#1 SEO y SEM – Estrategias de Posicionamiento Web | SEO y SEM en Google
Hello dear Friends, who are interested in making your online businesses highly profitable through the internet In this video Vendes Consulting wants to share some important techniques which will have an extraordinary impact on your marketing strategies for achieving greater sales on Google. We will explain the differences between SEO and SEM and show the best ways of gaining advantages over your competitors We will illustrate this with a Case Study of ‘Ojos Bonitos Studio’ (‘Beautiful Eyes’ studio) in Mexico, one of Vendes Consulting’s most successful clients which began as a business operating from home in 2012 This client started in a very tough and competitive sector: the beauty and aesthetics market….with her main service being the application of eyelash extensions Starting from home her company has now expanded into having many branches across Mexico. Here we have on screen the Ad Preview Tool and Diagnosis in Google AdWords to show the results for ‘Ojos Bonitos Studio’ which appear on the first page of Google, as if we were making a search in Mexico.
Here we will simulate the search of the keyword “extensiones de pestañas en Mexico DF” (‘eyelash extensions in Mexico’) as if we were using a mobile device This phrase proves to be one of the most popular and profitable sets of key words, when applying the SEM & SEO strategies. Let’s see what this covers: The first results shown are marked with a yellow strip, indicating they are ads carried by Google AdWords. These advertisements should correspond to a SEM strategy (Search Engine Marketing), and if they attract clicks, the advertiser has to pay a Cost Per Click (CPC) SEM strategies need to be focused on the most profitable keywords.
The marketing strategy that our client conducts in Google enables her advertisement to be displayed in a prominent position next to the map From this premier position.. it makes use of the ad extensions available then Ojos Bonitos can be called directly from their mobile and is provided with a range of ‘hot leads’ or follow to other pages on the site to consult relevant information This call has the same cost as a click Then the Organic Results (also known as Natural Results) start appearing. These have no yellow strip and this is where the SEO strategies come into play, meaning that the web pages have to be optimized for the search engine and with these results – if they receive clicks – clicks are free and do not result in any cost to the owner of the ranked page The first free-clicks results we have are those shown on the map, where we observe the two locations of ‘Ojos Bonitos’.
It is then shown twice more, as the first options displayed in the ‘local results’ Here we also see displayed the opening hours of the business with the accompanying possibility of commencing a call to any of the locations listed in the city …. this time – as this is an organic result not an ad – – our happy client receives a call from a hot lead which is totally free. Google Maps and local results are followed by more organic results, the natural and free ranking which Google gives to all the webpages within the same niche or market.
When the keyword used in the search does not include a specific place or city, these are the type of results we normally get… and again… it is our client’s business which takes the first ranking position detailing her services offered as the first option, indicating that the webpage has a mobile version. Google also provides two additional links, in order that the users – our prospective customers– can find information related to their search (which corresponds to their needs).
To be seen on the first results of Google is possible if we take care of being performing clean, transparent SEO strategies (those strategies known also as white hat SEO), which are based merely on the quality of the content that your company is showing on internet Ask yourself: What are you presenting now on internet? which are the sales strategies behind all your web pages for your company? what is that you want to promote with those contents? how are you convincing prospective customers to get in touch? … and the most important question ..- the answer to which very few entrepreneurs get to know: just how much is the cost of getting a new customer? Search Engine Optimisation Techniques has to be deployed accomplishing all Google guidelines, being aware that with the excellent content of the web pages ranking in first positions, we can convince every time more customers acknowledging your company as offering the best option or a suitable solution for them.
The second website ranked in the organic results on first page of Google, it belongs also to our client.. it´s her Facebook Business webpage … it is also important the traffic generated from this social network. After this, already staying in the organic results and SEO strategies, , we have the image results … and in this case, Google also displays, as the first option, an image from the Ojos Bonitos web page. Just arriving to the end of the results we have other segment of advertising, see the yellow marks, this is more of the SEM – marketing strategies – as those are ads, if they receive clicks, they must pay.
Hope you have enjoyed and liked this video, I´m confident it resulted useful for you to evaluate your current efforts on internet… we have just watched here one of the possible ways to dominate online markets by performing SEO and SEM strategies of high impact in Google If you want to expand and get more sales and make your company stand out in the crowd in Latin-American markets in the first page of Google we can help you by providing professional and experienced support Please do not hesitate to contact us you reach us at our webpage Vendes.co we are an online business factory, we are your Vendes consultants.
