Local SEO Full Course with Practical [2 Hours] 🔥 | How to do Local SEO? Local SEO Tutorial

• Posted On - December 4, 2024
• By - adminjon
• 0 Comment
• • SEO

Intro Today whenever we talk about a business promotion or its marketing, we want to cover the whole world. Because we get this power from digital marketing that we can promote our business all over the world. But many or I should say that mostly businesses want you to promote or market their business in their area or city. So promoting your business locally or increasing the visibility of your business in a particular area or a particular city is what we call local SEO or local marketing. So if you want to know how you can promote a business in a particular area or a particular city then you have come to the perfect video. Because in this one video, you will know how to promote your business locally, increase your presence on Google Business Profile and many more things that will give a lot of business to your physical business, a store business or a local business. In this video, you will cover all the topics related to local listing, Google Business Profile which used to be Google My Business which is now Google Business Profile.

So we will learn this Google Business Profile completely that how you can list your business here, how you can bring your business to the top whenever someone searches anything related to your business on Google or Google Maps, how you will bring good reviews for your business, how you will bring good ratings, so that as many people as possible visit your physical business, your local business. So this is a complete all-in-one course. Watch the whole video. We have made this course for you with a lot of hard work till the end. And the most important thing is that it is absolutely free. It is available for you on YouTube and it is not on any other platform. So WS Cube Tech works very hard for you, brings a lot of free courses, paid courses, live courses for you. So if you have not subscribed to the channel yet, then do it quickly.

So let's start this video. And yes, if you like the video at the end and you feel that I have learned anything from this video, even 1%, then do like the video. Do tell me by commenting that how did you like this video? Tell us your suggestions. And which courses do you want from us? Which other videos do you want us to bring for you or bring courses? So do tell us that too in the comment section.

Because this is your support for us. So the more you support us, the more good content we will bring for you. So let's start the video. And you have to watch the whole video. You don't have to miss anywhere. Because in the whole video, I guarantee in each section that you will definitely learn something in every video. And you will learn something new that you will not know before. So you have to watch the whole video completely. So let's start the video. So guys, I hope you are enjoying the video. But before that, one important thing. If you want to make your career in this dynamic field of digital marketing or if you want to make your career stronger, then join WS Cube Tech's Online and Offline Practical Digital Marketing Advanced Batch. In these batches, you will learn Professional, Practical and Advanced Digital Marketing with a valid certification, which is valid all over India.

In these batches, you will get live classes with industry experts. Along with this, access to many paid tools, recordings of your classes, doubt sessions and many more things. So if you want to join these batches, then you will get the form link in the description box. Fill the form quickly and our team will connect with you very quickly. Let's continue the video. So first of all, let's talk about what is Local SEO? So Local SEO means Local Search Engine Optimization or Local Marketing. It means to promote a business in such a way that in the local market, in the local area, in the area in which the business is present now, in that area, and if I talk about the range here, then increasing the visibility of that business within a range of approximately 10 km.

That is, if any person searches within a radius of 10 km from that business, for example, if you have an institute, a coaching institute, you give school coaching, and if any person searches for coaching for class 12, coaching for class 10, for example, and if you are presented in that area within a radius of 10 km, then your business should be seen at the top, your business should reach that person, and for this we do some changes, do some optimization in our website, list it to promote our on many important sites, on many important platforms, like Google Business Profile, Just Dial, and many more.

And so that your business visibility can increase, and your business can reach as many local customers as possible. Now in the market, you will mostly find three types of businesses, the first business which is locally present, that is, the business in the area in which it is present, it needs business in that area, in this, mostly like cafeterias, grocery stores, along with that salons, now there is no such thing in salons that any person from all over the world can come and take their service there, mostly, it is possible that 1-2% of the customers are from outside, but mostly our targeted audience will be living in the same area, schools, along with that coaching institutes, libraries, so these types of businesses, who have more on-site work, those are the first type of businesses, the second type of businesses, who do not care about local business, local market, their main business is online, or in some other country, or in some other city, so they get 10-20% marketing from local business, otherwise, their main marketing is due to international SEO, and the third type of businesses, who need global audience, who want to serve people globally, as well as locally, the best example of this is wscubetech, wscubetech is one of the leading IT training institutes in India, so wscubetech also serves locally, means the place where we are situated, Jodhpur and Jaipur, that is in Rajasthan, so the youth there, the people there who want to take IT training, so we also serve them, as well as globally, all over the world, if anyone wants to take IT training in Hindi language, so we also serve them, so these are the third type of businesses, so out of the three types of businesses, if I remove one, so the first and third type of businesses, both need local marketing, and it has been proven, that if you want to make your website's general SEO and if your local presence is very strong, if your local marketing is good, so your general SEO, means if your website, will have good ranking all over the world, because its local presence is good, so with this your eight algorithms of SEO, that is expertise, authoritiveness, and trustworthiness, it gets more empowerment, so we will get to the basics, so local SEO means, in a local market, in a city, in an area, where the business is situated, to increase the visibility of your business, so let's talk about, why is local SEO or local marketing, important for us, so the first reason is, there are such stats, that more than 90% of the users, who use the online internet, more than 90% of them, to find a business, to find a local store, they search on the internet, they search on Google, like for example, if I want to go to a salon, and I don't know which salon it is, once I visit it, then after that I will know it, but if I am new to a place, and I want a salon, so what I will do, I will pick up my phone, open Google or Google maps, and type salon near me, so like I took this one example, similarly there are thousands, lakhs, millions of people, who are searching on the internet daily, regularly, to find your business, so till now, if you haven't boosted your business locally, so you are seriously lacking behind, second reason, that you should definitely consider, local marketing, that it increases your customer's loyalty, customer's trust, in your business, now how? so if there is a business, and I want to engage with that business, want to purchase something from that business, want to purchase a service, so as soon as I opened Google, searched anything, so I saw that business there, it has a good rating, all its products are added, its website is also there, its calling details, all its details are given, so somewhere my trust, for that business, will increase comparatively, rather than a business, which doesn't have any online presence, now you must be that this doesn't happen, normally when we go to grocery stores, there we don't see, whether there is online presence or not, but today grocery is a very small thing, hardly you shop for 10 rupees, 20 rupees, 100 rupees, 200 rupees, 1000 rupees, you mostly shop in a grocery store, but if you want to do a transaction, of 10,000, 20,000, 30,000, so once, it will come to your mind, that is this business really trustworthy or not, or many times it happens, like suppose you are taking a service, so are not sure, that what kind of service that person is giving, what kind of service he is giving, what is his quality, what is the customer satisfaction ratio, so simply what you can do, you can go to google, and find out, you can see the rating of that business course, you can see the reviews, so with this you get a little idea, that how trustworthy this particular business is, so if you want people to be loyal to your store, your business, so you should definitely consider local marketing.

Along with that, you get competitive advantage, if you have a competitor who has been in the market for many years, but he does not have an online presence, locally that person is not presented on Google Maps, other than that, he is not available on other listing sites, so in this case, you can promote yourself by taking competitive advantage online, and whenever a person searches on Google or Google Maps, or wherever he searches locally, to find the type of your business, then your business be seen there, your competitor will not be seen, so this is a way to break the market.

Along with that, a very important reason that when you do SEO of your website, if you want that in the whole world, or in any particular country, or any place, if anyone searches, then our website should be seen at the top, as we call general SEO, so your local SEO also helps that, that is, if your local presence is very strong, locally your ranking is very good, your reviews are good, so this also supports your general SEO, your website's SEO, and also helps you to get a good ranking the world. So the conclusion is that local SEO is perfect for all those businesses that do not want to invest much in digital marketing. Along with that, local SEO is also important for those businesses that work on-site, who have a shop or a showroom, a physical shop or a showroom, where they want to get more and more customers. Along with that, it is also important for those businesses that are looking for their target audience in a local area, they want to reach more and more people in a particular area or in a particular city.

So today we will talk about how the ranking of Google business profile or local listing site is defined. So the first ranking factor is relevance. Now see, this is a factor in which, as being a marketer, we cannot do much. For example, if a person is specifically writing that male salon near me, then what does he want? He wants a salon where service is given for men. So if you have a salon where you provide services only for women, then your business will not rank there. Even if it does, it will rank a little after the men's salon. So if your business is not relevant according to the query of the audience, if there is no exact relevancy, then your ranking will be comparatively low. Now what can we do in this? What is the input from our end? Whatever services you are providing, whatever products you are providing, mention it exactly in your profile.

By the way, we will talk about how to make a profile, how to optimize it. By the way, a complete local SEO course is going on, you will get the link in the description box. Watch all the videos. To maintain relevancy, you have to give your full description according to the services you are providing. Along with that, the second ranking factor, which is completely in our control, is that whichever listing site you are making your profile on, whether it is a Google business profile, JustDial, Sulekha or any other famous listing site in your country, then that profile should be complete.

Complete means you have to fill every information, do it well, repeat your keywords in it. Now we will learn this complete in this course. Pick up the link from the description box. Don't miss a single video of the playlist. So being a complete profile is also an important ranking factor. If you put incomplete information, then definitely you will not get much benefit. Along with that, our next ranking factor is NAP. That is NAP, that is name, address and phone number. So all these things should also be mentioned very specifically in your profile. And let me tell you a fact, many people do not add their phone number. With the fear that so many phones will come, who will pick up, who will attend. So even if you keep a person for this, but definitely add a phone number. Because first of all, even if I talk about myself, whenever I search a local business, then first of all I look for a phone number.

Even if the website is available, but still phone number is very very important. Your address should be proper. And along with that, the name of your business should be very defined. Along with that, the fourth ranking factor, important factor, that is verified listing. Whichever platform you list your business on, it gives you a verification that this listing is verified. Each site has different methods. Like Google Business Profile gives you 4 different methods to verify your business.

So make sure that your business is verified. Because if your business is not verified, then you will get a good ranking, but you will get a very low ranking. So in this particular course, we will also talk about how you can verify your business. Pick up the link of the playlist in the description box. You can find the specific video in which you need help. Along with that, our next business factor is popularity. Now how is popularity defined? First of all, the number of users who are visiting your shop, your business physically. Now you will think, how will they know if this person has visited my business or not? Have you noticed that when you go to a place, you get a message after half an hour, an hour, or a day. That you have visited this business, do you want to rate it? How did you find out? So see from your location.

So when you are somewhere, your location is traced by Google and it sees that yes, this person has visited this business. Now the best example is how do you know the traffic? How does Google find out how much traffic is in a place? All mobile phones are enabled there, it finds out. Similarly, when you visit a shop, it finds out from your location. So the more people are coming to your business, Google finds out that yes, this is a busy place. Most people live here. And apart from that, the other way to show your popularity is definitely ratings and reviews. So you definitely work on it to increase your popularity, your reviews. By the way, we will talk about how you have to take genuine reviews. How do you have to make sure that you are not in spam in Google? Google should not feel that you are spamming in reviews.

We will talk about it completely. You know what to do. Pick up the link in the description box. Pick up the link of the playlist in the description box. See any video in which you are having a problem. Along with that, we can't do anything in the next ranking factor. Suppose there is a person who is sitting far away from your business and he is searching. For example, your business is of women's clothing and he is searching for women's fashion wear or women's clothing near me. So if your business is far away from him, you will not be able to rank much higher. The clothing that is there closest to that person will be seen first. But here the task comes that when a person is in such an area where there are 50 shops of clothing. So in that case, your business is at the top. We will work for this. So distance is such an important factor that defines your ranking. Today I am going to discuss with you some top platforms where you can list your business. These are completely free and you definitely have to list your business right now.

If you want anyone in the local area to search for your business. If someone searches for your business in your area, let's say in that city. If someone searches for your business in your area, let's say in that city. Most people can reach them. Now why is it important? There is a survey that more than 75% of people are influenced by a business that they see online. Most of your targeted audience is online. They are searching for your business online. They are going to your competitors. So you too quickly list your business. So the first platform on which if you have not yet listed your business. So guys what are you doing? The name of that platform is Google Business Profile. Go right now and list your account here. Similarly, our complete course of Local SEO is going on. Where you will learn how to make an account on Google Business Profile.

How to list a business? How to rank it? You will get a playlist link in the description box. This course is available for you for free. Watch all the videos. So first of all, Google Business Profile is a Google tool. And if someone searches on Google Maps, As we put it in the map, If your business is in the area where that person is searching, Then your business will be visible. And along with listing your business on Google Business Profile, You can do a lot of things. You can upload your entire business profile there. You can put your products. You can attach your website. And along with that, you can also post there regularly. You can do all these things on Google Business Profile. The second platform that I will recommend to you is Bing Places. As we talked about Google, There is a platform for Google's business.

Which we call Google Business Profile. Similarly, Bing also has a platform for local listings and businesses. Which we call Bing Places. You can also list your businesses here. Whether it is your general local store business. Or your online business. You can list everyone. And very easily. So Bing Places would be. will be the second platform that I will recommend to you. Now as we talked about Google and Bing, the third platform I will recommend to you is for Apple users. So now you can see that the Apple users and iOS users are increasing a lot in India as well.

So if you have such an audience where you feel that Apple users can be my target audience more, then there is a platform in such a case called Apple Business Connect. You can easily register and list your business here. And this is a free tool. Yes, you may have to pay for some premium services. But to list your business, to optimize your listing, you don't have to pay anything. This is a free tool. So you can register yourself by going to Apple Business Connect. Next business listing site which is very good for Indian users is India Mart.

Yes, you heard it right. India Mart is a business listing site where you can list your business for free. But when you list, just keep one thing in mind that you will get calls again and again and they will tell you to take the premium version or take our premium package. So we will provide you leads. So see if you want to invest that much, I think their package is around 3,000-4,000 per month. If you want to invest, their leads are genuine up to a time. So you can definitely try once. Because when we do business, you should try everything. So you can also list your business on India Mart. There is a lot of traffic on it.

As well as people get very good leads in some specific niches. But just keep a little in mind that India Mart is done. And the next one I am going to tell you is Just Dial. Both spam and scam work a lot on it. So you take care of this thing a little bit. So that no fraud happens with you. So you can also list on India Mart for which you don't have to pay any charge. And it is a very good site. The next site that I will recommend to you to list your local business is JustDial.com. JustDial.com is a very famous website. There is a lot of traffic on it. And if you list your business on it. And if anyone in your area even searches on Google. So JustDial will definitely be seen in the first, second or third rank. For example, if I search interior designers near me. Or salon near me.

