SEO for Restaurants – Tips for your Restaurant Website Part 2 | Tips & Tricks | DISH by METRO
An optimized website with clear information, low loading times, a simple navigation, a mobile-friendly design and keywords that match your restaurant. These are all basics of search engine optimization. (SEO) Want to learn more about it? Then stay tuned. About 70% of potential guests start their search for a restaurant online. This fact will sound familiar if you watched our last video on the basics of SEO. If you haven't seen our video on this yet, you should do so now. Because there we talk in detail about the basics of SEO mentioned in the intro. Today, these basics will be supplemented with more points, so that nothing stands in the way of your place at the top of the search results. ''Offer unique, relevant and updated content'' Create detailed content to connect with your guests, share background information and make them feel part of your journey.
For example, write an article about the history of your restaurant: Why did you open your restaurant? What is the philosophy of your restaurant? What added value do you offer your guests? This does not only have to happen through written text, but you can also support it with videos, pictures or graphics. You'll make sure of that with interesting and regular updates, That your guests keep returning to your website to learn more. Also, regular updates will make your website more relevant, so it will rank better in search engines. ''Link your website to social media'' The more interesting and helpful your website's content is, the greater the chances that more people will refer to it. To increase your traffic, it's best to have other blogs, social media accounts or websites link to your articles. Linking your content is also called "backlinks" and these backlinks contribute to, that your website is trustworthy and noteworthy in search results. ''Invest in paid advertising'' To increase awareness of your website, you can also run paid advertising campaigns. Search engine advertising allows you to display your website directly in the first search results, where every time someone clicks on this ad, a fee is paid.
These ads offer you faster results, greater exposure for your restaurant and detailed insights into the performance of your website, offered by the search engine in real time. Consider online review platforms There are many sites that allow guests to rate your restaurant and service. Make sure you are listed on these platforms and actively engage with your guests, By responding to their reviews and answering their questions. By doing so, you show that you care about their opinion and make them feel heard. Reviews are especially important because they are displayed directly in search engines. So it is only logical that better ratings lead to more views and your website will then be listed better.
One way to manage these different platforms is to use DISH Weblisting Premium. With DISH Weblisting Premium you can find all your reviews on one page. No matter what platform they come from. This makes responding to reviews much more time-saving and stress-free. ''Evaluate your performance'' Without measuring performance, it's hard to know, which actually contributed to a better ranking and improved discoverability. The numbers you should keep in mind are especially the views of your wesbites, Which devices your website visitors use and the number of interactions with your website. These can be, for example, reservations, orders or even comments. Take your first steps and let your website show at the first page of search engines. Did you like the video? Feel free to give us a thumbs up and don't forget to subscribe us!
