SEO Training 10 _ B2B SEO part 1 | Edu4Sure Online Training 1 to 1
is when we target a company and b2c is when
we target a particular customer an individual so when we are targeting huh more or less fine so
basically b2c when you are exe actually selling to direct consumer for example if i am
going to take medicine from a chemist okay so okay chemist is selling to me that
is b2c okay but who is selling to uh chemist the company former company for pharma
company selling of medicine is b2b business pharma company chemist not to us okay okay okay for that they
are not directly selling to us okay suppose i have to take uh medicine so i will go to chemist
but company sell the medicines to chemic so that is b2b if you are not selling something
directly to the consumer then it is not b2c okay okay and in b2b business basically uh
like for example in automobile uh you know the uh the tire manufacturing company so they
sell tires to the company who design the car who manufacture the car automobile industry okay
but tire manufacturing companies not selling to us who are actually buying the car they are
selling to the company so it is again b2b for a tire manufacturing selling the tires
similarly there are a lot of examples okay for example in office there is a uh small you
can say uh you know the coffee maker or something the employees take the coffee and all so the
coffee maker basically a company selling to corporate not to the employees employees are
getting direct you know so again that is a b2b business so b2b basically where you are not
directly selling to the consumer b2c means business to consumer now in digital marketing
b2b basically like considering the example of your business suppose you're in the business
of coaching training and all so if you are uh uh you know uh selling to hr or lnd team or a
business owner then and an end consumer is someone else the employees are and consumer who are the
learners right but you are selling to corporate uh hr so in that case it is a b2b your service okay
uh so because they are not paying to us we are not directly uh going to employees and asking them
to pay us and you know we are giving you training we are going through that so that is b2b2c i
mean it is sometime in this way as well b2 b2c like for example if i am selling something to
students but i am going through the channel of principal the school management so it can be b2b2c
i mean they are just a channel and we are selling to consumer in that way but we are not going to
discuss that we are just discussing b2b and b2c so b2be it is now after understanding what is b2b and
b2c you can easily understand that b2b targets the low volume keywords because the decision makers do
not search everything over there like for example suppose your manager is searching or training for
you so she will search digital marketing trainers okay yeah so but it will be very low search volume
because it is directly to buyer intention you can say i mean she's looking for a company an agency
for website development or a training company so a decision maker is searching this way
so that is a low volume keyword usually okay but but if you are searching for example
then the people like you are more in number so the search is also more and also you can search
other things as well like online training courses or something like this based on the volume
of the keyword we can also uh think whether we should uh i mean what exactly it is now here
you can contract that it can be a situation then there could be high volume search as well but
in a b2b basis which is possible like every uh like for example uh when there was carbon
19 so maybe every hospital is searching uh let us say oxygen concentrator or oxygen uh for
example searching how we can get oxygen supply but they are not but they are not patient they
are the hospitals so there could be a high volume keyword as well but that is a situation
is specific usually it is low volume okay okay now and this point i will discuss later as well
how it is low volume and how it is high volume in fact i can discuss right away
for example look at this thing okay i will come to this later actually we
will go step by step so the second is here in b2b you are publishing the content for
decision makers so suppose we are discussing uh how to keep my employees stress free is this is
it content for you or is it content for your hr uh hr definitely hr right so yeah so you have
to discuss you have to decide these kind of topics for your blog that you will publish the
content for decision maker what they are searching how to keep my employee happy how
to keep my employees stress free okay how to get training for my employee on you
know this motivation or positivity or whatever your business is basically so you can understand
what exactly your audience would be searching in terms of decision maker if you are targeting
the decision maker okay and if you are uh publishing the content like what is mindfulness
so it is for everybody it is for everybody who is searching so that is basically you are publishing
the content for broad audience okay third is the keywords have high cpc means cost per click
is high in b2b because b2b are decision maker suppose i am i am looking for a graphic designer
agency so i will search that i need a visuals uh you know maker or a video maker uh okay so i
am a decision maker so if a company which provides these kind of services if they are buying this
uh keyword so they have to pay more to google okay there are two things one i'm searching so i
am searching a video agency for example an agency which can create video for my company okay so
i am a decision maker and this could be a low volume keyword as well i mean there is no very
much uh uh you know flow of these kind of searches very few searches but the company which
provide these current services they buy this keywords and because this keyword is important
for them to get a lead so google you know charges high for that particular data but demand is
high then the google definitely charges high okay demand high doesn't mean the volume
of search is high demand high as in google understand that this this is direct
lead from the buyer intention perspective for example if i'm searching i'm looking for
a graphic designing agency it means i am not asking for what is graphic designing or
