Šta je SEO, kako biti prvi na Googleu i zaraditi? | SEO KURS 1/33

• Posted On - October 14, 2022
• By - adminjon
• 0 Comment
• • SEO

Welcome all together. Thank you for being the first to take an interest in such a large number and that in this special situation as I call it, you have decided to be one of those
who will learn something rather than spend their time differently. I think it is an
extremely smart decision because this will definitely pass and we will have time. We
won't have time like before, like now, to devote ourselves to learning, so we will find 1,000 reasons. Now there is no reason for
me to say that I will only do it this often or like this, but it is actually planned
to meet every day at 18:00 and to study until 20:00. I'll try to make it shorter. Some tell her 2 hours is a
lot, how will you manage it. You will see how quickly 2 hours pass when studying. So I hope
we will succeed in that. I'm a little nervous because I didn't expect such a large response, so
now I can tell you publicly that over 500 people signed up within 24 hours, and
before this stream. Last year, I did the so-called unselfish challenge in
English, and about 150 people signed up, who of course have an interest
in this, but we excluded foreigners from all of that, so that in total we have about 600+ people
who are interested in this.

They say YouTube live is cracked. Look, I'm sorry, but there's
going to be a lot of this technical banter for the first time . I have to check if it
really broke here in the application. Let's see, he tells me here that he is not. Now we'll see. It says to me that everything is online. And nothing happens, frozen screen.
I don't know, can anyone confirm that? Or is it, there is Danijela and the
Fruit Cup is frozen.

We'll try turning it off and on
to see how it works. Everything is ok on YouTube. Ok, since Darko is
involved in YouTube and those pranks, I will now trust Darko that everything is ok. If it
crashes somewhere, you've received an email, if YouTube, Facebook or
Twitch crashes by accident, just switch to another channel, please. Twitch should absolutely
never stop because of Twitch, it could just be me
clicking something wrong, the other channels should work. Now let's not get into the technicalities anymore, first of all I would like to
thank everyone who came, everyone who signed up, especially those who
shared without inviting anyone to share anything.

I am delighted how many
people supported this kind of action and how many people realized until today that
staying at home is the smartest thing we can do. I will
not mention the corona or the virus or the crisis any more except for these minutes, but I will try to
give you two hours of time every day in which you can put these things away, unless
something important happens that is worth warning and so on, because I follow things extremely well
that are happening. I can only tell you right now, without
going into discussions, just stay at home and it is extremely important that you do that. Those who think otherwise,
my opinion is that after a certain amount of time has passed, they will regret that they were like that,
that they did not listen, so let's be considerate of our fellow citizens who have weaker
immunity, so that we don't become one of those who will carry the virus because it seems like nothing to us he
can't, because we are young, and the others can.

Can I choose the upload rate, he tested the upload rate and the current upload rate is 10 megabits
per second. Of course, it varies based on what I do and what's happening on the
screen, but it should be fine. So, I'm telling you one more time, I'll just repeat,
if one channel doesn't work or you're stuck, switch to another channel because I can't
give a lecture and take care of it right now, and next time we'll have
experience from this stream, so we'll try to adjust. I'll just see
if I can reduce this rate per seconds. Now I can't, I can only
stop the stream and start it again. And this is Ašković Kursor TV. Ok, we just got to
you. So we are done with corona, we won't mention it anymore. Thanks first of all to
Aleksandar Ašković who is a YouTube expert and especially for SEO for YouTube.
We'll learn later what SEO for YouTube is, but he helped me find the right software
that allows this to spread in general, in the sense that this stream works, that there are these various widgets and so on.

Many
thanks for that and feel free to follow him on Kursor TV on YouTube and
he has a lot of tutorials on how to do SEO for YouTube. We won't cover that in this
basic part for sure, so if you are interested in that you can apply there,
otherwise Ašković is a very fun and interesting character. If you have the opportunity to
have a drink with him, you can learn anything from him and he can
make you laugh. Second thanks to my friend Nezir who also made this original music.
By the way, he is a producer, he makes beats, background music, everything you heard is original and
if you need it for your videos or for your rap, rock songs or music, feel free
to contact Nezir at nezirkocic@gmail.com He together with my friend Damir is a moderator also
in the chat. They will make sure that there is no rude behavior, and soon
I will also relax, I will not be so serious anymore, so that we do not overdo it with jokes and
banter and so on, because you know how we Balkans are prone to those jokes that can
cross the border, so we will keep an eye on it.

If someone behaves very badly, swears and so on
, we will ban him, and whoever advertises himself or is somehow hard in
a certain way, we will mutate him, so he will not be able to use the chat. That's it, nothing
special, we won't apply any strict measures , and now here I am, of
course, going to post the colleague. Here this is for bits and Kursor
TV is called the channel from Ašković. There. And we set that up, now let's dive into why we came. Evening school was created
first of all to take a break from the current situation, to learn things and skills
that can help us in the future.

Many of you of different levels have come to this. Someone who
doesn't even know what SEO is to those who have done a lot of it. I'll start as
low as I can and start climbing slowly, and whoever can follow is great, whoever can't
let me know what happened, where it clicked, where he lost contact, and we'll see if
it's just me or just to you. A very important instruction, I will say a lot of things
that are taken for granted, I will probably use some terms unconsciously, although
I will be careful not to do that, which should be googled. So whatever I
say or you haven't heard of something, google it. Do not even ask in the chat some
basic things like what is this, how is this, unless of course you think that it is not
so easy to understand what I said, but otherwise I try extremely hard to use these things
, simplify words, explain abbreviations and so on further, but Google is your
friend, google everything, don't ask things that can be googled in that
sense, very simple things and there you will test your will because
no one will run after you, but you need to convey that ambition.

What you're going to learn is that
we're going to do a 10-day cycle like this on three channels,
most likely going live every day at 6:00 p.m. in the evening, and then we'll all have to
switch to Twitch. In the end, I will explain to you why and how to proceed because
we have to somehow build the future, but this course will last as long as it needs to
last until we reach a level where I can claim that whoever has adopted that material
can comfortably apply to a company that is looking for a job as a so-called
Junior SEO, meaning someone who has junior or little knowledge of SEO, but is ready for internships.
So you will learn how to apply in practice, we will do everything on practical examples,
even from there I will start to create a new Gmail account to which goes everything that
is needed for later analysis when we get to it, every
part related to programming because HTML CSS it's not real
programming, it's very simple.

An SEO expert only needs to know some
basic things and we will learn what these basic things are, how they should be done best, where to
change them and so on. On one example of a very simple page, in order to reach
almost the level of an online shop in terms of page size. So
SEO for small, medium and huge sites is different in many ways.

We will also learn
about what today, but so you know how this course will go. So let's go slowly with
practical knowledge, one by one, one by one, until we come to the point that we ourselves have
created an SEO optimized webshop during the stream, in the sense that this webshop will not
be on any platform, but everything will be done by hand to see exactly what things are affecting and how
they can be controlled.

That is what is important, and as for that knowledge and how much it
is worth, a course like this every day for two hours over 10 days, brother to brother, costs 2,000 – 3,000 euros in Germany. By the way, I do a two-day course for 1,000 euros, so
you know, 16 hours would be 1,000 euros in total, but after that course, the
course is primarily attended by advanced students in order to raise themselves to a certain level. Here, what will
happen to you is that, according to my vision, you will acquire the knowledge that you can get a job as
a Junior SEO.

That SEO, a term to clarify, SEO is actually the English
abbreviation of Search Engine Optimization, it means optimization for search engines or, for
our neighbors, optimization for search engines. And now I will show you what exactly is taught there, but it is your job description, your
job description for which in the Balkans you have a salary of 700 euros, and in Germany the junior salary
is 1,800 euros, so that of course you can advance later. SEO experts who
have five or more years of experience earn 5,000 – 6,000 euros net without any problems
. It's not a rarity or weird thing at all, it's very normal.
So, depending on how much you want to progress, you can progress primarily in that
segment, or if you have even more extensive knowledge, you can start
your own projects, apply that knowledge and then of course earn multiple times because you
know how SEO works, how exactly you will influence it and of course because
to have a lot more visits and more income, ultimately more profit and you can then see by your capacities how much
you can earn in the end.

Many SEO experts with their personal projects
have long passed a million a year, so there is great potential, but what no one
sees, everyone sees, here's what happened recently, a few months ago I bought a new car,
posted it on Facebook and people they see that success on all channels, Instagram,
Facebook, YouTube, people just post the most beautiful things, and no one showed those
17-18 years of effort, work and everything that led to the fact that something like that could
happen. There are other people who work less and then spend it all to go take a
picture in the Seychelles and that's valid, but they don't show how much they
actually worked that year to get there. So whoever thinks that SEO is some shortcut to achieve success without effort, it is
not. You need to learn a lot when you learn to adopt new things every day, because according to Google's
statement, every day they change their algorithm in two or three small things. So
we have 60 – 80 changes per month, three of which you notice, but you have to figure out what
they are.

But let's start from the very beginning. We'll start with what SEO is, how to
recognize SEO positions and so on, and before I start talking about it, I always
forget to mention that there are people of course who don't know me, I've been dealing with digital
marketing for 18 years . I started doing SEO. One of the first in
Europe who started dealing with it and one of the first who got a job there and
later progressed in that segment, so we also had an SEO agency in Bosnia that
only dealt with it, and I'm currently in Germany, I live there and work as a freelancer, as a
consultant for a couple of the biggest German companies. I work for them as a consultant for creating a
digital marketing strategy, first of all in the SEO segment and in the second
segment of Facebook, but mostly I create complete strategies for them and learning through all these years gives me a
bird's eye perspective that I want to present to you in a compressed form in this field , that you
understand first of all how SEO works, but what is even more important when
you learn where it is worth applying, how to recognize a market hole that is worth entering,
how to evaluate how much time is needed and how to measure SEO success.

