📖 SEO Glossary Basic (SEO, SEM, Backlinking, Google bots…and more 💡)
hello my name is basia and today i'm going to talk about the most important terms in the search engine optimization let's go let's start from the beginning seo stands for search engine optimization of websites e-stores blogs and web applications means the process of improving your website to increase its visibility when people search for products or services related to your business in google or other search engines sem stands for search engine marketing which are promotional activities like seo or sponsor campaigns used to rank a website high in the search results they can be both paid and organic serp is an abbreviation of search and gene results page it simply refers to the results of an internet search engine keywords other words and phrases in a website content that make it possible for people to find a website via the search engines long day keywords consist of more than three words they get less search traffic but we usually have a higher conventional value as they are more specific they are useful target pages especially product pages and blog posts e-commerce is the buying and selling of goods or services via the internet or transfer of money and data to complete the sales it's also known as electronic commerce or internet commerce there are several types of e-commerce business-to-consumer called b2c e-commerce is the most popular e-commerce model business to consumer means that the sale is taking place between a business and a consumer like when you're buying a rack from an online retailer business to business called b2b e-commerce refers to a business selling a good or service to another business like a manufacturer and a wholesaler or a wholesaler and a retire business to business e-commerce isn't consumer-facing and usually involves products like raw materials software or products that are combined manufacturers also sell directly to retires via b2b e-commerce local business website is a type of website which is easy to optimize and doesn't require as much work from seo specialists this type of website presents the services offered locally for example a website of a plumber from new york on-site optimization is the practice of optimizing elements on a website in order to obtain a higher position and a search result backlinking are links leading to a domain other than website on which they are placed googlebots are computer programs that update websites to the google index indexing follows an algorithm that decides how many pages are to be downloaded from each website densenetbot is a program used especially by internet search engines it is used to automatically find and read the content of a website google algorithms are complex systems that allow google to find rank and return the most relevant pages for a certain search query i'll describe two of the algorithms for you panda its main task is to lower the ranking of pages with low quality content and with small amounts of content panda also rewards pages with rich content that it finds interesting for the user penguin is used to reduce the amount of spam on the internet so that low quality links do not appear in the search results instead links from valuable pages our favorite that's all for today thank you for your time and see you in the next videos