Or brokers near me. So first I will see local listings in Google. Then after that I will see listing websites. And JustDial is always on the first, second or third number. You can try it. So your area automatically detects your location. So it automatically detects your location. And according to that location, it shows you the top listing businesses. So if your business is listed there. So there are chances for your user to reach that user.

And there is a lot of traffic on JustDial itself. There is even an application for it. Which is also used by many users. To find businesses. So go to JustDial.com and list your business. That too for free. Along with that, the next important business listing site is Yellow Pages. Now YellowPages.com deals worldwide. And you will also get Indian versions of Yellow Pages. Like IndianYellowPages.com Or YellowPages.in On both these sites. Means on all three sites.

You can list your business on it. Now you can also search according to your country. For example, you are watching from Pakistan. So you can search out Pakistan Yellow Pages. So if there is any such website. So you can also list on it. If you are watching from Bangladesh. So there too you will search for Bangladesh Yellow Pages. So definitely that particular country's Yellow Pages site must have been made. And I will tell you a little history of Yellow Pages. That now business listing sites have come. Internet has come. You search on it. Which business is where. But when there was no internet before. And when there was not so much development. Users of the internet were not so big. So first Yellow Pages. Means a yellow directory used to run. Okay. Inside that directory. When it was published. So before that all the important businesses. They used to register in it. That we serve this thing. And this is our phone number. This is the address. So in every house. You used to get that yellow directory. So when any person had to find any business. So he used to go to those Yellow Directory Pages.

Like for example. I want salons. So I will go to the category of S. I will see where is Salon. So all the businesses related to Salon. Serving. Their list used to go there. Their phone number used to come. Address used to come. Okay. So the digital version of Yellow Pages. That is yellowpages.com. Or yellowpages.in. So you can go here. You can list your business for free. Along with that. There is one more very popular site. Whose name is Sulekha.com. Sulekha.com.

By the way. The starting which was done. It was done for real estate businesses. But now. It allows listing of all kinds of businesses. And this too. When anyone searches on Google. For all the businesses related. So this site is definitely in the top 5. So by going to this site. You can list your business for free. Apart from these sites.

If you are in any specific niche. Like for example. If you deal in real estate. So you can get many listing sites. Related to real estate. Like 99acres. Magic brick. And apart from this. You will get many sites. So you can search them specifically. And you can list your business there. Along with that. Along with listing your business. Make sure. That your social media. Like Instagram. Facebook. LinkedIn. Your business has a page here too. And with this. You can promote your business. For free. Digital marketing. Internet marketing. By the way. If you want free courses. Related to all these things. Then subscribe to WS Cube Tech. Check out WS Cube Tech's YouTube channel. All courses are available for free. Facebook course is available. Instagram course is available. And along with that.

Our local SEO course is going on. How can you promote your local business. Store business. How can you promote your business. In your area. In your city. So in the description box. You will get the playlist link. Go. Enjoy all the videos. Learn something. And promote your business. So guys. I hope you are enjoying the video. But before this. One important thing.

If you want to make your career. In this dynamic field of digital marketing. Or you want to make your career. Even stronger. Then join now. WS Cube Tech. Online and offline. Practical. Digital marketing. Advanced batch. In these batches. You will learn. Professional. Practical. And advanced digital marketing. With a valid certification. Which is valid all over India. In these batches. You will get live classes. With industry experts. Along with that. A lot of paid tools access. Your classes recordings. With that. Doubt sessions. And many more things. So if you want to join these batches. Then in the description box. You will get the form link. Fill the form quickly. And join the batch. So join the batch. And join the batch. And join the batch. And join the batch. And join the batch. And join the batch. You will feel confident. And you will join your team. You will feel confident.

Fulfill the form. And our team will contact you. Very soon. Let's continue to the video. Before you start the video. I want to tell the complete course of local SEO. How can you promote your business locally. You will get the entire course. In the description box. You retain the playlist link. Make sure. No video is missed. Let's list our business on the Google business profile.

By the way. Let me tell you a thing. So Google my business is removed from now. And the Google business profile has come. Because Google. Google search has also started showing businesses on Google maps, so it is more advanced and you get a lot of good options in it. So Google my business has become a Google business profile, so now we will search Google business profile, even if you write Google my business, you will get a Google business profile. So this is Google my business profile, now you can list your business here, and when anyone types anything related to your business in Google search or maps, and if your business is in that area, then your business will be shown to that person. So first of all you have to come to Google my business and this website will open like this, now here you have to take care of one thing that you have to sign in first. You will sign in with your Gmail ID, so remember one thing that whenever you are listing your business, the Gmail ID that you are using at that time will become its owner, that is, you will be able to make major changes from it.

Later, you can give access to someone else, you can make someone else an editor, you can make someone else an owner, but initially that email ID will be your main, so make sure that it is either your personal ID or the best way is to make a separate email ID for a business and list all your businesses from it. Because whatever major updates you will have, you will have reviews related updates or anything, so you will get updates on that same Gmail ID.

So first of all, I sign in here, so now you will sign in, then look here, this is how the profile is coming, now I am working on my Gmail ID, but if you want to list from any other Gmail ID on Google, then you can choose, like this Gmail ID is coming, if you want to add someone else, then you will do add as an account and there you will log in with your Gmail ID, then that profile will come, like if I select this, then my business will come from it.

Okay, so now I am going to tell you about this listing, I am going to tell you about a dummy business, which I will delete later, because of course I don't want people to have misinformation, so first of all you have to put your business name, now here for once I am putting the actual name of my business, but later we will also change it, we will also put some business related keywords in it, how to put them, what keywords to use, how long your business name should be, we will discuss that but for now I am putting my business in general, like I have put abc dummy like this, so that there is no confusion, now if your business is available, like I tell you something, like WS CubeTech, so already WS CubeTech's business is available, so it has come here, but if you want a business that is not already listed, then what will you do in that case, like I did abc dummy, so create a business with this name, I wrote it here, then we will continue here, here you have to make sure that you to take care of caps a lot, first letter should always be your capital, then now the title of your business, type is coming here that what kind of business do you have, it is an online retail business that you do online business, you sell things through websites, you have a local store that you have a store and you want people to come there, people visit there and take services or products, or you have a service business like a salon business or you are giving some service, you are giving development and here we are talking about store business, this is your business, this is your office, so you can save it in any of the three categories, I want to tell you one more thing, now you must be having a question in your mind that it is online retail, so our business is online, so is it necessary to have a physical location, so see it is not necessary, even if you do not have a physical location, you can hide that location, and even if you serve online, you can list your business in the local listing, so for now I am choosing a service business and clicking on next, you can choose according to your business, so there are many available here, you can select your business category here, now let's take an example of some categories, like if it is food related, then you can search food related, in the same way, if there is a cafe, then you can search cafeteria, in the same way, if it is a real estate business, then you can search real estate agents, so you will get a lot of categories, so now I am selecting a marketing agency, so I have selected a marketing agency, I am assuming this as a dummy, you can select your here, by the way, if you have a business whose category you are not getting, you do not understand which category to put, then tell me in the comment section, I will definitely reply, let's click on next, now after this, where do you serve your customers? where do you serve your customers? here you have to select your area, now see, there is one thing here that this thing is optional, why? because there will be no area for online businesses, but if you have a local store, a shop, an office, then you definitely have to select areas here, so where do you serve? like I select all over Jodhpur, so Jodhpur, Rajasthan, India came here, then I will click on next, you can select than one area, now your phone number has come here, so you have to put the phone number on which you want leads, by the way, we can also hide it, but now we want more calls to come to us, so you have to put that phone number, along with that, if you have a website, then you can put that too, so I put my website here, simply you have to copy the URL and add it, now here you can see that it is telling you to put your business on the map, so we will say yes, because we have an in-store business, we have an office, so we continue it here and move on, one thing I tell you that according to your country, or many times this tool, business profile manager platform, some upgrades are done, so many times you find the interface a little different, so don't worry, tell me in the comment section, otherwise try to figure out a little, why are such things coming and what can be the meaning of this? Now it is coming that you have to add your mailing address to verify, now see here you will put your mail address, so it is not that your business will be listed, understand the concept, for example, now I am sitting here, I have put my business here, it is my interior designing business, so any person will put their business everywhere on the map, see it does not happen, first you will locate the business, you will tell Google, then Google will verify, now there are different methods to verify, which I will talk about in different videos, it will verify that the actual address, the location where you have listed your business, is it really a business there or you are just putting a business like this, so now you to write your complete mail address here, when I say complete, so here I am talking exactly, plot number, house number, flat number, everything, you have to write this, because your verification will be on this only, so first of all I have selected the country, then street address, now again as I am saying, I am telling dummy, so I am putting dummy address here, so I will put it here like this, make sure that the address that you are putting the colony in, the spelling of that should not be wrong, then city will come here, I will put city, then pin code will come, you have to verify the pin code too, because many times it happens that there are 10-15 pin codes in one city, so make sure that you verify that pin code too, then after that your state will come, so I will put state here, like then after that next, now what will happen is that it will go to the verification page, so you can verify later too, but I will tell you how it will come, now see here, so many methods of verification are coming, so this is generally verifying our contact details, but I will also talk about business verification later, so here you can see, you can do it through OTP or call, so I am putting the text option here, you can also verify the email here, and if you put the code here, then your number be verified, so for now I am verifying it later, because it is a dummy project, now after that it comes that add your services, add your services in whatever you serve, so see here some options are already coming, content management is added, branding is done, this is done, apart from that business to business, apart from that if you are not getting any of these options, if you show more, then more businesses will come, if you are not getting this, then all services will come, but if you don't it, then you can also put your custom service, so make sure that you provide 8 to 10 good services, and don't mislead exactly what you provide, do that here and now we will click on next, now your business hours are coming here, you can put your business hours here, like what time do you stay open on Sunday, what time do you stay open on Monday, you can do this, for now I am skipping this, then add messaging, now the option is coming here, that you want them to message you on Google, so you can this too, you will get a chat option, you can answer their questions, you can talk to them live, now the description of the business will come, so what to write in the description of the business, there is a separate video for this too, where I have explained to you what will go in the business description, so for this you will get a playlist link in the description box, the complete course of Google business profile is going on, don't miss any of the videos, so the description will come here, now I am skipping this because I will tell you in detail later, now here add photos of your business, but make sure that the photos are clear and define your business, so you can put as many photos as you have related to your business, and the first photo that I will recommend to you, you must add your logo here, so see I have added my logo here, we will also put the logo on our profile, but for now I am just putting a logo, rest you can put as many pictures as you want, now here is the option of advertising, now here it is saying that your edits will only be visible when you are verified, so we are not verifying now, because for this in the next video I will tell you how to verify your business, so this code has been accepted, which we have added for the phone number, so you can see here that my business is listed here, but now it will take some time for verification, but you will be able to show the physical address on the map only when your business is verified, so for this I will bring a video, how you can verify your business, till now we have only verified the contact information, otherwise there are 4 methods through which we can verify our business, so now it is writing about my business in this way, now it is not visible publicly, because first verification process will be completed, then business verification will be done, after that only my business will be visible, rest now we have not completed the profile, only our listing has been done till now, so today in this video we will talk about what is the method to write the name of your google business profile correctly, what things you have to keep in mind while writing the business name of your google business profile, so now the first thing here is the actual name of your business, like the name of our business is WS Cube Tech, XYZ, Company Limited, whatever is the name of your business, first of all you have to write that, and along with that you have to take care of a few more things, which you will understand in this video, so first of all let's see how your profile name will change, and there we will also write a sample, which will give you an idea, and we will also see a lot of examples, so that you can optimize the name of your google business profile for your business, so we come to our google business profile, after coming here you have to sign in with your gmail id, after doing this, your business will open like this, your search engine result page will open, so in this way this business is listed here, here you can see your business, here is the option of edit profile, when you click on edit profile, so from here you can change all the basic details of your business, so first of all the business name is coming here, so as you can see here, the business name is given here, now here you have to one thing, whenever you are adding your business, after that you have to add one keyword related to your business, now it is not necessary to research the keyword here, and add the keyword with the highest volume, because in today's time, google shows you results on the basis of your intent, not exactly on the basis of words, so now what you have to do is, suppose you have written your business, you have to write business short, then after that, what you have to do with your business, What type of services you provide, you have to write that.

For example, we have an IT training company. So we will add this word here. Let's suppose that our company does only web development. So I will write here, web development company. Now for example, you have a furniture business. Furniture business is in Delhi, for example. So now you will write XYZ Furniture. Whatever is the name of your business, you have to write that first. Then by putting hyphen like this, or by putting colon, or by putting pipeline. Pipeline is called this, or by putting pipeline. You will write your business related keywords. Like Furniture Shop in Delhi, or Best Furniture in Delhi.

Furniture Exporters in Delhi, Furniture Wholesaler in Delhi. Whichever keyword perfectly defines your business. In this way, you have to write the name of your business. Now I will show you some more samples. So that it becomes more clear to you. What is the name of your business, what is the name of your profile, what do you have to keep? So here you can see that I have three example names for you. XYZ Furniture, I have taken the brand name in one way, dummy. Similarly, I have taken some examples of a cafeteria.

Similarly, I have taken an example of a school. So now you can optimize it a little according to your city, according to your area, according to your niche. So you have a total of nine examples here. And now you can optimize it according to your niche, according to your business, according to your service. Like the first one, you see Furniture, so I wrote the name of the business first. Then after that I put a keyword here, that is by Best Furniture in Delhi. Then XYZ Furniture, by putting a hyphen like this, Affordable Furniture Shop in Delhi NCR. Then XYZ Furniture, Best Residential and Commercial Furniture in Delhi. Okay, it's a little lengthy, but it's okay. Next is Cafeteria, so first I wrote very simple, XYZ Cafeteria. Because the word Cafeteria has come in my name, the business name.

So that's why I just mentioned the location here, Rajouri Garden, Delhi, in the name. By the way, you will have an address, but still I have specified it better in the name. Apart from that, another example, XYZ Cafeteria, Best Place to Hangout in Delhi. Because even if a person searches for this, Best Place to Hangout, Hangout with Friends, Have Fun with Friends. So in this way, my business is visible there, there are chances of it. Then XYZ Cafeteria, Best Coffee Place in Delhi, I put it like this. In school, I put it like this, Top CVSC School in Delhi, Rajouri Garden Delhi, Best Secondary School in Delhi. So in this way, you can optimize it in your own way, according to your niche, according to your business, you can change your name.