These are all things
that are not mentioned in an ordinary SEO course , but only the basics of how
to get to the top of Google are taught. So let's move on, if someone has questions about my
personality and so on, or there is a need to talk more about myself, and I don't like that, then I
will end up doing that. Of course there will be questions and answers when I will just
read here what questions they have. And until then I won't, I just don't have that much focus right now, I haven't streamed for a long time so I
can follow the chat and what I'm talking about at the same time. Let's start from the very basics. So
we said SEO is search engine optimization. Now you see, there are a lot of search engines . The most famous is Google, that's why I'll use the
example of Google to show and then I'll tell you why SEO can't be understood as Google SEO, but SEO is a more general term than that.

You will rarely hear that on our
courts, but that's why I'm going to show you. Let 's start in order. We have Google here,
and now we want to search for something. Let's say it's summer now, I
need summer winter tires. I did not prepare anything from these examples, everything comes from scratch. I had an
idea of ​​what we should do, but I didn't go into details, so now, according to the logic of Murphy's
Law, it may very well happen that the examples I choose are not optimal, so I will have to look for another
example, but you will learn along with me. This is one example, when we look at summer and
winter tires, when Google throws out all the so-called organic results.

What it means?
It means that all these results that we have listed here do not have Google ads. Here it is
possible to pay to be in the first three places through the so-called Google Ads,
formerly Google AdWords. So these results that the Google
algorithm threw out for the first 10 of these pages for this particular term, they
adjusted their page so that Google better understands what they offer so that Google
can calculate how relevant they are to the user who is searching.

It doesn't
look like that in, say, Germany. We will look at an example of the same key term and see now what is happening to
Germany. In our region, this is also often possible for, here I will leave
what escaped me. It often happens in our country too, we will show an example, here we can immediately
ignore tires, car tires. No, that's why they won't remove the ad for me because I'm not currently in the Balkans, and a
smart advertiser will of course turn off ads that aren't there. That's why I'll show you in a
German ad, and you feel free to type in Google car tires and let me know if there is an
ad. You will recognize the ads by the fact that it only says an ad here on the top left. Here on the
German Anzeige, we see that they have allowed 4 ads for this term summer tires in Germany
, so these four are all ads, and the one below is only organic.

So
buy the above and pay for each click. For a term like summer tires in Germany, a
click is approximately 3 euros. So thousands of people are looking for summer tires, 1,000 people will click
on the ads and you will have 1,000 euros less in your account and you have to get
those people to buy after clicking on these ads. If
you don't want to pay, but want to be on the first place or in the first 10 here, you
can do it precisely through SEO.

So SEO is concentrated and the optimization of
results on search engines that are seen in the organic part. It's
browser independent, extremely the same all the time, we don't deal with ads, we deal with this
below. Oh well. The first question that someone who encounters this will say is what would I
do when I can buy this above and why would I spend time on optimization
when I could care less if my page is optimized if I pay for an ad.
So depending on the term we typed we expect these ads here to have a
huge number of clicks, however this is not true because people have become blind to the ads.

Before, these ads
were a little yellowish behind, there was some yellowish color, but Google stopped making
it difficult to recognize the ads because Google makes money from ads. It is important for them that you
mix what is paid and what is organic, which is now working very well for them, but again,
depending on the term, 5 to 15% click only on paid advertisements. The rest goes further,
and from that rest, again depending on the keyword, 30 to 60% somewhere and 80 click on the first result.
So if 1,000 people a day are looking for summer tires, let's go back to this notion of ours, if
there are no ads, approximately 200 to 600 people will click on this first result. If
we have ads, it will only be significantly reduced by 5 to 15%, which means that with paid
ads we cannot pick up most of those users that we are looking for something, but SEO
gives a greater benefit than that, in addition to the fact that when you get to the top, you don't have to pay for it
per click, but the process of getting there is paid for.

That's why
companies pay SEO experts to do it for them. It is extremely tempting, of course, for
terms that do not have ads, because then it is a pure SEO competition. We'll take an
example that I use very often, which is a lawyer in Sarajevo, a lawyer in Sarajevo,
or you call it a lawyer in Zagreb for our neighbors, and you see now, even though I'm in
Germany, I get very different things.

First, I receive an advertisement from a lawyer from Prnjavorac,
and of course I will not click on anyone's advertisements and spend his account because I am
not currently interested in his services. So this is the advertisement here and which he
paid so dearly that he is above everyone here in this case. It means this click when you eliminate the
competition if there is competition and you still have so-called
site links.

The one below, it's much more expensive, but we're not interested in that. Below is the
Google Maps we all know. It also belongs to SEO, it is a branch of Google SEO, namely
local Google SEO. These maps can also be optimized and if you are a lawyer in Sarajevo and you are not in these three places here, you can
reach these three places on the map with certain efforts and of course what is very important, you can reach the organic results down here. As you
can see they look different, some have stars, some are like this, some like that. We
will not go into that now, but it is very important that you see what other things we have that hinder
organic SEO. We also have shopping results here on the right. Those shopping
results are all over the world, except in America, also paid, is it, and that is done
through GoogleAds, however in America now an organic shopping result has appeared, so
you can also get to these boxes in an organic way, which is extremely important because it also
says the price and who it is from and can be compared and Google has a special algorithm
by which it ranks this.

Since I have the Amazon plugin, Amazon realized that I want to
buy summer tires, so it immediately offers me summer tires on Amazon. Of course I have to take a
step back to explain browsers. The biggest or most used search engine
in the world is Google, if we take the entire planet, especially if we are dealing with Europe. China
has its own search engine, it's called Baidu and Russia has its own, it's called Yandex, where in those
countries, everything except Chinese is banned in China, and Google is allowed in Russia,
but Yandex still has the majority share and in America Yahoo and a couple there is and so
on, you've heard of Bing, but those are ordinary search engines with quotation marks that
compete for one and the same thing, they're in the same group as Google.

Since
Google is exclusively used in our area, we only deal with Google in the seminar, and it is important to mention who is the second largest search engine.
You won't believe it, but the second largest search engine is YouTube. People search for
certain things immediately on YouTube or on Google, and why? If you want to be
informed, an example of how to make baklava. If you google it and find a recipe, that recipe is 3 km long and you won't think of making
baklava. However, remember that you could see it on YouTube, you google how to
make it, you see you google how to make baklava on YouTube and you find a 3-hour video
that explains in detail how to make baklava.

Of course, it's a great thing
if you want to get information, learn something, listen to some music, you won't be
typing on Google, you'll be typing directly on YouTube. For certain things mainly of an
informative nature, it is called an information query in English, it means a query to a
search engine, to a search engine related to searching for some information, that is an information
query or an information query. It is important that you hear these terms in English, because if you
study SEO yourself, you will come across many sources that unfortunately only have them in English, so that
you know what they mean, and if we want to buy baklava, we can google, is it, buy baklava,
but mostly we will google patisserie. Google will then show us patisseries
near us, it doesn't matter if we type in the patisseries city where we live or just a patisseries,
Google will find a patisseries near us and then we will turn to it.

However, if
we want to buy anything else, a TV and so on, in the West the logical behavior is to
go where, to Amazon. Most people go to Amazon, search for what they want to buy
like say here we will take a PlayStation IV, they want to buy it, they will buy it through
Amazon because most people think that Amazon is the cheapest which is not always the
case, and many people buy from Amazon because I can trust that they will receive the goods exactly when they
say and that is why I use Amazon.

I don't care if somewhere it is 5 or 10 euros more expensive,
say in the case of Playstation, I would rather buy on Amazon because it can come
to me in 24 hours. Of course, in domestic areas, you can't buy on Amazon, so in Bosnia and Herzegovina
we use Pik or OLX, so we search there. Most likely, a lot of
people are knocking on these local eBays right away for our car tires. Ebay, why eBay, because there is an opportunity on all
domestic portals to set a fixed price or to guess something. There is
no guesswork on Amazon, hence the distinction between eBay and Amazon. Alibaba is also a
kind of Amazon and look now, on Amazon these results that come up, again you have
sponsored, two sponsored then goes organic result and then these other
organic results. They have people who only do Amazon SEO, they just optimize
products for certain terms within the Amazon search engine. It's Amazon SEO.

Aleksandar
Rašković who is here in the chat, he is an expert in YouTube SEO. So if I now
type in how to make baklava, here it is, these results here, they can be influenced so that they would be, ranked higher, so that they would
occupy a higher or better position. This can also be done with certain methods. That's YouTube
SEO. Also, if we use OLX in Bosnia and Herzegovina, we are looking for this, what do I know, the car here will be typed exactly Goodyear, here it is 205 55 16, it is some kind of tire and now you see there are many
bidders here. You can pay the same as these yellow ads here to be there, to stand
out, to have this green title and so on, and you can influence in a certain
way that OLX puts you up.