some i am directly looking for some leads okay i mean some different uh basically leads
in terms of some uh some vendors basically not leads vendors i'm looking for some
vendors now these vendors basically uh buy this keyword the graphic designing agency
in delhi and if somebody's searching their website should come on the first page on google
because they are doing advertisement on that and pay per click the cpc cost per click is very
high in that case okay but in b2c it can be lower it cannot be so high now in b2b there is
very less i would not say no social media i mean it is mentioned that it is no but i would
not say it is no it is basically minimal it is less uh social media marketing in b2b but the
content gets promoted content is tactical as well content is not very entertaining and all
very technical means the technical discussions are there some sort of report some data oriented
content and all okay giving you an example of it for example recently if i post this article suppose we post this article recently posted this
article now this article is having some sort of reports and all you know uh data science and
all so it is covering b2c segment because we are discussing the salary and all but if we
write an article in a same fashion with reports where suppose i write an article that how to
control attrition rate so that could be for b2b in a same fashion with the reports at all okay
means the technical discussions are also there okay example was not relevant
i want to tell basically that if you are writing and content for b2b
segment then it can be tactical but full of text because there you give some reports some figures
some stats you know so that your target audience can understand suppose you write an article
how to control attrition and you write so many ways of controlling iteration with the graphics
with their stats okay how a particular company control their tradition okay and the training
could be one factor to control attrition if you are training your employee definitely
suppose you are getting training uh by your company so if you are getting anywhere company
you will value the company as well if training is given by your company so you understand
the company is valuing your skill development and you will also value your company so you
you will retain you will be easily retained by the company if you are thinking something
that there is no growth there is no training okay so that's why the training budget is
there by the company for their employees but but to write such articles i need to be
full of stats and texts okay and not just entertaining so content is highly
tactical in case of b2b strategies okay however in b2c you can write a content
something emotional something funny whatever it is now these are six steps formula we will discuss
in b2b seo so first is whatever your target audience is you can create a persona of your
target audience okay basically uh what is your buyer persona okay and you know how do you find
them how do you decide them and if you have a persona of your customer then accordingly you can
you know prepare a marketing collateral for them okay so so there is a website like this on hubby
spot you can you know once you plan once your site is ready then you can it is a free tool you
can use this tool okay and and by next week or by this week your site would be ready so next week
we can also take your site over there so here you click on build my persona and then you can mention
your personal name and take an after for example i'm targeting hr people so i can mention any hr
person i take hrm in this way so i decided how old are we so my my segment is basically 35 plus
or 40 plus okay and so i will decide in that way let us say 35 to 44 or so in this way so in this
way but you know this is just a tool by hubby spot which we can use but my suggestion to you is
without this tool also you can create a persona you can decide it who are my target audience
you can just take a diary and you can note down your points but that is more systematic and
you can take certain points from that so we will use this link and we will create a persona
of your target audience and we can decide a strategy behind it okay
but but we usually understand these companies create tool just to attract the
people like us and definitely help us as well but without these tools also we can do this
and that is a free tool as well if you want to use or not now this is important slide okay
that understand we have to create a funnel your manager may ask you to create a funnel okay
how to generate leads how to generate leads means you have to plan a content as an seo
strategist after planning the content you have to do seo optimization but before that you should
understand the funnel as well so in a b2b segment your segment is basically here buyer keywords
okay the keywords which basically have give you intention that the person wants to buy
for example if i'm looking digital marketing training companies or digital marketing agency
what does it mean it means i'm looking for an agency who can manage my digital marketing who
can do digital marketing for me if i'm searching digital marketing agency what do you think what
do you think as a learner would you search digital marketing agency or as a employer as a decision
maker as a you know from the company perspective that you want you or you have an on you are
an entrepreneur you are running your business then you will search this demographic
digital marketing agencies yeah when i'm an entrepreneur or or heading a company yeah or
you or you are having a company or a part of company or employer company and you're looking
agencies to market your company business basically yeah but that is totally business perspective
not from a learning perspective definitely so this keyword is a clear indication that
it is a b2b client or not exactly b2b sorry it is a client which is looking which is having
a buying intention yeah if i'm if i'm searching paid online courses if i'm searching free online
courses definitely if i'm searching paid online courses it means i'm having a buying intention if
i'm searching free free online courses or business marketing it means i'm not going to buy i'm just
looking uh free information about you know if stuff over there now yeah now this marketing
