15 Free SEO Tools – You Don’t Need To Pay Anything!
g'day guys ron here from osbourne digital marketing today i'm going to show you my favorite 15 free seo tools let's jump straight into it first one off the rank is uh rank math so i find this as a brilliant seo tool that you can utilize you install it on the back end of your wordpress website and it takes it from there so it's it's very very good for anyone that's new or an experienced seo individual because it just has a ton of features you can do a ton of things with this plugin and you know the the free features that this plugin offers you have to pay for on other plugins and especially have to pay for it if you have yoast so i highly recommend uh this tool if you're launching your wordpress website highly highly recommend installing this this is what we utilize on all of our clients websites because it's the best the second one is the ihrefs uh free tools now obviously being free you can't do a lot of stuff as you can with the paid subscription but it's enough if you're a small business and you're looking at creating one piece of content a month this is brilliant this is honestly excellent for you you can check out some keywords you can analyze the backlinks you can i've got i've got videos on backlinks and seo and i cover it all so the average person can utilize the information that i create and gain a bit of an understanding about seo and utilize that to better their website now what you're going to do with this is you are going to analyze your competitors that's the main thing that i'll be utilizing that ah stressful so you're gonna look at their website how many backlinks they've got what keywords are they ranking for that's where this tool comes in for free every single link i discussed today to guys it's it's down the bottom all right again all this is free stuff nothing here you have to pay for so obviously if you want the better versions you have to pay for it but if you're just someone that's just trying to get your leg up over your local competitor this will suffice the next one is screaming frog so what you do with screaming frog is essentially it'll crawl your website and it will give you it will spit out an analysis of your website as long as you're not above 500 pages then the free version works um geez my agency we've never paid for screaming frog and we utilize it all the time so it's a brilliant brilliant tool you're able to assess essentially the structure of your site your site map i identify where let's say that you've got too much code and things are slowing down on the site it's a brilliant brilliant tool you can identify let's say you're missing just simple things like h1s you don't have a h1 on a page screaming frog will identify that so the next one is answer the public answer the public is sick because of this so let's say you're looking at creating a bit of content you don't want to be to the uk let's say let's set it to the states and let's just say [Music] we're looking for dog food so we're trying to create a bit of content because we've got a pet store we've got a local pet store and we're trying to we understand that topical and semantic authority is is definitely important you can utilize this tool to start understanding and getting a heap of content ideas now you only have three searches i don't recommend paying for it guys it's awfully expensive but this will help you understand like what dog food is good for pitbulls now you have a ton of ideas here you can export all of this data via a cs csv as well so you can come down here and literally see dog food advisor dog food allergy systems it's a ton of stuff it's very very cool the next thing is siteliner so what siteliner does is it's basically a duplicate content checker you should be using this if you plan on building out your website you do not want one keyword to be destroyed because you've got it going on somewhere else so let's say as an example back to the dog food let's say you have premium dog food and you create two pages about that so you've got a page on premium dog food and then you've got a page that says not so premium dog food what can happen is it's called cannibalization of the keywords so essentially they're eating each other google doesn't know which ones about what and which one's the original which one's important this tool is brilliant at analyzing that and finding out okay look there's possibly this going on here so you want to make sure that you're addressing that and you're addressing the concern of duplicate content because the bigger your site gets the likelihood that you will have duplicate content across the site is very very high next one is uh google ads so anyone crew can create a google ads account if you know if you've got a google profile you can create one uh it's great for doing a bit of keyword research is it better than the tools such as the paid versions of ahrefs and semrush no no it's not but is it good enough if you're doing something local you better believe it it's it's brilliant so if you just simply come onto the google ads let's say you're looking for a small business coach just punch that in get results you can literally set it to the location where you want it to be you can start to see how many monthly searches there are and again like i was saying it's not as accurate as a haters and simrush but it's going to put you in the ballpark it's going to give you a bit of an understanding of what you're up against so that's very very good and you can start to get ideas as well guys that's that's something that's very good about the free tools is ideas let's say you have a writer's block you don't know what to talk about this is where that stuff becomes brilliant next thing google trends brilliant brilliant brilliant tool so if you want to look for things to see how they're trending so let's have a look at seo so let's see how seos are trending it may um may be going up maybe going down who knows you can change the times you can change the periods you can change it to all the way back as you can see there's a bit of an explosion over the last year you can change it to worldwide you can change it to wherever you want it to be so as you can see 2004 not much interest it wasn't a big thing back then and nowadays there's a significant amount of interest so as you can see it's a great tool to find you don't want to be writing about content that's on the other side of this you don't want to be talking about things that are going down so that's very important that you check out that that's google trends it's a great tool google analytics another brilliant tool like it's it's free install it on your website as you can see it tells you a ton of stuff about your website so it's very very very beneficial okay uh there's a thousand and one things you can do the main thing that i love about google analytics is conversion tracking you're able to track the individuals that come to your site and and what they see and if they convert maybe your messaging is wrong and you're not getting those conversions you can't figure that out with this tool you can you can start to understand the individuals so like in the last uh seven days i've had 82 people visit my site you know the bounce rate has been around about 66 so how long they're staying on the site they're staying on the site for about a minute and 38 seconds this is all very valuable information very very valuable next one again another google tool for free