The same is true for Njuškalo in Croatia and the
same is true for KupujemProdajem in Serbia and I think that Kupindo is still interesting there and all the same. Everyone
has a search engine, everything can be influenced and ultimately find some
kind of SEO to push it. There are many more types of SEO, just to give you an
idea of ​​what it can be. Now you see this, when we type how to make baklava or
baklava recipe, let's try the baklava recipe. Look at this, Google puts out something else entirely
. Why? Because as I told you, people who want to make baklava
, video helps them the most, and Google put video in the first place.
Which means that if you are on YouTube in the top three, or in the top 10, Google can throw you out
on a regular search, because YouTube and Google belong to the same company, someone doesn't
know that, so the results in YouTube affect the results in Google. It is extremely important that you know
this and can optimize for it. Then it gives an organic result, another organic
result and then, you see, the recipes go.

They have special boxes for recipes, in order to even
get this box, you need a lot of SEO knowledge well tuned
so that it appears here, to be displayed here, it will not appear
anywhere, to be displayed there. And as you can see the images are here at the end,
however there are people who only deal with Google SEO for images. You must know that, he has a
position in the company, he is an SEO expert for image optimization within Google, he does nothing
else and you will learn how to optimize . Then there are people who
are of course in certain niches. What is a niche, a niche is a sub-sub-branch of an industry, like say you have a fashion
industry, so you have people who only sell t-shirts, so they have t-shirts of this type,
t-shirts of that type, there are people who only sell jerseys.

I know a man who has
only been doing SEO for jerseys for 20 years, nothing more. Then there are people who only deal with
recipes and what is extremely important to know is the so-called news SEO, people who only deal
with news. This knowledge that we will learn now is the basis, the foundation for any
branch that you may decide to enter later, in the Balkans it is not necessary to
specialize in one thing within Google, it is important that you are an SEO for Google,
but it is not necessary to say I only for pictures, only for recipes, only for this, but
you have to know that this knowledge is so extensive and there is
so much work there that people get positions in companies that are only closely
related to one specific thing.

Good. The question that arises then is
how I will earn from that SEO. So nice and simple, let's take our dear example
from the beginning, i.e. summer car tires. There are no ads, there is nothing and we can now
find out through SEO how many people are searching for this term summer car tires or this phrase, I will
keep saying the term because I cannot repeat the term or phrase twice. So the term
summer car tires and about how much, we can later check how many searches there are,
how many people search this particular term monthly and then we can see that we can get there
by analyzing, of course, which you will learn , which place you could climb with effort
and then you can count – if 1,000 people a day search for this, 600 of them click on
this first result, of those 6, an average of 2% buy something, we have about
12 sales a day for summer tires, which of course, summer tires about
200 euros, so we can earn a day a lot of money, if it's ours, and if it's the
company's we do it, the company earns the job.

The smartest thing is always to push your own projects, to
have your own projects, however, not all of us have the entrepreneurial skills to run companies and
get our own back on our feet, we also don't have technical knowledge, and we can learn how to
do it. You know, what you learn enables you to tell others how it
should be better. There is no need ever for you to do programming or design.
It's nice to understand, over time you'll learn certain things to program,
but it's not necessary to get the job done.

You just need to know a
huge list of what you should, what you shouldn't, what you can
laugh at, and what you can't laugh at. I read the comments a bit and then stopped,
it's one big list of things to do, how not to do.
You are a kind of policeman who finds a certain situation, let's say you enter a
company, they say we don't have a Google ranking, so you can fix it for us. You
need to analyze the situation and make a list of things or tickets,
later we will talk about what they need to fix in order to improve their position.

How does the Google
algorithm work, how does it now, based on its algorithm, determine which lawyer
in Belgrade will be in the top 10 for lawyers in Belgrade. It is a very long story, all in all it is
very important to know that there are 500 lawyers in Belgrade, of which only 10 are on
Google and then you know how much it affects the daily life of that lawyer because thousands and thousands of people are looking for a lawyer. Where will they turn first
when they don't know anyone, Google of course and how will they get clients through
Google. That's the logic, SEO filters you out from the rest and the better you are, the
better you know how to get on the first page. Let me tell you right away that some of you have, they have
hired an SEO expert, some have hired SEO agencies, some are engaged in
SEO themselves.

Let me tell you a trick on how to recognize someone who has no idea. It is the one who will give you a
contract where he promises you to reach the top 3 position or the first position. These
are frivolous people who have no idea about this business. So there are no guarantees here and there
can be none, because Google changes things so often and you are never
sure that something will not come out tomorrow that you did not comply with because you did not know that it should be complied with, which affects the ranking and then
it is very frivolous. Since Google changes things so often, over 60 times a month
certain little things, these are not big changes, there are 3-4 big changes a year, but you have to know
that there are no promises to anyone. No one can promise you anything. He can only say I
can help you optimize, I expect certain results, but I can't promise you anything
.

Very important to know. So we went through all that stuff, we said how to make money from it, that is, by buying
traffic from Google to our site that will convert and so on. So it
only makes sense to rank on Google for terms that we actually have a product or
have information about or are part of the path to becoming our customer, user.
So, if someone wants to first get information about what an electronic bicycle is, what kind of
electronic bicycle they have, how big they are , whether the seat can be adjusted, how far the
electronic bicycle can go. If they want to know all that before they buy an e-
bike, it's in your interest to rank on Google for e-bike types and e-bike
distances and e-bike licenses and all
those things because the user will appreciate you knowing
all the things through you, and then finally buy from you because if he
reviewed it, learned it from you, he will buy from you out of gratitude.

What doesn't
make sense is that some site that sells electronic bicycles ranks here, say, for
summer car tires. That doesn't make sense and of course it won't work, nor can a locksmith
be the first for baklava, nor can a pastry shop be the first for a drill. It's a kind of logic,
Google identifies what you do, it very precisely determines where you
are and then only for those things, you can appear in that niche. The mistake
occurs precisely in the beginning, that you give very little information. Let's say you
create a shop, just paste pictures of the product and the price and name of the item
under, I don't know, some serial number and no additional information.

Google will then
try to see what it is from that image and it won't quite succeed, and it may be that, if you sell drills, it will list you for
screws or for drill bits or for something completely different because you
have a lot of those accessories in the pictures drills. You need to prepare the content in such a way that it is easy for
Google to find out what you do and you need to understand the meaning of the
whole process.

It doesn't mean, one of the metrics that is not important is the number of
visitors, tomorrow I can give you 2 million visits for your site, from which
no one will buy anything. So I'm causing you costs, for that you'll need another
server which is much more expensive, you'll get some idiots on Support and so on, so
you need to know what you want to go forward for and why it's worth fighting for and what brings you the
so-called conversions. So when someone buys by going through that path or that
funnel, in the end a conversion happens, he buys a certain thing and
visits that lead to conversions are important to you and you should think about that. Now that's some basics
you need to understand, and I'll go on about how and what. The question was what all this affects or how Google calculates who will be there.

So first determine
if you are from that niche and then see how good you are. Before looking at your
quality, they check how good the information you provide on your
site is and how it is prepared. So it can't just be thrown around, things have to
have a certain structure. It should be respected, and then the
quality analysis begins, and when they see it, they propose something based on the quality .

Which means that, let's say, this
page KupiGume.hr, say, next week, Google will throw it to the first place. After
seven days, it returned to fourth place. Why? They thought that auto
tires, that KupiGume.hr is a better domain, that it is a better site for what the user is
looking for than Jeftinije.hr. However, the users' behavior
shows that this is not the case. What happens? If we swap places with the first and fourth, the first will of
course now have more visits, but more and more people will return to Google. So
if they click here, go to the page, see that I don't have here, now I don't know where to
click, I'm acting a bit and now I'm going back to Google, this is a negative signal to Google.
You will be able to be in the first place and very quickly land in a worse place than the fourth
place you were in because Google sees that users are dissatisfied, that you do not fulfill
their expectations, you do not meet them and you do not provide content that
they really want.

wanted to see. Therefore, it is very important that what we offer, what we claim to offer within Google
results, because we can influence what will be written here and what will be written here,
we make a certain promise and we must fulfill that promise. If we don't fulfill it or make it
difficult for the user to reach that goal, we have given
ourselves a negative signal because that user will return to Google. So we have to
offer experience, user experience, to the user to reach the goal
that we claim we can help him with.

So, if technically, first we have a page, we have good content, we have organized it well
, then we have to present it nicely and guide the user through it all.
However, that is not your task, that's why in companies and serious websites there are so-called
user experience experts, UX experts who deal with it, analyze, monitor what they do
because everything can be recorded. Did you move the mouse, where did you click, how long did you stay, did you scroll up and down,
did you open an image, all these things can be analyzed. For you as an SEO expert,
not so important at the moment, but to know that someone is taking care of it and you
can, based on the data you already have, see which terms converted, which led to sales, and which unfortunately did not, and then base yourself on it.

to those who were
very successful, let's rank them as high as possible and then inform the UX experts and say, look,
based on your analysis, I know that the conversion rate here is
very high, and I will now push it on Google , you can fix it a little more so that we can get a
percentage more. That's the basic thing. Now, what are the technical ones,
let's go back to the basics. We have content and we need to technically organize it and take care of about a
million things, those factors which are called ranking factors because ranking is actually
this listing in order of quality, in English ranking,
they have ranking factors, ranking factors. which affect it. One time ago, I remember well
, 10 years ago in Budva I presented some 240 on one huge map.
Five years ago it was 440, now there are over 1,000 factors that influence how
Google will perceive you and whether you did it well . Just memorizing those
1,000 things is an enormous task, but not all 1,000 are equally important for our happiness.
There are some 20-30 that are extremely important for each page, and we have a sea of ​​others that are
important, for example, if you are a news portal, these are important, if your goal is
information like Wikipedia, there are others, if you want to sell something, there are others, if are
some video content, then it is quite something tenth.

