KEYWORD RESEARCH o Búsqueda de Palabras Clave 🤔
Hi everyone, I'm Guillem Asensio SEO specialist at Elabs Consulting and if you're not subscribed to this channel yet, I don't know what you're waiting for because here we're going to give you the best SEO tips. Today we are going to talk to you about how to do a good Keyword Research according to For those who do not know what a Keyword Research is, it is basically a study of keywords that allows you to find those words that are going to help you position your web page completely. organic. So today, without further delay, we are going to present you with five strategies with which you can carry out professional Keyword Research. The first strategy that we are going to give you to start a good keyword search is through the Google search engine, a completely free tool and the one that will give us suggestions to start investigating where we can start to get keywords.
Let's imagine that we are in a sector that we do not know, for example the sector of agreed books and we do not know how to start. So our suggestion is to start with the first word that comes to mind, which would be: books. We press ENTER and when we click on the search engine, we see that it already suggests some keywords that go together with books: books to read, books free, books for young people agree here a little trick if we want to get even more suggestions from this keyword it is interesting to be able to make an asterisk before the keyword that we have entered, in this case books and we see that the same search engine returns words prior to this keyword. In other words, all those words that you have searched for that users have previously searched for together with the Keyword that we are interested in searching for. So from here we can already get some of the keywords that may interest us from our Keyword research.
If we take these same words and see that here we select juvenile books and here comes the second strategy when we have already put the main keyword that we are interested in searching for and google is already giving us the suggestions, we can investigate each one of them. We put or select, for example, the word books for young people and if we go to the bottom of the page we will get more suggestions based on this same keyword.
For example books for teenagers recommended youth books books for teenagers 2018. And if from here we continue investigating because we click on recommended youth books we see that if we go down to the end it continues to give us deeper suggestions of this same keyword. And here comes the third strategy where once we get to recover different ideas to do our Keyword Research, we go to the tool that Google gives us, which is the keyword planner, a totally free tool which will give us more information about those words.
key and related searches. We see that once we enter the keyword search engine we will get two options to write new keywords or consult the search volumes of keywords that we have already chosen. As at the moment our intention is to get new ideas, we are going to put the first option that it gives us to discover new keywords in it, we are going to introduce the keywords that we have found in the suggestions that Google has given us, such as books for young people or books of love. Let's see what else you can give us to support this search: recommended books Eg recommended books and we hit enter.
Once we have entered those keyword ideas that we have taken from the search engine, google will give us the average number of monthly searches that have the keywords that we have requested at the same time that it will give us more ideas of keywords that can reinforce these first. For example: as here we see books to read new books romantic novels best-selling books from here we can extract new keywords to enrich our Keyword Research.
Likewise, once we have chosen the ideas of the search engine in the first place, in the second place we have verified it complemented with suggestions from google and in the third place we have reinforced those ideas with the google keyword planner itself, we are going to see what keywords we are leaving and that if you are using the competition. That is why what we are going to do is google one of the keywords that interests us in this case youth books. As we can see, they do not know different results from the competition that is searching for those same keywords. We are also going to take the first two results, this first and this second we are going to take the url that google has considered to be the best result for this search and we are going to pass it through a tool that is there so it is paid what is Semrush? We introduce this url in the search bar and this same tool will give us all the organic keywords for which this article is positioning this article or this page or this landing page, etc.
Then we go here you see where it says see the We give it 868 organic keywords and then once we have loaded seeds it will show us all these organic keywords that it is using that is using that result to appear in the first or second search result. Once we have identified those keywords that we have not been able to detect in our initial Keyword research, we introduce them into our strategy and thus we are going to complement the ideas that we have chosen that we have taken from the Keyword Research and on the other the keywords that our competition is using and that we had been overlooked. And finally, the last strategy is to go to the search console, once we have already uploaded our blog article or our landing page with our keywords, we are going to go to the search console and this tool is very interesting because it is also totally free and it is from Google.
and what it is going to do is it is going to give us all those keywords for which we are positioning ourselves and at the same time it is going to tell us all the positions for which we are bidding. That will be interesting because in some cases we are going to come out in the majority Let's hope that we go out of them through the Keywords that we do want to position but in many other Google is going to tell us hey you have this Keyword this keyword that I did not intend is to position but that I am positioning you for it and if Google tells us who we are to contradict it so that's what will also help us a posteriori once we have already uploaded this article or this landing page and complement those keywords that goo tells us gle with the text what this is going to do is first of all give freshness to the text, update it and thus google will see that we are moving that text and that it is new or relatively new, and finally we are going to complement it with those keywords that were previously not we had in mind.
So once you have all the tips to do a good Keyword Research you have no excuse for not being in the top positions…. So see you in the next videos..
