If you
enter a search term on Google, such as “hairdresser Berlin,”
paid and organic placements appear. SEO is responsible for
optimizing organic rankings. Pull marketing grabs
people's attention by presenting solutions
that they are already actively looking for. That's exactly why SEO
as a pull marketing strategy is an indispensable
and powerful tool for successful online marketing. We want to understand exactly
which factors are crucial and what companies need to do
to be successful and grow profitably through search engine optimization on Google
. It's obvious that we
need to talk to the industry leaders to get direct insights
into the market. For this reason
we visit Trustfactory in Mannheim. Nikita Yatsun, the managing director,
kindly invited us. At just 24 years old,
Nikita runs Trustfactory; a company with over 50 employees
and more than 1,000 customers served. When it comes to SEO, Trustfactory is
the market leader in the DACH region and is even one of the largest
SEO companies in all of Europe. An impressive achievement
at such a young age. We take a closer look at Nikita's expertise
. It all started about eight years ago
when I launched my first affiliate website together with my cousin Max
.

At the time, it was an affiliate website
about steam ironing stations that we sold on Amazon and
received a commission for each sale. It was like that here.
We had a fundamental problem: we had neither start-up capital
nor previous experience nor visitors to the website. And that was the point
where we first came into contact with the topic of search engine optimization
. We then
worked on this matter day and night and simply
built up a network of information here. This simply meant
that we were able to expand the website step by step
and had visitors and income
on the website after just six months.

A short time later we sold the website
and simply made the exact same game again with this new start-up capital
. This means that we have
built new affiliate websites again, but this time in different subject areas and simply significantly, significantly larger
and also significantly more in quantity. This meant
that at some point, as the projects
got bigger and bigger, they were sold for a lot more money
, we gained a certain level of notoriety
in the SEO community and the first external people
came to us asked whether we couldn't, in principle, implement exactly the same thing for these people
, for
these people's own projects. And that was actually our first
contact with the agency business. We found this idea
really interesting because our idea here was
that we have our own agency that can manage our own projects
so that we
can remove ourselves operationally from the projects.

We simply wanted to build an agency
with really good processes that we could use for our own projects
as well as customer projects. In this further course
over the years with the agency, with the projects that we
continued to do on the side, at some point we also came across our current
business partners Alex and Cornelius. At that time they were
significantly, significantly larger, had many, many more projects
and also much more experience and then
accompanied, encouraged and supported us on this further path . We accompany Nikita
on his journey to Warsaw, an up-and-coming metropolis that is rapidly developing into a center for IT
and software companies.

Some are already calling it
Europe's new Silicon Valley. We are now flying to Warsaw and meeting
Max, Alex and Cornelius there. I am happy. Even though we are
unable to film the mastermind sessions, we are excited to meet the founding team
behind Trustfactory and get to know them. So I started with SEO in 2014. At the beginning the idea was to
build websites for customers. Well, I come from the country
and the whole thing was pretty frustrating. We felt somehow restricted. We could
n't really express our creativity. What we were able to do
was get people to a website and then we
came across affiliate marketing relatively quickly. Basically it's about placing links on a website,
for example recommending products. And when people click on these links,
you earn a commission. We thought: “Okay, now we can use
SEO to get our own websites up on Google,
monetize them and make money,” and we liked that a lot more and our focus was entirely
on high-quality content. We were good at it, we were
so different from others, creating really high-quality
content that sells.

The whole thing became more exciting
when I met Alex because Alex took a completely different approach
to SEO, whereas we focused on the on-page part, i.e. the content
on the website, Alex was more of a technician. So his strength was link building. This means that you build links from other websites
to your own website and thereby strengthen the authority
and SEO power of the website. And he
saw our projects and said: “Wow, they work
without this technical part. How would it be if we combined them?” And this synergy was simply brilliant and within a short time we were
already celebrating really good successes. One of our first big successes was a small website
that we built in a small niche
where not much was happening, and suddenly the topic
started trending.

This means that
more and more visitors came to the website. We thought: “Okay,
how do we make money with this now?” In principle, there were
n’t many providers offering these products yet. But then we found a small company in the Netherlands
that had good products,
but no marketing yet. Then we said, “Okay, we recommend your products,
you pay us commission,” and we
built the system together and it took off like anything else. So we earned really
good commissions. We have built
a complete marketing channel, essentially
an entire company. So today it's
a multi-million euro company and at one point we sold this website
for over half a million euros.

Yes, you ask yourself: Why doesn't every company
use SEO if it works so well? And one explanation is
simply the zeitgeist. Today everything has to happen quickly, quickly
and SEO just doesn't happen quickly. With SEO it's like this: you invest today
and then bear the fruit in six to twelve months,
when the first results come in. And especially in the last few years, when every company
had enough money at their disposal, they have put everything into advertising
that brings direct results. And especially now,
when the market is in a bit of a crisis, the companies that
have also relied on SEO at the time are doing well because even
if they reduce their add budget, organic visitors still come
to the website generate sales. Of course, there are also ways to
achieve short-term success with SEO. This then goes into this,
it's called the black head area. And SEO is roughly divided
into black hat and white hat. Black Hat is basically
using whatever method works regardless of the losses
.

That means you don't care
about any Google guidelines: What's allowed? What is not allowed?
You just do what works. And white hat, which is what
I was talking about before, is basically about
creating good content, hoping that others
recommend your website through links and that users
just like the site. But to give an example: In the black hat area,
where we had quick successes, that was a project where we simply
divided SEO into individual processes
and then fully automated them. And Alex and I were
involved in this project.

At the top, I think we had around 40,000 domains
online at the same time, with
over 350,000 visitors per day, and that means you can achieve success more quickly. But then they are not sustainable and that
doesn't fit into a solid SEO strategy for a really reputable company. Word of the successes we had back
then spread relatively quickly. This means that more and more companies
came to us and said: “Hey, can you implement something like that
for us?” But for us it was like this: On the one hand, we had the focus
on our own websites and, from that perspective, little time and we weren't really
interested in customer business either. And then we said,
“What do we do?” I mean, basically the money
that’s on the street. People come to us. We would be stupid
if we didn't keep it.

And then Alex said: “I know two guys,
I’ve been working with them for a long time in the area of ​​SEO and they’re really good
at process optimization and outsourcing. They can do exactly
what we can’t do.” And I thought: “Yeah, that sounds brilliant. Maybe we can
even hand over some of our projects to them
and have them look after them.” That was also an idea
we always had when there were more and more projects.

And then I said:
“Sure, introduce me to them,” and that’s how I
met Max and Nikita. Nikita and I started SEO around 2015,
around the time of filming. That was
actually quite funny back then. We started with a classic
affiliate project. To be more precise: We sold steam ironing stations
and essentially received commission for them. And after about six months,
the project was already going well. We had good rankings,
the first income and then a short time later
it was even more successful and then we
sold the project. After that it went on like this all the time. We built a project, sold it, built something again,
sold it, kept something. So we
basically did it all the time and sooner or later
customers came to us and asked us: “Hey, ca
n’t you do that for us too? Can’t you help us
become successful on Google?” and then we
took on a few customers too. And one strength that we've always
had is actually that we were very, very good at building processes and we also
thought very, very big.

That means
we've always looked at: How can we systematize something with people
and see that it doesn't depend on us, but rather that it
works independently of us? And we really thought big,
because we were always thinking: How can we scale something huge? Then at some point we understood:
We have to focus on one thing. We decided to
focus on the SEO agency, so to speak. The goal was to build the largest, best SEO agency
where everything is done in-house so that we
can work as effectively and efficiently as possible and then at some point we
can, so to speak, hand over our own projects and scale really dramatically, for example if we
set up a publishing company and then simply
be our customers yourself. And then at some point we
came across Alex and Cornelius. They had exactly the same mindset,
everything was right, we basically matched
and that's how we came together. And today we are
where we are with Trustfactory. We now have over 50 employees and
over 1,000 customers that we look after. And that's actually how it came about. Nikita explained to us that there
are essentially three areas that are important in SEO.

He compared it to a car. The foundation of the site
is the body of the car. The content is the gasoline or, for electric drivers, the electricity
that makes driving possible. The authority of the brand
or domain is the driving force. The foundation includes a technically
perfect and error-free website, for example in terms of loading times, understandability for Google
and internal structure. The content should
show expertise in respective topics in order to gain the trust of readers
and search engines. It is important to
delve deeply into the subject matter and
offer high-quality content. Ideally, you should offer
higher quality and more comprehensive content than the competition. Authority is measured by backlinks. Links from external sites
to your own site. Google views these as recommendations
that boost authority. Whoever has more authority
wins the race. This also includes a strong brand and trust
through reputable social media channels or proven expertise
in the industry.

Sounds simple,
but what does it look like in practice? SEO is divided into two core areas. This is the on-page area
and the off-page area. On-page refers to everything
that happens on the website. That's basically
the content and everything technical. Offpage refers to everything
that happens outside of the website. These are primarily links, i.e. links
from other websites on your website. When we start working with new customers
, we start with the on-page area, which we also
refer to as the SEO foundation. We start with the current analysis. This means that we take a
close look at the customer's website by crawling it. We extract as much information
as possible from the website so that we can then evaluate: Are there technical errors?
Does it work properly? The second part is that we
look at the competitors.

When analyzing, we try
to quantify why certain competitors' websites
perform well on Google. Why are they ranked at the top?
What does Google like about them? Because that’s exactly what we want to
implement for our customers. We use common SEO tools for this. However, we also have a portfolio
of specially developed tools, including a script, which allows us to translate this analysis process
into a catalog of measures with just one click , which we then
implement on the customer website. We then implement this catalog of measures
in a sprint that lasts a maximum of three months. We know exactly what to do. We know where the greatest leverage lies and
there is no reason to wait any longer or to implement it for years, as
some other competitors do. They say: “
We bill X-Y every month for on-page.” Instead, we do everything
in one sprint and then we’re finished, we have a clean substance, a clean foundation
that we can then build on.

We
follow the Pareto principle. We implement the most important 80%. These are factors
like internal links. Are the articles on the website
logically linked to each other, for the user and for Google? Can Google
properly crawl the website? Are there any serious errors?
Is the website fast enough? Does it load on mobile devices? These things. This is really important. If that doesn't work, then
we don't even need to continue. That means that’s what we’re focusing on. What we don’t do is
the last 20%. These are things like really achieving 100 out of 100 points
in Google Page Speed or optimizing 40,000 description texts
for images. That's not
what moves the customer forward. This can be done at some point
if there is excess capacity, but we are not focusing on that
at this point. At this point you also realize
that it doesn't make sense to say: "Okay, I'll let
my web designer do the SEO." First and foremost,
that sounds paradoxical.

A web designer is a designer.
This is an artist. He doesn't know technology,
he doesn't have the necessary experience, he doesn't have the tools. And besides, we're
still talking about the foundation. That means the whole process
is much more complex. So don’t pay
your web designer $500 a month. That may sound cheap,
but it doesn't help. As already mentioned, the foundation
only needs to be built once. Once it's neatly constructed,
you can build on it.

