My 4 Favorite SEO Tools (And The Ones That Are a Time Waste)
– There are one to many SEO tools. It can be overwhelming. So today I'm going to break
down my favorite four. Hey, everyone. I'm Neil Patel. And today I'm going to break down my four favorite SEO tools and the ones that are a time-waste. (upbeat music) Before we get started, make sure you subscribe to this channel. And if you're on YouTube,
click the alert notification. So let's get first started
with the four that I like. Number one, of course, Ubersuggest
is one of my own tools.
I built it not because I
want to recreate the wheel and build an SEO tool like everyone else. I did it because a lot of
the SEO tools out there, they're expensive, who wants to spend a hundred
dollars a month for SEO tool. So I built something that's free. Sure there's premium
versions of Ubersuggest but you can do a lot for free. From keyword ideas, to
top pages by traffic, to back link opportunities. What I really love the most in Ubersuggest there's a few features and
I'm going to break them down, is whenever you're doing keyword research in the keyword ideas report, you can click on this button,
page one, ranking potential, and you put in your URL and it'll tell you all the keywords that you can rank page one on, based on your domain
authority, your on page SEO, how long your site's been around. So it'll tell you what
you actually have a shot to rank for right now. Right? And that's great because
SEO is a long game, but who doesn't want to see
more short-term results.
The other feature that I
really love in Ubersuggest is the competitor analysis. I can put in my domain name and my competitor's domain name. And it'll show me all the keywords that they rank for the I don't rank for. And it'll also show me all
the keywords that you know, I'm ranking for, that
they're also ranking for. And then you want to check
out what are the keywords that they're ranking for that you're not even targeting because that's a keyword gap. That's your opportunities. Another feature that I love in Ubersuggest is the back links opportunity report. See when you're doing link outreach, if you just hit up sites
asking them to link to you, the chances that they're
going to link back to you is slim to none. But in the back link opportunity report, it shows you who links
to your competitors, and multiple of your competitors.
So I can put it in my own domain name as well as a few competitors. And if someone's linking
to three of my competitors, you know that if they linked
to three of my competitors, they don't mind linking to
other websites in my space. So if I take the time and hit them up, there's a great chance that
they'll link back to me. The next tool I like is Click Flow. It's used to test your title tags and your meta description. This is great because a lot of times you can boost your rankings, not by building more links, but just getting more clicks.
If everyone does a Google
search for a keyword like dog shoes and they click
on the second result, instead of the first result, it tells Google that no
one wants a first result. They prefer the second result and they'll switch the rankings. The next tool I like,
Google search console. It's free. You can discover keywords that
you need to double down on. Here's what I mean by that. Go to Google search console, see the pages that are getting traffic. Look for the keywords
that you're ranking for the bottom of page one,
on page two, page three. And see if you're using those
keywords within your content. If not, if those keywords
are relevant, integrate them, it'll boost your rankings for those terms, helps you double down and you should see results within 30 days. Of course, one of my last
favorite tools is Google trends. It allows you to explore new opportunities and find a lot of great keywords and categories to go after,
especially what's trending. And what's going on an upward
trend versus a downward trend because you want to go after more keywords and terms that are on an upward trend.
As for a time-waste, you know, when you look at very
technical SEO auditing tools, there's a lot of them out there. It's only worth it if
you have huge websites with thousands of images, complex internal linking structures, unless you have a critical
technical SEO problem. Most of the time, you won't need to be running
lots of crazy in depth audits. You can do a lot for free within just the Ubersuggest, auto report. Now think about the ROI of your efforts. What's working best in your SEO. Don't spend time and money on
all the tools and activities that aren't really yielding those results. So when you're looking at a
lot of the tools out there, I'm not trying to point any names. It's not about looking at a hundred different reports or features. If you're a big enterprise company you needs specific reports
to solve specific problems that no one else has all means use them. But for most of your day-to-day stuff, you're not going to be
using those features. You're just going to be paying
for stuff that you don't use.
So instead, I want you to focus
on what's driving your ROI. Go look in your Google analytics, go look at what's driving the conversions, your goals, what content, what channels. Focus more on that than wasting your time looking at 20 tools. It's not just about the cost. Cost isn't the issue of the tools. The real issue with
using too many tools is it's a big time suck. If you spent your time on
what's generating your ROI, you'll make more money. If you need help with your marketing, check out my ad agency, NP digital. If you enjoy the video, like it, share it. You have questions? Leave a comment. Thank you for watching..