funnel this total this funnel basically it is very important to visualize the customer journey so
customer may come from information and then they go to buy buying buying side as well i mean top
to bottom in this way means you are writing the articles like what is mindfulness how mindfulness
can help you these are informational keywords okay and when you are writing article
about mindfulness training how to you know use mindfulness techniques to retain
your employee to empower your employee to increase work efficiency so that is definitely taking
from informational to buying keywords as well so informational keywords are also important
because some people may have trust you may trust you once they go through your blogs
based on their informational keyword searches like what is mindfulness if you have written
a very good blog on what is mindfulness and people liked it and they can go to
your landing page in that way as well so some can directly come for example if
i'm searching mindfulness training in india suppose so and if you are one of the company
in india which provides mindfulness training so that is the buying keywords but i can also go
like this what is mindfulness then i know okay this is a company which is which gives training
as well so i have something mine in future if i had to take a training on mindfulness i would come
to you only because i was reading your blocks only right yeah so this is a journey a way
to visualize the customer journeys and taking from informational keywords write articles
around informational keywords and then move to buying site to them uh like in this example like
let us say this example of corporate training for example now in copy training we have software
skills digital marketing analytics visualization so what we will do we will write uh blocks about
like water soft skills how to increase your soft skills then we can write about it uh soft skills
training okay and uh digital marketing tools so these kind of blogs you know will help
us to get trust of these people who are searching us who are searching these keywords
informational keywords and then they can trust us they can know us our brand is aware
okay and they're aware about our brands and gradually they can move to the buying site but but
to do all these things we are supposed to create a landing page and optimize it for the bottom of
funnel keywords because let me give you an example okay it is in the next slide
how to find buyer keywords this is one tool this is seed keywords engine
we call it seed keywords engine okay so what your decision makers search to
find your product or service so what exactly real people search
for what are those valuable keywords okay so either you can conduct a survey for
example you're in a business of mindfulness and you know some of your friends are working
in some company so you can ask them that we are into this training if i ask you that according
to this training what would be your searches okay so okay your contacts basically can type
okay i will search this i will search that and all okay okay for example for example you are asking
me okay we are not training on uh these positive thinking and mindfulness so what i will search
for so i don't have any idea about it so what i will search what is mindfulness first i
will tell you i don't know what exactly i understood what is your businesses but i
don't know about what my mindfulness so first i will search what is mindfulness suppose you
send me an email or you are calling me a phone and you are approaching me and linkedin and you
are saying that mindfulness is very important uh technique to increase work efficiency you
are an entrepreneur you are having so much to things to do meeting investors and you know
taking care of the employees business everything but you need to think about your mind as well the
health of your mind yeah but i know but but i'm taking my example actually but i don't have any uh
idea about mindfulness so what i will do you are asking me what you would search so i would search
sorry but i would search what is mindfulness first i i saw your message on linkedin and i came
to know that you are into uh these training which can increase my efficiency in business but i
really don't know what exactly so what for i will search what is mindfulness first so this is one
idea that you will get you are supposed to write an article about what is mindfulness then i will
search then i will give you another keyword that are i will search uh is mindfulness really working
i mean does it work something like this so you will get an idea that people start thinking is
it really worth to do mindfulness coaching or not okay so so you can write that article as
well i mean i'm first you will survey your target audience they will give you ideas
that what exactly they would be thinking they would be searching and accordingly you
will actually get idea of seed keywords that what exactly you are starting uh areas
on content side which you will optimize okay so so i will say i will search is it really
worth to take mindfulness session so you will get an understanding you'll get an understanding that
people doubt that whether this will really help or not so you will start putting some case studies
on mindfulness how it help your client in the these kind of articles you will start publishing
over there okay are you uh understanding what i'm trying to explain you that how will you plan so
same thing you're supposed to you know you see i don't know your agenda of today but if you
have a plan so you should start after today's session you should just start thinking a bit
about but these topics i won't get it done and you can tell your manager this is a reason
that we have to understand and if you have at least two references of your existing client
uh not existing kind but the clients which are which have not taken your training but can take to
your training you can just ask them over the call because it will take time let us say and the
people would not be you know comfortable to fill the survey it's better to call them whom
you're comfortable with and tell that this is my business what do you think what do you search
like like i gave you my example if you pitch me if you tell deepak i saw your profile you