Then you can start to scale and focus
on the other core areas of SEO – for example backlinks
and content. Another important component
in search engine optimization is content. And we're
not just talking about any content here, but about SEO-optimized content. What is SEO optimized content? Quite simply: It is content that, for example,
has a certain word length, that has certain search terms
built into the content, that perhaps has a certain number of headings
in the content or in the text. And this content is needed
so that your target group can find you for your relevant search terms,
so to speak. Because if you don't
have SEO-optimized content, but just normal content, you won't be found
for your relevant search terms. The first step
to writing SEO-optimized content is to create a keyword map. What this means is: We create
a list of all the search terms that exist in my market, so to speak. And
we also look at these search terms, for example using a competitor analysis. This means that in the next step we will do
a content gap analysis.

So we're looking
at the content gaps here, because my competitors
may already have content that I don't have yet,
and so I can easily see: What kind of content am
I missing on my site? And I try to identify this content
based on content gaps and then simply recreate it. And once I
have this keyword map, with all the topics that are relevant to my target group
or to my market, then I can
move on to the next step and that is simply the completion of
this entire plan. This means that this keyword map
that I once created then becomes an entire content plan. And this content plan
also includes, for example: Which competitors rank
for which keyword? How much search volume does which keyword have? So which search term
has how much search volume? What is the page structure under which I want to publish this piece of content
? For example, which internal links do
I plan? So let's say content piece A
then wants to set internal links to content piece B,
content piece C, content piece D.

What is
this internal linking structure like, so to speak? What meta title
and meta description should I use for this one new piece of content? And that is
a completely holistic content plan that we then try to create. And you just use this content plan to really, let me say,
have a kind of battle plan: What is the most important content that I need to publish over the next six
to twelve months? Once the content plan is ready and we have this holistic,
data-driven plan based on this competitor analysis, the next question
that comes to mind is: How can I
write this content now? And here we break the whole thing down
into many different areas.

For us, it's not just a matter of
us going in and saying, "We're going to give this content plan
to a writer and have that writer
write every single piece of content," but it's also
a very, very meticulous process. And for us the whole thing looks like this: we have a division
into letters, i.e. briefing creation, actual content creation, editing
and infographic creation. So those are four areas
that the content piece goes through from A to, let's say, D. And this is where we
always start the briefing process. This means a completely,
let me say, separately hired person just for this area,
who spends the whole day working on creating really high-quality briefings
. And by briefings we mean that
you do an entire market analysis, here again
a competitor analysis and look: What content have the competitors
written for this keyword, for example? That means: What is the content of these individual
pieces of content from the competitors? What kind of keywords are there in this market
or for this piece of content? What are the FAQs? So what kind of questions and answers
are there that are being asked in the market? What meta titles and
symbols are used there? And much more.

And the most important part is
that these letters have already created the subheadings
for our content writer or text writer, that is, each individual subheading
with an explanation. What needs to be in the subheading
is already planned in advance and then
handed over to our content writer ready to use. Then we come to step two and that is
the actual text creation. The whole thing goes like this: The content writer has received this very,
very detailed briefing and a really good text is then written based on this briefing
. In addition to the briefing, we
also have other common SEO tools such as Surfer SEO,
which we use to easily access a maximum of keywords
in the content piece. So it's like this,
you can imagine it like this, that not only one piece of content,
let me say, ranks for a keyword, but with Surfer SEO
the content writer then sees that there are hundreds or 1,000
more keywords, which must appear in the piece of content or in the text,
which must be incorporated so that the article really ranks for a maximum of
content keywords, so to speak.

And then basically
the job of this content writer is to just go and
create high-quality content. Let's then move on to step number three
and that is the proofreading process. In the proofreading process it is like this: We simply follow
a four-eyes principle. Of course, at the end of the content or process, the content writer goes
and reads his own text,
but the whole thing is not enough for us because a copywriter
who has written his own text can very quickly
overlook a few things or read over it and then, I would say, the goal here is to hand the whole thing
over to a completely third person who
has nothing to do with writing the content and who simply
reads through the article two or three times and
corrects all the content and linguistic errors .

The fourth step is basically that the whole thing then
goes to our infographic person and the infographic person creates a really, really good,
high-quality infographic based on the content that was written, around the content piece again to upgrade it so that you don't just have text
and words and words and words, but also a beautiful, completely uniquely created visual
material that simply serves to ensure that the content can be
spread further if necessary, i.e. shared further. And these are these four steps that every piece of content
goes through, and this is how you really, efficiently create very, very
high-quality content. Of
course, we also work completely data-driven
and data-oriented in this process. This means that we look
at the competitors to see: “How many words has
each competitor written on average?” and then determine our
own average, which we then
pass on to the authors, so to speak.

We also look at: For example, have the other competitors
installed infographics? Have the FAQs been built in,
i.e. questions and answers? Have the pictures included?
How many images were included? How many subheadings are there?
How many bold words? So the whole thing really goes into very,
very deep detail in the data analysis. And that's just the case,
I'll say, or why we do it this way
is very simple: We simply want to
have the best data basis and not make the entire
content creation process dependent on
gut decisions, but rather we
can really say in a data-driven way: “All of this is necessary
for the piece of content to be perfect.” Additionally, it is important to understand
that this division into these four areas
is very, very important.

And you need completely new people for these four areas
. So you can't go and say: “Briefing and authoring are
done by the same person”, or “Writing and editing are
done by the same person”, and other agencies go
in exactly this step and even say: “We have one SEO manager,
an employee who, in addition to all the SEO work,
also has to write texts.” In our opinion, the whole thing makes
no sense at all because, as I said,
you simply can’t ensure that the process is
meticulous is followed in detail and we get the optimal result achieve
because an SEO manager does not have to be an optimal
content writer or author. This means that a linguistic level
is definitely not at the level of a very,
very well-trained author.

And secondly, the SEO manager
cannot use his available time to create such a good, data-driven
analysis of the competitors as, for example,
a full-time briefer. And these are all points
that, in principle, differentiate us from other agencies in the process,
because with our authors it is important to us that the authors
only work on writing texts. This means that we only want to have people
in this area who have top language skills and who
can write high-quality texts. And they don't have to have any SEO knowledge at all,
no prior SEO experience at all,
but are just very, very good, qualitative people
with a very high linguistic level.

If you write the content the same way, the results are
really bombastic. Because point number one is:
The content is very, very good. Maybe not on page one, but
definitely on page two, three or four and then increases
in positions day by day. And point number two is: You
can't write the content any better, because through this entire meticulous
process, through the competitor analysis and this data-
driven approach, the content cannot
be written any better. And due to the division
into different positions, there is
simply no room for improvement. What I would also
like to give as a tip is that there are
many, many false beliefs in the content. For example, a misconception is that content has to be written for readers
. In our opinion, the whole thing is
complete nonsense, because we have
a perfect example here. We once had a customer who had
an online shop in the health sector and they were actually biochemists
who wrote the content.

And these biochemists had the best
content in the entire healthcare market and then wondered why this content didn't
rank at number one on Google. The problem here was that while the content
was truly the best content for the reader, it simply
wasn't written for search engines. And that's this balancing act that
you simply have to strike, that you have to master, I would say, that you do
n't just write content for readers, but primarily for search engines and keep this point in mind with the readers
, but first considered after the primary writing
for the search engine. Because if you
don't write the content for the search engines, then no
one can read the content.

This means
you have to get out of your head this misconception
that you have to write primarily for readers. Another belief is that more content, i.e. quantity,
must take precedence over quality. Here too I can say: There is simply no point in
publishing new content every day if this content
is not SEO-optimized. After a year, you can
have 300, 400, 500 articles, but if they
are simply not written qualitatively, then they will not rank and no one in your target group will
read this content. And that's why it's important here
to first master the quality, i.e. to master exactly the process that I
discussed before. And if you know that you can
create scalable, high-quality content, then you think about it: How can you scale the whole thing
to another level, i.e. scale it even better and thus
become much, much larger in quantity ? This is basically
the approach that I can recommend to everyone
when it comes to SEO-optimized content. Two other interesting
misconceptions that exist are, for example, that you
only optimize for one keyword per article.

As I
explained earlier in the process, this also makes no sense at all,
because an article can rank for several 100, sometimes even over 1,000 individual
keywords, i.e. search terms. And that's why it's
important to understand here that if you follow this process
and use, for example, these Surfer SEO tools, for example common SEO tools
, then you'll manage to create content
that doesn't just rank for one keyword or is optimized for answers, but directly for several 100s,
several 1,000s of keywords. And so you simply save, I would say
, a lot of additional content that you have to write,
because you
can cover hundreds or thousands of keywords in a single piece of content. The other side is of course
also very interesting. So there are
companies that go and say: “My entire strategy
depends on three money keywords.” Money keywords simply mean very, very
important, sales-strong keywords.

And these companies then simply say: If I don't
rank for these three keywords, then this entire SEO strategy or
content strategy is of no use to me. They simply forget that there are
perhaps over 100 or thousands more long-tail keywords, i.e.
variations of the money keywords, for which you can also rank,
where you can also easily reach and tap into search volume, i.e. your target group
, In order to possibly
have significantly more content and significantly more keywords, and then because each individual
keyword among the long-tail keywords may have a little
less search volume, it is the case that in The sum of
all these long-tail keywords can possibly result in the same or even more total volume
than with three money keywords.

And that's something
where a lot of entrepreneurs are just kind of like a tunnel,
I would say, and say, "No, just these three money keywords,
for example <i>buy socks</i><i></i." >. I am an online shop
that sells socks. Those buy-socks keywords, that's the only thing
that matters to me. That's all I want." But in my opinion, as I said, this narrow-minded way of thinking does
n't make sense,
since there can be over 1,000 other variations of this keyword
and you can achieve at least the same level of sales
with over 1,000 long-tail keywords that are also much, much less
competitive than with these three money keywords,
which are also much more competitive and where
achieving results is much more difficult.

It is also important to understand that the item
must of course be monetized. This means that once you have mastered
this entire content process , once you manage
to create high-quality content that ranks really well and also
gets visitors, that is, gets traffic, as they say in technical language,
then the next step is Step also ensure
that the content is monetized. By monetization you mean including a certain call to action
in the content, for example to buy something,
to promote something and get commission for it or to get some kind of,
let's say, contact request. And these calls to action
belong in the content because that’s how you
easily increase your conversion rate. Many people simply assume that if there is no call to action
in the content, the visitor to your site or the searcher will
simply click on your logo and spend five minutes
looking for a contact form or the shopping cart icon, so to speak. But why should you
make this entire journey so difficult for a user when you can simply incorporate
a call to action into the content and
get the conversion straight away, so to speak, and thereby
generate more sales? It is often the case that competitors cannot be distinguished from those on the market
.

