Hire A Paid Ads Expert
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What Does A Paid Ads Expert Do?
Paid Ads Experts, also known as PPC Specialists, are experts in internet advertising, responsible for planning and optimizing the effectiveness of online advertising campaigns. PPC stands for Pay-Per-Click. This term refers to paid advertising on the internet, usually through Google Ads or Bing Ads. It could also be through Social Media platforms like Facebook, Instagram, Linkedin, and others if the bidding option chose is by cost per click. Advertisers pay a fee each time one of their adverts is click. PPC experts use their expertise to advise on how to maximize the results of a PPC campaign.
Understand the business goals
Experienced Paid Ads Expert will first establish a good understanding of the client’s business goals. They will conduct research and advise whether there is sufficient search volume suitable for pay-per-click advertising. Usually, there should be a minimum of 200 searches a month for the keyword relevant to the business. The paid ads expert or ppc specialist can advise the client of the estimated budget and the average cost per click to achieve the business results.
Keyword research, competitors analysis and ad campaign creation
Upon accepting the proposal, the Paid Ads Expert will commence creating the ad campaign. Further keywords research may be needed and competitors analysis. The number of campaigns will depend on the campaign goal, type, and call to action. Related keywords will be grouped together which are called ad sets. Each campaign may have several ad sets. Each ad set will have several ad creatives. Creatives are text, video, or image, or combination. It is highly recommended that there should be a dedicated landing page for the ads rather than simply sending prospects to the website. Usually, it has a higher conversion rate and lower cost per click.
Review, measure and optimize to improve performance
Once the ad campaigns begin, the Paid Ads Expert role is to regularly review, measure the results and optimize to improve performance. The objective is to achieve a higher click-through rate, lower cost per click, and higher conversion rate. Therefore, is important that the specialist is hired for at least 3 to 6 months, giving them time to understand the market, manage non-relevant search terms (negative keyword), and test creatives. For example, the Google ads algorithm requires at least 20 days and a minimum number of conversions to optimize the campaigns. Facebook ads requires at least 50 conversions per week before its algorithm kick in.