So they change based on what your focus is on, especially if
you have an online shop, you have a constellation of factors that others neither concern nor
know about in detail. That's why there is specialization for certain things and we have 30 basic
factors that we know very, very well, we know how to
adjust them and what is important. Likewise, ranking factors
differ by page size. If you have a super small page, we will take a dentist, if a dentist has about
us, services, location, contacts and so on, the number of factors remains at those 20-30,
there are not many of them. If you have a slightly bigger page, a more serious page like a portal,
shop and so on, then it becomes a completely different story, there are many things. If you have a huge
site like these search engines, because they also try to be in Google at the top of
OLX, Nushkalo and KupujemProdajem, if you want to do SEO there, you have a trillion
factors that you need to know and correct. However, let's say that in this regard,
none of these three portals did it properly, they are doing it blindly, even though
certain experts, including myself, have been pointing out for years how things should be
compared and some have probably tried and made more mistakes than have done, I have seen some progress, but not as
much as it should be, you can see that there is a lack of knowledge.

It's not a problem of will, it's not a problem of
money, the problem is that people don't know because it 's a huge subject. We will not go into those
spheres, as we said, we will stick to the basic project and we will go a little in the
direction of the online shop to understand. Now I'll take a look at the chat and take a sip of water, and
if you still don't understand something, ask a question in the chat
before I continue. I won't play your music. Moderators don't complain about anything
, so it's ok. Okay, so tomorrow we'll go to 30 fps, in twice as bad quality, but the stream
doesn't stop because apparently it stopped here and there. Let's see if there are any questions, if there are no
questions now, if the source IP address of the server changes and the domain remains the same, does the
ranking reset. Great question, at this stage of advanced character, but that shouldn't
be the case.

The domain is crucial and you can change the IP address, just
don't change it often. Yes, it's not a problem that he stutters because he continues
where he left off. Well then. Although I would like you to experience this superb flow
in real time, but oh well. I see there are no particular questions, let me get drunk and then water. To see what is
happening here on other channels. Very nice. Good. YouTube to check if it works. Here on YouTube I can see exactly that he coughs a little.
Now I will turn off all those streams, so that my stream does not interfere with my upload, so
whatever happens there, God bless you. Eh, that's it. I have to leave Twitch open, that's it. Well, how meta tags affect
SEO. Meta tags is a broad term, there are more than 30 meta tags if my eyes are correct,
so we have to be more specific which meta tag, and we will get to all those things, just a
little patience so that even these beginners can reach us, to pick up the basics knowledge, and we will accelerate relatively quickly.

We have a question about how to track which result we are when Google throws up something else for everyone
. That's right, I'm going to show you a tool where you can actually check
where you rank for a term manually, and if you have a lot of keywords that you want to
check, there are tools that check your position every day and they give you
the exact position, so I browsing Google has no effect.
You will notice, type in summer car tires, how many of us are on the stream, over
300 in total, all 300 will get say 50 different results because Google based on
our personal and personal history, searches and behavior within
Google Chrome first of all, us it changes the results and adjusts, so if
we prefer certain things it will throw it out to us sooner. I will also turn off my
Twitch window because it also buys me bandwidth, to reduce it to the minimum as much as I can, so that it does
not interfere with this one, and if something happens, the moderators write here in the chat, there is no
shame in making a mistake the first time.

And I'll take this question again, adapt, how the
developer part affects SEO. He is fully responsible and responsible for what will be
in the end. What you do is, don't turn it off, stop the
stream, let the text go. Yes, that's fine too. Thank you Ašković, he is helping me again. I didn't know that I could
stop my own stream that I was watching, of course it is possible, it just didn't
occur to me because this chat is important to me to correspond with them. Thank you,
I will add you to the chat to talk with you. Coyote, Coyote, excuse me again for a
second or two just to sort this out. Here we are. Move on. So the question was the last one. How does the developer part affect SEO? Yes. It affects to a great extent, it is to his credit
that your job at the moment you become an SEO expert is to write
so-called tickets or orders.

What should they fix, what should it
look like. So you tell them, I found such and such a situation, I want it to be so and so,
so that they immediately know what they need to fix. So you analyze the situation,
you tell them what to change, not how, so you won't teach them
programming, you just say, look, this title is currently labeled H2, but it should be
H1, and then they have to change it. We will get to that as well, but close cooperation with everyone,
SEO is like a springboard, a lever between all those people who are
involved in creating a serious website. A serious website therefore
consists of having a sea of ​​UI designers who make interfaces, before
that the UX designer draws for him how it should go, and then we have project
toners, project managers, programmers, SEO experts and other experts who
deal with , and all these things, let's say in many companies where I was in charge,
I'm talking about huge companies, over 300 thousand people, there no change could be made on the website
until my SEO team of 18 people reviewed it.

Because basically everything that changes on the
page can improve, and also screw up, so to speak, SEO, because the latter is
more common, you know, and that's it. But you don't have to know whether it's programming, how
it works, you just have to explain it to them. Good. Let's move on, Jelena made a nice suggestion, if you ask questions, write the question in
capital letters with a colon, so that I can see those questions as soon as possible because some of them
correspond with me because I don't see them on other channels. I
'm going to drink some water and let's move on. Oh well. So we came to those ranking factors. There are now over 1,000 of them, here is an
attempt from 2013 to explain what all of this affects SEO.

So, how our site is
technically equipped is here at the bottom right, it cannot be zoomed in,
loading speed, page title, H1, there used to be keyword density here a long time ago
, that is no longer the case. There is a special video on YouTube about
why this is not the case and how it is done today, today it is done via the so-called WDF, it
is currently irrelevant, what do you think of the smaller titles, are the images optimized, do you have a
video, how long is the content, how long your CTR, we will learn what it is, how many people
stay on the page, how many people return, what we described a moment ago, what
happens when you go to the page and then return, is called the bounce rate, do you use synonyms, what is your layout, how much are there advertisements,
is that advertisement bothersome, do you have external links, do you have links from other pages to
your desired landing page, what does your URL look like, what is your domain name, where
is your hosting, how popular is it, do you have certain legal matters, how you are on
social media, what kind of links people send you from blogs, from
forums, from expert sites, what is dofollow, nofollow.

It's 2013. Back then the universe
seemed very simple and of course in this one, you see how he lined it up, every
factor seems to be equally important, but it's not. We will go one by one, which one is
more important than the other, but you can see what is happening there . We also have an attempt in America to
create that chemical periodic system that we are used to from school,
to arrange all these factors in that periodic system, however, when it grew to 1,000 pieces, people lost the
sense because who will read and search it all, how will you increase the box, box
that is smaller or larger factor, extremely unexamined.

Therefore, if you started to educate yourself, you would come
across a sea of ​​things that are irrelevant, but you would learn them.
You would spend time on it, and in the end you would not learn it properly, or you would
skip over possibly important factors. Right now I see there is no light, I'm
just going to turn on the light, one second. There it is now. Excuse me, next time we will turn on the light immediately and
I don't know how to remove these reflections in the glasses. I guess my ones are anti-
reflective, so that's why they work like that. Good. So the periodic table confuses people, that's why we need to compress
knowledge, which is what we're going to do. Now there was already a question, so I
skipped it.

Not because I didn't see it because I thought we should work on it. Let's say
now we take these summer tires, we will take a company. Here is Vulkal, I
think they really sell tires. And we can see this page now and as you can see the design is from about 2002, not to say
96, but it's pretty clear. On the left are some filters, here we see the product, the price
.

What is missing, missing in the first view
is how I can buy it. That's what I'm mentioning now, that's UX, that's user experience. This page is
not good enough at first glance to lead the customer further. He now came from Google. Why is my
microphone going red, should I turn the microphone down a bit because if it's buzzing in your ears it
's not good. Here it is now, maybe I can't really make a fuss, this is good. So if the sound isn't right
now, you can't hear me well, let me know, but I think it's more comfortable for you now that I don't make
so much noise. We have a problem here that a customer comes, looking for summer car tires, comes to the shop,
wants to buy some of these tires now, and there is no buy button. Few people know that by clicking on the title, they will
come to this magnifying glass to view those tires, and as we can see, they are all some kind of Armstrong
tires.

I've never heard of Armstrong tires, so I'm losing confidence, I'm going back to Google, I
'm looking for a shop that will immediately offer me some things. That is my experience, but that
experience affects the following: if we now find that this page does not have a good
ranking on Google, the question arises whether we will repair the existing page or
you will redesign it or we will create a completely new page. It is one of the
most difficult decisions. If we are talking about the modern world, it is very important to know that there
is no longer a redesign. Big sites in this world that care,
let's say Amazon, here's an example of Amazon, some big supermarkets, car manufacturers
and so on, they don't do a complete redesign anymore, they just test
some things every day, if it turns out to be better, they put it up and so
little by little every day with 10-15 changes, it grows into something better.

However,
when you have a situation, this applies to things that already have a certain ranking on Google and
behind them there is a huge number of programming hours, a huge number of
programming hours and programming a new page would also cost time and
money, then we skip it, we don't do it redesign, but if the site is not successful on
Google and above all if it is not successful in sales, it is worth sitting down, taking a lot of
money and doing it right.