Just an example here: Let's say there is
a shop that sells diet plans, and let's say there is
a shop that sells weight loss pills. And it's often the case that, for example,
the shop that sells diet plans says: "No, my direct competitors are
just all the shops that sell diet plans,
and the rest doesn't matter at all to me." These too, I'll say , Approaching
SEO content makes no sense, because if the shop with the weight loss pills
ranks for the same keywords, targets the same target group, then
it is definitely an SEO competitor of yours and should definitely be
included in the strategy
the competition analysis is included. This means that you have to
understand very clearly: What is the difference
between direct competitors who offer the same thing as you in the shop? But what are market competitors
that are also very, very relevant in SEO? Because in SEO, market competitors are
also your competitors and you have to have them on your radar
in order to capture the same target group and the same keywords
as your market competitor, so to speak.

These were a lot of false beliefs
that many people have. And in summary one can say: The entire content process
must be carried out holistically. You've probably already
noticed in the course of this process that it's no use
just writing and creating content from your gut
, but you need this data-driven approach
with the entire competitor analysis, data that you
basically develop and collects. You need this division
into briefers and content creation so that
the content is really at the highest level. And you simply need, I would say,
this correct mindset when it comes to content, which in principle you
write for search engines and not for readers and much more. And if you manage
to master all of this really well, we'll move
on to the next area. And that is the area of ​​backlinks and another big lever
for your search engine optimization. A backlink is a link
from another page on your site. So you can
think of it like this as an example: Page B is now your page and Page A
is someone else's page and Page B is linked from Page A.

Then page B has, so to speak,
a backlink from page A. This is basically a backlink and that is
the most important ranking factor in Google's eyes, because let's
just imagine it like this: Now the foundation is perfect, which is the on-page of the page perfect,
there's nothing more to complain about. Now the content is perfect. This means that there is a lot of content and a lot of keywords to
rank for. There's
nothing wrong with that anymore. Now the question is: How does Google
actually manage to decide: who will win the race?
Who comes forward? You might think that maybe these are
user signals and so on, but here it is,
it's far too manipulable and that's why in the end it just happens
via backlinks, because the backlinks are ultimately like a recommendation
from Google's eyes, so to speak. And that is ultimately
the most important ranking factor. To put it simply, the one who has more authority wins
. It's best if I explain again
how backlinks work in detail before I get to
how we set it up for our customers, otherwise it will
be far too difficult to understand.

First of all, you have to understand: A backlink is either a dofollow
or a nofollow backlink. This is something
that is in the source code. That means there is some code
in the background that you can't see. And you can see, for example, that
this is a dofollow backlink. So you follow the backlink,
it has more power, more strength. Or you can say
this is a nofollow backlink. The Google guidelines say that
you have to specify this if this is
a sponsored article, and then you basically specify nofollow, which means: “Don’t follow this,” and then
the link simply has less strength, so to speak , less starch is passed.

Then each link
also consists of an anchor text. An anchor text, so to speak the text
that is linked to on your page. For example, “Look at this page”, then “Look at this page” would be
the anchor text, so to speak. This will link to your site. Now this is
a generic anchor type for example. Then there is this-seite.de. This is,
for example, a URL link because you link directly to the domain. Then there is
Trustfactory, for example. This is then really
only linked to Trustfactory. This is, for example,
a brand link. And assuming
you were to sell socks now, the
anchor text would be “Buy socks”.

This means that you have actually
linked to your main keyword and that is
an exact match anchor text, so to speak. That’s about the anchor texts. And then it is important to understand:
There are different types. There are, for example,
user-generated links. This means that these are links that have
been built naturally by users. These are forum links or blog comments. Then there are content links. These are links that link from a natural
text, for example
on a blog or on a news site.

And then there are directories. We all know this,
where you can register yourself. Yellow Pages, the standard directories
that just exist. And that's just a
basic explanation of how links
work in detail. Once you
understand that, then the question is: Where do I
actually get my links from? So do I buy my links
or do I build them naturally? These are
the two variants that there are. That means you can say:
“I'll take X amount of money and I'll use it to buy links
and then I'll check that too,” or you can say:
“Yes, I'll just write good content and I hope
that it is linked somehow. And I don't know if it will work. If it works, cool.
If not, then not.” There are two variants. For us, we only
rely on the buy version for the most part because that's the only thing
you can really make scalable and what you can control. You also have to think of it this way: When you enter a new market,
you may have competition that is so far ahead of you.

And then you can’t just say, “Yeah, I hope
someone just links me tomorrow.” It does n’t work that way.
Then you have to buy the links. It 's also the case that
all publishers these days know that they can charge money for it. That means it's clear to them: This is something that is in high demand.
I can charge good money for it. Then why should they
give it out for free? It's like if you knew, I have a cool service
that I can offer, but I'm just giving it out for free even though
a lot of people would pay me money for it.

That means
it's just very, very difficult
to get any goodwill links these days. Your competitors don't do that either. You buy the links the same way.
That's why you have to do it too. And last but not least:
it saves a lot of time. So it saves a lot of time because you
don't lose that opportunity cost.

If you waited to
build your backlinks now, you might end up
losing a lot of time in which you could be making sales. Once you understand that,
then it's a question of: Where do I actually buy my links? That's the next question, so to speak: Where do I actually get the links from
in the end? And here it is:
We used to always look: Okay, where can we
get our links? These used to be Facebook groups.
These were some strange contacts. Links were often purchased through third parties,
via some sort of detour. And what we founded a few years ago
is a marketplace. We have the largest marketplace in all of Germany
with over 40,000 publishers. And here you can imagine it like this:
We have fixed deals with publishers.

We know that they upload our content
for a fee and it
includes a backlink, so to speak. And we negotiate these deals every day.
We make them better every day. We expand our contact every day and we simply sit
directly at the source. So now it's like this: We know we have the best deals,
nobody has better deals. Now other agencies are buying from us. That's why we're building this
through our own marketplace.

Why should we buy from others
who will ultimately buy from us anyway? But the marketplace itself is
not enough now. That means if you
only have one hot source where you got your backlinks from,
that's not enough. In the end, you
also need the right strategy. And for our customers, we approach this by looking at all competitors as the very first step
. That means we look at: What are the competitors
actually doing when it comes to building backlinks? So really data-based. And we look at:
Where does our customer stand, so to speak? And at the end? We also do this
with our own tools. So this is also a tool
that no one else has.

We can throw all the data in there, so to speak
, and have a really clean analysis. We may still have
six to ten hours of working time for categorization, but in the end
we have a clean evaluation and in the end
we see really clearly: This is where our customer is,
this is where his competitors are and this is the link gap ,
which we essentially have to close so that we can ultimately
overtake our competitors and stand above them. And we see that
broken down into detail. So we also see: How strong do
the backlinks have to be or how weak? As an example:
It wouldn't be so smart if our customer simply
bought strong backlinks in our marketplace, which he spends a lot of money on,
when he actually strategically sees that it only makes sense
for him to buy weak backlinks because his competitors
do too only have weak backlinks.

We also see exactly how
the anchor text types need to be distributed. We can see exactly whether we need to link to the homepage
or to the subpages. We see very clearly: Do they have to be dofollow links?
Do they have to be nofollow links? And we can
then build the strategy based on that. We then create a link plan
for the next six to twelve months. And in this link plan
we are also looking at
closing exactly this gap based on data.

So we know in advance that this gap will be closed after six to twelve months
. Our customer is more authoritarian
than his competitors and he will most likely
get the same results. That's basically our approach
in this area, so it's super data-based, because here too our mindset is: If the people or the pages that are already
ranked in the top one, top two, top three perform well, then
Google likes that.

what they do, and then we just have to
do exactly the same thing. Maybe we'll add
a little more, but we don't have to exaggerate. Don't say unnecessarily: “We're doing
more even though it's not necessary.” In other words, really maximally efficient
and that's our mindset. This is basically how we proceed in order to
achieve the best results here. This is actually the most cost-effective
method there is because we only build
the links that need to be built. There is no way
that we can sometimes shift to the left, sometimes move to the right, or
go in the wrong direction. We have really
clarified the path to the goal and we follow it
without running around it in any way and have really
not wasted any budget unnecessarily. So we
really only build strong links when you
only need to build strong links, for example.

Or if you only
need to build weak links, then we only build weak links. Weak,
perhaps explained here, does n't mean
that the links are bad. They are just a bit
weaker and probably also cheaper and so in the end we can, so to speak,
work as cost-efficiently as possible. And that's
our overall approach to how we structure our backlinks. But you also have to understand that
it can go into great detail. There are so many
smaller important factors, so many mistakes that others also make. As an example:
Many people think and sometimes say: “I can build my backlinks
myself, I don't have to buy anything,” but these are usually the people
who then build forum links, register themselves in directories
or write themselves blog comments write.

But here you just have to
understand: These are good links. So you'll
also need these links in your strategy, but if you only have the links,
you won't perform, because that's necessary for the mix
in any case, but to get the right results
, that's all you can do in the end
via the content links because that's
what brings the authority in. Or another point
that I hear very often: “The more links, the better.”
That’s not true either. Because in the end
you might go and say: “Yes, I still have a
lot of budget here, I’ll
build more links here now,” or “I’ll build a lot of cheap
backlinks, but weak ones .” I actually
explained that a little bit beforehand. The bottom line is that you need to look at
what your competitors are doing, and that's exactly what you need to do. You don't have to do anymore. It may be that you have more budget,
but you may already have such a big gap,
you just have to maintain it.

But you don't
necessarily have to put everything in there because the distance is already so big
that you really have to do the bare minimum. Now I'm sure that at the moment when I
've said so much about link building – that's exactly the moment
when the documentary is live – there will be a lot of haters in the comments
who say be: “Hey, but link building is
against the guidelines. Don't do that. Google punishes this.
This is super toxic.” My opinion on this: You can now go to the Google site
and read the guidelines. It will also say
that backlinks are not allowed, otherwise you can be penalized
if Google finds out.

It will also say that it
is against Google guidelines. In the worst case scenario,
you may be penalized. But the bottom line is,
if your competitors do it, you will have to do it too. You can't get around it. It may be on Google on
his website, but you can also prove in black and white
that it ultimately works. As an example: If you
just google “Yandex Leak”, you will get the Yandex Leak
that happened in 2023.

Namely, at Yandex
the most important ranking factors in the entire algorithm were leaked. And there are a
lot of ex-Googlers working at Yandex. Around 70% of the search results
that Yandex has also match with Google
and it is written in black and white that building backlinks is a factor
that is really, really important. We also have
an internal SEO testing laboratory, for example. This is what we call the Trustfactory Testing Lab.
Phil also does this for us. Maybe you can
interview him when you're in Germany. And we also have
a test going on where we can prove in black and white
that backlinks really work and that it really brings results, because we have basically
excluded all other factors, to put it simply,
so we can really limit it to really just
being due to the backlinks.

