SEO-Texte: So schreibst Du den perfekten Title für Dein Snippet | Tutorial #2
The so-called snippet is what your
users see first from your website. They are, so to speak, the figurehead of your
website in the Google search results list. If we now take a closer look at the title,
we can see directly which keyword the title was optimized for. This is namely "Write SEO texts". Exactly, this part also shows exactly what the search intention
is, namely: What basics does each text have to meet? In other words, as an editor, what do I have to pay attention to
so that my text is understood by search engines and, of course , by users? So that he has the best basic
requirements for being ranked, at some point.
Before you just start texting, I would
recommend that you find the right keyword and optimize for it. Ideally, a Title A contains the keyword,
as we've said a few times now. Then ideally possible USPs and click stimuli. So that the title is as appealing as possible. Zalando focuses more on emotions, "
Upgrade your shoe closet". They speak to the customer on an emotional
level. "You should upgrade your shoe closet!". Deichmann says "free shipping". The question is to what extent "free shipping" is
still a unique selling point, depending on the industry. I think it's actually the case in the clothing
sector that the big companies all offer free shipping.
But depending on the industry, this can be a really
strong USP. Other possible USPs are, for example, Best Best
Price Guarantee or "over 5000 models on offer". And with these "more than 5000 models on offer"
you can already see: The more specific the example is, this unique selling point, the
better for the user. Because if I just say "many brands
on offer": Many brands can be 100 brands, 20 brands, or just over 5000. Then the shipping time is
often something else, which is just before Christmas or is simply a clear USP for certain things
. When I say "ships in a
day or two" or "ships in a day". That's something that can really
encourage people to click on your results again instead of
those of your competitors.
If we are now in the information-oriented
area, then one could also say "Okay, X tips for nicer pictures on the
wall". It is important to always give a specific
number. So, lots of tips or practical tips. You can do it, but it doesn't bring as
much as if we really have concrete numbers. And there it is again: There
are studies that show that odd numbers actually work better than even numbers and
ideally you have more tips than your competitors. Especially in shops, the title ideally
already contains search-strong advertising for the reason that the intention becomes even clearer. When we look at our shoes, you
see ordering, buying, buying online, online shop.
These are probably all so-called secondary keywords that
have a very high search volume and if I write them again in the title
, I will probably rank better for these search terms and search
phrases. If you now look at a few technical
basics, in quotation marks, you should make sure that the title has a certain
length. This length is measured in pixels. However, now these pixel measuring tools that
are out there all measure differently.
What we're working with is the Torben Leuschner
tool and if that shows 569 pixels, beware: that's not the value it truncates at. Then the title is just displayed. All of these tools and even the
pixels you measure yourself are always slightly different. You can try out a snippet of between 58 characters or 65 characters for initial orientation
when you start to text your snippet and try out a few variants
. How long to get there. But it's like this: If I use a lot of
letters that have a relatively large number of pixels, for example a lot of Ws or a lot of capitalized
Hs. Then the whole thing gets wider relatively quickly. On the other hand, if I now use a lot of Is that
are just a dash, I could probably use 100 characters and the
title still wouldn't get truncated. Of course you can also include your own brand
in the title. However, I would
only recommend this if you already know the brand. Because then the brand is also considered
its own USP. On the other hand, if you are not that well-known yet
, you always have to weigh it up very carefully whether you might still want it for branding purposes
.
I don't really recommend it most of the time
, simply because it steals your space again and I'd rather bring in
another unique selling point or a secondary keyword and
then push it up again. Let's summarize briefly: We put
the main keyword in the title and put it as far forward as possible. If there is still space, we also pack
the secondary keyword and USPs in the title.
You can also put your brand in the title
, for example at the end via pipe. But only if they are known or
if you just want to do branding. So, that's all
you need to know about SEO titles. However, such a snippet also
includes the description. In the next part of the tutorial you will learn how to deal with the description and
how best to optimize it . Just subscribe to our channel and
you won't miss anything. Otherwise I look forward to seeing you next
time. Bye!.