Then it's worth doing it and for it to be the last time, so that
on the basis of that version it is built further and further and further. In the modern world, this is
called agile management or agile development. It means that everything revolves in two-
week cycles. You make a proposal, the proposal is adopted, it is
implemented, you check it, new proposals go in and that's how it goes every two
weeks, we're constantly making progress, and it's not project management like it used to be in the
systems. First we do this in quarter number 1, in the second we will do this and everything depending on
each other. It's no longer in keeping with the spirit of the times because you can't react as quickly.
If, at the end of 2019, you came up with a plan for what you will do in 2020, you are kicking yourself in the
stomach because you do not leave room to do something that might be of better
quality because the market or user behavior has changed.

Those are the
things. Now that's gone too far, but now you've got a round picture. If
you don't have any website, I will show you how when you create a website, what
to pay attention to. We will create one page. If you have a website, you will learn
how to remake your website, and if you work for a company, you will learn how and which
elements to pay attention to and that you can immediately jump in, propose and implement
it, so the homework is always on its own, I can't lead one now a record
of all of you, who came where, when, and who has what type of project. You ask what you are
interested in as we go along, but it is important that you implement immediately because there is no greater
joy than experiencing some success after a few interventions . You guys were not in the top
10 for some term that is extremely important to you to be in the top 10 in Google and you succeed,
it is a great joy and you can see immediately how easy it is and what I can tell
you is that you are lucky to be the majority you in the Balkans because the competition in the Balkans, even though it is
2020, the competition on Google in most niches is extremely small and you can do wonders with small interventions.

You just
need to know what you're doing and not mess it up. Don't be one of those who read
something on a forum and blog and rush to implement it at home because everything is
individual. If you have a broken tooth, and the forum says extract the tooth, ask the dentist
if it should be extracted or if it can be treated, if a filling is possible, if a crown is possible. There
are so many things before a tooth is extracted, so look at SEO as well. So implement the things you learn and
are aware of what you are doing. If you read something somewhere and you don't really
understand what it is about, don't implement it until you understand. Don't trust people because
if it helped person A, it doesn't mean that person B, because the circumstances are different
and something that works for SEO on the news, on the portal will work for the online
shop.

There are two different worlds. These are fighting to
be the first on Google instantly, and these are fighting to, God willing, manage to be where they set out to be in three or four
months. So there is a big difference, there is a big difference between applying, apply
only what we learn, and don't come to the chat and say I read this and it should be
like that, I also put a ranking.

Do n't do that. Only implement what we learn
because then you understand what you are doing and you can justify it, you can also
explain to people what needs to be done. The situation in HR, asks Šime, is the same as in the
entire Balkans. You have a niche like tourism, where everything is paved to the
end, and the other niches gape essentially empty. Let's say find CNC machines or
something in the B2B segment, there are absolutely no quality
sites and no one pays attention, and there is much more hunting in B2B than in B2C.

For
beginners what is B2B, B2C, these are the types of business. If you sell
something to natural persons, meaning me as a person Nedim, then you are a B2C business. If you
sell to other companies something like, for example, you produce aluminum and sell it to Boeing to
make airplane wings. You are in B2B and in the B2B segment there is on average in
every country three times more money than in the B2C segment, and most of us want to, for example,
engage in dropshipping, you have probably heard of it, they take goods from China, create a site for
our market , when a man buys, he sends him a package from China, and the one who actually
sells has not even seen the package. Those things, it's B2C, everyone is flying to do it, to
push each other for make-up, sneakers, glasses, technology and so on, but actually the bigger market is B2B. Go to a manufacturer
of anything, some heavy industry and see what they are doing people engage and you will see that the
sea is open.

Or let's say an architectural studio, custom-made kitchens, these are all things
that very rarely anyone has activated in our area, and a lot of money is hidden there, but
they have niches such as tourism in Croatia, which are the ones, the competition is mind-
blowing , but those are rare, and that's why I say 80% of the market is like it used to be when Napoleon
came to America, take the fence, it'll grab the land and tear the
fence down.

You just have to work, try hard and that's how it goes. I'm sorry I can't hear you laughing in the chat
. We will have to find a plugin so that you can turn on the microphones so
that we can hear you laughing. It's not fun if you don't hear that you think it's funny. Good. Yes. I look at my to-do list, I had to
write something down or it would get messed up.

Now let's get a little deeper into that understanding of all
that. So how can we find out how much demand there is for something, is it. That's why there are
free and paid tools. Free as always have some limitations, there are
hundreds of them. We'll take a look right now on Google. This is known professionally as keyword
tu, meaning keyword in English is what we call phrase or term and keyword or keyword
phrase and they have various tools called keyword tool and as you can see paid ads
are there.

We have two providers, about them, about paid tools, we will talk about that
tomorrow. Now since most of you don't want to pay anything at this stage of course, we'll use
some of the freebies to the extent that they allow. You can take any of
these tools, but they all have one or two problems. The first little problem is that you will not
find Bosnia, Croatia and Serbia on the list. Somewhere you will find Serbia, somewhere Croatia,
somewhere Bosnia, somewhere Croatia and Serbia, somewhere Croatia and Bosnia, so keep looking.
What you just need to know is the ratio of these countries, that is, Bosnia and Croatia have
approximately the same population, only slightly Croatia more searches, it means that
they are more IT literate in the sense that they use Google more, and Serbia has approximately
four times more inhabitants than Bosnia and Herzegovina, so you can by analogy, if you find a tool that has,
say, only Serbian, more precisely not Serbian but Google.rs. Every country, you see, I didn't
explain that, so Google.ba is in Bosnia. And if you search for the same term on Google.ba, Google.hr and Google.rs, you will get three different
results if you search from those countries.

If you search from home, you will get very similar
things. So each country has its own Google version and each Google
version for the same term gives something different as a result, however, as many searches in
Serbia for car tires, it should be divided by four in Bosnia. You can do it
like that, if you don't have one tool, BiH and Croatia are about the same, Serbia is four times
more and you can see the markets there too. If you have something that you sell in our language, such as
instructions on how to get pregnant, what do I know, I'm talking nonsense, it's better to sell it on the
market in Serbia because Serbia has a bigger market, realistically.

Or make it
in three variants, a Croatianized version, a Bosnian one with ejekavica, which will help you in Montenegro and ekavica
in Serbia, and then make three separate versions for each market. If you think people
don't mind, you're wrong. Move on. And as Fortitudo writes in the
chat, we have one tool on the list called keywordtool.io and it's not without reason number
one on Google, it should have all three countries. The only accurate information, you
must know that, all those who are not called Google give the results that Google serves them, but Google more and more, if you search for the type of summer car tires this week, you can
see that according to the assessment of some tool, based on the data that they given by Google
given by Google you have 720. Look next week, that 1,000. How has that changed now? First, there are seasonal
variations, secondly, Google says it's 720 to 1,000, so one week it sends them this
number, the next this number, it's a bit of a joke to excuse them .

It is very important that you know that
you can find real data only within Google. Now, it used to be the Google Keyword
Tool which is part of Google Ads, as you can see it is in the second place. Even Google put themselves
with their tool in second place by admitting we are the second best
result for it and they really are. They used to be the best because you got exactly
how many searches there were, you could send as many queries as you wanted, now they have limited that.
Now, if you register for Google Ads, you will of course not run ads, and you use your
Google Ads account to determine how many searches there are per month, it's always about
monthly searches, Google will give you that range, that range from 720 to 1,000, from 1,000 to 5,000 and so on, so it will be
very difficult for you to get a sense.

However, if you pay for ads, you will get precise data,
and the tools that buy this data, they are uploaded to the so-called Google App, and I wo
n't go into that technically, mostly Google gave them that information, but as I said, sometimes they mistreat them a
little on purpose. So if you really want to check, it's good to turn on
Google ads, Google Ads and really play those ads. Why? So there is a site,
turn on ads for those key terms you want to
be first on Google and see if they work for you at all. Get 100, 1,000 clicks and see, by
keyword, and see if it resonates, if people buy if
you're in first place.

If they don't buy you have a very good reason,
stop all operations and optimize your site. But let's keep at it, when you
turn on Google Ads and see the Keyword Tool inside Google Ads, you can find out exactly how
many searches there are per month either using paid tools or these free ones. Free ones
therefore have a higher chance of being wrong, don't trust those numbers 100%. They should
only be an indicative measure to see if there is a need for it or not.

Now how to evaluate
whether 720 searches per month is a lot or a little? Before I use the tool at all so that you
understand the matter, here I will open the tool so that you can look at it a bit. So here
we have languages, let's see what we have. Here is Bosnian. There is Croatian. And there is Serbian. They have everything, great. Here, for this example,
I will deliberately take Serbian, because there, I tell you, the market shows things best, and
I will type here a car tire and tell you. So, if there are 720 searches for something
, if you sell charms or mousepads,
mice for 20-30 euros, then that, 720 per month, of which you will receive approximately 40%
when you are the first, you will not earn anything special. You will make money, but not anything
special. If you sell airplanes, for example, or diamond rings, 720
inquiries is a lot. So everything depends on that, it can also be that it is more lucrative, which means more
lucrative, more profitable, in the end there will be more income. If we sell diamond
rings and there are only 50 searches a month for diamond rings, we can make more money
if we are number one than if we are number one for Logitech mice because the margin on mice is very
small.

Got it? It does not mean that if the demand is high, that your product, that a
certain product is lucrative. Also, if there is little, it does not mean that it is not lucrative. Everything
depends on what you sell, that's why we'll go exactly with examples from practice, we
'll try to be a shop for car tires at the end. We will try to be that, to create something like a shop for car tires.
If you know someone who has a car tire shop, feel free to let them know to
join and follow along, because I will probably take the competition into account and
show you, based on the competition, where they are wrong and why our chances are great for us
to be among them.