And we can
prove in black and white that backlinks work. As I said, Phil could perhaps
tell you something about it in more detail. And that's why, yes, Google's site says
backlinks are against the policy. On the other hand,
it works, all your competitors do it and
if you do it cleanly and naturally, and you really have a clean
and good backlink structure, then nothing will happen. In all of our time
doing SEO, we have
never been penalized for backlinks. And here the saying simply applies:
Do what works, because if it works,
then it works. That's why it's even more important
that you hand your link building
over to an expert if you do it, because if you do it yourself,
then there are many other,
even smaller, factors that I don't I can just tell you briefly in such a short interview
.

And there is a big risk
that you will do something wrong. If you do something wrong,
you may be penalized. Penalty, to
perhaps explain this, means that your site will be
removed from Google's index. So this is not a monetary penalty. This is not a warning
for which you have to pay money, but Google is essentially kicking you
out of the index. You will then no longer be found,
your site will no longer be indexed or you will get a handicap, so to speak. You simply can't perform as well anymore
because you're blocked somewhere because Google thinks
you're doing something unnatural. That's why, as I said, it's all the more important:
really hand it over to an expert so that everything runs correctly and that
everything works cleanly.

Maybe also
to give a general summary of the whole SEO topic, which is important
if you are doing SEO now and which we
always pay attention to as the main points with our customers. That being said,
SEO is a holistic process. This means you should
not join any religions. “I am Black Hat, I am White Hat.
I write my content only for readers. I
only write my content for Google.” In the end, what works
is a really holistic view. So do what works
and write the content for Google and for readers,
because that makes sense. Then, the second point is: We always work data-driven
and you should too. That said, take advantage of the fact that you know
that Google is just an algorithm and look at what the top three sites
that are already performing well are doing and do exactly the same thing,
just a little better. And luckily you can also analyze the whole thing
based on data.

There are tons of tools for this. I could
list tools all day long. So there are a lot of them. Therefore, use this and really
just build everything based on data. And the last important point is:
SEO is not a one-time thing. You shouldn't look at it like this: I'm going to buy
some package from someone who probably hasn't even analyzed my site
and that's it. Or I'll just put
something in and that's it. SEO is something long-term. This is something that has to be done over a long period of time
and then it works. And you have to look at it holistically,
take the competitors into account and then it will work if you
don't look at it as a one-off thing. That's my conclusion on the subject of SEO. We would like to thank
the Trustfactory team for your insights so far and can't wait to
learn more about Phil's backlink study.

We 'll go back to Mannheim to delve further into the fascinating world
of search engine optimization. The Trustfactory Testing Lab
can be imagined as follows: This is an internal department for us
and in this department we test various theses
in the area of ​​SEO for various factors. This means that we have
various test phases, sometimes lasting months,
and can then always prove: Okay, if a thesis is really confirmed, we can say that
this thesis is confirmed, or if a thesis is simply wrong and
we can therefore invalidate this thesis .

The backlink study,
especially in the last few months, has been one of the most exciting projects
we've had. We have put forward the thesis that link building
is one of the most important ranking factors. And to test this thesis,
we did the following: We went and invented a term
that didn't yet exist and then called it Krinumbelus. This term Krinumbelus was then
incorporated into ten different pages. However, these pages were
set up completely the same in terms of technical aspects. Why the whole thing was done is,
you can imagine, that you have a site in the field of fishing
and a competitor in the field of fishing.

And it can always be the case
that these two pages
are structured exactly the same from a technical point of view. But what
is ultimately on the page is different. That's why we did it the same way. The technical aspect is completely the same, but the side aspect was
designed similarly but still individually, because that's how it is in real life. A page will never look exactly like a
competitor's page, for example. And that's why we did it like this: We
perfectly SEO-optimized these pages, that is, meta title,
everything was perfectly SEO-optimized with this term Krinumbelus
and then we checked various aspects, various tools,
like after a period of time term ranks. When the rankings came in and
our tools registered them, we of course
also received a message. And when we received this message,
we went and built links for places six to ten
in the rankings, i.e.

For the pages that were ranked six to ten
. And through this link building,
after a while, around one to two months
, we could definitely see that the rankings quickly slipped from places six
to ten to places one to three, i.e. the absolute
top positions. And then it became clear to us relatively quickly: Hey,
no link building was carried out for the other pages, but
link building was carried out for the lower-ranking pages. And then it was clear that
a site that is in tenth place and
is suddenly in first place through link building, then it is very clear that link building is a very,
very decisive factor, because this ranking would not have happened , we wouldn't have
done this link building. That sounds really promising. Thank you for the insightful
and friendly conversation. In Warsaw we learned
that the Trustfactory team is working on innovative SEO tools
that they claim will offer their customers enormous competitive advantages.

To find out more about this,
we turn to Nikita again. We are planning
two new software solutions this year. We are fans of
always working data-driven. So
we are already working with previous tool solutions that do not exist on the free market. Very, very data driven
for our customers. But we now want to take the whole thing
to a new level, with a campaign builder on the one hand and a completely
separate content marketplace on the other.

We already have a link audit tool with which we make the building of links
very, very data-driven, but with the Campaign Builder
we also want to automate the entire planning of all link campaigns
very, very well and make it data-driven. This means, for example: If you are a customer
and are in our marketplace, you can
view all of your anchor texts completely free of charge. You can
see all dofollow, nofollow distributions completely free. You can
go to a link checker with a single click and all links will be checked
whether they are still online or not. Currently you
always have to do all of this manually, but now with this Campaign Builder
from Trustfactory, all of these functions are
available to you completely free of charge. And the second tool
we are planning this year is basically
our own content marketplace, because as an agency we
rely on SEO content.

We produce SEO content
that is supposed to rank well and we are simply not
happy with the current solutions that are available on the market. There is a lot of AI content, a lot of content
that we simply don't like in terms of quality, and that's why we have
our own content marketplace that we launch
with trained authors only. So every author has to
go through SEO training.

We have a proofreading process,
we have an infographic process and many, many other points,
such as our own editor, where all the keywords are
displayed directly with which you can write a very good SEO-optimized article
. This also means here: You no longer just have to specify a main keyword
, a keyword density, but everything is already data-driven,
made available to you, so to speak, and you
actually have the opportunity to easily
write SEO-optimized content with just one click. It has to be said that SEO is currently changing very, very
much. Ten years ago,
for example, SEO was completely different when you
compare it to today. This year alone we had
a really crazy hype around the whole AI topic. That is, Google has announced that it will release an AI-assisted search engine called Google Bard
. There is ChatGPT, there is Bing with Microsoft, which is also
releasing its own AI solution. There is AI content being written. So you just notice this: ten years ago this was
n't even an issue, but this year it is. And that means if you, as an SEO,
always rely on your experience and say: “I always
prefer to work from my gut because I’m an expert,”
then you won’t get very far.

You always have to keep your finger on the pulse and that's why we
always try to work very, very
data-driven for our customers. We don’t want to go in and say,
“We’re SEO experts. We've been doing this for eight years,
or even longer if you combine all the experiences,
and that's enough for us." No, we always want to reinvent ourselves. We always want to be able to work in a data-driven manner
so that we can follow this change in SEO
completely one-to-one. Fascinating. Really fascinating. We now understand
how search engine optimization works and what it takes to
be successful on Google. The big question now is: How much does SEO cost and who should
deal with it and who shouldn't? To find answers to this,
we talk to Philip Mettmann from Trustfactory.

In fact, SEO is
suitable for those who say: “I already have
an existing business, I've been on the market for a few years,
things are going well for me and I just want to
add another sales channel to grow even stronger
and even better Getting results." And that's just what I've learned
over the last four or five years, over 2,000 conversations,
it's really crystallized that it
makes the most sense to start with SEO for all the companies that really say, "Hey , we already have
one “We have a functioning channel, we have a functioning sales system
and now we would like to accelerate even further.” So all the companies that
are just starting out, where they say: “I’m just starting to
build up the first channels,” I would We advise against
investing in SEO right from the start because it simply takes too long to
achieve results.

And here it definitely makes sense to
prefer other channels that produce quicker results
and therefore for all those companies that really say:
“I'm just starting up or I'm still relatively new,
sales aren't coming in that much yet “, I would definitely advise against
doing SEO directly. The ideal time to start with SEO
is actually when you realize that all other marketing channels are
already going very, very well, you are making really good sales,
the profits are there and you can
imagine setting up the next channel. such as SEO,
where you sometimes say: “Waiting six to twelve months
until the results appear is no problem at all,” then you can
definitely start with SEO.

Then the time is right.
To start with SEO, you should definitely expect an investment amount
of four to five figures for
at least the next six to twelve months. Of course, it always
depends very much on the competitors. That's why you ca
n't say exactly: "This is the ideal budget" or "This is
the ideal investment amount for SEO", but you should calculate that with at least
a four-digit amount. Most of the time it's more like
a five-figure amount. In fact,
the question that usually arises is not: “How much does SEO actually cost?”,
but: “What does it cost not to do it?” So the opportunity costs
are usually significantly higher
than the amount invested in SEO, but you can do that My colleague, Daniel,
who looks after our existing customers and is really actively involved in customer projects
, gives the best insights into what kind of results we can generate, but also what kind of sales
can come out of it or
what potential there is behind it.

Understood?
Then we ask Daniel directly about it. SEO makes
a huge difference for business. I have dozens of examples
from everyday life. For example, an online shop that
we manage, which we
can make very, very visible from almost no visitors at all, now has
several 1,000 visitors every month, and that
of course changes the business completely. So of course you have a
lot more inquiries from now on. Otherwise, we
now also had a window manufacturer who
is therefore more regional and had the same situation. He hardly got any orders before,
organically. He had to do a lot of
paid advertising. Now he can
hardly save himself organically from orders. He
got a lot of top rankings from us. His life has also
become very stressful, he said. Of course in a positive sense, but yes,
this collaboration is definitely a complete success. Otherwise, we
also had a taxi center, for example, which was also very regional and of course it is also very important
to have a top ranking, organically.

Yes, we managed to achieve a top position
for the customer there, and of course he dominates
in his city. These are great examples where
the business has changed completely, but also one's private life. So I hear it from people
when they tell me how
everything is suddenly changing economically and at the same time they
have big savings on paid advertising, and so they are
very grateful and show that in the call. They only know me.

I'm the face
of Trustfactory, I'll say, and not just advertising. But otherwise? They are often
so grateful to me personally, even though it
is of course a team success, so to speak. From that point of view, everything doesn't have to
do with me, but that's exactly how it is. I sit there and they are very happy,
sometimes a bit emotional, because in the end
the successes are sometimes life-changing. If we suddenly turn a mini shop
that is not visited at all into a shop
that has 10,000 visitors a month, then that is of course
life-changing and they are therefore grateful.