Today in this video, we will talk about the category option in the Google Business Profile. First of all, how will we change this category? Second, the most important question, what will we write in the category of Google Business Profile? Which category is perfect for our business? What will come in the primary category, what will come in the secondary category? So let's go to the Google Business Profile, and first of all, let's see how to edit this category. Then we will also see how to add the right category in the right way. So see, this is our Google Business Profile, here you have to go to the Edit Profile. In the Edit Profile, just after the business name, the Business Category is written. Now when you click on Edit here, even when you are creating an account on the Google Business Profile, you get the option to select a category in the starting.

Now here you can select two categories, one is Primary Category. This will be the category that you can say is the broad category of your institute, your company, your business. Then after adding that broad category, you can also add an additional category. And these additional categories, no matter how many they are, they can be multiple. It is not necessary that you only add one. Now, like we have put the Primary Category here, Educational Institute, but according to your business, like if you have a business, for example, like if you have a furniture business, then you will write things related to furniture, and you will get a lot of options. Furniture Maker, Furniture Wholesaler, Accessories Repair Shop, Manufacturer, Rental Store, Accessories, Furniture Shop, Home Furniture Shop, Garden Furniture Shop. So you can choose any of these. So let's say if you are a Furniture Maker or a Furniture Manufacturer, both are fine. Apart from that, you should also add an additional category, like now we have seen Furniture Related. So Furniture Related, like here it is, Home Furniture Shop, because we also sell home furniture.

Apart from that, I put one, like Office Furniture. See, there is also Office Furniture along with Home Furniture. Apart from that, you have any other category, like you sell any other type of furniture. Like for example, if you sell Garden Furniture, then you can also put that category. So you can have as many as three or four additional categories. Like again, the example we took earlier, let's suppose this is your Cafeteria. So we will write Cafe like this. Okay, the primary category is Cafe. Apart from that, what other options are coming related to Cafe, like Art Cafe, Dog Cafe, Chocolate Cafe, Internet Cafe. There are a lot of things coming.

So now Cafe itself has a broad category and a micro category. So if you don't put an additional category in it, it will also work. Apart from that, as I have put Cafe here, I am adding a restaurant here. If you also provide food along with Cafe, then you can also add a restaurant. Because many people do not understand the difference between Cafe and Restaurant.

So that's why I have put a restaurant in the additional category. Along with that, if you have a school, then you will write the school. So the school is coming directly here. Or now what will come in this category, Educational Institute will come. Or Educational Center will come. So the Educational Center has come in the additional category. We can write more, like I wrote Education. So the primary school is done. Apart from the primary, if you also have a secondary school, then we have also added a secondary school. Let's add another category, like Senior High School. So now the point here is that your primary category can be one, but your additional categories can be as many as you want. But it's not like you add thousands of categories here. You can add as many categories as you want, but they should all be relevant to your business. Now see, our main primary category is school. Apart from school, I have added some additional categories. Education Center, Primary School, Secondary School, Senior High School.

Apart from that, if you also have a pre-primary school. Pre-school has also come. Apart from that, if you also have a play group. So we have also added that. So how many additional categories can be there in this? Because in all these categories, my business, my listing is falling. So we have added a lot of additional categories. Let's take some more examples. For example, if you have an electronics business, then your primary category will be related to electronics. Electronics Hire, Wholesaler, Repair Shop, Manufacturer. In this way, you can choose from here, in which you also fall. Electronics Wholesaler, this is our primary category. Apart from that, you can also add some other categories related to electronics. For example, we have added Electronics Repair Shop. If you do this work, then only you will add it. Then Electronics Manufacturer came. So in this way, you have to fill this category section. Now in the next video, I will tell you how you can see the category of your competitor. So that you can get more inspiration. That when we are choosing our category.

So have we chosen the right category? Are our competitors ranking well on Google Business Profile? So in today's video, we will see how you can find the category of your competitors on Google Business Profile. Because when you create a Google Business Profile, then you also have to put your category there. So in this way, many times we get confused that what is the perfect category related to our business or related to our client's business.

So in that situation, we can take help from our competitors. Now who are the competitors? First, let's understand this. Whenever I talk about Digital Marketing or General Business. So the keywords we want to rank. The words on which we want that whenever this person searches the word on Google or any other platform. So our business should be seen. So on those words, on those phrases, the businesses that are already ranking. The businesses that are already being shown. They are our competitors. For example, if I have a furniture business and I serve in Rajasthan only. So whenever a person searches anything related to furniture in Rajasthan. Best Furniture Shop Near Me, Best Furniture Shop in Rajasthan or so on.

So at that time, those who rank. Because my business is not ranking right now because I have to optimize it. But the businesses that are already ranking have become my competitors. So first of all, what do you have to do? You have to find your competitor and we will see the category of Google Business Profile of that competitor. So for this, you have to come to Google. Normally, you have to come to Google.com and you have to type a few keywords related to your business. Like I typed the keyword Cafe in Delhi. After that, you will see that this map has opened. These places, that is, my local listings have come here. So Cafe Delhi Heights, Sambukas Cafe, Triveni Terrace Cafe. So I open this first business like this. So now my business has come here, Cafe Delhi Heights. So here are the reviews written here and here is the category written here.

That is Cafe. Other than that, let's say this is a business. I opened it. So look, this category has come here. This one, which I am highlighting. I zoom it a little so that you can see it better. So this is our category cafe. Let's do one more thing, let's take one more example so that you can be more clear. Now as I typed the keyword Furniture Shop in Bangalore, so you will see a lot of businesses have come. I open the first business and now you will see here that the category has come that is Furniture Store. In Bangalore, it has come automatically from our location but Furniture Store is the category.

Let's see one more, so they have selected their category as Furniture Wholesaler. Let's see this one, so they have selected Furniture Store. Let's take some more examples like School in Delhi. So now look here, schools have come, so where will you see the category now? Look here, near the name, Play School, the school category is selected here. Apart from that, you will see here that all the school categories are selected here. You can see here that Primary School is selected here, Pre-School is selected here. So this category is coming here.

Let's see some more examples. I typed the keyword Web Development Company in Mumbai. So now look here, a lot of businesses are coming here. So now what is their category? Design Agency, Design Agency in Mumbai. Apart from that, the business selected by this one is Website Designer. The business selected by this one is also Website Designer. Then the business selected by this one is also Website Designer. So I think now you must have been a little clear. How to Verify Google Business Profile? Today we will talk about how to verify a Google Business Profile if you have added a listing or a business.

Because until your business is verified, it will not be visible on the search engine results pages in the right way, as well as it will not be visible on Maps. So first of all, I will show you a profile that is verified. And how do we verify a profile, what are the methods, what are the problems, we will understand all these things. So look at this, we did a dummy listing, just to make you understand how we can do the listing from scratch.

So now if you look here, first of all, this sign is coming here. Apart from that, the sign of our profile is coming here, which means it is verified. By the way, if you go to the Google Business Profile Helper and check the verification status, then the status will come like this. Your business will come and it will be written verified here. So all your businesses will have a status of business here, so this business is verified. Now let's do one thing, first of all, let's see what are the ways we can verify. So let's do one thing, I will make another dummy listing and we will verify it and see all its ways. Now see, when we make a profile, then this option comes here, select a way to get verified. To get verified, now you are getting ways here. So now the phone number you have put here, if you have put a phone number, then the option of this phone number will be coming. Call or text on it to order an OTP and whatever you add, your business will be verified.

Apart from that, there are some other options here. So for now, I am clicking on Verify later and so that I can also tell you that when a listing has been made, then how to verify it. So let me complete the profile quickly. Now see here, our profile has been made, but it will not be visible to the customer because our business is not verified. So now see here, the option of Get Verified is coming, so when we click on Get Verified, then you will get options for verification. Now here for me, this is the only option coming, that is, this number of ours, call or text will come on it. And through that, this number will be verified.

But if we talk about Google, then Google does not give you only this method. Phone, text, email and video, video is also an option. Now here you have to understand one thing that many times it happens that you have verified the text, verified the call. But still, Google can tell you that you will also have to give a video verification. Especially when this happens, I will tell you in which situations this happens. That when there is only one business and it has multiple stores at different locations. So in those cases, 90% Google tells you to also do video verification. So what happens in video verification? So Google's customer representatives will call you and there will be a video call. And on that call, you will have to show you the location of their store physically.

And only then that verification will be accepted by you. So if you have verified the phone text, it does not mean that our business is completely verified. Although it is done for that time, but later Google can tell you to do video verification or email verification. So now we have this option, so now we will click on the text option. And now we will get an OTP, a 6-digit OTP. We will put that code here and verify our business. And one more thing you have to remember, whenever it happens that you have changed any information related to your business. Changed any address, changed any phone number, changed any detail. So you may have to re-verify your business. So you have to be ready for that too. Now see call verification, email verification and text verification are comparatively easy. But if I talk about video verification, then you will get to see two types of video verification in it. First is live video verification, second is captured video verification. So in capture, you simply have the option of verification.

So there will be a call text, video verification will also come. You will click on it, the option of capture will come. So now you have to take care of what you have to capture. So see here you will get a list, you can use it like a checklist. First of all, you have to add the front door of your office, you have to capture it. Apart from that, if your logo is anywhere, you have to capture it. You have to capture the surroundings around you, like streets, if there is a shop in front, If there is a shop on the left or right, then you have to capture that area.

Apart from that, there are some areas in every office that only one employee can go on it. Like cash office, director's office or kitchen. You have to capture the whole premise and record it in that video. Apart from that, you may also have to give proof of management many times. So in such a case, if you have any document, any registry, then you can also capture it. Now if this video is verified once, then you can also delete it.

But all these things will have to be shown to you for verification once in the video. The second thing is live video call. As I told you that a person calls you from Google, you get a live call. You have to attend it and for this you have to use your mobile phone. If you are running Google My Business on desktop, then you will get a scan code. So after scanning it, you will reach that portal. There you have to show it to the customer representative by doing a live video. And only then your business will be verified. But in most of the cases, I mean in 80% of the cases, there is no need for video verification. But in some special cases that I talked about, Suppose there are different store locations of the same business. If you have a business that has multiple listings in the same building. So in those cases, it is important to get video verification done many times.

To verify your business on Google. And what are the benefits of verification? If you have not verified your business, then your business details will not reach the customer. Then what is the benefit of doing so much hard work? So that's why you must register your business on Google Business Profile. Today we are going to talk about Google Business. What are the factors that are considered while ranking any local listing? So first of all, let's understand a very simple formula. Which you should also know. No matter how old your business is. How many years or how many generations your business has been running. But when you list your business on Google. In the eyes of Google, your business will come into existence only when you claim it there. So in this case, as soon as possible. If you have not yet listed your business on Google Business Profile. So go and do it quickly. And by the way, this is our complete free course. You will get the playlist link in the description box. Go and watch all the videos. Don't miss a single one. So you can list your business yourself.

You can give a good ranking. Now let's talk about ranking factors. So the first ranking factor. And which is a very common sense factor. That your business is seen on Google Maps. What does Google show? What are the businesses around you? Like I put any keyword. I put a furniture shop. I put schools near me. So what does it hit? Where I am standing now. Where my location is now. The radius of 5 km of it. Just I am taking an example. The radius of 5 km. It covers that radius. Like if you put best schools near me. So in your radius of 5 km. Or I will say.

The best school closest to you. You will see that first. So distance from your current location. If a person is 10-15 km away from you. And he is typing furniture shop near me. Although your furniture shop is the best furniture store. You have been listed on Google for many years. As well as your business is also very old. But the person who is closest to that person. Google will show that business first. Although your business is in that list. 3rd or 4th or 5th number. But which business will be seen first. Which is the nearest and closest to it. So that's why location plays the most important role.