Eh, you see. I just looked it up here and it immediately tells me that
I have to buy the pro version. And they try to
sell their paid versions as much as possible. Before they were totally free, one
thing, catch here, they have questions. You can for car tires,
you can see the terms they showed. Most of the people looking for car tires are Novi Sad, then this, then this. This is
all false, because they mix up the results to get you to pay. I'm going to the
next tool, it's called Ubersuggest. There is the same here, I think Serbia. We will also put car tires here. And let's see what Ubersuggest says. Ubersuggest is a tool that supposedly belongs to a
guy called Neil Patel, you see this bald guy in the corner, but he
's messed up a lot of things in the community lately , so to speak. So don't
praise him timidly, read if you want some basic instructions from him, but don't
timidly spread that knowledge.

For example, what he does is find a Serbian blog with
excellent content, translate it into English and publish it as his own. Unfortunately, he started dealing with that
, he has 200-300 workers and he can do whatever he wants, while ours do nothing until they complain to him.
But he has not been very correct lately, but we are not interested in that now. The
next thing we saw is interesting. All this will be in English for you. Can I switch to
English somewhere, I can. Here I switch to English. And fine, we have search volume – the number of
monthly searches for car tires, the phrase car tires is searched 5400 times based on
this tool. He gives some assessment here of how difficult it is to rank it. Any tools that give these
parameters like this, just skip those parameters. Beyond manual analysis, it is unlikely that
any tool will help you, and you have an excellent statistic here, it says that a click
for something like this costs 7 dinars, which I do not believe because it is very little, it would be
about seven cents. I don't believe it, for car tires the click should probably be
higher so you can see that we can't really take that data into account.

But then do we
have, you see further, in Serbia car tires are in demand , people want to buy
cheap, right, and there are 1,300 of them. Car tires Tigar, Tigar is either a brand or a shop. They are looking for Tigar type car tires or
car tires in the Tigar shop and then you see local car tires Novi Sad, car tires
price, car tires Belgrade and so on. We can also research to see more
than what is shown, here they give us, we can log in through Google and they will
give us even more, but here we have Sava car tires. We are looking for Sava auto
tires, which are one of the most popular tire manufacturers in the Balkans, and we immediately see what we have, what business is behind us.

Car tires 5400 people per month, we
convert 2% of that, that's 5400, 270, right. I. Yes, 270% would be 540 and a fifth of that is a little less than 100. Well, we have
approximately 100 sales per month for car tires, 400 euros each, so
we have the potential to earn about 40,000 euros in all of this , if all of them who are looking for car
tires click on us and 2% of them buy. We can also work on this 2%, so it can be 5% or
6%, so we will increase it, but that is not our job.

That is the job of those UX and UI designers and
conversion optimization, the people who deal with it, optimizing those conversions.
Our goal is to bring people to more relevant terms . What is the better
chance now, who will buy, those who google car tires or those who google car tires
Sava or those who google car tires action? Those who google car tire deals because they are looking for deals on the Internet that may be
more favorable. The next one that is more lucrative is Sava car tires because he specifically knows
which brand and car tires in general. It could be that, no offense to the guy, but the
female population is not as informed as men about car tires, so someone asks to
see what kind of car tires it has, how will I know what car tires are for my car.
We will talk about this in detail tomorrow, this is just for you to get an overview, so that you can find what you
want, which niche you want to enter.

You can use the tools to see. If we say, here
are the summer tires, you see there are no car tires in the summer tires, but there can be summer car tires,
here we will see, then he tells us the tool, while he twists it. As he calculates it somewhat timidly, and basically buys from Google
very simply and we see that now already on this, that this tool is also not
particularly reliable because it is impossible for 0 people to search for summer tires. It is absolutely impossible
and you will get a feeling like that and tomorrow when I present you a tool that does it almost
perfectly, you will know how you can trust because if you don't do the preparation, you don't do the strategy
properly, then you are not good. So planning in advance what
I want to do is very important, having a firm attitude to be what we want.

Let's say, we are now moving into
car tires. Someone will say, why not spare parts, and why not this, and why
not that. So a hundred suggestions, no, no, no, no. Let's be careful about one thing, for
this exercise please choose something you can focus on. If your employer won't let you
poke around or you personally won't touch your own project, I'll talk about
it later, buy new hosting, a new domain and plant it on a new domain and start everything from scratch because
that's how I'll work too.

So I'm going to buy a domain, I'm going to buy hosting, I'm going to put it all on a domain
that's never been there before and I'm going to show you day by day what I'm doing on it and how
it's going in advance. Someone corrects me that it 's summer, summer is here
before I go to summer. Summer car tires, I'll just be summer tires. Here is a Tigar summer tire, so that
Tigar is really famous. Now I remembered that Ašković bought Tigar tires and
put them on Facebook for the winter because they are the cheapest and he covers few kilometers.
I won't go into the politics of buying car tires now, I'm always in favor of buying the best car
tires if the pocket allows, because the tire protects the head. Remember this, the tire protects the head, and
we see here that in Serbia it is extremely popular to buy cheaper tires, which is
understandable, because most people do not exceed a certain mileage and only need to get from
A to B, from work to work, they do not go on long trips tracks and so on.

Good. Summer
tires, we do summer car tires well. Look, play with these tools,
try which one suits you, if you have a Google Ads account, enter the Keyword Tool there. I can't
go into AdWords because only when I open that new Gmail, which will probably be tomorrow, I can
go into AdWords, and then I don't pay for ads, so I can't see the Keyword Tool. There is one
way to get to Keyword Tool without having to pay , that is to put a campaign that
costs 1,000 euros a day, start it, run it for 10 minutes and turn it off, and
then Google will let you try it. Summer. Good Nebojsa, it says summer. And summer. Yeah, good, great. Ekavica on the level. Let's go summer car tires, here they are
again the same 70, and summer tires. I'm going a little faster now. Here are summer tires 2,900, let's get specific. Let's go
specifically and see Sava tires. Your task would be to think about how you would
create a structure for your site, and before that think about the structure of the
site that I will create.

Why? How is the structure going? The structure
goes so that each page, each landing page is for a separate keyword. We'll draw it at the
end so you can see how it looks. So one keyword for one page to begin with,
more can be done, don't bother me, don't make it complicated for people. One keyword for one landing
page. The home page has one, it 's car tires. It branches into summer car tires
and winter car tires, is that right, then those summer tires branch into what? To the manufacturers,
and winter tires also to the manufacturers and there are completely different tires within that and then how
does the page look, how does it go deeper, what else could people be looking for? Think carefully, this is a
task for insomnia.

I 'll put it this way, when a woman who knows nothing
about car tires wants to buy car tires online, what would she type? Let that be your
homework that we will solve tomorrow and draw the structure, I will also show you
a free program in which you can draw those structures so that you can get an idea of ​​how it goes. Good. We are here at Sava tires and I was on my way somewhere and you
brought me all the way back.

Yes. Good. So we can find out what the monthly demand is,
we can find out if it's worth it, we know the calculation, we know the margins, we know
what we want to do and decide on something. I will deal with car tires. I believe
that no car tire shop in the Balkans has done it perfectly, which is completely normal,
and I will give them some specific ideas, I will not take their work, I will not actually build a shop in the end,
but I will offer them that whoever wants to, to have their banner there
or his product, so that it can be clicked and bought from him in the shop.

I personally will not sell
any car tires. Otherwise, I do not sell physical products. There is one
exception, but not anymore, I just sell digital products and don't deal with that.
When I'm not working with clients, in my spare time. We will also
come to that later. You can say that your product is an ebook, you want to write an ebook on
how to get rid of back pain, for example, or your experience with something and you
think that it is important information that someone would like to read or even pay
to read it, so we will create a landing page that will therefore help you to advertise that
ebook. Most of all, it is important that you do something. Google tells me that he is
behind the internet sale of tires. I'm glad you're here and you want me to be
brutal, I think you'll regret saying that, but we'll see of course. We
'll deal with that tomorrow. So now we stay on this here and the next thing that is important is how I will now monitor where I am, what position I am in, what is going on.
They also have paid tools for that, but if we want to see only certain terms,
then we can use a plugin for Google Chrome.

Turn on donations says Amir. Thank you Amir, here in the
chat you have one of the most popular 4k and 8k city videographers who has
created an excellent business model. Go to his YouTube channel, subscribe and
view the videos and anyone who knows about video can do similar things. Unfortunately
not like Amir because Amir does it really superbly, Hollywood films buy from
him but an excellent portrayal of a niche. For Amir, the only thing that matters is YouTube SEO and of course in
Google when certain directors Google things to find him and his scenes
that he sells to them. Look, it's extremely important. We come back to this, that
there is a plugin called, if my eyes are not deceiving me, Fatboy something. Fatrank, Fatrank
Keyword Checker. Now I will find in Fatrank Chrome plugin. I will post a link in the chat so
you can install it yourself. Here it is. And with it you can check specific positions.

Here I will check the
page that I am currently renovating, redesigning, which is related to the Sarajevo dentist. It's a special
friend of mine for whom I made a page a long time ago . As you can see, he is the
first in Google on Google Maps, which is the most important thing in this, because he is the first on Google
organically and it stands there, and he was the first on Google for many years, but now here he is
in the position 10, from what I see from Germany.