A big thank you
to the entire Trustfactory team and Nikita
for the outstanding support. A little tip: Trustfactory offers a free
SEO analysis for interested parties. At the end of the conversation, an offer
for collaboration is presented. However, this is not just another
worthless sales pitch. Experts examine the website in
great detail and create an individual presentation free of charge
that clearly
shows all the steps necessary to achieve good rankings. For anyone who
would like to have this experience, the SEO analysis discussion is
available at trustfactory.de. Thank you very much for your attention
and see you next time. The Business On Team. Music.

Watch this as video on Youtube

Hire an SEO Expert and get your job done.

Then in respect to that page, we will see how we can do off-page SEO of that page. And how we can work on the technical aspects of our website from the point of view of search engine optimization. So, we are going to discuss all these things in this project. Right. So, here you can see on my laptop screen. Here you can see a website, JCRCAB. So, I will write here. Throughout this project, we will discuss JCRCAB.

We will select a specific web page of JCRCAB. And in respect to that web page, as I told you just now. On-page. Right. Off-page. And we will do the implementation of technical SEO. By the way, guys, if we talk about technical SEO. So, the technical aspects are generally not on the pages level. Generally, the pages are not on the level. They are mostly on the website level. For example, if we take the example of SSL certificate.

Right. If we take the example of SSL certificate. So, the SSL certificate is on our website level. If we talk about the speed optimization of the website. Yes, there is also page speed optimization. But whenever we talk about speed optimization. So, we try to optimize the speed of our complete website. By the way, speed optimization is also on the page speed level. But yes, we make efforts. So that the speed of our complete website can be optimized. And when its speed is optimized. So, all the pages in it. Their page speed is optimized. Guys, what I mean to say is. The efforts of our on-page. They are on the specific pages level.

The efforts of our off-page. They are also on the level of specific pages. But the efforts of our technical SEO. All those efforts are not on the pages level. Some efforts are there. Which are also on the level of our website. Fine. So, I told you about the project. That we will select a specific web page of JCRCAP. And we will move forward. Guys, before we come to its technical implementation. I mean, what type of on-page do we do? What type of off-page do we do? So, when we start these things. So, our process guys. It basically starts with keyword research. Guys, our process starts with keyword research. But before that. There are some other very important basics. Which we need to understand. For example, if a client brings a website to you. Or let's not talk about the client right now. Let's try to understand this thing. After all, the website you have.

How can it come? How does a project come to you? And what can be the different states of that project? I mean, what type of project can you get? So, I try to explain that thing to you here too. Look, you can get a project of this type. Which is a completely raw website. Okay. I mean, the website is ready. Your website is ready here. But if we talk about any efforts of SEO. So, no efforts of SEO have been done on it yet. There can be one condition.

I mean, this type of website can come to you for search engine optimization. It is a completely raw website. I mean, the website is ready. All its pages are ready. And the website is ready. The website is ready. But any type of SEO efforts on it have not been done yet. No search engine optimization work has been done on it. The second website or project that can come to us. In which our involvement can be. That is. That a website is such. On which search engine optimization has already been done. Right. Websites on which search engine optimization has already been done. If such a website comes to you. To make efforts of search engine optimization. So, what do you have to do? First, these websites have to be audited. You have to properly audit these websites. And have to see. What is their current stage? Right. Where is this website existing now? If we talk about the website. It means. Their important web pages. Where are they existing? What is their stage now? Existing means.

I am talking to you with respect to ranking. Where are those pages ranking now? What are their positions? Which keywords are they ranking on? And what is their relation with competitors? These are all things. Right. So, if we talk about such websites. On which already. SEO work has been done. Some of our steps increase. Because we have to properly audit that website.

And audit is not only at one level. Here I told you an example of ranking. But. There is not only one thing. Which we do audit. Okay. There are a lot of things. We will audit on different factors. For example. We will audit on the factors of on-page. Right. After that. We will audit on the factors of off-page. We will audit on that too. The profile of our backlinks. Okay. The profile of our backlinks. We will see that completely.

What is the profile of backlinks? Which website has come to us. As project. After that we will take the decision. What type of work we have to do on it. Okay. The same thing. Which you can see. Which is our raw website. On this. This thing is a little easy. Not a little. It will be very easy. Because here you have this audit. You don't have to do all these things. The search engine optimization work that has been done before. The search engine optimization efforts that have been done before. You don't need to audit them. You need to start fresh. Here. Right. So this thing is ours. After that. The third one. I will tell you. The third project that you can have. It can come. That you are involved. From the point of view of search engine optimization. At website creation level.

Right. Website creation level. Like. In most of the cases. In agencies. Or the IT companies. It happens in them. Right. That. Many times it happens. Like if a website is being made. Okay. If a website is being made. So. While making that website. There are a lot of such things. In which the SEO persons. Their inputs are important. So it is possible that you are at that level.

Involved in that project. Where. When the website is being created. Even then you are giving your inputs. Even then you are giving your suggestions. And recommendations. That from the point of view of search engine optimization. What kind of website is this. Right. So when you have. For search engine optimization. Website projects. If these websites need to be searched. Then these different scenarios. Can be created. How can it be done once. Definitely. You can get a RAW project. The meaning of RAW project is. That website is made. But the search engine optimization. Did not work. Once you have a project like this. If you have a project like this. If you have a project like this. So. Then. How does it work. It is. It is. It is. It is. It is. It is. It is. It is. Once you can have a project on which a website has been created and some search engine optimization efforts have been done on it.

Third, you can have a project which is not even a raw website, means it is in the process of making, the website is in the development stage. And at that time, the search engine optimization point of view, whatever important recommendations you have to give to the developers, you give it there. So these are the things you are seeing here, that we can have projects in three ways, you have to work in different ways in all three. After that, if we talk, then the structure of the website is also very important. And now you will understand why I am talking about the structure of the website. Guys, when we talk about the structure of the website, then the structure of the website means that I am talking about the pages of the website. Because pages are the entities, pages are the things that make the structure of your website. How is the structure of the website made? The structure of the website is made from pages. What is a website? If we look at the technical definition of a website, then our website is basically a collection of web pages.

This is the web page 1 of our website, this is the page 2 of our website, this is the page 3 of our website, this is the page 4 of our website. So how many different pages are there on our website and are these pages the way these pages should be, i.e. website structure. So guys, before starting the process of search engine optimization, it is very important to understand that whichever website we are going to work on, the different pages of that website, whether those pages are properly structured or not.

If those pages are not properly structured, then you are going to have a problem in search engine optimization and a lot of problems are going to come. I will explain it to you in this way that whenever we talk about search engine optimization, in layman language, we understand this thing that whenever we talk about search engine optimization, then what we understand is that we are trying to rank a website.

Guys, websites are never ranked. We never rank a website with search engine optimization. Guys, who do we rank with search engine optimization? We rank web pages. Guys, we rank web pages with the help of search engine optimization or by doing SEO efforts. So we have to be very clear about this thing in the beginning that we never rank a website. So you have to get this thing out of your mind that these websites are our rank. Our web pages are always ranked, that's why your efforts, whether they are on-page or off-page, they are in respect of pages. Like I am saying that pages are ranked, website is not ranked. If you want to experience this practically, you can come here. Like I enter, I am going on Google, okay. And we enter some keywords here.

And I enter some keywords here. Like I am entering Digital Marketing Training in Jodhpur. Okay, I enter this. So if I come down, you can see that my website is ranked here. Now we will see this. If I open this here, what are you seeing here? That our website is not being ranked. This is basically our homepage is being ranked. Because if all the pages are ranked together. If all the pages are ranked together, then we will say that our website is ranked. Because what is a website? Technically, if we talk about definitions, then website is basically a collection of web pages. So our efforts should be in respect of web pages. We will rank web pages. We will do keyword research according to web pages. When we do our keyword research and finalize our keywords. So when we insert these keywords on a specific page, in different locations.

We will keep those keywords in different places. So we will keep them on the page level. Every page provides a different meaning. For every different page, we have to do different efforts of search engine optimization. So these things should be very clear to us in the beginning. That search engine optimization will always be at the level of pages. That's why we need to understand the structure of our website. Because the structure of the website is made up of pages. These are the foundations that will help us a lot when we do search engine optimization.

So what did we see here? What did we rank on a keyword? What did we rank on a query? Our web page ranked this one. And the information in this is related to digital marketing. Let's do more research. So guys, let me enter the query again. For example, I enter PHP Training in Jodhpur. I entered PHP Training in Jodhpur here. And I open it here. And then I enter Python course in Jodhpur here. Let's enter it. We are doing queries here. And I also open it from here. After that, if you want, we can also take some keywords here. But for once, let's try to understand these things. Here you see, the query I have done is PHP Training in Jodhpur. What are you seeing here? Our page is ranking here.

Where PHP Training in Jodhpur is being discussed. And this page is a page present on our website. Right? So what did we see? On one of our specific queries, the different pages of our website are ranking. Our website is not ranking. What does our website mean here? Our homepage is not ranking. Our homepage is not ranking here. So we have optimized all our different webpages for different keywords. Right? Did you understand? So we have optimized the search engine of our different webpages. This is the first thing you have to understand. The webpages that you have to rank. How should those webpages be? Right? How should those webpages be? Now the structure of the website that I was telling you is very important. So it is possible that the website that is made is not search engine optimization friendly. Or that website is not Google friendly. It is not Google search friendly. What I mean to say is that many times it happens that you have such websites. In which you have to give a lot of recommendations from your side.

Some pages have to be added. Some pages have to be split. Means if one page is carrying multiple information. So what you will do is that you will split that page. It is possible that one information in one page. Another information in the next page. Third information in the third page. Means according to the information for which that page is dedicated. For that you will make a specific page. Or you will make a specific page for a specific information. What I mean to say is that the website structure is important. And first of all we have to understand that the different pages of our website. What kind of pages they are. And what type of pages we should make. So that we can do search engine optimization properly. Now try to understand the thing here. When I inserted PHP training in Jodhpur. So why did it rank the page of PHP training in Jodhpur? After all it could have ranked the page of digital marketing. It could have ranked the homepage of WS Cube tech.

After all why did it rank only the page of PHP? Guys, the answer behind this is that our page of PHP. If I write it like this. WSCubetech.COM Slash PHP I just write it like this. This was our page of PHP training. Why did this page rank? PHP Training On the keyword of Jodhpur. Because according to this keyword. We have ranked this page. Because according to this keyword. We have ranked this page. That's why this page is ranked. This page is shown in search engine result pages. So what does it mean to say? The keyword selection will be at the pages level. So will we make only one page? Or will we make only two pages? No. Now we started to understand. That on any type of queries. We have to rank different web pages of our website. We will make that many web pages. Like if I talk about Digital Marketing Training. We provide this service. And on keywords like this. We have to rank our web page. Like Digital Marketing Training.