In the keywords near me. But if I talk about the city. Like suppose someone is typing. Best furniture in Jaipur. Best furniture in Jodhpur. Best furniture store in Delhi. In that case. There are chances that your business will be shown first. But in that too. The factors that I am going to discuss later. All those factors will be considered. So the first factor. Which is the ranking factor. that is our distance from that query The second factor is relevance that your business is more relevant than a user query Let's suppose that a person is typing furniture for rent near me that furniture wants to rent for whom, he does not want to purchase Let's suppose you have a business, you deal in furniture You have the best furniture store in that area, in that particular city But if you have not specified that you rent properties then till then your business will not be pushed to that person that person will not be shown First those businesses will be shown which actually rent furniture So if the relevancy is not related to that query then your business will not be shown there So relevancy is the second important factor while ranking any Google business profile listing Along with that, the third important factor of ranking is reviews How many reviews and how many good reviews, both matter Let's suppose that your business has got a 5 star rating Overall, your rating is 5 And your competitor's rating is 4.5 But still when someone searches in your area then your competitor's profile is seen first What is the reason? You will think that this should not happen My rating is more than that But if I talk about your total reviews then only two people have given you a review And if I talk about your competitor then even though he has a 4.5 rating but thousands of people have reviewed him So first of all, the number of reviews is important Secondly, the quality of reviews means how many good reviews have come This is also important So make sure how to increase reviews How to work on reviews How to motivate people to review your business Give a good review So we will talk about this later You will get the link of the playlist in the description box Don't miss any of the videos So rating and quality of rating both matter whenever we talk about ranking Google business profile listings Along with that, our next factor There will be different sub-factors in it That factor is how complete your profile is If you have not completed your profile on Google business profile Then you will be somewhere less in comparison to your competitor And by profile complete, I mean Your proper headings Your proper business headline Your business description About section Your photos should be complete Along with that, we should talk about ratings Your services should be added Your offers Your posts And along with this Your contact number If you have a website, it should be listed there Your email address should be listed Your address should be added All these things make our profile complete And this is a very important factor Along with that, our next factor And I think that is most important for Whether a website or a local listing That is number of engagement No matter how many times your business has been shown to people How many people have clicked on that business You have clicked on the call button You have clicked on your website button There is a direction to reach you So these engagements also play an important role So for this, you will have to pay attention to this engagement That as many engagements as possible And along with that, how much footfall will fall on your business Because Google is tracking from location The more people, the more locations The more people's GPS will come from your shop We can take it as an indirect ranking factor So these are some factors Which Google Business Profile considers While ranking any local listing So there were some factors in it Which are under your control On which you can work Like reviews On ratings On completing profile Along with that On increasing your engagement Keyword Research The keyword research tool that I am using today First of all, you will use Google search By going to Google search You can ask for suggestions from Google What are those tools What are those terms Which people are searching related to our business So you don't need to do much advanced keyword research For Google Business Profile Like we do keyword research for a normal website SEO For social media We don't have to go that advanced We just have to take an idea And second thing If you want You can also use Google Keyword Planner Apart from these two tools You don't need to use any third tool or paid tool So let's go to Google first And ask from Google What are people searching related to our business So first of all I have opened incognito mode So that my search history Which is my current location Results are not exactly inspired So you have to come here and open Google Now we will understand from the example For your business You can use the process that I am telling here So for example If you have a makeup business You are a makeup artist Or you have a makeup salon So how will you search here So now I am typing a very simple root keyword Like we are taking an example Of a particular city Like I take the example of Pune So I will type a keyword related to Pune And let's see what suggestions I get Here I will also share some tricks with you So as I read here My root keyword Which is directly related to my business I typed that Like makeup artist in Pune I typed a very simple keyword Now look The first suggestion you have to take As soon as you type this Makeup artist in Pune So here you will see A lot of suggestions have come to you like this So here you can take some ideas from here Like top 10 We have to avoid the top 10 Because in the top 10 The listing sites will always rank Makeup artist in Pune with price This could be a keyword But with price We will be able to use this keyword here Best makeup artist in Pune with price Pune makeup artist Instagram Top 5 makeup artist Bridal makeup artist So bridal I can use this word So bridal makeup artist Note this down in a notepad Pune makeup artist course So the course is of no use to us Celebrity Celebrity makeup artist in Pune So see I am getting this hint Now whatever First makeup artist in Pune Second bridal makeup artist in Pune Third celebrity makeup artist in Pune Makeup artist near me You should never use this keyword near me Many people make mistakes This should not be done Makeup artist in Mumbai So we will not add Mumbai So I got these three keywords now Now I tell you Like I only write here Makeup in Pune So let's see what I am getting Makeup in Pune Makeup in Urban Club Makeup artist in Pune Makeup courses Permanent studio Makeup studio I am getting this keyword here So we can also take makeup studio once Makeup workshop Makeup workshop is of no use Makeup school is also of no use Now I tell you a trick As soon as you go here You will take a cursor like this In starting After taking the cursor If you put underscore here So this starting part Our starting keywords They will open like this Like permanent Bridal makeup in Pune So bridal makeup in Pune I also got this keyword Now what is Google suggesting me How is it doing How is Google doing it to me On the basis of What people have searched This result is showing me on their basis So here you removed the cursor Even if you put this cursor somewhere In the middle like this So this middle keyword Will also open like this Okay So makeup artist in Pune Makeup artist course Courses Studio School Artist So here I got a makeup artist Apart from that A new keyword I got here Makeup studio Okay Apart from that Like I took this keyword Where else will you get suggestions Going to the last You will get some keywords here So from here You get 4-5-6 keywords Whatever you get Take it out We only need 2-3 keywords We will need Apart from that Your competitors here You can also see them Like what they have done Tejaswini Makeup studio and academy So they have also added studio Academy has also been used Apart from that Makeovers This word has been used Bridal makeup They have used it like this Okay So these keywords Came out from here Apart from that Google keyword planner We also see So keyword planner I typed on Google So you will see Google ads This is a tool For this You have to set up first So for this You will also get a separate video How to use Google ads Google keyword planner Without setting up ads You can use it For this There is a separate video In the description box You will get a separate video See that If you don't know How to use a keyword planner So I go to the keyword planner And by going to the keyword planner The keywords we have just taken out 7-8 Which we have just taken out 4-5 keywords I will put the same keywords Here Okay So here You can see I will put the same keywords Here Okay So we will go to Discover new keywords And here We will put some keywords Like I am putting here Makeup artist in Pune I will type the second keyword here Makeup In Pune Okay I typed two keywords here Then After that This location India With that Like I searched Pune here I just added Pune If you want You can also keep it India location It's up to you Okay So what did we do After that You will see 54 keyword ideas Ideas So see This is the keyword And its average monthly searches Means On an average How many people are searching it Makeup Artist in Pune has the most volume.

Volume means from 1000 to 10,000 on an average people are searching for it. Best Makeup Artist in Pune has a good volume between 100 to 1k. So I clicked on it and it came in a chronological order. So leave these 10 and 100 keywords, but you can take these 5 keywords. Best Makeup Artist in Pune, Makeup Artist in Pune, Bridal Makeup Artist in Pune, Makeup Artist in Pune You can use these 4 keywords for your business. Now if you want to do the same thing for any other business. If you want to search for Dentistry in Pune. So Dentist in Pune, I wrote like this. Add a few more related keywords like Dentistry in Pune. I typed this, get results will be done. In the same way, some keywords came here too.

And you will get to know what people are searching for. So to search in Pune, Dentist in Pune, Best Dentist in Pune, Dental Cleaner in Pune, Everyone's Dentist, this is navigation, so we will not take this. Best Cleaner in Pune, you have got very good keywords like this. So in this way, you can take out 4 to 5 keywords. One of them has a good volume. And see here, competition is also coming. That is, how many people are targeting their business or website on this particular keyword. So we just have to take an overview. Just like we do keyword research for website SEO. Don't do that much advance. But yes, get a basic idea. What are the words most people are typing to search our business. So now type whatever your business is. If you don't get keywords here. Let's suppose your business has a new idea in a city. In that case, you will use the keywords directly related to your business. Because now we have to do branding.

We have to tell more people that yes, this business also exists. So in that case, even if you don't do keyword research, it will work. So guys, I hope you are enjoying the video. But before that, one important thing. If you want to make your career in this dynamic field of digital marketing. Or you want to make your career even stronger. So now join WS Cube Tech's Online and Offline Practical Digital Marketing Advanced Batch. In these batches, you will learn professional, practical and advanced digital marketing. With a valid certification. Which is valid all over India. In these batches, you will get live classes with industry experts. Along with this, access to a lot of paid tools. Your class recordings, doubt sessions and many more things. So if you want to join these batches. You will get the form link in the description box. Fill the form quickly. And our team will connect with you very quickly. Let's continue the video. So this is our complete Local SEO Google Business Profile. Or I say Google My Business. As we call it Google Business Profile. This complete course is going on. You will get the playlist link in the description box.

Go and watch all the videos. Don't miss a single one. Because using this course. This course is free for you. Using this, you can create a strong Google Business Profile. For your business. So today we are going to talk about. Google Business Profile Description. So first of all, you have to find some keywords. Good related to your business. How to find the keywords. So in the playlist in the description box. In that, you will get this video. How to find the keywords. So when you have keywords. Take about 4 to 5 keywords. You have to use those keywords. And you have to write a perfect description. So now to write a description. There are some things you have to take care of. First of all, in 750 characters. You can write your description on Google Business Profile. So make sure. Try to fill those 750 of 750. Because the more complete your profile. You will get as much benefit. Now in that description. You have to tell. From your business. From all your competitors.

Or from any other business. Second thing. What do you sell. You can put the name of your major products. You can put the name of your services. And you can put a call to action. Some of your sales are going on. Some offer is going on. You give a package like this. If you use the internet. And reach us. Or if you give us a 5 star rating on Google Business Profile. Then we will give you an extra 10% discount. And so on. You can write some offers related to sales. You can mention your phone number separately. Similarly, on Google Business Profile. There is an option to add a phone number. So someone can call you from one click. But if you want. You can add there. You can tell your business history. That we have been doing business in this city for so many years. And so on. Now I am going to tell you a sample description. Then we will see. How can you edit your description on Google Business Profile. So see this. I have written a simple description for you. We have taken the example of furniture.

Approximately 740 characters. That is, we have tried to cover almost 750. We have written this description. First of all, we gave a call to action. Looking for a great furniture in Jaipur. Come to our store. And now you see the flow of keywords. Furniture in Jaipur. Great furniture in Jaipur. Along with that, you will see here. Best furniture shop in Jaipur. Then our specialties are. I have put some special products here. Then after that. Furniture you need in Jaipur. So about 3 to 4 times. Jaipur and furniture. So this is what you have to put. Which is also good. In reading. As well as keywords are also put there. Apart from that, some of our specialties. I have put it here. Along with that, if you want.

You can also edit your extra phone number here. So this is an example. In the same way, for your business. You can write the description. If you are using any AI tool. To write a description. Just make sure. Is it related to your business or not? Because you have generated AI. Some people say this. We have generated AI. But he does not know the tool. Is it really related to our business? Is this information or not? So edit it accordingly. Add your specializations there. Why are you different from others? Add your phone number and description. Add all these things. And keywords. Whatever you have taken out of the keyword freezer. You have to edit it. Now let's see how we can update the description. Or we will add it to our Google Business Profile. So we have already made our listing. On Google Business Profile. For this, the course is going on. You must have seen it. How we have listed it on Google Business Profile. So you have to go to Google Business Profile.

You will sign in. Your Google Business Profile will open on Google like this. WS Cube Tech Private Limited. It is open here. Here you will see the Edit Profile option. You have to click here. After clicking here. Scroll down a little. In the About section. There is a description option. When you click on the Edit option in the description. This is your description. You can edit it. After editing. You have to save it. The description will be added here. It will be saved here. Now where will a user see it? Whenever he sees your business site. For example, I search like this. Digital Marketing Training Near Me. So you can see this. Here you can see WS Cube Tech first. When I open it by clicking like this. So this is our business here. So here you see. This description is coming. So the description will come here below. So a person can know about your business. So in the same way. You will write a description for your business.

Whatever your business is. First do keyword research related to it. Then write a description. Then add it to your Google Business Profile. So any new update on Google Business. New offer. If you want to add any new announcement. So first of all you have to come to Google Business Profile. After coming here. You will sign in with your Gmail ID. From which you have listed your business. So if you see like this. This dashboard will open in front of you. Like this is our business. This is the newly built building of WS Cube Tech. We have listed it. Now you will get a lot of options here. So in these options. Here you are getting an option. That is add update. If any new update has come. So you can add it here.

So I clicked on add update. So see a lot of options are coming here. First add update. Let's say working hours have changed. Your opening hours have changed. Office has changed or something. You are bringing a new offer. You have a sale. Suppose there is a workshop. You are having a big inauguration. So you can add that. So I add event here. So the title of the event. For example. Our digital marketing workshop. This is the workshop. So you can write the date. I am just showing you an example. For example. 2nd of April. This is our workshop. Then what will be the start time. So let's say. 11 o'clock in the morning. As our workshop is going on. So if you are in Jodhpur. So do add the workshop. Our workshops are also going on in Jaipur. So you can call our official number. You can call and take updates. When will be the end date. So I will add the same date here. Our workshop will be added on 2nd. You can see it according to you. Then we have set the end time.

I have written 2 o'clock time, event details have come, so here we will put the event details that the XYZ workshop is going to take place, we will learn all these things. Then if you want to put a button that will come on your Google business, like book, order online, buy, sign up or learn more, then I will put the sign up button here. So link to your button, suppose if there is such a page on your website where you are registering for the workshop, you can add a form link here. So if there is nothing, then you will simply leave it completely blank, you can also leave it blank and as well as you can also put the link of your phone number.

Or you can also create a link of whatsapp and put it that how to create a link of whatsapp chat so that people can contact you with just one click on whatsapp. So for this too, the complete course of whatsapp is available, go to the WS Cube Tech YouTube channel, see the complete course of whatsapp, you will get this video in it. There are a lot of things to learn, you just have to be willing to learn. After doing this, you can also put a photo of it. Suppose if there is a photo, let's say, then we will also put this photo here. Like after putting the photo, you can also see its preview here that how will this post look like. So see this is the marketing workshop, the time has come and you will post it and the sign up option will come here. So let's say I have put an event like this, you are giving an offer like this, you are giving a sale, some 50% off, 10% off, 20% off.

So you can also do such things. Like I will give you another example, like you have to put an update, you have an offer. So the title of that offer like Holi Sale, start date, end date, if you want to put any other detail, if you want to give a voucher code, if you want to give a link to redeem offer, then you can add this too. And here again you will put a photo. So like I put one more update here, like WS Cube Tech's digital marketing batch is starting, so I will add that here.

So first of all, let's put a photo. So see this, this photo is already created. We have created a brochure like this. See the photo has come, now you will add the description. So I wrote this description, you can write your description in 1500 characters. Like you have to put any button, sign up, learn more, order online. So I put the option of sign up and here I will put our form link. So here I have added my form link, which you can easily create. After doing this, we will post it here. And see our post has been updated here. So whenever someone goes to our profile, there is an option here and even the sign up button is visible here. As soon as someone clicks on sign up, the Google form link will open. And he can see all the details as well as fill the form. Isn't it amazing? So this is a very good feature. There are a lot of features in Google Business Profile, which are enough to boost your business online and reach people online.

You don't even need very advanced digital marketing. So today in this video, we are going to see how you can add your business products or services on Google Business Profile. So let's go to Google Business Profile and add our products and services. Hello everyone, I Harmeet welcome you all on WS Cryptic channel. So if you want to list your products, services, whatever you are offering to your clients on Google Business Profile. So first of all, you have to go to your business profile. After going here, you will sign in here with the ID on which you have listed your Google business. After doing this, this dashboard will open in front of you. After opening the dashboard, here is the option of edit products. When you click on edit products, you can also add products here. As well as if you are giving some services, you can also list them like products. So we will click on get started.

First of all, the name of the product will come. Now whatever is the name of your product, whether it is a physical product, goods or services, you can add here. Like if there is a salon service, if you are selling furniture, then you have put some beds, you have put some sofas. You can list products like this. First of all, the name of the product. Now the name of the product I am taking is related to us. Like digital marketing course. Okay, I added this. Select a category. If you want to add a category, then you can add a new category. Like I have to put the product category here.

Like I have added IT training like this. Okay, after that the product price. So I am adding my price here. Like 60,000 is its actual price. Then the discounted price is 30,200. Okay. You can add product description here. And you can also add a photo here. Like this template is made. I have added it here. You can add more than one picture. It is up to you. Like I am listing my service here. But you can also add your product here. Okay. So I have added the product description here. You can add within 1000 characters. Okay, so I have copied the description from my website. And I am adding it here. Okay. In the product landing page URL, I am adding the link of my form. With which people can enroll in the 2 days free demo class.