are running a business so we are into the coaching of mindfulness it is very uh you know
we have got a very good result from the people like you but i have no clue about it so what
i will do i will search what is my so this is one idea i gave you that i will search this and
then i will search whether it really works or not so something on those lines you are supposed to
tell your manager that we are supposed to write small case studies as well today
i will show you some case studies example as well so this will give you
idea so today basically we will discuss b2b seo plus a content planning content
planning automatically goes when we are uh studying seo i mean this should because
whenever uh i taught you anything you must notice that we are discussing some sort of their
kind of content planning is already going on like in the last session what is and how to now it is
up to you that what are the topic you plan correct okay so so after this you get it and we are not
supposed to use these tools obviously speaking we're just supposed to use our common sense and
interaction with two or three people because we are a business of b2b coaching then we can easily
talk to somebody and understand it that would be more useful rather using these two because these
two will give you an idea but that could be uh not very absolute idea but when you are talking to
someone you can specifically ask you can see the town of the person you can understand the psyche
of a person how he or she is responding to you what kind of you know so this way
would be more so survey is better okay now uh suppose i'm giving you another example
suppose you are selling office furniture so yours i mean this is your business
basically you are selling office furniture so definitely your target is companies okay uh who
have employees right you are definitely having a company you are in admin department over there
and for your company you need a office furniture okay so that is my basically target if i'm
selling office furniture okay so what would be my scenario my scenario would be i would ask my
friend who is in admin department you're looking to get new desks for your office what do you
search for i would ask simple question to him that i have a business of office furniture
i provide office furniture and my friend is working in a company in admin department so i will
ask him uh let us say his name is sunny sunny you are looking to get new desk for your office what
do you search for now he will tell me what he will search for like okay like i need this kind of
office furniture we will see certain example okay okay so this way so this way we will get a
list of words and phrases that those folks use when they use google so this is uh he will
provide me i am looking i am searching adjustable standing desk of a desk no assembly by 15 so these
kind this will give us idea okay i need to use these kind of keyword like adjustable standing
desk no assembly office desk no assembly so i'm just getting some real idea what my customers
search when i'm selling office furniture also using absolute keywords under see as i told you
in the first slide in b2b we are not targeting the volume over here because we are directly
selling to somebody so suppose i am selling power bi trading for example so i am asking
the analytics guy not hr guy analytics guy uh okay you run data analytics team in your
company and you want your employee to get training on excel power bi tags tableau and
all i want to understand what would you search for your employee when you're looking for a
training for them so you will give me an idea that i am searching the power bi report sample
power bi dashboard report how to make dashboard report okay how to uh visualize the data so these
are the keywords i will find from that guy that i want my employee to get training on this how to
visualize the data how to make a dashboard report okay okay how to make a customer report how to
find profitable customer from a data so yeah these kind of help you understand okay he's somewhere
looking more about more dashboard kind of thing reporting kind of thing data visualization kind
of thing and i will get my idea that what i'm supposed to do similarly this was another example
of so in this way you can think of and you can start thinking yourself what exactly they would do
so when you do a survey when you ask them you will get these kind of things okay okay now google auto
suggest keyword this we discussed earlier as well we can do the same thing as well google auto
suggest i told you earlier as well for example showing again for example i'm searching let us say power bi trading okay google
section so suppose i am putting over here power automatically it is searching me power bi download
power bi report sample right in this way power gauge training for example so training in delhi
training online training material training i think these kind of things i am getting searches on this
training video training topics so this way i will get to know that these are the auto suggest word
and i can use them to whichever is important for me for example for me this is important power
by attending in delhi like we have an office in norada so this is important okay these are part
where training material people search so i can put a content power by training material we can give
them 10 12 scenarios we can give them a download option so in this way we can target address three
for auto suggest keyword as well simple okay yeah so when you are making a strategy do not be
henry spend time and and apply everything okay like for example this can give you two
three ideas which can be very useful for you because these google auto suggests are those
keywords which people are searching and that is where google is automatically suggesting
you yeah right if there is a scam for example um just to give you an idea that what
people are searching it gives ideas automatically i am getting
this age people are exactly actually searching edge and that is
where google is suggesting this yeah okay election date and that's why
it is coming date and all okay okay or so you understood my point
so when we basically put something google automatically suggests and these kind
of things can help us in our strategy suppose you tell me i mean you're telling