If we have to rank our web page on our keyword. Then we will make one web page. There will be all the information related to it. We will try to rank that web page. But if we provide other services. Right. If we provide other services. Like PHP Training. If we talk about Digital Marketing. PHP Training in Jodhpur. For that we will make a separate page. Why are we making a separate page? So that we can rank it for a specific type of queries. Now where will be the problem? The problem will be there. Where we are entering multiple information on one page. Now if we are entering multiple information. Then how will we decide. For what we will optimize this web page. Like. If we talk about one page. Like I am trying to explain here.

I made one page. This. I made one page. And on this page. I have given a lot of information. Information about all my courses. Which courses? I have given about SEO course. I have given about Google Ads. Right. After that I have given information about Facebook Ads. And after that. I have given information about PHP Training. So all the courses I provide. All the courses we provide training. We have given all the information here.

Now for which keyword should we optimize this page? What do we want? On which keyword should we rank this page? Confusion. We want to optimize this for SEO. Optimize for Google Ads. Optimize for Facebook. Optimize for PHP. Optimize for everyone. If you optimize one page for everyone. Then you have to write about everyone on this page. And you have to write a lot. Right. Before that. When you optimize this page for everyone. What problem will be created? Why am I forcing on this? Or giving so much importance to this? Try to understand the pages. The search engine optimization which starts. It starts from the pages level. So if the concepts of your pages are clear. Why do we make pages? Why are there multiple pages on our website? And from which type. We will work on multiple pages of our website. From which type. We will make efforts for the ranking of individual pages.

All these things are very important. And we have to understand all these things. Only then we can properly do the search engine optimization. For this. Once again. In 2-3 minutes. How does the search engine work? I will explain that process to you. When you understand that. Then you will understand. Why are the values ​​of good pages? And in the website. Before doing the search engine optimization. You have to research the available pages. And before doing the search engine optimization. Our pages should be finalized. The structure of our pages. Means the pages will not be complete.

But a structure should be in our mind. That we will move in this direction. This type of structure should be in our mind. Because pages cannot be created. Why can't pages be created? Because when you do keyword research. You will develop content accordingly. Then your pages will start to appear. But a structure will be formed. That one page will be of this thing. One page will be of this thing. One page will be of this thing. So let's come back. So what I was telling you. The importance of pages. And along with that. The structure of our website. The importance of that. To understand that. Once we have to understand. The working of our search engine.

How does the search engine work? Let's understand this first. So guys. What do you have here? So guys. What happens? What is the actual process? The users. The users go to Google. Okay. The users go to Google search. And here. The user does his own query. Okay. As soon as the user does his own query. What does Google do? Google shows him some results.

Search engine results page. Now, how do these results come? So guys, there are some websites like a user queries a user queries a digital marketing course a user searches for a digital marketing course as a user searches for a digital marketing course, it shows a lot of results in Google's search engine results page but where do these results come from? from Google's servers the information stored in Google's servers a lot of websites providing a digital marketing course are mentioned here like a.com slash digital marketing course b.com slash digital training like this, a lot of web pages and websites are stored here so guys, what happens? Google has its own crawler Google has its own crawler which crawls different web pages available on the internet Google's crawler crawls all those web pages like it crawled a news page then it crawled an entertainment website then it crawled a SEO page Google's crawler crawls these pages like it crawled a news page then it got the information that this page is related to the news in the same way, when it crawled an entertainment page then it got the information that this page is related to entertainment in the same way, when it crawled the search engine optimization page then it got the information that this is the website on the SEO category category is this website or this web page is on the SEO category.

So he keeps collecting information from here, crawler, and on the basis of that information, he has made different boxes in his server, different boxes have been made, like the websites related to SEO will come here, okay, the websites related to entertainment will come here, okay, and the websites related to news will come here, fine, I will explain this thing to you again, so what is this process actually, what is the process happening here, what is the crawler doing guys, the crawler, the is on the internet, it always crawls your different websites, it always crawls them, and if we talk about those websites, then the web pages are there, like page 1, page 2, page 3, right, on the basis of these pages, what information is in this page, what information is in this page, and what information is in page number 3, on the basis of this, what does the crawler do, it provides categories to your pages and stores them in different places, so he found out that this page is about SEO, and page, the Google crawler found out that this page is about Google ads, okay, in the same way, here 1000 pages are about Google ads, the crawler found out that there are a lot of websites, a lot of web pages are talking about Google ads, okay, so he crawled all these pages and put them here that all these pages are about Google ads, now here there is user activity and what does the user do, the user comes and queries on Google, Google ads course, let's assume that the page I was talking about related to Google ads course, so the user comes and queries on Google, Google ads course, as soon as the user queries on Google, Google ads course, Google's system checks in its database, right, Google's system checks in its database, in this database, because it knows that all the websites or webpages are about Google ads, so Google with the help of its database, with the help of its ranking algorithm, here Google found out that by crawling on the internet, the many websites here, the websites are of which categories, the different webpages are of which categories, from them he put the webpages of those categories in those boxes, in his database, boxes means here that he stored those webpages in his database, he stored those webpages in his database one by one, now when all the pages of Google ads courses are available in this database, so if someone queries, then Google knows that Google has to go here and whatever page will rank from here, that page has to be shown here in the order of ranking in the search engine result pages, so what will be the ranking, okay, 1, 2, 3, 4, who will go to which position, which website will go to the first position, who will go to the second, who will go to the third, this is the ranking algorithm of Google, you are seeing here, this is the ranking algorithm of Google, it decides which website will be shown on which position in the search engine result pages, means again I will explain to you here that what does Google do, by crawling different webpages, it makes their categories, so let's assume again that we have different categories, okay, this has become Google ads, this has become SEO, Google has categories, we don't have, this has become SEO category and this has become Facebook ads, the pages here, 100,000 pages are related to Google ads, here 100,000 pages are there, I am just taking an example, it is not necessary that 100,000 pages are only there, here 100,000 pages are related to Google ads, here 100,000 pages are related to SEO and here 100,000 pages are related to Facebook ads, 100,000 pages are there, okay, I have accepted this, now there is a query, there is a query and the person searches about Google ads, so many of these pages here will show in our search engine result pages, right, these pages will show in our search engine result page, but in which order will show, which page will be on position number 1 first, which page will be on position number 2, which will be on 3, which will be on 4, which will be on 5, which will be on 6, how will all these things be decided, these things will be decided by our ranking algorithm, right, how will all these things be decided by us, Google's ranking algorithm will decide all these things or Google's ranking algorithm will maintain this thing, will process this thing, which web pages will come in which order and Google's ranking algorithm, the same Google's different factors, which Google gives us suggestions that if you want to rank your web page, then you will have to follow these 200 factors, some factors can affect our ranking, some factors can indirectly affect our ranking, but there are many such factors, like the keyword being on different locations, the compressed images, the speed of the website, the increase of the website, the security of the website, the schema, there are many such factors, which Google tells that if you do all these things, if you do all these things properly, you will take care of all these things, you will take care of the recommendations, then these are like your 200 these 200 factors will gradually become yours, and what you told here about yourself, right, now understand very carefully, what you told about yourself here, that this page is about Google ads, okay, the other websites in these, you will have a comparison with them, the other websites in these, you will have a comparison with them, and in respect to that, rankings will be provided to everyone, now let's come here again, one thing I told you here, that when the crawler crawls, right, when the crawler crawls your web page, then he found out that your one web page is about Google ads, your other web page is about Facebook ads, the third web page is about SEO, right, so now you will have to understand one thing that how did Google find out that this page is about Google ads, or how did the crawler find out that this page is about Google ads, how did the crawler get this information, right, so when it comes on your page, when the crawler comes on your page, then it is available on your page, now here is something to understand very carefully, the content of the page, on the basis of that, the crawler understands that what is this page about, this page is about ads, at the same time, if there is some type of content on this page, which gives this indication that this is also about Google ads, it is also about Facebook ads, it is also about search engine optimization, there is a lot of information about affiliate marketing, okay, this page is also about Google analytics, so what will happen, you have mentioned a lot of information on the same page, when the crawler comes from it, then the crawler will not be able to understand it, the crawler will be confused himself that what is the main information on this, which page is actually about this, which page is actually about this, so there will be a problem in understanding Google too, if there is a problem in understanding Google itself, then how will it be able to show the content in a better way, like an example, I am you SEO, I told you the definition of search engine optimization, if you yourself do not understand the definition of search engine optimization, then what will you tell the other, the same thing happens here too, what is happening here is that if Google itself does not understand what this web page is about, it is confused, seeing so much information, Google's crawler himself will be confused that what is this page about, in which box should I go and keep this page, then it will be confused, there will be a lot of information, then it will be confused in respect of it, then it will not be able to keep it there, when it will not be able to place your page in the right exact place, right, it will definitely place it somewhere, it will index it somewhere, There are two processes.

Crawling and Indexing. Crawling means first it scans your page, understands its code, its text, its html, it reads everything. And after reading, the information that comes out of it, on the basis of that, it provides a category to your page. That is basically called as Indexing. To put it somewhere, to make an index, that our web page belongs to this category. That is basically called as Indexing. And before that, what I said is Crawling. What does Crawling mean? It means when the crawler comes on your web page, and scans your web page properly. That is basically Crawling. So this will also come, when we will discuss further, on the project level, then we will understand that crawling is also important. Without crawling, if our web page does not crawl, then without our web page crawling, Google does not know anything about us. If it does not crawl, then it will not index.

And when Google itself does not know about us, then the user keeps searching there, Google Ads course, SEO course, keeps searching anything. When our page did not crawl, did not index, then will Google be able to show it? No. So, from the point of view of Search Engine Optimization, how our page appears in the search engine result page, I am not talking about the website, what word did I use? Page. How our page appears in the search engine result pages, it is very important to understand this.

What type of things does it index? It is also very important to understand this. One thing is in our hands. Which thing? Content. Content is in our hands, that we understood that no, the whole game will be messed up with this type. Here, Google Ads is also being talked about. Here, Facebook Ads is also being talked about. Right. Here, SEO is also being talked about. Here, Affiliate Marketing is also being talked about. Analytics is also being talked about. This whole game is messed up. We ourselves are confusing Google. And if Google itself will not be able to understand our page, then how will the user show our page? Whatever we do, on page, off page, and do a lot of activities, the game is spoiled from here. So, what came in our mind? No. This content is in our hands. This one. If this content is in our hands, then why don't we make different pages? Now, from here, you will understand that behind the website structure, which I told you so many stories, what was the meaning of this? Here, you will get clarity that no, this will not work.