I have copied the link of Google form and added it here. If you have any landing page on the website, you can add that too. It is up to you. Now in the case of product, if you have any let's say e-commerce website. So the link of your product will be added in the e-commerce website. Now if it is your special product, then you can add it. If it is not special, it is a regular product, then you can do it. So we will publish it here. So see, our product has been added. Next, you can add the product. And you can add as many products as you want. If you go to see my products, then you will see this product in this way. It will take a little time, 30-40 minutes. And our product will be published. Now let me tell you how to see this product.

So it will take a little time and your product will start being showcased. As soon as I added this product, according to your business, Your other products, like any of your goods, any salon service. So what will you do, by downloading a photo of the salon service. Or for your own business, you can take a related or stock photo from the net. And by uploading it, you can take a stock photo while cutting your hair. Uploaded it, you wrote its price, discounted prices. So you can add products like this. So the more advanced you keep your profile, the better the result you will get. So today we will know how to set up the booking option of Google Business Profile.

And how to use it. So first of all, we come to the Google Business Profile. We will sign in with the ID from which you have listed your business on the Google Business Profile. So in this way you will have a dashboard. If you want to know how we have set up this business. How this information is written. For this, you will get a playlist link in the description box. This course is completely free for you. In which we are talking about Google Business Profile. So watch all the videos. So now this dashboard is open here. So in the dashboard, you are getting the option of booking here. So when we click on bookings.

So any person can book your appointment with just one click. Or let's say can book your appointment to meet you. Can book for a demo. So we can do this. Let's say you have a salon. So you have to book an appointment in the salon for a service. So that can also be done easily. So now what you have to do here. First of all, you have to create a booking link here. So now if you have your own website. Like let's say we have our own website of wscubetech.

So here is our booking link. Like if I talk. So this contact us page. Here is the option to do name, mobile, purpose, message. So someone can contact us from here. Who can book us. So I will copy this link. After copying the link. You will add this link in the booking URL. So if you have such a link on your website. Then you can add it like this. Otherwise, there are many such softwares. There are such websites. Where you can go and create a booking URL even without a website. Like this one platform is Calendly. This is a software on the Calendly platform. With which you can easily set up your appointment, scheduling, booking. And from here you will get that link.

Which you will add in your Google Business Profile. So like I tell you an example. Sign up free with Google. Let's do it here first. After this, you have to prepare your Calendly URL. So you can add a permalink according to your URL here. After doing this, add a time zone. We will continue here. After this, add our availability here. Whenever you are available, you can choose your days. Then we will continue. After doing this, what is your day-to-day role? Are you a freelancer? Are you a leader? Are you in education? Are you in interview scheduling? In which do you deal? You can add that here. Like I am choosing sales and marketing here. You can also choose other according to you.

Now after doing this. You will add your events in this way. Like meeting, scheduled event. Now you can add multiple services here. Like event type, one-off meeting. Like I added event type here. So like one-on-one is done here. Add event type, add location, add description. And your link will be created here. So let's say this is how your links will come.

You have to copy this link. After copying, the option here was booking URL. Here you can paste it like this. Save it here. After saving, when anyone clicks on the booking option on the Google business profile, then he can book a meeting directly from you. You can customize it in this way, like I gave an example of Calendly. You will get many other platforms, some will be paid, some will be such softwares that will allow you to manage your entire database. You will get all the bookings and appointments that are coming here. Like I told you about Calendly, there is also an appointment scheduling software called heygoldy.com. You can also use this for online booking, appointment. By setting this up, a link will be generated, you can share that link with your people and you have to put the same link on your platform. And then after that, you will see that your booking option will also be shown here. So now it will take some time and this booking option will also come here.

Anyone can click on that button and book directly from you. So this is a very good feature, there are many such amazing features on the Google business profile. So this messaging option on the Google business profile, people will be able to contact you directly from it. So what do you have to do for this? First you have to sign in on the Google business profile. After signing in, this dashboard will open like this. Google surf will also open. And here you will see that you will get the option of messages. You have to click on these messages and you have to do turn on chat. If you have not opened the chat yet, then you will click on this turn on and that's it. You just have to do this much work and your message option will open. If any person messages you, then you have to come here and check. Like no message has come here yet, but anyone comes to our business. If anyone messages us, then that message will come to us.

Where will you get the message? So in the same dashboard, it will pop up like this that yes, you have received 2 messages, 3 messages. You will click on it and you can message here. So now you can see here, you can see this business of WS Cube Tech here. I have opened it on the phone so that I can show you well. I can also give proof that what we are doing is really happening or not. So now look here, the chat option has come here. As soon as I click on the chat, this chat box will open here like this. And here I can message like this. Like I did hello message, so if you look at the desktop, this message will come here. See, I have also got this notification here on the web. As well as look at this, it has also become red in messages like this. So look here, there is a message in my name. So hello message has come here. And some quick replies have also come here by default. You can talk to them from here.

You see, the message is also coming on the phone. So this is a very good feature, you have to take advantage of it. Because the more, as I said, the easier it will be for you to communicate with your customers, the more engagement you will get. Because if you have made communication difficult, that first we go to the website, pick up the number from there, call. So it is obvious that more people will not be comfortable in it. So that's why turn on this message option. All your details will be kept here. You can take leads from here. You can take reference from here that who has contacted me. So in this way, you can set up this message option in your Google Business Profile. I totally understand that whenever we list any business on Google Business Profile. So in that case, he asks us for a website. So we feel very bad that I wish we had a website. So yes, you can add this thing very easily.

You can easily make a website in your Google Business Profile. So see, I created a dummy listing here. And now we will add our complete info here. So the website will ask us. So for this, we will go to the edit profile. If you look at the edit profile, then this website will ask you for the contact information here. So let's assume that we don't have a website.

And we save it like this. I just put up the website of wscubetech. So let's suppose this is not the website here. So now see here, my website has been removed here. And let's suppose that when you listed your business, you didn't add a website. Because you didn't have any website. So now here you will see that this website option is coming like this.

This new website, create a high quality website at no cost with Google. So now we will click on get started. And we will layer a website. And we will create a website. So now see here, I set up here. And as soon as possible, we will create our website here. So first of all, you have to choose a theme according to yourself. How will your website look like. So see here, I have named it dummy. Otherwise, the name of your business will come here. So let's take this theme here. So now whatever changes you want to make here. Like whatever you want to edit. Like you want to change the get code button. You want to change your headline. Like XYZ Private Limited. This is how I write the name of my business. So this came here. If you want to add a description here. Write the description here. Then your summary header. Summary body will be added here. If you want to add photos.

Then you will add those photos here. You can customize it according to yourself. So see, it will be made like this. If someone clicks on call now, then your number will come. The number you added for the Google business profile will come. Get direction, get code. If you want to do anything other than this, you can add it here. Now I am just telling you a sample. If you want to do any post.

Your testimonials will come here. It gives you testimonials and reviews. Now it's time to purchase the domain. So you have to purchase the domain. From that only your website will be live. That is, you have to buy the address of the website. Like www.wscubetech.com So wscubetech is its domain name. So you have to purchase this domain name. So now some of your domain names are coming here. Like you can see dummyfh0.1.inc Dummy.com is unavailable. So you have to purchase this domain name. So now some of your domain names are coming here. Like you can see dummyfh0.1.inc Dummy.com is unavailable. If you do view more domains. So here too you can buy a domain. For this, you have to pay x amount here. Now you can search the domain here. Like whatever your business is. You can search it. Like I typed here. Dummy Jodhpur. If you don't get your favorite domain. So in that case, you can add your city name.

You can add the name of your area. You can do it this way. So see a lot of options have come here. Dummyjodhpur.com So if I want to buy this domain. So I will click on buy. And I will purchase this domain. And this domain will be registered with my email id. And now the website I was creating. I will create it. And I will publish this website like this. So see you are on web. Our website has been published. But again what I have to do. I have to purchase the domain. So let's see the site first. So the site will look like this.

Whatever changes you have made. You will do all the changes. Your changes will happen. So your website will show as you want. So for now. This website will show you. Dummy-School-House.Business.Site This website will show. But if you want to buy it on your domain. So for that you have to buy the domain. And this link. Now what you can do. You can add it on your Google My Business. I will show you how to do it. So see I have copied the URL from here. After copying the URL. Now here we will put our website. We will put the link like this.

We have put the website. Let's save it. And see our website is here. I will refresh and tell you. I have not verified it yet. I have not verified the phone number. That's why it is not showing here. It will not show on the server. So how to do verification. Now see my website will start showing. So very easily. You can create this website for free. So now to assign this role. To add most of the people. In your Google Business. Let's see what you have to do for this. So see this is our business. But we will not be able to access from here. You will have to go to Google Profile Manager.

So for this. If you go to Google Apps. So you will get a business profile. Normally you will write on Google. Google Business Profile. So now to give this access. You will click on these three dots. And from here. You will go to your business profiles. You have to go to your business profiles. As soon as you go to this.

You will find out here. All these businesses. Which you are managing from one account. All of them will come. Now to assign this access. You have to write on your Google. Google Business Profile. To assign different roles to different people. You have to go to Google Business Profile Manager. You will come here like this. So now you have to come here and sign in. If you sign in. This is how your business will come. After clicking on the three dots. You have to go to the business profile settings. Whatever your business is. If this business comes here. You will go to the business profile settings. After going to the business profile settings. You have to go to the managers option. If you go to the managers. You will see the details here. What access has been given to which person. Like the name of the owner has come.

The mail id of the owner has come. Whatever your managers have added. Apart from this. If you want to give access to someone else. I will tell you that too. For this, it is necessary to be your owner. I open an account. I am the owner of my email id. You will be able to give access. Whether it is the access of the editor. Whether it is the access of the owner. Only the owner can give. You have to do the same here too. Go to the business profile settings. Here is the manager's option, if you go to the manager's option, you will see that I am the only one owner here, now if you want to give access to someone, then you have to click on the add button. When you click on the add button, you have to enter the email address of the person you want to access, so I enter the email address here, so I gave access like this.

Now here you want to make that person an owner, you want to make a manager, you can choose from here. For example, I want to make a manager, so I clicked here on the invite and that person will get this mail, when he gets the mail, then he has to accept that mail, like I show you the mail. So see this is how this mail will come, when this person accepts it, means whoever I have sent an invite, then see this is how it will come, you have to accept it. So now if I log in with that mail id, on which I have got access, and if I go to the Google business profile, then I have these two accounts, my first account was wscubetech and the one I have just got access to, both will come in the manager form.

See, I have this access, which I have just got access to, and I already had this access, so see I can manage that account, and now whenever I log in to the Google business profile, it will ask me first, which business do you want to manage, which I have just got access to, ABC dummy page or wscubetech, so see it has come here, and I am the manager of this business. How do you judge a business? How do you judge whether this business is reliable and whether we should buy products or services from it or not? So many of us focus on the fact that the people living around us, or those who are going to meet us, or those people who have already taken services or products from that business, what do they have to say about this particular business? So our buying decision, our conversion decision, it depends a lot on this. Yes, I am talking about reviews, how do you read reviews about a business, how do you listen to reviews, this thing decides whether you will buy products or services from that business or not. So in this case, one thing becomes clear that if I talk about the Google business profile of Google My Business or any local listing, then what do people have to say about that business, what are their reviews, have they given a rating to that business, this plays a very important role.

So for the Google business profile, whether reviews or ratings matter or not, the simple answer to this is yes, it does matter. Reviews and ratings are important for us in two ways, first of all for the conversion of a user, whenever a user engages with your business, then when he sees online that what other customers, other clients have to say about that business, whether they are satisfied with the products and services or not, then obviously a positive image is formed in that person's mind. And why is it helpful in another way, because if I talk about the ranking factors of the Google business profile, then reviews and ratings are a very important ranking factor, on the basis of which your business is given a ranking and more people are reached.

Now here you should know a few things about reviews and ratings, first of all you should have genuine reviews, meaning those people who have already come to your business, they have done a visit, they have consumed the service and then after that they have given a review and rating, then it makes a difference. Now this thing is not completely proven, but it is said that Google traces that whoever has done a review, whoever has done a rating, whether that person's location has ever been found on that business or not, that is, a person has given a rating that has never visited your business, so in that case, there will be no significant difference in that review and rating.

Along with that, if your business has 2, 4, 5, so many reviews, even though the rating is 5 overall average, but the reviews are less, then this is also not right for you, the first thing is that the reviews should be good, the second thing is that the ratings should be good as well as more, that is, if 4 people have given ratings to your business, 4 people have given 5 stars, then your average rating is 5. On the other hand, if there is another business, 500 ratings have been given to it and on an average its rating is 4.8 or 4.7 or 4.5, then the business on which there are 500 ratings will be kept on priority because the rating on your business is less, even though it is 5 overall, so in this way, the quality of rating and review as well as quantity of reviews and rating matter a lot. How to get reviews and ratings for your business by generating a link and a QR code, so that your clients and customers can review you with just one click, so let's start the video. So first of all, you have to go to your business, after going to the business, this is the dashboard of our Google business profile, so here it is, ask for reviews, this is the option, there is also an option here, and if you scroll down a little on the left hand side, then there is an option of get more reviews on reviews, if you click anywhere between the two, then see this, this is our link.

Now, if you share this link with anyone, and when he opens this link, he will open the page directly from where you can give ratings to WS CubeTech, see this, he will be able to give you ratings with just one click, now how will we generate this in QR code, so it is a very easy way, for this I am using Canva, you have to go to Canva.com, Canva.com is a manual graphic designing tool, you can generate QR code on it very easily. What you have to do is, you have to go to create a design, from here you have to click on custom design on the left, so custom design let's say I am taking 1000 by 1000 pixels, that is, I am taking a square size, we will click on create new design, you have to go to create new design and search for this design option, review us, by the way, you can also customize this thing, but I am telling you the easy way, because it is easy for you as well as for your client.

So, let's say I take this template, and I will customize it a little bit like this, I will customize it a little according to me, now you can make it as creative as you want, now what we will do here, what you have to do is, you can see the option of apps here at the bottom, you have to click here, after clicking here, there is the option of QR code, we will click on QR code and we will click on use here, now you have to put that URL with which we can send anyone to review, so see our QR code been generated, if you click on generate, then see the QR code has been created, you can place this QR code wherever you want, then anyone who scans this particular code will be able to review us.