I'm going to click on that and you'll see
that the page has really stood in time and these images were preferred back then to be like that,
I wouldn't go into the details of why, it's not my idea, but we have that page and now we want to
know where this page is found for a dentist in Sarajevo.
So dentist Sarajevo and here we will choose Bosnia because it is the
Bosnian market, let's go to check, he will check it for us and says that basically I stand,
this page stands at position number 8 for dentist Sarajevo, and of course it is offered to
check which we are for the Sarajevo dentist.

Zubar Sarajevo, we are in the 21st position. It used to
be the first for a dentist, the third for a dentist, now it's not like that. I will try my best, our
moderator Damir made a new design for this page. Now I just need to go ahead
and implement SEO. I'll leave that for one of the exercises we'll do so you can see
when you learn those basic things, so you can see how I now basically when the developer
delivers it to me, what do I change manually because I know, and what should you tell the
developer to change it so you will see how certain things are.
Of course, Damir will be ashamed of the code he wrote when I release it publicly, but it's not a
problem if you need some very smart programmer who sometimes has time to
program, he's very interested, contact Damir, and we'll continue here.

I
will always promote some people a little like this , not only those who are there, but
whoever comes to my mind. Here you can also see when someone calls in the chat. To return to Amir's donations,
next time we will prepare PayPal donations, so if anyone wants to help the project
with that, to make donations, they will be able to do so. I didn't make it this time, I don't want to
earn anything from this, more to help you, so I hope it will be useful.
We have 20 minutes left, let's spend them properly. So, Fatrank serves as a free
tool in Chrome for you to do this. I don't know what the limit is, 5, 10, 15 queries and no more
because it goes directly to Google and Google basically bans you. If you use
this plugin excessively, it may happen that when you do a simple search, for example you want to buy a chair or a table for the kitchen, Google will tell you that you are banned, you can
remove that or after 24 hours they will remove you themselves. So don't panic,
I messed up Google or something, no, it's because of that plugin and that's why we use
special tools of course.

We can use this tool if we have about five or six words that
interest us and we don't want to pay, but when we have a large site, imagine OLX,
Snushkalo or KupujemProdajem if they use manual checking. It is impossible.
They need to have a tool behind it and much smaller sites need to have a tool. Why?
Because you have a historical overview of what happened.

And you can see in one moment that your visibility has decreased. We will talk about visibility tomorrow.
But then you can see, ok, something happened that day, so you google it and you see there
was a Google update that penalizes pop-up windows and you see we have a
pop-up window on the page, I'm going to remove it. You put it away and your ranking comes back. But if you don't have that
history, you don't know exactly what day the change came, you can't determine which
Google change happened and then you're tapping in the dark. So the paid tool must be used if
you are serious about it, and they are not so expensive that you have to sell your car to
use them.

You will see tomorrow, very simple. Good. And I'll just mention how SEO success is measured, show you that structure tool and tell you what we'll
learn tomorrow and in the future. The first thing is how to measure SEO success. SEO success is measured like any other success, and the
abbreviation in English that I will use very often is KPI, Key Performance
Index, which means that KPI is a statistical measure that is most important to me,
by which I measure success. Starting as a beginner, a beginner will measure success based
on what position they are in.

A slightly more advanced beginner will measure by how
many visits he received, so he will understand what I told you a while ago that not every phrase
or ranking for every stage brings money, so he will say no, no, no, no, no, to me it matters
how much I generate traffic based on one keyword, so he will evaluate
keywords by traffic to see which keywords bring the most traffic, then the
annual report will come and the boss will tell him you spent more than
we earned. So there is no point in investing so much money that in the end there is no profit or earnings
at all. Turnover is one indicator, but high turnover can
lead to you ending up in a loss. The only real measure is the
measure of profit, how much you have earned through SEO and how much your
measures have increased the profit for your company, for your project or whatever you are doing. If you don't sell anything, if you are, as far as I
know, an association of Norwegian painters, then carefully count the number of members you have.

your KPI
is membership, the number of members who have signed up online. You're not asking for any money, ok.
One must constantly find a KPI that is top-notch. If you measure incorrectly, you will come to
wrong conclusions and the biggest obstacle in all of this is the so-called SEO visibility,
I will show you that in practice tomorrow.

So those professional tools measure visibility,
English visibility on Google and say you rank for 800 words, so many of them in
position one, so many in position two, so many in position three, so many on the
second page and so on. I. In total they calculate how much your visibility is. First thing, everyone, everything and one
professional tool never, at any time has a complete overview of Google. Why? Because
it's impossible. Every day at least 10% of queries on Google are made for the first time.
So the key phrases are set for the first time. 10% of queries per day are completely new
queries that have never been posted, so it is impossible to track, which does not mean that if
it just appeared today, it is a rare case.

It could be here corona. It had 20 searches
probably in 2017, 20 scientists in the world were interested. Now there are a few billion
searches a day because the whole world is thinking about it. You have to be
aware that it changes and that these tools ca n't catch everything and can't have an overview.
They only give an indication and you should not let your boss, your supervisor or you measure yourself by visibility.

Visibility is
irrelevant, what matters is how many euros are in the account at the end and I believe that we will all
agree that the most successful SEO is if our own giro account increases. Good.
Let's go to that tool to show you and don't forget one thing, the
conversion rate is very important, that conversion rate. You deserve to bring
highly qualified leads, highly qualified, interested,
potential customers to your site through Google, and the task of your team that deals with the
creation of the page, in addition to adapting it for SEO, is to improve the conversion rate, so
that as many people as possible buy, and that is that experience. The page we
opened first, I really don't want to smear the person, this page does not offer that experience.
Here, with very little intervention, something much better could be done with a
higher conversion rate. Here, the time invested in repairing the page from the usability
aspect, from the usability aspect, is much greater than if we now invest time in SEO.
Only when we fix it and see no more progress, then it's worth investing in SEO and pushing
terms that have the highest conversion rate.

If Michelin and Goodyear tires sell less than
Sava and Tigar, then we attack Sava and Tigar, we invest time to raise it because it is not
simply pushed and the concept is as trivial as Sava tires, it is not so easy to
push to number one in terms of the time it takes, and based on the competition is
simply currently on the home field. That's it, let's deal with the structure and to
finish this lightly, let's go with some more questions.

If you want, you can already formulate
questions because this will go quickly. So we have a program called draw.io, here I will write
it in the chat. Use your Gmail for everything alive, if you don't have a Gmail address by tomorrow,
register your Gmail address immediately after this because you will need it for everything alive.
There are so many Google tools that you need for SEO that it is impossible without a Google address
or even a Google Account, but I don't want to go into it to complicate things. Create Gmail
and use Gmail to fire up all these tools, including draw.io. Here we can make a new
diagram, I always take an empty one. And now we will see how we can
make a diagram of what we want. Here we take it, we start, we have a home
page.

I always call it HP, homepage, and it's important that when I
say homepage, I don't mean the entire website, but only the homepage.
I won't talk homepage or HP HP HP. It's not Hewlett-Packard, it's the
homepage. For her, we will chase car tires as a term. Here I will put in quotation marks.
After that, here on the left side you can see we can do this immediately, we have a
landing page LP summer tires and we also have winter tires. And see how simple it is. You can drag the thing, you can color this for an hour
and say this is the main thing for me, that the categories differ by color and then you say ok, I
now have LPs by manufacturers. Now I will not list the producers here, I will do that in the
table, but I will say only LP producers and so on.

I would not enter,
draw how you think the structure of a site should be, and I will
now open this colleague's site. Internet sales of tires. Let's look at it, and see how he did it. You see you have a home page, it has a search engine, it
has based on vehicle, is it for car, van, SUV, scooter and motorcycle. This
may not be very logical to you, but tires have a so-called weight index and a speed index, and
some tires can fit on a car, not on an SUV, not on a van, and especially not on a
truck. He has offered a search here, but his task is to find what is not really there
for homework. Imagine that you are a woman or a user, we will not be a woman, a user who
knows nothing about car tires because there are also geeks who are not interested in it at all. Here I also have a
live chat, I have to turn it off. So those who have no idea about car tires, drive a Golf
four and now want to buy tires.

What will they do, how will they search for it on Google and what
will you then find? There are currently the most wanted ones, probably in this shop the ones with the
biggest margin or indeed the ones that sell best. Since I don't see Tiger here,
either it is not offered or Tiger is simply missing here, but it is very important to see. Here
he went with that structure, van tires this and that, but let's go to car tires. His initial
is not car tires, but it is one of these branches. He is first the car tires, then here the
SUV tires and so on and we see that now we have all the tires under inspection.

We have
summer and winter as icons, as an advanced user I can see that immediately, feedback for a
colleague. Most users will not understand these icons, it would be nice to put at least a
text below what it refers to and that part is very important in the mobile version. Now
I'll show you how the mobile version works, but that doesn't matter to you. In the mobile
version, it is also important to be able to choose it. However, if
I open the page on my mobile I get this. I scroll further and get these icons,
nothing is clear to me at the moment. He'd better have a choice of that. Now this is usability,
not SEO, but to understand and see now what is important to observe.
Pay attention from now on. This above is called URL, it is the address through which we can
get to that page. It is extremely important, as it seems, for SEO. So the first thing we learn
is to make this look right. In it, these are already search results, which is bad.
If this is a page about car tires, this URL should read
like this: car minus tires slash.

That's how it should read. When I
click on summer tires. He should now
add here, since here it is. This is what it should look like, but nothing happened, he just filtered it for me and now
when I choose the manufacturer we see that there are no Tigar tires, here we will take Goodyear, my
favorite. I haven't pressed the filter yet and nothing happens, but now it
should say Goodyear. Here it is, I'm going to copy this URL. One usability tip – all buttons that need to be
used can be any color that pops out of the environment, but not red. There are very rare exceptions that red can be used.

