off to the races. And then target those long
tail keywords we talked about. Don't let a, the fact that a keyword
that you think makes sense for your site but shows zero monthly
searches discourage you from doing it because you can still pick it up. And I've never been able to prove this
through data, but I've always believed. The more ranking keywords you
can get, the more likely you are to get more keywords to rank. Because it'll say Google will
understand that they've already rewarded the site and trust it and
will continue to build that trust. So maybe you have to scale up from
low, from lower difficulty, long tail keywords to getting into more. So that's just another thing. Um, some final thoughts. That's it really. I mean, I mean, I hope this
was a really long video. It's one of the longest I've ever
made that I didn't do live, and it's kind of a, I hope it's a complete
guide on SEO marketing, search engine optimization marketing.

Uh, it gives you all the basics,
understand all the, the, the essential concepts behind SEO and that you. . Now that you now have at least a good
overview of how to understand SEO and where to get started and what some
of the different terms and things mean, just make sure you're patient
because this is not a quick process. It's not like ads where you turn the
switch on and in theory you start pe people start seeing you right away.

This is a long term play, but it can
take, you know, six months, a year or more in some cases before you see results. But as long as you're creating content
and building links and using your social and doing all the technical things and
that we talked about, you'll succeed as long as you do them right And the
the payoff is so worth it because you have built something that will get
traffic for years, if not decades, and can fuel your life and change your. The way as for me. So spend your time learning this. I hope this guide was a great way to
get you started and a great way to get you to understand seo, the value
of seo and some of the most common terms and things that you'll need
to understand if you want to do it. So I thank you for watching all of this. I know it was long, but I
hope it was worth it for you. Um, if you want, do me a favor
and click the like button comment and let me know your feedback and
then subscribe to the channel.

It really helps the channel, it really
helps motivate me to put out more content like this that I hope people find helpful. So thank you for watching. Again, I'm gonna jump back on
camera here for just a second. But thank you for watching. I hope you enjoyed the
presentation, and I'll see you in a. That was the presentation on what
is SEO and A to Z walkthrough of the entirety of seo. Now, there's a lot of other things that
we could go into on each of the different topics within SEO and whatever those are,
and whatever ones you're confused on, leave that in the comments for me and
I'll do my best to answer them for you, or I'll direct you to resources where you can
learn more or I'll make new videos for it.

But I hope that you found that beneficial. I really wanted to make it as broad
and as in depth as possible to help as many people as possible and cover
as many important topics to help people understand SEO as possible. So, like I said at the top of this
video, my life has been greatly changed and forever improved because of seo. And I just want to pass
that on to you guys too.

So I hope there was
that you got some value. If you did let me know that. I'd love to hear your feedback. If you thought there was something
missing, let me know and I'll get that together for you too. And if you did enjoy it and you
want to leave a like or a comment or subscribe to this channel, it really
does help me out and it inspires me to keep doing more of these.

And if I'm being completely
transparent, it helps with the YouTube, YouTube algorithm two. So either way though,
thank you for watching. Thank you for making it this far. Please do whatever you can with
SEO and use it to change your life the way it's changed mine. Again, my name is Chris Walker. Come visit me@legit.com and I'll
be happy to help you with anything that you need there as well.

So I appreciate you. Have a great day. Thanks for watching. In one more time, please
click that subscribe button. I'll see you again soon. Peace..

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