So I did it like this, and I put an element here to scan it, so I put it like this, then I put it here, I put this scan here, now see I have told you a way to generate QR code very quickly and quickly, if you want, you can make it more interesting, you can keep only QR code and you can write below that you give us a rating, so what do we do, let's download it, and now see this folder here, it will come here like an image, now you print it, put it on your website, you can also show it to people your phone, so as soon as people scan it, your rating page will open and they will be able to give you a rating. Now what will happen with this is that it will be very easy for a person to give you a rating or review, and the easier you make a rating for someone, the more reviews and ratings you will get, now those reviews or ratings are positive or negative, less or more, so it totally depends on your services, on your politeness, on how you have handled the client as well as on your product quality.

So in this way, you can easily bring reviews and ratings for your business by generating QR code as well as by generating a link. So today in this video, we are going to talk about how you can motivate your customers or clients or visitors to your local business to rate you on Google My Business or Google Business Profile or review you. That is, how to gain the most ratings and reviews, we will understand in this video, all the steps I am going to share with you, all the methods I am going to share with you, you can either try all of them or you can try some of them to gain high quality reviews and ratings.

And trust me, I am not going to tell you any paid method, I am not going to tell you any method by which you can generate fake reviews or ratings, because if you do this, then Google detects it and Google understands that these are all fake reviews, because Google has become very advanced, at least it has become more advanced than you think, so we will talk about the legitimate methods and you will also get good results from them that I can promise you. So let's start the video and talk about our first method by which you can get reviews and ratings. So the first method is common sense. Make it easy for a person to review and rate you. Because the more difficult this process is, one person will think, leave it, who will review and rate? So make it easy for them.

How can you make it easy? Create a link to give your rating. Create a link or convert it into a QR code. How to do this? Open the description box below. You will get a playlist link. The name of the playlist is Google Business Profile completely free course. This free course is running for you. Open that playlist. You will find a video in it. In which we have talked about how to generate a link and QR code. How to get a review with just one click. We talked about this. So watch that video. You will understand how to generate a link. How to make a QR code. So the easier it will be for a person to rate you, the more chances you will have that he will rate you. So what do you do now? Take out the print of that QR code. Stick it on your shop, stick it on your showroom.

Add it to your local business. The person comes, scans and opens the page from where he can rate. Whether he reviews or not, but the ratings will come. By the way, we also have to motivate him to write something good. Another way to make it easier is that you can send him some templates. For example, a person came to you. He took a good service. Your customer support was also good. He bought goods and services from you. Then after that you can contact him. Hi, how was my service? Has everything went good? Everything was very good. So please review me on Google Business.

So you will send him the same link, the same QR code. He will open it. You can also write a template and send it. I liked the service very much. Because many people are like this, who will write so much? So you can already make a big message and send it. Please post it in the review. If you think that all these things are right. So look at the good customers. I say that if there are 10 out of 10 customers, not all will do. But if 7 or 8 people rate us, then what is wrong in this? Nothing is going to us. We are requesting. And why are we requesting? Because we have given the service to the person. Along with this, the second method. Which really works a lot.

Whenever you have a local business. Suppose a customer is reviewing you. So take a screenshot of that review. Highlight that review. Post it on your social media platform. Even post it on Google Post. Post it in Google Updates. So one person will have this. Yes, if I also review. He will also take a screenshot and post it on social media. So that means it's good. They also feel that yes, we are also getting popularity.

And everyone likes to see their name on a page. Or see on social media. Someone is considering them. Thinking about them. So this thing is also very effective. Whatever good reviews are coming. Take a screenshot of them. Post it on your social media. If from that person. Who was your customer, the client who reviewed you. If you are personally connected. Then you can also send him a thank you. You can even reply on the review. If that person is connected to you on social media. You can also tag him. So a personalized touch will come in it. And then more and more people will review you. Will rate you. Now I do not take the guarantee of this thing. That this thing is for all people. Not every customer will feel good. But yes, you can try. Because digital marketing is all about trial and error.

So you never know. How can you please a customer. And he will give you a rating. Along with that. Incentives. Instead of review. Incentives. Okay. How did I get this idea? Once at my house. I had ordered something from Amazon. And it was to be delivered. From a third party. Normally what happens. Amazon only delivers you. But she was delivering a third party. I ordered on Amazon. So when I received the delivery. There was a product in it. Along with the product. He had given a card. And he said. Here I have given this QR code. Scan it. Review me. And when you review. So the WhatsApp number was given below. And he said. After reviewing. If you do WhatsApp on this number. Screenshot. Yes, I have reviewed you. I have given you a 5 star rating. So I am going to give you 100 rupees. Cashback. On Paytm. This was written in it.

Okay. So. This thing. I felt a little weird at that time. I didn't do this. Because there was a lot of complication in it. But. I found it interesting. That. In return for the review. They are giving you some incentive. Look. In return for the incentive. Someone will definitely do something. I am not saying. You give money. But. You can tell your clients. That brother. You took service from us. You took the product from us. Now you review us. And by showing this review. When you come to us next time. So we will give you 10% off. Okay. We will give you 5% off. We will give you an extra gift. Suppose if your cafeteria. So we will give you a coffee free. So in this way. Reviewing for them.

Rating them. Incentive. So. You are giving some incentives. Now it can be monetary. You can give them some extra service. Means. Like anything. You can give them incentive. So definitely try this thing too. If you want good. And. High quality reviews and ratings. On Google Business Profile. Now with this. You can do one more thing. That your friends. And family and relatives. Some day they will be useful for us. So they. You can share the link and QR code with your friends and family and you can tell them to give you 5 stars. Now just remember one thing that these reviews are adding some extra ratings for you. But I will not call them high quality reviews. There is a very important reason for that. Google tracks your GPS, tracks your location. We all know this. That's why if you have noticed, whenever we go to a cafeteria or go to a place or go to a new store. So after a few days or after a while we get a message from Google. Did you like that place? Can you rate that? How does that happen? Because Google has tracked your location, your GPS, that this person went there.

This is how we know about the traffic. This is how we know how much traffic is there. Because he is looking at your mobile GPS, your location, that how many mobiles are available. That's how he finds out the traffic. So when you visit a place like this and then you give him a review, then it is a high quality review. Always remember this. Now I am not saying that this is not 100% proven.

But yes, if you look at it logically, it is true. That you have gone there, physically you are presented there and then you have reviewed it. That will be considered a high quality review. So you send it to friends and family. But their review and rating will not be as much as the person visiting your store, your location. When he reviews, it will be considered a high quality review. So you have to keep this in mind. So that's why if a person tells you that I will get your 500 ratings, I will get 500 reviews, I will get 1000 reviews. So use a little logic here. That the person who will get the rating from 500 people, have 500 people come to your store? No. And then Google understands that these are spam reviews. These guidelines are not following me. They are doing this deliberately to promote their business, to boost it. So many times you may be restricted, your account may be suspended.

So beware of it. So these were some ways. Now ultimately the conclusion is that if your service is good. Your terms and conditions are good with a person. Now even if he has taken your services, bought your products or not. But you can say that his behavior has been good with him. This plays a very important role in local business.

If you are starting a local business. Local business means if you are putting a store somewhere. In that case, you will have to make good relations with yourself. You will have to talk to people well. You will have to keep a politeness and you will have to be humble. If you live like this, then even if the person in front of you has taken goods and services from you or not. But still he will give you good reviews and ratings. So you have to take care of these things.

Rest, trust me, don't buy any spam reviews, ratings, spam reviews, ratings. You can get into trouble. So bring as many legitimate reviews and ratings as possible. If some reviews are coming on your Google Business Profile. Which you think are really or extremely fake. Or any kind of inappropriate or profanity language has been used in them. Then you can report it and Google will remove it. But before that, I know there will be a lot of comments. Can we delete any negative review or any review? So look, there is no option to delete. Because if this was the case, then a person would have kept a positive review. Why would you keep a negative review on your Google Business Profile? So negative reviews are not like that. If someone has given you a negative review, then you can delete it. But if you think that the language has not been used correctly. And along with that, the review is not following the community guidelines of Google. So on behalf of this, you can tell that comment to delete it.

Otherwise, you cannot delete any review. So today we will see how to fight the inappropriate reviews. How to remove them from our profile. So we have come to our Google Business Profile. Here you are looking at the dashboard. If I scroll down a little bit, you will see here. All the reviews are coming, this is our new profile, so there are limited reviews on it, there is no negative so far. So now if you find any of these reviews inappropriate and you want to get it spammed, then you can go from here as well as you can go to the option of read reviews here as well.

And let's say this review has come, then the three dots you can see here, if you click on it, then the option of report review is coming here, when you click on the report review, then you can see all these backgrounds on whose behalf you can delete them. Like the first one is off the topic, that this particular review has either come from such a person or it has come for something that is not related to my business. If you think this is fake, then you can put it in the off topic, that I have never served this person, I have never talked to him, and yet he is reviewing me, so this can be a step of a competitor that he wants to get a negative review of my business, so you can go to the off topic. But here first Google will definitely examine him that why is he reviewing that person, how is he reviewing, so there is no 100% guarantee that your review will be removed. The second is spam, in spam you are saying that this particular account has been used to review, it is spam, it is either a bot or a fake person, so you can put it in the category of spam, conflict of interest.

Here you are directly telling Google that this particular account is of my competitor, so you delete it because obviously the competitor will want my negative ranking. Then there is profanity, any such sexual words, any such language is being used in our review, so you delete it because this is not appropriate. Other than that, bullying and harassment, any kind of harassment, someone is bullying you, you can say that he is saying abusive words, so you can add all these things. Discrimination, if there is discrimination, there is hate speech, he is talking about any kind of religion or race, then you can also delete it on this background. Personal information, sometimes it happens that a person puts his personal information in the review that contact me on this or if you want better service then contact me on this, so you can also delete this review on that background. So now whichever of these you think our background is correct to delete this particular review or to remove it, then you will choose it and send a report.

So now when you do this, it will come here that you will be notified, the notification will go to your email id, you may take action before 3 working days. By the way, I have reported my positive review to make this video for you, so I understand how many sacrifices we are doing for you to make videos. Anyways, it is important for you to learn and understand, everything else is secondary. But today we will talk about how to reply to those reviews. So we divide this video into 3 categories, first we will talk about the reviews that are coming with 5 star ratings. In which a person is saying that I liked your service, I liked your product, so how to reply to him.

We will talk about a moderate review, that is, neither did he find your service or products very exceptional, nor did he find it very bad. It means that yes, it is value for money, that's it, like we are talking about 3 star or 4 star ratings. Apart from that, we will also talk about negative reviews, because how to reply to the negative reviews. Even in negative reviews, which are our spam reviews, which are inappropriate reviews.

It means that you think that this person has said something very wrong, has said off topic, the competitor has reviewed it. So for that we have talked about how to fight it. From the description box, a free code of Google Business Profile is running, you will get its playlist. Watch all the videos, don't miss a single one. So we will talk about these 3 categories, how we will reply. I will also give you some templates, I will also give you some samples. You can use these samples, just change it a little bit and reply to that person. Because engagement is very important. If a person knows that yes, what happened is that a person will come to your store. He reviewed something, then he will forget who you are, which yes, okay, I go to a lot of shops. But when you reply to the review, then the notification will go after that person. And somewhere your brand will sit in his mind, he will know that yes, he is that person.

So it has a lot of benefits. So first of all, we will talk about how to reply to the rating of 5 stars. Then the medium rating will come, how to reply to 3 stars, 4 stars and how to reply to negative reviews. So first of all, let's talk about the 5 star rating. So look, the answer to this is very simple, you have to show gratitude. They are telling you that we liked the service very much, it was an exceptional service. There were very good products, I would definitely recommend that person. This way you will get reviews or ratings. So you have to reply to that person for more thanks. Someone tells you that it was a lot of fun, it was a very good service.

Your products were very good. So what will you say? Thank you, thank you, thank you, please come again. Generally you will say this. So what do you have to do with this thing? Make a good message of 2 to 3 lines. You don't have to make it too big. You have to make a message of 2 to 3 lines. You can make 2 to 3 samples like this or you can make one and keep it. And you have to copy and paste the same message and send it to that person. So the first thing is gratitude. The second thing is to tell them that if you come next time, we will give you better service. And the third thing is that you can give them assistance or assurance. If you have any problem, if you need anything else, you can contact us.

Now let me tell you some templates. You can read a template here. You can use this template. Apart from that, I will make sure that I put these templates in your description box. So that you can copy and paste them and put them somewhere. Or you can create it according to yourself. Create it and keep it once. And whoever is managing your Google business profile now. You can tell him that from here you have to take this 5 star rating. You have to take 3 star rating from here. You have to take negative reviews from here. Or you can use any AI tool.

Or you can create it somehow. But make sure to show a lot of gratitude to the 5 star rating. Now let's talk if you get a medium review. That is, a medium rating has come. In which a person did not find your service very exceptional. But yes, your service did not seem useless. So in that case, how will you reply to them? So first of all, you have to say thank you. Because first of all, that person has rated you. Or has given you a review. So you have to say thank you for taking out time for it. Second, you have to say thank you for your service and products.

And you have to add with it. Because here you did not do anything wrong. Did not give any useless service. Did not give any useless product. Because that's why he is giving you a 3 star or 4 star rating. If you had done absolutely useless, you would have got 1 star. So here you have to say, I hope that you enjoyed our services and products. Something like that. And then you have to add. Still, if you have any problem. If anything is missing from our side. So for that, we will work next time. And next time you will not get a chance to complain. You have to talk like this. And this is what you have to create in the form of a message.

And you have to reply to that user. So that the first thing you said thank you. Second, you told them that you have given us products and services. Thank you for that. Then the third thing you have to say is feedback. Thank you for your feedback. We will consider what you gave. And next time we will not give you a chance to complain. We look forward to see you soon. Means you will come again. We will wait for it. So you have to write a message like this. And along with that, you have to add this thing. We are sorry that we could not match your expectations. That's why he gave 3 star or 4 star. So you can write sorry in 3 star. There is no need to write in 4 star. But in 3 star or 2 star, you will definitely write sorry. Because something or the other is missing from you.

So here you will get a sample on the screen. Again, I have added a template for you in the description box. So that you can use it and improvise it according to you. And you can add things to it. Now it's time for negative review. Now negative review means he is the person who is frustrated with you. He did not like your service at all. He did not like your product at all. And then what is he doing to you? He is giving a negative rating.