me google auto suggests you're telling me survey but i'm still confused i'm getting so many
keyword still okay my resources do not allow me to use 15 keywords i just want five keywords
out of these 15 keywords from your first two steps okay yeah you make an excel you get 15
keywords but now you say i want to understand only five main keywords out of these because uh
i spoke to one he said uh i will search what is mindfulness otherwise personally i will say
how it will help you so both the keywords are important for me okay but but i want to take only
5 out of 15 i have taken from the first two steps so now this is a strategy that if you are
targeting b2b customers then you can see in your semrush there is an example even in uber
suggests do you remember there is an option of cpc as well cost per click yeah there was a difficulty
level and this ppc pay-per-click cpc and ppc is same over there so basically what amount will be
deducted if somebody clicks on that ad that is cpc cost per click right now now you have so many
ideas you will go to these keyword you will put the keyword over there let us say uh how many
people are searching this what is mindfulness that you can get something then you are searching
mindfulness training then you will get something there will be no mindful trainings as well you
will get three four option mindfulness training one to one and on then you will have so many
keyword idea then you can put a filter over here if your ticket size is high means you are uh
selling a coaching which is expensive then you can put a filter of five dollar cost per
click or you can put a less than one dollar and remove those keywords because these are
the keyword which will not get converted okay because i tell you what
exactly what exactly happens suppose suppose i am paying this is google let us say ppc
campaign now one keyword two keyword three keyword now the first keyword i am getting my page on
first page but my cost per click is let us say five dollar okay on another keyword my cost is 15
on third keyword i'm paying google let us say 27 now if i'm paying google 27 dollar on that click
it means i am getting more genuine leads from that keyword that is why google is charging me more
okay because people because my competitors are using that keyword if my competitors are using
that keyword when we continue using that keyword then we get benefit of that keyword otherwise we
remove it and when we are using that keyword again and again google is very smart google business is
advertisement right so google will charge me more so that is an indication rather than wasting
time on the five dollar uh keyword or less than five dollar i should spend more money on
this 27 because here i will get more authentic uh lead although it is expensive but that is a
way to get my b2b leads b2b leads are expensive if you run have a ppc on linkedin it cost i'm
telling you about uh the current cost which we pay if we run a campaign on linkedin
it cost us 300 per lead 300 rupees okay you know just to get an idea right and
we don't know whether somebody will take our service or not but it is coming us to 300 rupees
that is in rupees if in dollar it would be higher yeah right if you indian market 320 is very
expensive i mean i am paying 1500 rupee uh plus gst and then i am getting only five leads means
300 rupees only five units i am getting but in facebook in 1500 i can reach to 4 000 people
but that is more like a brand awareness that is not about getting the leads if i'm going to be
very much lucky then i will get a little my leads corporate training leads the hr people
are on linkedin so i am doing a linkedin campaign or google campaign where the people are
searching the best online training in power bi so in this way okay okay but if i am having a
lot of keywords this is a way in b2b strategy that i will remove those keywords which is
giving me less cpc i will move to higher cpc and i will use those keywords in my blogging
content okay see i am talking about seo but how to get a keyword i can get an idea from high
cpc because if people are putting more money on keywords which are having high pc high cpc it
means those keywords are important for me as well right yeah so i will apply a filter and i can
remove those keywords and i will move further now buyer keywords now this is an example of
the previous slide only uh and i took this screenshot from ubersuggest because i told
you i use ubersuggest so let us say uh i am talking about buyer keywords buyer keywords the
decision maker keywords the people like hr people are searching just have an example of hr who are
searching uh like training and all so this is the less volume of search like for example somebody
searches is searching soft skills training course okay and buy excel codes the search volume
is very less 140 and 10 right and cost per click is very high 17 because that is in
us segment and that is why it is in dollar uh the second example in indian uh when i
you know you remember in overseas we had an option to target uh market as well so
us and india so first uh i search on uber and uber suggest for us second and that is showing
me 17 and the second is showing me uh this uh less i mean sorry in indian 750 and both are high
although it is heavy although it is having a less volume this is very less volume only 10 searches
in a month and cost is very high 50 rupees the point is in b2b segment focus on cpc if
higher cpc it means the leads would be genuine okay okay less volume of search don't
worry about it focus on cpc simple okay so this example for us 17 and this for india and that is 50
rupees but both is both is very high cpc now okay and for v2c what should we do now when we
are doing we are b2 doing b2c considering the high search volume and all i am discussing today b2b
seo strategy when we are doing b2c then definitely high search volume and all because in b2c your
target audience would be different as well means anybody is just looking for some information
anybody is just not just buyer keywords but could be information keywords actually and once they
link to it then they can take your training and definitely they will not pay the way the corporate
pays this is a high ticket size we are discussing see if you are thinking your own company business
