What is SEO and How Does it Work in 7 minutes 😮 (+ Best 4 FREE tools)
i always give a different answer i don't know why
so i wanted to answer it once and for all in seven minutes and give you four seo tools so you can
start doing seo today let's get to it timer please please seo stands for search engine
optimization and it's the job of making constant specific actions to make
your website video app or whatever more visible in search engines so what is a
search engine no i forgot to turn the light well it's a program that allows you to search
for things and identify items in a database huh or basically somewhere where you can search
for and find things anything really like youtube bing or google that's the top dog in many studies
it has been shown that the top three ranking websites in google get more than 35 percent of the
clicks okay okay let's focus on google you want to rank your website in google so more people can
see it right well to do that you need to know how google decides how to rank websites first google
tries to understand what your page is about then they try to evaluate if your page is relevant
and valuable they do this because they need to make sure that your page answers the intention of
the user who uses their service i mean that's why you use google right to look for answers so the
more of these two (relevance and value) the higher your page will rank to measure this they use algorithms and artificial
intelligence that take into account more than 200 factors ranking factors like keywords on your
page where these words are how people interact on your page if other websites link to your website
and many many more so you have your website and you create pages but you're not going to stand
there and wait for google to rank your pages (I'm just waiting for a mate) you're going to do seo to make your pages easy
to understand for google and to adapt them adapt them to their ranking factors so they can
rank high i'll tell you in a bit how to do this google wants to offer people exactly what
they want to see and you want people to see your website so if you optimize your website for
google you are optimizing it to for people real people and you will be rewarded with higher
rankings and more visibility it's a cycle an obvious but very important question why do you
want your website more visible in google simple your business plus more eyes equals a higher
percentage of success and success is what you want my friend but wait here is where the
real seo power comes these are not just any eyes on your website the people who will
see your website are searching for you your website is in a search engine remember so they are
interested in you they are your potential clients or in other words people who could potentially end
up buying from you if you show them what they want okay alex but how do i target my potential clients
with seo how can i know what people search for so i can make pages that answer the questions well
it's simple there are more than 3.5 billion searches every day in google yes billion that's a
lot so surely there must be some of those searches that are somewhat related to what you offer right
one of the tasks when you do seo is to find out what people are searching for and how many times
they search for it and you can do this for free yes with tools like this i'll leave the link in
the description i also showed in my last video how to do it click on the card i don't know what
it is left right once you know this you have the power so you can literally create pages in your
website that are relevant and valuable to them and what does relevant and valuable do
do rank you high in google okay okay so what do my potential clients search in google
let's see your potential clients when they search in google they are in different steps on their
journey to buy from you some know what they want and others not quite yet and some are
in the middle let's visualize this wait let's give some space this is the
seo funnel i have divided this journey in four steps awareness interest consideration and
buy to keep things short in awareness people don't really know what they want yet but they're looking
for information and in buying well they want to buy but to give you a clear idea i'm going to show
you examples of what people search in each step let's see what people search if your state
agent or a beauty center or a tax consultant any business works don't worry if you didn't
see them i have the examples in my website i want to keep this video in seven minutes remember
imagine every time someone searches for something whether it's information buying comparing
products knowing about a specific thing looking for your local store if you have a store if your
business and website manages to show up in the four buying stages you can be sure that you're
offering real value to your potential clients and this will result in them buying from
you money money money money lastly lastly and finally why is seo so effective
simple because people have already stated that they need you with what they've
searched so you don't have to look for them they come to you ahaha so summarizing everything
into one sentence reaching targeted people who could potentially end up buying from
you exactly when they are searching for you and answering their needs makes the possibility
of them buying from you extremely high extremely and that's it now if you want to do seo and learn
how to do it for free you know how right follow me on youtube because i have so many new video
ideas coming and i also have a free seo newsletter basically in this weekly newsletter i'm
gonna send you for free for free all the seo resources like articles and videos i have
used myself to learn seo that week so i just find things learn get those things put them in the
newsletter and send it to you for free you want that the link is in the description and don't
forget to like and follow me on youtube peace