Obviously, first of all, you have to read that review properly. Because look, positive review is fine. We liked our work. That's it. That means we are going good. But the negative reviews help you. What can you improve? Because nobody is perfect. No business is perfect. No service is perfect. So this tells you what you can improve. So first of all, you have to read that review. You have a hotel, you have a restaurant, you have a cafe. You have a local business, you have a shop of something.

First of all, you will read that review. And see what that person has written in that review. Has he taken the name of any specific person? Has he talked about any specific product? Have you talked about any specific date? Or do you have to talk about a specific experience? So first of all, before giving a reply to the review, you have to confirm. You have to see from your staff, from yourself. Was there really a lack of us? Or there has been some misunderstanding. Or something has gone wrong. Or there was something wrong at our end. So first of all, you will rectify it at your end. Then how do you have to reply to that review? So first of all, you will say sorry. No thank you, nothing, sorry. That we made a mistake, we accept it, we will accept it. And then you will say that now your feedback. If the person has already given the feedback. Then you will say that we have considered your feedback. We have also taken action for it. Whether you are talking about a person.

If you are talking about something wrong, then we have taken action to correct it. And still if you have any problem, you can call me on this number. I will assist you. Okay, this is the first situation that the person has addressed what is the problem. There is a person who has given a negative rating and has written worst experience or anything. Then you will ask him what the problem is exactly. First of all, you have to say sorry. Then you have to say, give me your feedback. What is the problem, we will sort it out. You can add your number there. You can add your mail id. You can add a link where you solve queries. And you will ask him what the problem is. And then at the end you have to add that this will never happen again. It will never happen in the future and we will work on that.

Look, even if you give a positive message, do give a negative one. Because when a person comes to your Google Business Profile, he will see a negative review. Below that he will see your message. Yes, any service or product is wrong. Any mistake happens. But this person is responsive. This person is replying. So you have to do this thing. So now what do you have to reply for this? I told you this. Again, you will see a template here. And I have added a template in the description box for you. Make sure that you use that template too. You can change it a little. You can add your number in it a little. You can make a lot of templates like this.

And you can also guide your manager. If you yourself deal with local business, then you can do it yourself. So see, it is very important to respond to reviews. This has two things. Google knows that you are active. Second, if there is any negative review, then somehow when a person reads a negative review, no one looks at your comment below, so he thinks that yes, it must have been true. So that's why it is very important to reply. So I hope today you will know how we have to reply to reviews. You have to be humble. You have to accept negative reviews. And just make sure that we don't make that mistake in the future. We should get the best service. Critics make us better. Those who praise us, we get better motivation than them. But we become perfect through our critics. Today in this video, you will know a very fantastic thing related to reviews of Google Business Profile. Watch the video carefully till the end. The video is short, but you will get very good information.

Today we are going to talk about Keyword Rich Reviews. Whether we should add keywords to our reviews from our customers or not. So now see, first of all, let's talk about common sense. So if I have my business, then I listed it on Google Business Profile. So just imagine that a page has been created. There is a map, that is, a name, address, phone number, a business list. That is, if I talk about the internet, then it has been uploaded there like a page.

That yes, this is my business. Now when reviews are added to that business, then what is happening? Some extra information is being added to that page. For example, I will tell you an example. So now this is our business, wscubetech Private Limited. And I have opened its reviews here. So now if you see here, then people often mention. By doing this, a section is coming. That is, those particular words that people have mentioned more often. Who is giving it to us? Google is giving it to us. That these words have been used frequently in your reviews.

Now use a little logic here and understand. Suppose my wscubetech company. In this company, digital marketing course or digital marketing training is an important service for me. And whatever reviews are coming to me, in positive reviews. Digital marketing training, digital marketing training in Jodhpur. Digital marketing course in Jodhpur. These words are being repeated. So will Google be able to detect it? That yes, those words are being used in the reviews of this particular business. Yes, it will be able to do. That is why it is giving us all these words. See digital marketing. So there are three reviews in which the digital marketing word has been used. Now we understand this thing here. That for ranking, Google. The keywords that are coming in the reviews of Google Business Profile.

Whether to consider them or not. But he is considering the keywords generally. He is trying to track. So I am not saying that your ranking will be boosted by this. But a search engine, Google, Google Maps. Will get the opportunity to know. That this particular business. This digital marketing course. Digital marketing training in Jodhpur. This business should be seen on these keywords. This thing will give like an assurance. So the more assurance we can give. The more we can prove to Google. That our business falls in this category.

It is so good for us. So that's why a small tip. But it may be very game changing for you. That whenever you get reviews from your customers. From your friends, relatives. So make sure that you make them a template. Or convince them. That you must add these keywords in your review. Whenever you write a review. These keywords must come there. Like digital marketing course in Jodhpur. Digital marketing training in Jodhpur. These words should come. So definitely, I am not saying. 100% your ranking will come at the top. But definitely. You will definitely benefit from it. And this is digital marketing. Work on small things. And work on small things. And grow your business. So definitely try this thing. And definitely tell me in the comment section. That this trick. This small tip. Whether it worked for you or not. So today in this video we are going to talk. That in local SEO.

In Google Business Profile. If you have added a business. And after some time. The address of your business changes. So how can you change the address of your business listing. We will see this. If you are changing the address. Then obviously, verification will take place. Verification will have to be done again. So we will see all these things. So first of all, let's go to Google Business Profile. And let's see how we can change the address. So first of all, we come to Google Business Profile. As you can see, I have two accounts.

So after coming to Google Business Profile. I sign in here. Now you can see. Two accounts are available here. Now as this is the first account. So this address is coming. What you have to do is click on edit. Now if you click on edit. So you can see this. Your business location is coming. And the location that we added earlier. Google has accepted it. Google has updated it. If you want to change the address of your business. So first of all, you do it like this. See, the country does not change. The country will never change in the address. Even Google says that your country will not change. You cannot shift from one country to another. Your Google local business. So here is the street address. Now you can change anything here. If you want to add more address lines.

First of all, you have to write the address. After the address, you will change your location from here. Here is the button to adjust. By clicking on adjust. You will change your location. As soon as you are done, you will see. Your new location will come like this. And see, pending is coming here. The first address will be cut. And the second address will be added here. Apart from that, the location has also changed here. But edit is pending. At least 10-20 minutes. And many times it can take 2-3 days. So for that you have to wait a little. So when this happens. Google will verify. Because the location is very far. So Google will not be able to verify. That your address. Whether you have changed it or not. Then you will get the verification code again.

Mail will come. And then Google will go and verify here. Will update your new address. So if the location is very close. For example, my address has changed from one street to another. Then it is good. But if there is a lot of difference. Then Google will send you a mail for review. It is written in that mail. That this particular code. Will come through the mail.

And you have to add this code. In that mail. Then your address will be verified. If there is a small change. You can do it quickly here. So search engine citation. Or business citation means. When you are the main information of your business. Main information means. Name, address and phone number. It is called NAP. So when you. This important information of your business. You place it on different sites. You place it on different directories. Then. We call this thing. The main information of your business.

You are citing it. From different platforms. You are giving this proof to Google. See the information I have given here. The name of my business. The address of my business. The phone number of my business. It is the same on all other sites. And from this somewhere. Our business gets an upper hand. About our business. We get assurance. Search engine and Google. And definitely our Google business profile. Or I say our Google My Business. For its ranking and growth. This is very important. So let's understand this thing with an example. Suppose you have a business. ABC Private Limited. You deal in any niche. Now. You have made a local listing of this business. It is listed on Google Business Profile. You have given proper name. name, address, phone number and a lot of other details have been added. Now, the same phone number, the same address, the same name, you add the same name, address, phone number on other sites like JustDial, Sulekha, IndiaMart, there are a lot of business listing sites, you add the same name, address, phone number on them too.

So what did you do now? You told the search engine, Google that this business of mine is on every directory with the same name so definitely Google will get a reference that this particular business is legitimate. Now let's talk about citation and backlink, are they both the same thing or different? So first of all, let's understand backlinks. Backlinks mean that you have a website and the link of that website, the URL of a page of that website, you picked it up and put it on another website.

So now you are getting a direct link from another website, you are getting a direct hyperlink that is coming to your website. Why is this beneficial for us? Because the user, any person who is visiting the website on which we have made our backlink, can follow that link and come to our website. So if you want to increase traffic on your website, that's why backlinks are made. And the second thing is when the search engine crawler crawls that website where our backlink is made, then it will come to our website through that link and will bring the link choose on our website and will increase the authority of our website. With which our website will rank well whenever someone will search our business related keywords. So this is the topic of website ranking for which backlinks are used.

But the difference between citation and backlinks is that backlink is a direct link to my website and citation is just a reference of my business. My business name, phone number, I have mentioned there. No link has been made. No user is direct. It will come on the Google business profile. We have put a citation just to give a reference to the search engine. So with citation, if you add a link there, NAP which I just told you, name, address and phone number.

Along with NAP, if you put a link there, then it creates a backlink as well as a citation. So backlinks and citation are two different things. Along with that, let's talk about how to give us these citations. So now the names of some websites that I have taken in front of you, like JustDial, Solekha, IndiaMart, there are many such sites where you can go and list your business. So for this, I tell you a very good thing that you have to do. So for this, you have to go to Google. After going to Google, you have to type here Business Listing Sites. Okay, you will type like this. So you will see that you will get a lot of blogs like this. Like 101 Best Free Business Listing Sites, 175 Free Business Listing Sites in 2023. So open any blog. And now whatever sites you see here, like the Indian Yellow Pages, you have to copy and paste it. And we will open this website and we will list our business here.

So see, you will get an option here like Post Free Ad. So here we will click on the name of our business. Okay, so here you will enter your details. After entering the details, you will first create an ad related to your business. We will verify the presence of the business. And by putting all the information related to your business, we will list our business here. But now you have to remember one very important thing here. That whatever name your Google Business Profile is made with, like this is my business, which I am managing right now.

So WS Cube Tech Pvt. Ltd. So whatever name you have made your profile here, in the same name, your listing will be on some other business listing site. This ad will be added. Okay, these are free ads. So you have to add the same name. Apart from that, the address you want to add should be the same as it is. That means there should be no difference in a word. Same thing, you have to add the same phone number. So whether you are putting a name, you are putting an address, you are putting a phone number, that is, the information that is important to us should be the same everywhere. Only then will your citation be valid and structured.

Like I told you about this site, Indian Yellow Pages. Similarly, you will find a lot of sites here. You will find them like this. It is possible that you may not be able to cite on any site. They may also ask for charges from you. So you skip that. Rest, you will find some important sites on the screen. Definitely go to these sites. And put your business name here. And make citations of your Google Business Profile. Now look here, I will show you an example. I have typed a keyword. Packers and Movers is a business. Now if you look at this business, so this is how the listing is coming here. In addition to that, they also have their own website. Along with that, there are some major listing sites here. Like you can see here, just dialed. There are some more listing sites here. Packers, Movers, Leads. Such sites are called niche-based sites.

That is, the niche of this particular business. Niche is the field of this particular business. There are specific sites related to it. So what is made of them? Citation is made. That is, with the same name, with the same address, with the same phone number, they have created a citation. So citations are important. For this, you will have to work a little. You will have to explore some sites. And you will have to go there and list your business.

Now, even if your Google Business Profile has your listing or not. If not, then you will get the link of the playlist in the description box. Our complete course is going on. Complete tutorial, completely free course. So go, see the whole course. And with that, take your business online. Today in this video, we will talk about the insights of Google Business Profile. So far, you have listed your business on Google Business Profile. To promote it, to grow it, a lot of efforts have been made. Now is the time to check your results. So today in this video, we are going to talk completely about the insights of Google Business Profile. So let's start the video again. And let's go to Google Business Profile quickly. So here you will see, this is my profile.

We have just recently added this address. It is made up of a new office. So we have added this address. So right here, I am going to give you an overview of the insights. Now here you will see, this is your dashboard. First of all, a highlight is coming up here. That is, 356 Customer Interaction. Now what is the interaction? How did it happen? We will know everything.

But here is a highlight. After that, where do you have to go? You have to go to the performance option. When you click on the performance option, then you will see, that your entire insights overview will come here. So we will see it a little bit. So I zoom it a little bit. So that you can see it better. So right now, the first thing that is coming here, that is the time period. Which time period do you want to see? By the way, it is coming from the time when our list was completed. So let me see our January data. So if I talk about January, then the total interaction with the business profile is 76. If you scroll down, then it is coming day-wise. From 1st January to 31st January. So the most interaction that has happened is on 27th January.

That is Friday that day. Apart from that, the interaction was good on Wednesday. The rest, the least interaction that has happened is at this time. But if I talk about the most, then 25th, 26th was a holiday. Then after that, this interaction has happened more on 8th and 9th. Apart from that, something else is coming here. How people discovered you. Discover means how they found you. Now see here, the platform breakdown is coming. Total 383 people have found you.

Means you have met 383 people. Means you have seen them. How many of them have interacted with your profile? Either they have pressed the call button or have come to the directions. That is 76, so you have met a total of 383 people. Out of 383, most have come from Google search. About 61% people have seen us from Google search. From desktop, rest 26% from mobile and 8% people from Google maps. Now as you know that Google business profile can be seen on your search engine as well as it can be seen on maps. So if I talk about 8th and 6th, then 14% people have found us on Google maps.

And the remaining 86% people have found us on Google search. So this is a breakdown. Apart from that, what search, what keyword have you found them on? WS Cube Tech, WS Cube Tech Pvt. Ltd. and you want to see searches breakdown here. So one thing we are getting to know that most of the people we are seeing are on the navigation keyword. Navigation means when people type on the navigation keyword. So most of the people we are seeing on this search. Apart from that, let's see some other analytics. Like if I talk about calls, then how many calls has been made to my business? So zero call, no one has called us directly. If I talk about message, then I have just added the message option.

I have added the message option today, so the message is also zero. Talking about bookings, I have added this button in front of you today, so there is no bookings here, but all the bookings that come here will be shown to you. Talking about directions, this is an important feature that how many people have found the direction to come here, how many people have used the direction to reach you. So almost 74 people have used the direction to find you. Along with that, how many people have clicked on your website by going to your local business, this is coming here. So two people have clicked on our website here. And if I make this time period of 6 months, then you will get some extra things in the searches, like Cyber Security Course in Jodhpur, people have searched this keyword and reached you.

