11 POWERFUL SEO Hacks That Still Work in 2022
– In this video, I'm gonna
show you 11 SEO hacks that'll give you maximum
results with minimal effort. In fact, I used many of these hacks to grow this website's monthly traffic from 20,000 to 200,000 in a single year. That's 900% growth. My name is Matt Diggity, I'm
the founder of LeadSpring, an SEO-focused marketing business that competes in the most
competitive industries imaginable. We're constantly testing to
see what kind of loopholes still exist in the Google algorithm that will get you asymmetric gains with little risk whatsoever. These are SEO hacks that
I only share in my course, The Affiliate Lab but
I'm gonna open things up and share some here with you today. But before we do that, let's
define what is an SEO hack? Sure, there's SEO tactics
like 'create quality content' but can you really call that a hack? What I'm referring to when I
say SEO hack is a cheat code, a shortcut, if you will. I'm talking about SEO
tactics that give you asymmetrical results compared
to the amount of effort needed to put them to use.
And that doesn't mean I'm
talking about black hat SEO. Sure, some of the hacks I'll be mentioning aren't quite snow white,
but most of them are and you'd be silly to ignore
them in your SEO arsenal. Where did I learn these SEO hacks from? I've been in this industry since 2009 so you pick up some tricks along the way. Whether that be through
testing, experience, or sharing trade secrets with friends. So in this video, I'm
gonna open up the book and share with you 11 of
my favorite SEO hacks. And make sure to stick around to the end because I'll share a
bonus one with you too. Now, if you wanna toss me a bonus, I'd really appreciate it if
you smash the like button. Smashing the like button
is the number one hack that can help out with this video and my YouTube channel as
well, so hook a brother up. First on our list of SEO
hacks that crush it right now is Parasite SEO.
With parasite SEO, you get content placed on a high-authority website
with a ton of back links and you piggyback off its authority to get to the top of Google. And it works like gangbusters. Let me show you an
example out in the wild. I just Googled best
weight loss supplement, which you can bet your buns is a very lucrative affiliate keyword. Up here at the top, we have an article from the observer.com, let's open it up.
Right up here, smack dab
before the article even starts, you see the word sponsored. That means that someone paid The Observer to place this article up and pretty much just
skip the entire process of having to build your
own website for SEO. I mean, why not? If you can just hack your way to the top by borrowing another website's authority. Running a parasite SEO is
really as easy as it appears. You simply need to email
these big publisher sites via their contact or media pages and ask them a set of questions. How much does it cost for a post and are your prices reasonable? Can I write an article as long as I want? Will you interlink to my article? Are your outbound links dofollow? Are images allowed in your post? And are you okay posting
content in my specific niche? The more yeses they say,
the more chances you have to post an article that
ranks high on Google.
You also wanna look at domain authority. The more links the site has, the better. Now, if you want the full
playbook on this strategy, make sure to check out
my video on parasite SEO after you finish this video. The next SEO hack that
still works wonders today is 301 redirects, especially 301 redirects using the acquisition method. If you don't call this traffic
boner right here an SEO hack, I really don't know
what else you'd call it.
– Oh, that's hot. That's hot. – Now what you're doing with this strategy is getting your hands
on a huge tasty domain with a bunch of links and
maybe even a bunch of traffic. Then you use a 301 redirect
which can be configured in a ton of easy ways to tell Google that this domain no
longer lives here anymore and now lives here on
this subsection of my site so send all that juicy SEO
love over to this site instead. Now this process boils
down to a few steps. You need to find a good domain to redirect in the first place. For that, I recommend using
Odys, which has a huge selection of sites in every niche that
are already vetted for quality. They keep their sites hosted as well so there's no drop history. Use the link in the
description to get a $100 off and I'll also earn a small commission that I'll waste on beer.
Next, you wanna set up
the landing page to accept the 301 redirect on your own site. The best way to do that is
to create what's known as an acquisition page where
you're announcing to the world that your domain has
acquired another business and of course, it's domain. Here's an example where
Larry Ludwig acquired bloggerdesign.com and of
course, 301 redirected that site for some nice gains. Next, you wanna execute that 301. You can do it in a variety
of ways, but in my opinion, the best way to do it
is through CloudFlare because of their anonymous DNS. Now there's more details to this process and I don't wanna spend the
whole video on this one hack.