I won't go into depth since it
's a side issue, but you'll learn a lot as I talk. In this environment
we are in, an orange environment and otherwise the most effective color for a button that is very
important on the page is green. It should be green here because it's affirmative, it's
positive. The red button is like an error, a mistake, I will break something.
For an ordinary user, I'm not talking about us who have grown up with a computer for 20 years, but an ordinary
user who is now Googling summer Goodyear tires at home and he wants to see it and
when I apply the filters I will of course get all the tires I was looking for. That's good, but still the URL is a disaster for me.
The URL for this should be like this.

So once again I will put in the chat how the URL
should look for Serbian, Bosnian, Croatian, then summer instead of
summer and that's it. Those are the basic things I wanted to
show you. Your task is to find out what people who have no idea about tires will google and
to draw a chart for our car tire project, division, means the main page,
categories, subcategories, subsubcategories have or some other categories.
Think carefully, sit down, tomorrow you will be surprised how many things did not occur to you.
See how tires are marked, why they are marked like that, take a deep dive.

Now imagine that you got a
job at our friend's company and he said I don't have time for that SEO anymore,
here's 1,000 euros for you and it works for you and now your task is to fix it. That's your
task, how you approach it. You have to approach from the basics, not from the way
things are now, but how it would be ideal and then see if you can adjust to that ideal
state, which in this case will be able to do with my colleagues' pages, and that is what my experience says, I know they will, and with some they won't be able to so I'll have to
redesign so you don't have to do anything until the new version comes out, just
tell them what the new version should look like.

Okay, three minutes left. I think that Facebook
automatically shuts down the stream at 20:00. People, if it really comes to that, I'm sorry, go to
YouTube or Twitch, and I hope Facebook will be kind enough to leave us for more than two
hours. And now let's review the questions. I'll go back to this opening slide. Lucky we
got here. Eh, let me see what the moderators say, if there is anything. There is
nothing. Okay, let's see the questions. They only have two questions. Write further questions if any. I have a site for car rental, and when asked from the
mobile car rental Podgorica airport, I am the first car rental Podgorica airport in the top
10, while there are no results at all for the inquiry in English from the desktop.

That's right. First, we need to
separate the two languages. Most people don't do that, you can't use the same landing page or
even the same domain for, I'm not saying it can't, it's much more complicated to do it right.
If you use everything on one page, it would be good to create separate subdomains, and what
you have on mobile is not on desktop because the mobile Index is primary on Google
and deals more with it, and it seems that your site is optimized for mobile devices, and
on desktop devices there is user behavior that is not
satisfactory and there is no te.u You have to look into the details, it is an extremely complicated
issue even though it seems simple to you, but take a look at how the mobile
version looks to you, how the desktop looks to you and fix certain things. It may be that some
things on the desktop version, such as a large image, are loaded on the desktop, but not on the mobile version
.

This makes your site faster. Here is another factor, page loading speed
is extremely important for SEO. How to fix it is a master's thesis, but we will
show you that when the time comes, but see what are the important differences between mobile
and desktop. I wouldn't want to google and search and see now. Before that, check carefully what is
on your mobile phone, and what professional tools provide, because a personalized
Google can throw out what it wants for you. You have to use the tools to see if it's
really so, and this plugin, as you saw, only shows the desktop
version, not the mobile version, and it 's the same with many tools, only these
professional ones make a difference. Good.

Next. If we create a site that, in order to get
some information, you have to click a little more, better for SEO so that Google
sees that there is activity on the site? No, incorrect. So there is a page
like when Blaž Slišković, the football coach, was born, something that maybe Google doesn't have in its database and won't
immediately throw out 1958 or which it already has, but you have to click, go to the site, see the
information and exit. It doesn't mean that the user is unhappy with it.
How can this be done, how can it be confirmed? If,
after clicking on you and returning to Google, he does not search further, does not click on other results, it means
that he found it with you, and since that query the birth of Blaž Slišković has nothing to
do with sales, he has no need to click further and continues on.

If you offer him the
news that Blaž Slišković is seriously ill or won the Nobel Peace Prize,
anything, that user will probably, because he is interested in that person, click on that result and
take a look, which nicely shows the quality of the site, but basically it doesn't mean if someone quickly
leaves your site that is necessarily bad. I hope that's what you asked. How to
migrate from the old site to the new site as painlessly as possible , without losing your position. The most painless thing is to
pay an expert, to make a migration plan for you, what you will do and how you will migrate, so that
when you finish the migration it will be in a test environment, for the expert to check
whether everything is in order now and give his OK and then go live. Otherwise, one of the
hardest and worst things is to do a redesign. If the migration is only from server to
server, you have nothing to do.

You copy all the files as they were and make sure you haven't forgotten anything,
including htaccess, robots.txt and so on. Those who do not understand what it is will hear
later. I have to give these advanced people some food to keep looking at us, so that they don't
run away and say things that are only for beginners. Although I think that what I am at the core and the essence of
what I was telling you could rarely be heard in such an edition
as we did today. What does the link structure look like when
summer and winter or two different brands are selected in the filter ? Well, they don't need to be chosen.

If they are
summer and winter, then they are all together. That's the basic overview, if you do it that way, but I
wouldn't guide the user like that. That's where you have to get into the user's head, whether it makes sense to show him
or where it's better to ask him first before you show him something.
On its home page, if it were only about car tires, there should be
three categories of summer tires, those that ours say are for all weather, and summer and winter, which is
mostly not true and winter tires, but that label for tires means mud and snow, ms it's
actually for slush and snow. Only some have all-weather tires, but I wouldn't want to philosophize
about it now, it would generally be better to ask it at the beginning and separate it
according to the URL structure like that.

You know what your question is, what should the
referee do if two balls end up in the goal at the same time in soccer? I'm telling you,
they must not let two balls enter the goal at the same time. You must not create a
situation where there are two balls on the field, that's it. You will send us all the listed pages
if we missed them. I will not send anything, I will put the tools here, write, pause, every one, and I forgot to say that, every stream we do, I will do my best to
have a video on YouTube the next day. The disadvantage of that is that you can't ask me something on YouTube now that the recording is live, and
you can, and it's extremely important that you know that. If you want to check it out, this will all be
on YouTube tomorrow or maybe even tonight, it depends if I'm in the mood, and we're continuing tomorrow
at 6:00 p.m. so rewind, search. I can't do this, as much time and
effort is needed to additionally prepare some checklists for you.

Please do it
yourself. I know you are understanding, and your effort needs to be seen. This is not one of those courses
that you can buy and never review as that is what usually happens with courses.
That's why I work live, to be there, to hang out. Feel free to be more relaxed in the comments,
joke around, talk to each other, share and get to know each other because this is not the only
purpose, but we will make sure it is. Move on. How to do it as painlessly as possible,
that's what we did. Different domains. Recommendation for purchasing hosting and domains. I, you probably know that at least a quarter
of you, was part of the Avalon company and I would definitely recommend
that you use Avalon in Croatia. Avalonr-hr. We had Avalon in Bosnia, so we sold that part
to Global and the owner of Global is a wonderful man, Global has good support, at least
towards me.

In Bosnia, I would buy from Global, Global.ba, and in Serbia I have a wonderful
experience with people, especially with Magda from Adriahost, contact them, and I think
there is also a team that keeps hosting companies in the chat. Feel free to write your pages and
let the team buy. Maybe there's a coupon code for that team, I don't know, tomorrow
we'll talk about how to choose a domain, how important it is if the keywords are written in the domain and so on
, and if you already know and want to, you have an idea, you understand. Buy everything
you need, we'll talk about it in more detail tomorrow. Basically it doesn't matter where you shop, for me personally and for SEO it doesn't matter. It is important sometimes
if there is a lot of competition, which in this case, it will not be the case, that your IP
address is closer to the people it concerns by its position within the backbone network on the Internet.
So, if you only sell things in Croatia, it would be nice to have a server and
IP address that are in Croatia.

First of all because of GDPR, and secondly because of the speed of response.
The page will load faster for people, yes it is three hundred milliseconds, but it means. And
then you'd better buy, if you're only going to target the Croatian market, a Croatian server, a Croatian
IP address and that's it. If you are targeting the American market, run to America and buy hosting in America
. I will maybe prepare some links for that tomorrow, so I can post them for you
and you can choose what you want. This is a long question of Bish. Come on,
I'll read it. I created a website for a travel agency that
organizes trips to football matches. I'm so sorry you don't have a job right now.
My target market is the countries of our speaking area, but until now I didn't pay
attention to the difference in languages. I think it is certainly a better variant. Now the question is what to
do, do the page from scratch after… That's another question, next time
enter your address, we'll leave maybe a little more time at the end, half an hour
means an hour and a half of this bombardment from my side and that for half an hour then I go into
those things.

Pay attention to the question, not everyone benefits from that question. Don't be
self-centered and look let me just solve this problem of mine, I don't care what they
say. It is important that everyone benefits from it, so I will choose a few
questions that will help everyone, not just individually, and I will be very happy
to help you all if time permits, so whenever you have a specific problem, don't
say I have a page. Write which page it is, which keyword it is, where the
problem is. It will be much easier to answer, and that hypothetical is very difficult to deal with. SEO is
tangible matter, it must be opened and seen..

Watch this as video on Youtube

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