When this keyword was searched, then your business was seen there and people came to your business. Apart from that, you can see WS Cryptic Digital Marketing Agency here, many keywords have been typed here to find your business. So from this performance section, you can see the full insight of your business and you can analyze which things you need to work more on, which are the days that are most busy in your entire month.

Like if I talk here, like I only see the month of October, by the way, this is our newly listed site, if I talk about it, then this is my mid-month, approximately 12th October, 14th October, so this one has been more busy comparatively. Similarly, if I talk about November, if I see in November, then the days around 23-24 have been a little busy. And from this you also find out which are your busiest weeks. So by doing a month's analysis, you can also find out those weeks, or you can also find out those days of the week, which are the busiest.

So now this data is not so much, but when there will be more data, more footfall will be on your business, then you will get to know a lot of things from here, as well as you can change your strategy according to them. According to that, you can manage your sales, your rush hours, your happy hours. We have brought for you that how do you know that to find your business, to find your local business on Google, what queries have people done, what keywords have been typed, and how can you benefit from this, how can you use this data, we will also see this. So let's go to the Google Business Profile and see what people are searching to find your business.

So now we have come to our Google Business Profile, this is our business, WS Cube Tech. Now if you look at it here, you are getting this performance option, with this you will get complete insights. So let's come to the performance, so now you will see that approximately 6500 people have interacted with us in this particular time period. You can also change the time period from here. Now when you scroll down, it is written here that your business has been seen in 74000 searches, out of which approximately 65000 people have interacted with us. But your business has been seen in 74000 searches. So now these search queries are coming here that after all what did people type, so your business was seen. So 45k means 45000 times your business has been seen, it is shown on which keyword, on WS Cube Tech, that is, people have typed the navigational keyword. Apart from that, if I do see more here, then see all the searches have come, WS Cube Tech, WS Cube. So now from here, you find a little bit of your generic keywords, that is, people are typing this keyword Digital Marketing in Jodhpur and your business has been shown 211 times in it.

Apart from that, if you look here, your business is also visible in the graphic design course. Along with that, your business is also visible in the Cyber Security course in Jodhpur. Apart from that, your business is also visible in the coding classes in Jodhpur. Your business is also visible in the web development courses. Your business is also visible in the top 10 companies in Jodhpur. Cyber Security course. So now what benefit do we get from this? We get to know that after all, the most demanded service of our business, or I should say a service for which people are connecting with us locally. For example, if you have a furniture business and people are searching for Bed Shop in Delhi and your business is visible there. So this means that your business is actually ranking well on those keywords, performing well. So you have to keep that service, that particular product, very strong. This tells you what query is being done to reach your business.

So this is a very interesting data. So with this data, you can track your SERP in a way that how you are ranking on which keyword on the search engine result page. And what is your overall positioning? That means you can do an analysis of your overall performance. How is your business actually performing? Along with that, you also get some more information here. How many people have clicked on the call option by searching for you? How many people have clicked on the message option? How many people have clicked on the booking option? We have not enabled the booking option, so it is zero here. How many people have clicked on the direction? So 983 people have searched for the direction of our business.

And how many people have clicked on the website? So that is also visible here. So we can see very good data here. And if I talk about the trend, then the trend has decreased a bit. Because people are preferring online a lot these days. So due to this, our on-institute visits have decreased comparatively. So guys, I hope you are enjoying the video. But before this, one important thing. If you want to make your career in this dynamic field of digital marketing.

Or if you want to make your career even stronger. Then join WS Cube Tech's Online and Offline Practical Digital Marketing Advanced Batch. In these batches, you will learn Professional, Practical and Advanced Digital Marketing. With a valid certification, which is valid all over India. In these batches, you will get live classes with industry experts. Along with this, access to a lot of paid tools. Your class recordings, doubt sessions and many more things. So if you want to join these batches, then you will get the form link in the description box. Fill the form quickly and our team will connect with you very quickly. Let's continue the video. So first of all, you have to understand one thing. Google Local Service Ads and the way I am going to tell you about the promotion. You can run ads directly from Google Business Profile. For this, you don't need a Google Ads account.

You don't need to learn Google Ads. Simply you will spend your money and your promotion will be done. But the difference between Google Local Service Ads and this ad is. If you only want to promote on Google Maps. Whenever someone searches on Google or Google Maps. Your business is related. So your business pops up first. Your listing on Google Maps pops up first. So for this, you will use this promotion. Which you can apply directly from Google Business Profile. And if you want to use Google Local Service Ads. For this, you will have to run a smart campaign.

For which you will have to learn Google Ads. And the good thing is that there is a recently updated Google Ads course on wscubetech. From that, you can go to the Local Service Ads section. Or you can go to the Smart Ads section. And if you want to show Local Service Ads to people. That your business is promoted everywhere. Then you can use Google Local Service Ads. So if you see, this is the dashboard of our Google Business Profile. And here you are getting an option of Advertise. Here you are getting the Advertise option. When we click on this, we will get a pop-up window like this. Like Google does the work, you get the customers. You will move forward. So first of all, the information of your business. Whatever information people will see, it will be shown here. So now you can see here that this is the information. If you want, you can change the information to run the ad here. For example, if I want to change my business information to run the ad.

So I can do that here too. Like I can change the business name from here. After that, you can see your business categories here. Product and Services. Now if you want to run the ad, at least three services should be added here. Apart from that, your phone number should be verified. And you can add photos here. Like I do one thing, I add a photo. So see, I have added it here. If you have not added your photo here. Then the default picture of your business will come there. Now after this, it will generate a preview. After all, when people will see your business. When your sponsor will see your ad, how will he see it? So see, this is how the photo will be seen here. This name will be written in this way. Verified will be written here. Apart from that, Education Institute in Jodhpur, i.e. our category will be written. Whether it is open or not, it will come. Rating will come. Number will be given here. Direction will be given. This is the About section coming here. And below Direction, Open Now, Location will be mentioned here.

And in this way, our picture will be coming. Post will be coming. Reviews will be coming here. So in this way, our business will be seen. After doing this, we will click on Next. After clicking on Next, you will get two phone numbers here. First of all, how customer can contact you. How can people contact you? And how will Google contact you? So the phone number of the account you are managing will come here. If you want, you can edit these two numbers, next we will do it, now after this it will come here that let's estimate how many customers Google can bring you that how many customers Google can bring for you, so next we will click, so now you will see here, so we are seeing the result in this way, so now the minimum budget that you have to keep is 26 rupees daily, the minimum budget of daily will be 26 rupees and if I talk about monthly then minimum you will have to spend at least 790 rupees.

If you want, you can also go on some other options, like see more option is coming here, start small, if you want to run a small ad, then you can pay 130 rupees a day for that small ad, if you want to jump start your business, it is saying that if you want to grow faster, then do it for 237 rupees and if you want to boost your business a lot, so that you get a lot of results, then in that case you can take this plan, but you can also customize it, so we will edit your budget and whatever your budget is, whatever you want to fix, you can do that, so for once I will suggest you that you spend a very small amount here, so if you see here, if I spend 50 rupees daily, then approximately 78 to 177 on my business, this will bring me a page visit, that is, there are chances of so many views or so many visits on my page, so if I talk about 50 per month, then I will have to spend approximately 1500 per month, after doing this, when you click on save, then you will see that the monthly price come, that is 15 and 20 rupees, so next time I will click, so here 15 and 20 rupees will be deducted, 50 rupees will not be deducted, apart from that, the account type has come, after the account type, you have to put your bank details, the details of your card, with which you want to make a payment, your payment amount is coming here, and this amount can be recharged as much as you want, but the minimum you have to add is 15 and 20 rupees, that is 50 multiplied by 30 days, after doing this, will click on terms and conditions, you will put your card details here, and when you submit, then this ad will be run here, and as much as Google has promised you, on an average, you will get as many visits.

So now you can see here, as I opened Google maps here and put the keyword Furniture in Delhi, so in local businesses, you will see here, so in the name of sponsor, this is the way fit mattress is coming, this is also sponsored, this durian furniture is also sponsored, it is also written that it is sponsored, so this means that they have run the map ad, and that is why this business is visible here. So in this way, your business will be visible here, and as I told you, it is very simple, you don't need to learn any advanced Google ads, and if you want to promote your local business, then you can promote your business with this advertised option with just one click. Today in this video, we have brought for you the complete checklist of Google Business Profile, that if you want to take your business online, you want to boost it locally, then Google Business Profile is a very good platform where you can list your business.

So when you list your business, then what are the things that you should optimize, you will have to do it if you want your business to reach more people, so a complete checklist is in front of you, you keep ticking these checklists and keep optimizing that thing and you will be able to profile yourself completely with this only. So this is your dashboard, here you will go to edit profile, after going to edit profile, this pop-up will come in front of you in this way, so this is your business name. Now how to write a business name, what practices you have to use, the complete course of Google Business Profile is in the description box, pick up the playlist and watch all the videos. So here you can mention the name of your city along with the name of your business, you can make your keywords related to your business, how to research keywords, everything has been discussed, watch the whole course. So first of all, your business name will be optimized, then on the second thing, your business category, now in the category, primary category and secondary category, the primary category will be the same and the secondary category can be multiple.

So in the primary category, you have to add a big category in which your business falls, in the secondary category, you have to sell the categories of the multiple products you sell, so it is very important to select these two categories. Along with that comes our description, so you can write the description in 750 characters and my recommendation is to fill 750 of 750 characters, put keywords in it, put your business related, put the history of the business, you have to add all these things in the description, there should be a good description. After that, your verification will be from the contact number, from the contact number, your business will be able to verify that your location is legitimate in this place, so you can use your phone number to verify your business.

Along with that, if you have a website, then you will definitely add a website from this section, if you do not have a website, then what will you do, you will make a website from Google for free, how will you make it, pick up the link of the playlist from the description box, there is a video in it, go and see if you do not have your own website. If you do not have a website, then you can make a website for free in 2 minutes, no need to take any domain, no need to take any hosting, absolutely free, so Google is giving a lot of services, you just use them.

Then after that, you have to add your business location, this is the basic thing, along with that, your service area, you are in a particular city, but how far can you serve, so in this case, the more area you can take, like in the whole of Jodhpur, if my business is in Jodhpur, then in the whole of Jodhpur, I can serve, I can deliver my products, I can give my services. So you will add the service area here, you have to add opening hours, so that the users know when you are open, as well as Google knows, because if you have added your service hours 10 to 6, for example, and if a person searches at 7 o'clock, if your business related keywords, then your business will not be shown at the top, because according to Google, this particular place, its working hours are over, so Google will not show you at all, so you do not want that.

So you have to keep the maximum working hours there, along with that, as much extra information you can give, like your accessibility, what are the amenities, take payment from cash, take payment from card, you have to give as much extra information as you can. Along with that, this is a feature of Google Business Profile, you have to enable this message one, so that people can message you directly on Google Business Profile, no phone number is needed and you can reply from here. Apart from that, you have to add photos, a lot of photos, your own photos should be there, business photos should be there, a lot of photos of your services, your products, you have to add at least 15 to 20 photos.

Apart from that, you have to add products, whether you are giving services or products, you have to add in this way, like I have added a product here, although it is our service, but I have added it in the product category, so you have to add it in this way, how to do it, you will get the link of the playlist in the description box, watch all the videos. Then you can add your services, what services do you give, you have to turn on the booking section, if you have a link from where you directly take bookings, take appointments, then you have to add that link as well. Along with that, you can put some updates on a weekly basis, you can tell people what is new in your business, some sale has come, some offer has come, so when you keep putting updates, Google will know that you are active and your business will reach more people.

Along with that, if you have a new offer, you can go to the create an offer section and tell your offer here, it is 10% off, 20% off, buy one get one, so like this. Along with that, the reply of the reviews, bringing reviews is the first thing, how to bring reviews, there are 3-4 videos for this, watch all of them. If you want to bring good reviews and ratings, then pick up the description box, pick up the playlist, watch all the videos, it is a free course, we are not charging anything, just watch, learn and take your business online.

Bringing reviews and replying to them after the reviews are important, now after doing these things, one more important thing is to make your citations. Kind of, just like the backlinks of the website are made, the citations of the Google business profile are made, go to your NAP, i.e. go to the name, address and phone number and publish it on different listing sites. By doing this, your business authority can become stronger, so citations would be our last step, so if you follow all these steps in front of you, then your local business profile will be complete. Your business will reach as many people as possible and you will start getting online traffic. So in today's time, the business that is not online, whether it is there or not is the same, only limited customers will be able to reach it, so go to your business.

And all these things that we have discussed are free, for which you do not need to pay anything. Now there can be many reasons for that, it may be that someone's business has stopped, it may be that your business has shifted somewhere else. So for any reason, if you want to delete your listing from the Google business profile, then you can do it with one click and we will know this in this video. So now for this you have to go to Google Business Profile Manager, normally you will type on Google, you will come here.

If you can't come here, then I will tell you in a simple way that you can see so many dots near the Gmail ID that you log in. When you click here, you will come here on the business profile and after coming here, your Google Business Profile Manager will open. Now all your businesses will come here, whose access you have got, whose owners you are, so remember that you can only delete those whose owners you are, you can only remove them. Now what you have to do is that whichever profile you want to delete here, you have to click on it like this. After clicking, we will go to actions. After actions, there are a lot of options like Temporarily Closed, that our business has been closed for a while now, there is no one now, suppose you have gone on leave, you have gone on leave, so Temporarily Closed. You can also put Permanently Closed, that the business will remain there, but it is permanently closed.

You can also change it later, but we can add it. But if you want to remove the business, then we will click on Remove Business. After doing this, it is telling you that if you delete it, then all these things will be removed, you will not be able to recover all the data, so you will see all these things and you will click on Remove. So here we will remove our business like this and you will see that our business will be removed from here. So see this, our business location has been removed. With this, you have to remember one more thing that do not give ownership access to your business to anyone, keep your email id safe. Because if your gmail id is hacked, it goes to someone else, then someone can easily cause you a lot of damage. So in this video we saw how we can remove our business, but I wish that you never have such a situation. Whatever business you do or whatever client business you do, it should flourish very well and run very well and you grow your business.

By the way, this is a complete Google Business Profile course, click on the playlist link in the description box and watch all the videos, do not miss a single one. So that's all in this video, see you in the next video, till then keep learning..

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