then think in that way that your manager would be charging a corporate training a corporate uh a
corporate training different for example if she is charging in hr and you say and nhr say i have
10 people she will charge definitely 10 times and if your manager is charging one person
definitely it would be less than the 10 people charged okay she will not charge the same thing
if she would be charging the same how would she get benefit out of it right right right so when
so suppose suppose i am charging you okay so i am charging you i am taking one to one session so i'm
charging you which is let us say less cost to you i mean for me it is less cost but if if i was
training let us say 20 people i would be charging definitely higher maybe five times six times
because i know there are 20 people over there so today we are discussing the b2b which
is the less volume if we are targeting uh the keyword then go with the high
volume and a long tail and this uh high volume in long tail and less difficulty here
i'm not focusing on difficulty did you notice i didn't talk about the difficulty i only talked
about the volume and the cpc for b2b strategy okay because my volume is less but difficulty
level is still high it will take time even to get the 10 you know but my agenda my sorry my
parameters to target this keyword should be volume that is a low volume that is
fine if it is high volume i am happy that i am getting high volume because because i
am not focusing on a volume i am focusing on cpc because suppose i am see i i showed you
one example there could be more example like excel course online and all so when
we have four or five keywords then how do we decide the keyword that's what i'm
discussing in b2b segments the people have buying intention and the buying intention
the lead conversion is more when we are having high cpc because that is optimized google google
is charging we don't know i mean we are not doing any google ad we are just checking using this
keyword it is it is uh the google is charging 50 rupees per click it means this keyword
would be useful for us for the clients for the competitor sorry my competitors are using
this i'm not using from the competitors idea i'm getting that this keyword should be in
my blog if i'm targeting the b2b segment now coming to the informational information you
remember uh the funnel which is which was having a high volume of search right now information
could be anything like people are searching what are soft skills what is excel do you think if i'm
searching what are soft discus i can be a customer no you can't you cannot be sure yeah definitely
you cannot be sure about it but if you have this purchase intention like buy and training course
definitely you know the person is looking for the course the person is looking to buy the excel
course but here the person is just searching what is excel maybe he is searching for his brother
what is excel his brother is studying excel and he's just trying to understand what
is excel what is my brother is studying for example it could be anything it could
you cannot get the intention this is these are called the informational keywords so more
volume more volume over there so focus on cpc okay okay no matter it is a last volume it
is your b2b keyword so do not search on this keyword what is excel where the search volume
is high and cost per place is 12 12 rupees such volume is less but because cpc is
high target this keyword in v2b for b2b okay so this was the idea that this is the
way you will decide okay so it is almost 5 27 so today we should take one hour class only uh
yeah it will be good we can do only one hour okay okay fine so we close over here okay i will
discuss the next steps later on so do did you get an idea that how i just recap it once i will take
two more minutes so basically this either you can use this tool once your website is ready we can
go through and practically see how it works or we can just understand from our own understanding
what should be the persona of my target audience okay this is what we can try this tool
this is a free tool we can try as well second step is we are supposed to focus on the
bottom of the floor that is a buyer keyword and buyer keyword comes from this either using uh this
was just an idea to get a keyword forget about it buyer keywords come from this this idea this
competition like you got so many buyer keywords and then you have to go to the uber suggest
or sam rush and you remove those keywords which are having low cpc and whatever
the keyword you get take those keywords no matter the search volume is less or not
those keywords so if you overall uh understand you have to be very you know organized
when you are planning an seo strategy you should understand that you see you
are supposed to go with me one by one okay and then you will have a good
strategy out of it and you can explain to your management as well this is a way
i designed this strategy nothing like that i searched a blog i found a blog i decided
no obviously i also study online i also get references from the professional blogger but i
also implement and try like for example if you can see these example of my business software skill
training i want you to check your business example okay okay and accordingly
you designed that strategy so for example for example if i talk about
my business i will use biaxial course in my keyword if i'm targeting corporate and soft
discussion code these two keyword i will use in excel segment and soft skill segment rather
than the other keyword as simple as that yeah right rather than targeting set 10
keywords 20 keywords why should not i focus only one keyword which i have decided
that these are the keyword i should target okay so so in this way you will also design your
strategy you will put your keyword you will see you will filter once you filter it out using
cpc as a filter you will get these ideas that these two might give it and you will get
two keyword maximum three keywords and just write about it and in the next couple of
slides we will get what kind of content we should write about this i mean what are the
other idea how to get a b2b client so so there are lot of things to do today we covered
only two points over there okay so uh so let's let's continue tomorrow i close you
have any question no no i'm good so let's