So make sure to subscribe
and I promise I'll go over the whole strategy in full
detail later in a later video. The next SEO hack is, let's just say, when it works, it (bleep) works. And that's using an aged domain instead of starting a domain from scratch. Here's the traffic graph
from my buddy's site where he went from zero to
400,000 visitors per month using a nice aged domain. But the reason I emphasize
when it works, it works is because, sometimes it doesn't.
Sometimes it doesn't work at all. And other times it works
well and the fire burns hot for a while but it sizzles
away after some time like you see right here. The key to getting this
technique to work is relevance. How closely related is the aged domain to the niche you wanna build your site on? Let's say you found a nice website that was a government project focused on improving reproductive health. Is that relevant enough if,
let's say, you wanted to build a steroid affiliate site on it? Well, the answer is yes, because
it's definitely been done.
Here's how the archived version
of this reproductive health site looked in the past
and here's how it looks now slanging steroids like
it's no one's business and it's not doing too bad now, is it? 11,000 visitors per month is legit. And I can assure you this
level of traffic in this niche, they're making some money. Our next SEO hack that still
does great is mass page sites.
Let's say you wanted to create a website to generate leads for landscaping. And you wanted to sell
these leads to various landscaping service providers. Well, with the click of a button, you can create a landing
page for every city and even every neighborhood
in the entire freaking country in a matter of minutes. This is the point of
mass page builder sites. You create a template and
it's clone for each location that you specify. Then you end up with a huge 3000 page site with a ton of topical
relevance on your industry. And the best thing about
it is there's no duplicate content issue when it comes to local SEO. You wouldn't expect Starbucks
to come up with unique content for all 33,000 of their locations, right? The best mass page builder
plugins are Magic Page plugin, SERP shaker, Page Generator Pro, SERP Farm and Local Pages Ninja.
Next up on our list of hacks
is exact match domains, EMDs. I don't know why you'd ever want to but let's say you wanted to
rank number one on Google for best ping pong table. Even in this day and age, it's seriously an unfair advantage if you build your site on bestpingpongtables.com. The reason this works
is because of relevance. Google's main job is to
figure out the relevance of websites and webpages so
that when someone searches for something like ping pong tables, they're able to show a relevant answer. There's no greater thing you
can do to establish relevance outside of committing
your entire domain name to ping pong tables. It's not even a decision
you can easily go back on without having to do
a three, one redirect.
Google knows you're committed to ping pong from that day on out. Unfortunately, as with everything in SEO, there's some downsides to EMDs. The first reason is the obvious one, it limits your expansion. You're gonna have a hard
time going into golfing on a website called
bestpingpongtables.com. The second is optimization. It's really easy to over
optimize your back links when your brand name is an EMD. It's almost like every
single anchor text you send is gonna have target keywords in it. This is a pitfall I see a
lot of newbies fall into.
I've left a link to my webinar on anchor text optimization
in the description. Check it out after you finish this vid. By the way, I'd like to
give a shout out to Odys, the sponsor of this video. Odys is a premium domain marketplace and is my one stop shop
for money site domains. I've been using Odys domains
for two main purposes. First is for building
websites with a head start instead of having to start from scratch. This site is only a few months old and it's already getting a
hundred visitors per day. Second, Odys domains are
great for 301 redirects to give an instantaneous
boost to an existing website. The domains on Odys are all hand picked and vetted for quality. They stock powerful domains
with great back link profiles in a variety of niches.
And they also cover
your ass by making sure that all the domains have a clean history and have never been used
for any funny business. Sign up for Odys using a
link in the description and get a $100 welcome
bonus in your dashboard. Now back to the video. The next hack I got for you
is to rank in Google images. Did you know it takes next to
(bleep) effort to rank images in Google's image search? You can have some fun with this too. My friend, Dino is the
sexiest man in San Diego, twice apparently. If it ranks number one in Google
it's gotta be true, right? My friend, James is the
sexiest girl in Manchester.
