EASY SEO #2 : le jus SEO (link juice)
Hello and welcome to this new episode of ‘Easy SEO’ What is ‘link juice’? ‘link juice’ is the SEO power that a link transfers to its destination page In other words, it represents the SEO value that a backlink brings The use of the word ‘juice’ is no accident as the quality of a backlink depends on its dilution. The more outbound links on a page, the more diluted the ‘juice’ will be, thus decreasing SEO power But beyond ‘juice’ matters, Google also takes into account the authority of the domain from which the link is coming The more authority, the better the juice quality will be Similarly, you will get better link juice if the inbound link comes from a site with the same topic as yours The link’s anchor text and its semantic quality is also an important factor; As well as the location of the link on the page. Link juice is part of a ‘netlinking’ strategy That consists in multiplying quality inbound links on your site in order to increase your organic ranking.
In a nutshell, one could say that ‘link juice’ is basically the transmission of Google’s trust from one site to another. In the next episode, we will learn how to use specific metrics in order to identify sites with link juice, sIn order to create powerful bakclinks for your SEO..