is google search console so google search console is essentially basically something that helps you with your website and helping it i'm also focused on the seo side of it it's a bit of a side kick from google if you were it's where you can upload your information to google and say hey look at these pages and google will tell you how your website is performing it's awesome so you can find out your clicks you can find out your impressions so how many times certain keywords of mine have been displayed in the last seven days uh there's been total of 31 clicks that same four particular keywords which is interesting when you think about it because i've had what was that 80 83 82 visitors but only 31 clicks like i said guys these these are free tools they are good are they accurate not all the times but i have gotten traffic from other means and obviously it's not only uh going to be 82 clicks coming from organic search results there would be individuals coming from facebook or coming back to the site but it is important you can start to check those off and start to see how accurate tools are but that's just a bit of food for thought you can start to see what keywords i'm i'm ranking for so we did a we wrote an article a couple of weeks ago about their shine wrecker which is an seo tool so we've had 53 impressions there we've had five clicks from that we've had an impression of 9.4 so 10 of individuals that see that page they like to click on it that's basically what that is now the brilliant thing about google search console is you can do a ton of stuff about it and it helps your website i highly recommend installing it exploding topics is the next one so exploding topics is it's the on steroids version of google trends it gets you out in front it starts to show you what is trending compared to you having to look for what's trending like we have to google seo compared to this which will tell us hey this is hot so as an example if we scroll down oh this uh it's been a rough few years guys so it probably makes sense that it's up that much uh but yeah so you can see that there's a lot of other things so youtube studio like a lot of individuals myself included uh have jumped on the youtube bandwagon so a lot of this is up and you can see that it's significantly up so power dash swish cheese plant now that's an interesting one cash up all of this sort of stuff these are topics that are starting to explode and you get a jump out in front by creating articles around this stuff the next one is the page speed tool so this is a brilliant tool created by google again where you can test the speed of your website so i'll give you an example of this so let's run the odm site through it when it decides to load anyway what this is is essentially it's going to tell you what's going on with your website and if it's up to scratch with their core web vitals so last year google released its core web vitals awesome and basically what it is is it's literally this it's like hey google doesn't want to give people pages that don't perform maybe google will take heed of its own message hopefully but what you can do is you can analyze your page see how it's performing and as long as it's performing well on the mobile side of it that's really what you want to focus on so good work google okay so it doesn't appear to be responding sorry about that guys literally a tool to ensure that your uh page is responsive designed to test responsiveness of a page and uh that's google for you i guess uh but anyway that that is a brilliant tool i honestly can't jump forward it's it's uh right now it's displaying the uh you guys can't see it because i'm displaying the window but it's displaying the non-responsive okay when it comes to these tools the main thing to think about is that free tools are good tools they're good for guidance we utilize these free tools a lot um all right we're back now we utilize this tool a lot to check on that i'm not going to do that again because i don't want to lose the page gt metric this is another great tool for testing speed and testing the content pain so when it comes to being free if you're testing this if you're testing a site in australia be careful using the free version because look where the test server location is so that's something to consider but ultimately it will spit out the information and say it'll give you a rating of how it's performing it'll give you the waterfall and in order to explain to you this is what this is what speed you're at and it's a brilliant tool for that so yeah pretty cool pretty happy with that something to improve your writing is the hemingway editor so hemingway editor is absolutely brilliant when it comes to stuff like you're writing an article and you want it to be [ __ ] and span that's where you can utilize something like this strongly recommend it because it's free and it can make you like i'm to be completely honest guys i'm absolutely atrocious at writing so you know i need all the help i can get i utilize this in grammarly and that helps me improve my content so that's again a free tool when it comes to schema massive on this creating schema is very very important this is a free tool by merkel it'll help you create your schema as a massive list in here your local business organization person product rest recipe uh video everything you need guys it's it's in here it's a ton of stuff in here so if you're writing an article if you need to write a blog if you need to do any of that it's in here it's brilliant so you can copy it and then you can jump on and test it and the final one that i have for you is seo minion now seo minion is essentially a plug-in that you have up here and you can look at like web pages to ascertain what's what's going on on the page so you can check out not only home pages you can check out uh internal pages to see internal pages and and how they're looking so you can check it check out links that are coming to the page that's what i adore about this tool you can see you've got the word count even it speaks about absolutely everything so it's quite quite powerful tells you the number of headings um tells you absolutely everything if the open graph image is missing sometimes that can be an error um it might say that it's not there but again it's a free tool guys it's a brilliant brilliant free tool let's try and do the uh google call web vital i hope it works if it doesn't work then uh yeah but let's try and run this through but essentially that's been the 15 free tools guys i hope you've been enjoyed that video here we go it's working now when you are testing this this is just an advice for everyone when you are testing focus on mobile for the speed i found it all the time that you can have really big heavy websites that will still load and be you know not necessarily 90 but they'll be 80 70 quite high on the desktop focus on mobile getting in 99 is a yeah not to to your own horn but that's a brilliant score so that's what you want to be focusing for you do not want to be below 90 and you can ascertain what's going on with the website where certain things are failing where it's falling apart by utilizing this guys i hope you've enjoyed this video of the free 15 seo tools that we utilize all the time in my agency if you've appreciated this video please smash that like button helps me out a ton i love creating these awesome videos for you wonderful people and uh it's been pretty sick i hope you have a lovely day cheers