And again, must be true. (rock music playing) But this isn't all fun in games. If you rank in the image
search for something like crypto wallet, you're gonna get some nice, tasty traffic. To rank in Google images is super easy. You optimize your image's alt text, surround the image and
content with keywords that you wanna rank for and
then you get a gig from fiver that's gonna syndicate
your images to all the image sharing sites like
Pixabay and all that.
I've left a link to an
article that gives you the full playbook in the description. The next hack is a no brainer
and you could do it right now if you just knew what
you were looking for. And that's finding
keywords on your own site that you're ranking for but
you're not even optimized for. Let me show you what I'm talking about. If you open Ahref's site
explorer's organic keywords report, you'll get a list of keywords
that your site ranks for. Set a filter to only look at keywords in positions 20 through 40. I'm ranking on page two for a
keyword, digital sales funnel. Not bad, 150 searches per month. But if I open up the
article that's ranking for this keyword, the
words digital sales funnel aren't even written on the
page, that's ridiculous. So at that point, I can
just write these words in the article and I'll be on page one. Check your site and make sure
you're not leaving anything on the table.
And for the next hack, we're
taking a trip to the dark side. Hands down, one of the
biggest, instantaneous ranking movements you'll ever
see is to send an exact match target anchor text link from a nice PBN. That's a private blog network site. PBNs are not so white hat
links from repurposed domains that are specifically
set up for delivering a huge wallop of link power. And that's because you're sending links from a homepage to your site. The vendor I use for PBNs is rankclub.io. They maintain the gold standard
for these types of links. They ran a case study
and found that PBN links are most effective when you
use for target anchor texts. And I can definitely agree. Just look at how quickly this
keyword shot up to number one for our 2,400 search volume keyword.
Since we're on the topic
of PBNs, the next hack also involves them but not
linking directly to your site but at the tier two level instead. What we're doing here
is boosting the power of your existing links going to your site. Here's what that looks like. You have your money site here,
it has a bunch of nice links from a bunch of white hat
normal websites, great.
But those links don't have a ton of power because the articles they're placed on don't have many links going to them. Hit them in the back with
some tier two PBN links and they just became the
best links in your profile. Once again, I'm using Rank
Club for tier two PBNs as well. Next, we have a hack that
is super easy to set up and that's optimizing your
meta description to make sure it gets the most clicks as possible from Google search result page. The meta description is what shows up here below the URL and title in
the Google search result page when your article comes up. Know that the meta description is not a ranking factor in itself. You can't optimize it with keywords. However, it does have the
ability to influence clicks. And as you know, articles
that get clicked and read, move up the rankings. So here's what you do. Insert keywords into your meta description and use capitalization to draw
attention to important words. And leave cliffhangers at
the end of the description that encourage people to click. So instead of making
something boring like, "Read our reviews of the best vitamin C serums on the market." Use something like, "Find out
which is the BEST Vitamin C Serum on the Market TODAY.
See which ones have free…" "Free? Free what?" "Oh my God, I need to click
to find out what's free." The next SEO hack I got
for you is to use Surfer.
This really is and has been my cheat code for the last three years already. Surfer is an amazing tool
that looks at your competitors and teases out what are
their key onsite SEO and content factors that got
them to the top of Google. And then it will guide
your writing to make sure you're creating all your
content in such a way that there's no way Google won't love it. It's like bowling with
the bumper lanes on, it's impossible to miss. Surfer is such an amazing
tool that I actually became an early investor in 2019. So give it a shot, it's
got my stamp of approval. Now last but not least, my bonus SEO hack is hands down the most powerful. And that's to network. Networking is by far the
most useful thing you can do with your time in the SEO industry.
All the best SEO hacks
and tactics are shared through personal relationships. So whenever you get the
chance, make friends and connect with other SEOs. If you can't make it to conferences, you can always join Facebook groups like the affiliate SEO mastermind. Or even better, join my
course, The Affiliate Lab. At the very least,
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