We do such a thing. We make a separate page of SEO here. Page 1. We make a separate page of Google Ads here. Page 2. We make a separate page of Google Ads here. Page 3. We make a separate page of Google Ads here. Page 4. We make a separate page of Google Ads here. Page 5. We make a separate page of Google Ads here. Here, we make a page 3 of Google Analytics. Similarly, we make a page 4 of affiliate marketing. So, we make different pages. In different pages, now I know that in this page, I will fill in all the information related to SEO. On SEO, the content based on SEO, whatever we have to write here, I will write everything. Why? Because now when the crawler comes, then there is no confusion. Look, our crawler will scan our content well. It will see. We are talking about SEO in description, in H1 tag, in all the important keywords So the crawler understood that this page is about SEO Here we are not talking about Google Ads, Facebook Ads, Analytics, Affiliate Marketing This page is about SEO So now when this page will be indexed and placed in a category And after that when the user will query about SEO Then Google will know that this page is about SEO No one is talking about SEO So there will be mapping and ranking algorithm will rank us There are more factors If this was the only factor then we would have done this much work And our web pages would have been ranked There are many other factors which will count to rank your web page But is this factor not important? Is the structure of the website not important? What should be the structure of our website? Now if you connect all the dots which we have discussed in half an hour Then you can reach a very good conclusion And that conclusion is How to create the pages of the website What type of content and keywords should be ranked? We will do keyword research on the type of content we want to rank We can understand this in both ways We will do content mapping on the type of keywords we want to rank But keywords will always be page specific Keywords will always be page specific Now I will show you an example You will have more clarity We will come here Here you can see this website Till now I have shown you examples related to digital marketing, SEO, Google Ads, Facebook Ads If we talk about the structure of this website Then you will see what type of pages are there on this website I will explain this with more clarity Here you can see pages There is a category of taxi services There is a category of taxi services We provide taxi services For all these things Because you have to interact with the client If you are a business owner Then you have to understand things in that respect What type of services our business is offering According to that, you will devise the structure of your website And the pages of the website will be based on the type of keywords we want to rank So I said I provide taxi services If I provide taxi services And I provide taxi services Taxi services in Rajasthan But what I saw When I did research, I understood that people are also searching Taxi services in Jaipur Taxi services in Jodhpur Taxi services in Jodhpur People are also searching Taxi services in Bikaner People are also searching Taxi services in Bikaner There are many more cities So I said that what we provide taxi services I will not make one page of taxi services Because if I make one page of taxi services Then what type of keywords will I be able to tackle Taxi services, best taxi services I will be able to tackle this type of keywords What did I do there I made different pages here Like if you see here There are different pages here Like if we open this page Taxi in Jodhpur Taxi in Jaipur Taxi in Bali Taxi in Bikaner You are seeing that these four pages are different If you study all these pages Like if I study the Taxi in Jodhpur page What are you seeing here The whole content on this page Taxi in Jodhpur There is no talk of Bikaner here There is no talk of Rajasthan here There is no talk of Jaipur here There is no talk of anything So now if the crawler comes on this page He will scan this page What information will he collect from here That this page is Taxi services in Jodhpur And he will index this page on his server Now if someone queries Taxi services in Jodhpur If a user queries Taxi services in Jodhpur What will happen Google knows There is a page in our index Which is on Taxi services in Jodhpur It will not be my page There will be many other pages Which will be indexed by Google Now the ranking algorithm will decide On different factors Whose page will be ranked Right But if we were on this page Taxi services in Jodhpur In Jaipur In Rajasthan In Bikaner If we talked about all these things On this page So on which query of the user Our page would have been ranked This would have been a problem So what we understood We have to divide our services Right So that On one individual page We can focus on one type of service Looking at the structure of this website You will understand Right So when we search engine optimized This project was of engine optimization But actually Before jumping on-page and off-page I wanted to explain this structure to you Because If you don't understand the structure of the website If you don't understand What type of pages should be on the website What type of keywords will we research Till then You will not be able to do on-page well If you made a single page of taxi services So now Your taxi services Keywords in Rajasthan Taxi services in Bikaner Jaipur Jodhpur Jaisalmer Pali These are your different keywords How will you tackle them If you have started tackling on one page So who will you keep ahead Who will you make a primary keyword Who will you keep in H1 Because taxi in Jodhpur Taxi in Jaipur All these are your different keywords So what are you seeing That problem is being created Right What are you seeing Problem is being created So you As SEO person As SEO person You should be clear about this in the beginning Which services are we offering And on the basis of which type of services You should have different pages And how on those pages We will do our important efforts of SEO Right So pages are important Very important If pages are not created properly Structure I am not talking about pages content That is later Structure A theme What are the services we provide If all those things are not properly fixed Then it will be a big problem for us Right Right, so guys, let's take a look at this website again.

For example, if we come to Taxi Services, which is our main service. So if you see our services, then Taxi Services, One-Way Taxi, Tempo Traveller and Sightseeing. You are seeing these four main services. And we have made different pages in all of them. Now, after seeing the pages, you must have understood what purpose these pages will be made for. In this page, we are only talking about Taxi in Jodhpur. So, if there is any query related to Jodhpur, this page will rank. Let's check it out. See, I will close all these pages for once. And after that, we will check this thing. Like here, what we just saw. I will close all these pages for once.

And here, you are seeing Taxi Services. So, this is the page of Taxi Services in Jodhpur. This is the URL. Now, I will put a keyword here. Taxi Services in Jodhpur. And let's see which page ranks. I will enter Jodhpur here. And below, we will see that JCR's website is ranking. And which page is ranking? Here we come. See, Taxi in Jodhpur. Why this homepage didn't rank? This could also rank. About Us could also rank. Why this didn't rank? Guys, this is why it didn't rank. Because if we go to the About Us page, I have not given this information on this page. That we provide Taxi in Jodhpur. We provide Taxi Services in Jodhpur. So, I have not given this information on the About Us page. So, how did we make the pages? So that we can target different individual services, individual queries in a good way. Let's see the other one too. We put Taxi in Jodhpur. Let's see Jaipur once. Taxi Services in Jaipur. If we see here, where are we ranking? Okay, I will search once. JCR. See this. We are ranking a little down on this position.

Because Jaipur is a little competitive place. But we are ranking down here. But we are ranking. And which page is ranking? Let's come here. See, Taxi Services in Jaipur page is ranking. Why? Because Google knows very well that it is talking about Jodhpur. When it was talking about Jodhpur, then this page was ranking. Here was information related to Jodhpur. So, from the point of view of the user, this thing is also important.

That you clearly define the structure of the pages. You clearly define your pages. Your pages should be very systematic. Only then you will be able to give the information to Google in a good way. See, this page only talks about Taxi Services in Jodhpur. This page only talks about Taxi Services in Jaipur. This page does not talk about our other services. Okay. So, now you should understand. The website that we get. We will start it. Its search engine optimization. Any type of page. Will we start it? No. Before that, we have to define the website. That is, we have to define our pages. How many pages will be there in this particular website? What type of pages will be there in this particular website? What type of structure will this website have? As we just saw, JCR Cap.

You guys go to the JCR Cap website. And try to understand its structure properly. What is its structure like? And what benefits will we get from its structure in SEO? See, we are talking about the structure of the website. In the reference of search engine optimization. So, you also need to understand this. How much will its structure benefit in our search engine optimization? So, we understood that the structure of our website. It plays a very important role. Right. Like if I talk to you. See, we understand more things. Like we try to tackle here. Taxi. Services in Rajasthan. Right. So, we make a page for this. Fine. For this, we make a page here. But how many queries can this page tackle? You could have optimized this page for 4 to 5 keywords. For 4 to 5 keywords. Right. So, if you had made one page, you could have tackled 4 to 5 keywords. Right. So, if you see. Like we come here. And we go to Taxi Services.

So, Taxi Services in Jodhpur. Assume that we can optimize this page for 3 to 4 keywords. We can make efforts. So, how many pages are there here? If we see. So, 1, 2, 3, 2, 5. And 5. And 5 here. Fine. There are 25 pages. So, if we take an example here. Total pages. If we talk about only Taxi Services. So, in the case of Taxi Services. In the case of Taxi Services. The total pages we have. Fine.

How many are there? The total pages we have are 25. And if we try to optimize one page for 4 keywords. Make efforts. Fine. Make efforts to optimize. So, how many keywords can we cater to them? We can work on 100 keywords. That is, we have here. How much did it become? To work on 100 keywords. We will work one by one. It is not that we will work together on 100 keywords. We will work one by one on 100 keywords.

But our scope has increased. Why? Won't it benefit? It will definitely benefit. The more scope you have. The more scope you have to rank your web pages on keywords. The more beneficial it is for you. Right. The more beneficial it is for you. So, here we are seeing. We have a scope of 100 keywords. Similarly, if we increase the pages further. If we increase it by 30.

Then we will see. We can capture 120 keywords. On an average. This is not necessary. We will work on 105 keywords. On one page. This is not a very strict rule. I am telling you from a general perspective. That this is how it works. Right. So, now let's come to this website. And let's see here. As you can see. You can see 25 pages here.

And how many are visible here? 3, 3, 6, 2, 8. And how many are visible here? 8, 8, 16. Okay. And 16. And this 4, 20. And 2, 22. 22 and 25. So, here you can see 47. Right. Total. So, we have calculated it correctly. But, on an average 47. 47 pages are visible here. So, if we take on an average. If we take 5 also. So, If we take 10, then 4, 7, 0. We can divide by 2. So, this will be 235. Right. 235. So, so we have an opportunity to rank on keywords.

And we have an opportunity to rank on correct keywords. So, you are seeing. From which type. In our website, we are able to create an opportunity to rank on more and more keywords Plus, we are able to create a relevant opportunity Because earlier, if we would have made only 5 pages Like these 5 or 4 services we have here Taxi services, one-way taxi, tempo traveler, sightseeing In its name, if we would have made only 4 services here Then we would have less scope to optimize keywords on different pages Right? A limitation would have been created for us here So, this discussion was to tell you that When we get different types of websites You should recommend them to your clients No problem If you don't recommend these things to them Like the reasons I have told you In the same way, you won't explain to them That how much scope is increasing As you add different pages, relevant pages Efforts will definitely increase There is no doubt that efforts won't increase Human resource will also increase Because when you work on more pages You will need more backlinks You will need more content You will need more human resource Which can work on it There is no doubt about it But overall, if we talk about business growth If we talk about overall traffic Which is coming on our website I am talking about the website I am not talking about one page Because here we are discussing on business perspective Whether there is traffic on this page Or on this page We are offering all the services If I have 5 courses One is SEO One is Google Ads One is Facebook Ads One is Analytics And if I have any other course So, if there is traffic on any course If we talk about overall business Our overall business is growing Did you understand? So, we will also take care of this thing Because whenever you do search engine optimization Trust me Trust me The client will talk to you at the end of the day About the traffic How much traffic came How much relevant traffic came And how many conversions happened So, you have to keep this thing in mind For how many conversions you are getting You will need more traffic for these Right For more traffic, you will need more pages For more pages, you will have to make more efforts So that you can rank all those pages Now, when I am talking about these efforts A concept blog is also added in this Right On this page Or on this website Sorry On this website There is a blog here So, here I will tell you a little concept of blog Then we will be project specific Right So, till now The discussion we did I will summarize it once Like we talked about Working of Search engine Which explained to us What is the importance of pages What are pages And we also understood What is the ranking thing Those are the pages Which rank and pages rank on some specific keywords.

