AI & SEO: Can Artificial Intelligence Write Content For SEO? || Ai Content Rank || Julian Goldie SEO
what's up guys so julian goldie here back with
another video and in today's video we're going to talk about artificial intelligence and how that
could impact seo so if you have a website you need articles you need content for your website to
start ranking on google but at the same time could you use artificial intelligence and tools
like conversion ai to start ranking your content well that's exactly what i'm going to teach
you in this video by the way before we jump in please make sure you like and subscribe to this
channel if you want more seo videos that can help you get more leads traffic and sales to your site
let's go so can you use artificial intelligence to start creating content and articles for
your website that they're actually going to rank on google well what i would say is it's
very easy to create content if you look at tools like conversion ai these are so damn easy
to go on there click a button and generate a ton of content in literally a few seconds it's insane
i mean i've been testing out recently because all you have to do is log in hit your keyword press
ok and all of a sudden you've got a ton of content but at the same time when i check out that content
the quality is pretty poor it's not that great and i could easily tell that this hasn't been written
by a good copywriter so right now i wouldn't say the content quality is perfect in fact far from
it then with tools like conversion ai they could generate so much more content in one single day
for example if their output before was 2 000 words per day which is decent i reckon they could round
that up to like 10 000 by using conversion ai generating content all day long and just editing
it in their own style and perfecting it that way and that's quite interesting because all
of a sudden if you have a team of writers maybe you have ten with eight writers on your team now you kind of only need like one or two
which is a bit scary for copyrights honestly and if you want to create content for your website
at volume at scale this is very easy to systemize because what you can do is have a tool like surfer
seo and create a blog outline in seconds i've created other videos on that if you want to check
those out and then you can take that blog outline put it into conversion ai type in the keyword
that you're trying to rank for and after that edit it and put it on your website and that is a
much quicker and smoother process than anything else we've ever seen before when it comes to
content creation so all of a sudden yes artificial intelligence isn't the perfect solution to create
content but it makes it a lot quicker a hell of a lot quicker which is crazy the other thing is all
right it's not perfect right now but what about in five or ten years when this technology
has really been developed so that's quite interesting now there are a couple of problems
with content creation on tools like conversion ai for example their system only scraped and called
content up to 2019 which means if you have a topic you're writing about after 2019 it doesn't exist
in their database and the content that you want to create isn't going to make sense if it's a new
topic after 2019.
Like for example if you take code just started in 2020 and if you want to mass
produce articles about that topic conversion ai won't help you it will just write articles about
something completely different or old diseases or other things so that's a bit of an issue and also
a lot of the statistics are out there you have to be very careful with stats you don't want to give
the wrong information out to users and therefore you can't use it all like conversion error unless
you edit the statistics before you publish it and finally the more niche your topic is the harder
it is for ai to write about that topic for example i have a website about link building seo link
building it will be very hard to generate high quality content using ai tools because it's
such a complicated topic because it's so niche whereas if you have a website about dogs
and you're just writing a general guide to dogs and maybe how to feed them then that
would be quite a simple topic and then i could quickly produce content around that so the
more complicated the subject is the less likely tools like conversion ai are going to help you
now what i think could be really powerful with ai content creation tools is that you could quickly
pump out a ton of articles on your website around a particular topic and what this means is that
it's going to be easier to rank your website because topical relevance is in your favor for
example if you have a website about parrots right with topical relevance as a ranking factor on
google the more articles you publish around parrots the higher the chance that all of
your articles are going to rank on google so with ai you can quickly scale up and pump
out literally hundreds of articles around this particular topic which means topical relevance
is going to work in your favor it's going to be easier to rank all of your website's content and
you can quickly pump out a ton of articles around this topic so that's quite interesting because
it's going to kind of snowball your content and therefore the more content you produce on that
topic the more authority you have in the eyes of google and the easier it's going to be ranked
and even if your content quality isn't that high the more authority you have the easier it is to
rank all of your pages on your website now one question you might have is will google penalize
your website for producing content from ai because surely it's unethical to just create tons
of content at scale using a robot essentially what i would say is that if your content is
accurate if you're giving good information out then it doesn't matter whether it's been
written by ai or by a human and at the same time if your user experience is good if users land
on your website and they stick around on your website they engage with it they're obviously
scrolling through the content and reading it then google doesn't care whether it's written by ai
or written by a human and this is interesting because really it's about the user experience
it's about giving users what they want when they search on google and whether you've done that
with artificial intelligence it doesn't matter so for example if you rank number one on google
you won't stay there for long if your on-page metrics are not very good if people jump
on your website and bounce straight off so ai content or human written content it doesn't
matter unless your on-page metrics are good now the one final thing that i would say
is that link building is going to become even more important than ever before because
anyone now can create tons of content anyone can publish hundreds of pages with ai now the
differentiating factor is how many backlinks you have to your website because not everyone can
do that in fact most websites struggle with this so if you want to rank your website it doesn't
matter whether you've created ai content or written it yourself the most important ranking
factor is still going to be links and high quality relevant and natural backlinks to your website
because that's the biggest indicator of authority and it can't really be faked unlike content
you can't outsource link building right now to artificial intelligence so there's still a
human element involved it's going to be something that most websites can't do and therefore
if you understand how to build high quality links to your website all of a sudden
you can rank higher than your competitors so thanks for watching guys i hope this video
helped you by the way i run a link building agency that's at juliangoldi.com if you want a free
consultation on exactly how to build higher quality backlinks your website and the tried
tested and proven techniques that we use for our clients then feel free to book in a call
that's at juliangoli.com and we'll be happy too
