Wie geht eine SEO Keywordanalyse? | morefire
In today's video I want to show you why keyword analysis is particularly important in SEO. What is keyword analysis? A keyword analysis is a research, analysis and selection of keywords for specific URLs. The goal is to always find the ideal keyword for a URL, which can then be optimized with on-page measures. You always start a keyword research by defining a topic for a specific page. An example is "Online Marketing". Then it's about finding synonyms or similar terms. It makes sense to combine these with other words. For example "Online Marketing Services" or "Online Marketing in Cologne". What is also possible is to use the W-questions, i.e.
"What is online marketing" or "How do I find an online marketing agency?" It is also helpful to use tools that work on the basis of Google Suggest. For example keywordtool.io These show combinations that are particularly frequently requested. It is important to be creative. Of course you can use tools, but you usually develop the best ideas yourself. We now have different sources for the keywords, they should all be summarized in one list. You then hunt this down in the Keyword Planner and it spits out the search volume and the competitive situation. It is best to sort these now by search volume and go through all keywords by relevance. It is important to choose the right keyword. Ideally, of course, you have a keyword that has a lot of search volume and little competition. Unfortunately, it looks a bit different in reality. A strong keyword usually has strong competition. It's a strategic thing whether to focus on a strong keyword or rather take a weak keyword. Finally, we make suggestions for an ideal keyword, the customer still has to approve it, of course. It is important that when the keyword is matched, the optimization measures can be carried out on it.
A keyword analysis is the absolute basis in SEO, because correct optimization can only be carried out if the keyword is defined from the beginning . This can also be useful for existing pages. What also makes sense is, after all measures have been carried out, to look again a few months later to see whether the keyword worked and then carry out a new analysis if necessary.
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