So, we have to optimize the pages according to the keywords. Now, we will see what type of keyword, our research process is, that is something very different. So, what type of keyword research we do, we do all those things. But, we rank our pages according to the keywords. So, we have to develop the structure of our website first. Should be developed first, right? So, we have to develop this first, we have to create this first, which is the structure of our website. And on that basis, we will discuss further. So, we have discussed this thing.

After that, here we have seen that the multiple pages, if we are working on multiple pages, I will also write multiple relevant. If we are working on multiple specific pages or relevant pages, then we have more options, we have more options to rank on different queries or what can we do, higher number of keywords. Write higher number of keywords or write queries. We have the opportunity to rank on higher number of queries, right? In this thing, we also have the concept of blog. Now, I will give you an overview of the concept of blog. So, if you are going with a client, then you have to see whether you will recommend it or not. What type of blog you will recommend. But, I will tell you the importance. What is the importance of blog in any project, from the point of view of search engine optimization. Guys, as we talk here, that a user queries, let's say he is querying taxi services, which we are taking as an example.

Taxi services in Jodhpur. Right? On this, your page, which page you understood as a strategy, on this basis, your page of taxi services, that page of taxi services is ranked and to cater this type of queries, you have things. Taxi services in Jodhpur, Jaipur. Sightseeing services in Jodhpur, Jaipur. What is your scope to tackle all these queries? Because you have made this page, you will make efforts on it. You will rank on these queries, right? Jodhpur, Jaipur, cities, as I told you. But, some queries are also like this. For example, if someone searches here, Top 10 places to visit in Jodhpur. Now, these queries, the queries of this type, how will you rank on them? For that, we need a blog. Right? Because what facility does a blog provide us? That you can post regular updated content. Look, your website has become a service website. Now, only one page of Taxi in Jodhpur will be made. Only one page of Taxi in Jaipur will be made. So, all the services you offer, all the services you offer in the city, on any type of keywords, you want to rank your webpages.

According to that, you have made the pages. But, that is a limited thing. For example, if it is a taxi service, you can rank on the keywords like cab. But, the other queries that are happening in your industry, why would you want to miss them? What did I tell you just now? Ultimately, what do we need? We need traffic. It won't work if we just rank. What will happen if we just rank? Ultimately, if we have invested in something, if we have made a website, if we are investing in something, whether we are selling products or we are providing a service, it doesn't matter. But, if we are investing in something, obviously, we need some return. And, how will we get a return? When a product or a service is sold, we won't get a direct return from ranking. After ranking, people may not click on it. Right? So, what do we need? We need more traffic. First, we need more people on our website. And, how will more people come? Most people won't come from one page. They won't come from two pages.

Because, you can cater 10-15 queries on two pages. You can't cater all the queries. If new queries come to your mind, someone is doing this. Top 10 places to visit in Jodhpur. How will you cater that query? You won't mention all these things in your blog. You won't create a page for that. So, blog is useful for you. Because, what can a blog do? You can create a blog on specific queries.

And, queries which are not actually commercial queries. For example, if we talk about keywords intent, there are two major types of keywords intent. There are other types of keywords intent. But, if we talk about user query intent or keyword intent, there are two types of keyword intent. One type is commercial intent. You can understand which keyword is commercial intent. For example, if someone searches buy Nike shoes. You can understand. Because, word buy means he wants to buy. If someone searches taxi booking services in Jodhpur. We can understand. As soon as he searches taxi booking services in Jodhpur, we can understand that it is commercial intent. He wants to buy these services. So, we have created pages for him. We have created pages for commercial intent. And, we can book from here. See, we come down here.

As soon as we see taxi services in Jodhpur, there is an option that he can book local trip or one way trip. He can select from here. After that, he can book from here. So, the page has been designed like this. For different services, there is a lot of information on the page. He can take services from there. This is to tackle commercial intent. You can see these are our keywords. Similarly, the other intent is informational intent. There are a lot of searches for informational intent. As I told you, if someone is searching for top 10 places to visit in Jodhpur. So, why will we miss this type of queries? Because, this person is searching for top 10 places to visit in Jodhpur. There are chances that he will come here and take taxi services. So, what can we do? We can show him an informational content. But, how will we show an informational content? We will show him through a blog. So, we should have a blog. In that, we can add different posts. So, I was telling you about calculations in terms of keywords. I was telling you that the pages of commercial intent, the 25 pages of commercial intent, on that basis, if you do efforts on 4 keywords, then you have a scope to rank on 100 keywords.

You have a scope to rank on 100 keywords. If we talk about informational intent, so, if we write 100 blog posts and we can rank on 4 keywords, then we have an opportunity to rank on 400 keywords. So, we get an opportunity to rank on keywords. Understand this, the more we get an opportunity to rank, the higher the probability that we will get more traffic. But, there will be efforts for that. The more the pages will increase, the more efforts will be made. Now, it depends on you whether you can make that much human resource available or whether you can do that much work or not. It totally depends on you whether you can publish new blog posts or not. My job is to tell you a strategy. Executing it and implementing it is your job. So, whatever discussions we have done regarding this project, we have not reached on the page yet.

In this complete discussion, we have not reached on the page yet. Our discussion is about how our pages should be. So, the first activity, I will tell you the first activity you have to do is you have to properly work on website pages. You have to work on website pages. And you have to devise a structure which will help your web pages to rank according to keywords. For example, JCR is an example. Watch it carefully. You will understand. And as soon as you go on this website, I believe if you have followed all the discussions I have done in a good way, you will understand why this page was created. What was the need to create this page so that we can cater to these keywords. We are catering to these keywords. We are catering to these keywords. We are catering to all these things.

After this, we understood that we have not started keyword research yet because we know the process. If you are a beginner, you may face some problems. But we know the process, that first we have to do keyword research, then on-pitch, then off-pitch, parallel we have to implement technical SEO, along with that we have to keep an eye on our analytics tools, what are the indications they are giving us, what are the reports they are giving us, and according to that we keep making further changes and we keep working on it. This is the exact process that we follow and that we should do as well, which is our exact process, which we can do. We know this. So that's why I know that the research on keywords will be page-wise, so first work on the pages. If you are a beginner, then you will start keyword research. So what I mean to say is that if the pages of the website are not correct, then don't start keyword research. Okay? Because if not today, then tomorrow you will have a problem. How will there be a problem? Today, if you are trying to take a project, if there are any suggested required changes in that website, if you don't say that, then you will have a problem, there will be more efforts, results will not come, or if they come, then the results will be very late, or the results will not be up to the mark, or what you have thought, planned, you will not get it, you will not get that thing 200%.

So first work on the structure of the website, make the theory, concept of pages so strong that you understand that the website is not ranked, it is not ranked, the pages are ranked, and according to the pages, we will start all the work. We will pick it from here. Let's say it's a normal project, right? So you are discussing with the client, make the pages, bro. If there is hard work in the efforts, if your budget is more in the efforts, it is a matter of later. We will see that later. Let's do the pages with priority first. Like if I talk about WS CubeTech. We come here on WS CubeTech. So if you look at the WS CubeTech page too, if you look at the website and its different pages, you will still understand what has been done here. Guys, these services are pages. I click on services, okay? If I am clicking on services, like I close it once, here I am clicking on services.

See this, what is happening? Is there any activity going on? If not, then the page of services has not been made. Services made a category and made pages in it. See this, there is a page of Android App Development. And the service, because we have two major services. One is ours, which we work on projects, one is ours, which we provide trainings. So we have made two levels. Okay, we are making two categories. Where do we provide trainings in trainings? We have made different pages for all of them.

Now you understand what is the purpose of making different pages. So there is a purpose of crawler too. There is also a purpose of the user. That is, the point of view of the user has also been kept in mind. What is the crawler? The crawler will come, will see the page, will scan the page, will read its HTML, will read its text, will read its images, will read its code. All things and will see that what is this page about? And on that basis, it will crawl and index it. So we have solved the purpose of the crawler by writing good content. Won't you solve the purpose of the user? When the user comes to our page by querying relevant, okay, which is more relevant than the content of our page. So when he sees things relevant to him, then he will be satisfied. If he is not satisfied, he is searching for taxi services in Rajasthan.

And he wants to go to Jaipur in Rajasthan. And your page is talking about Bikaner, talking about Jaipur, talking about Jodhpur, talking about other cities, talking about Jaisalmer, then the problem will be created. So the user's experience will also be hampered. And there will be a problem in understanding the crawler. So we need multiple pages. Okay, we will make different pages. We don't have to work on Bikaner and Jaisalmer pages. We will work on our Jodhpur and Jaipur pages first. But to maintain that relevancy, our content is related to the query of the user. Okay, if the user's query is from Jodhpur, then I have all the content of Jodhpur. Show this. If the user's query is from Jaipur, then we have all the content of Jaipur. Show that to us. Okay, so our scope is increasing. Okay, our scope to show the other person is increasing. And even if the scope is limited, we will execute the blog in parallel. And by executing the blog, what is the blog? The post you write on the blog is also pages.

So there will also have to make efforts. Wherever there will be a talk of pages on the internet, there will be a talk of available content on it, you can optimize it. You can optimize it through the efforts of the search engine. Now, guys, let's discuss a little concept in respect to keywords. After all, what type of keywords will we find, right? We will discuss the concept of it. So guys, in keyword research, the process of keyword research, basically, the process of our keyword research, let's discuss a few points related to this first. The process of keyword research is page-wise. Right? We look for a set of keywords for each specific page. And how does the process of keyword research start, guys? First of all, you have a seed keyword.

Okay? It doesn't happen that you don't have a keyword. You definitely have a seed keyword. And after that, by putting that seed keyword in different places, that is, by putting that seed keyword in different keyword research tools, you find other keywords. If you find those keywords relevant, then you move further with them and use those keywords on your pages. So guys, this is how your process works. Right? So the first part is, our page is made, or the structure of the page is made, basically. We understand that we have to make a page for a taxi in Jodhpur.

And according to this, we have to do some keyword research. So we have a seed keyword. So we use that seed keyword and put it in different tools. Like, see, taxi in Jodhpur. Tell us keywords related to this. So, tools related to taxi in Jodhpur will provide us more related keywords. We don't finalize those related keywords directly. Okay? We do a little research on those keywords as well. Research is done on some basis, right? So, our research is done on the parameters that we want our keywords to work on. First of all, their search volume should be high. What should be their search volume? Their search volume should be high. And their competition should be low.

Meaning, most of the people are searching for it, but there are very few people who are working on it. We have to find such keywords. Okay? So, we will do research on such keywords. So, these are the two main parameters on which we work. How to find such keywords. Now, the ways to find such keywords can be different. Means, the tools can be different. Now, what type of tools are there? If we talk about keyword research tools. Because now our page's story is clear. Now the story of our website's structure is clear. Now we will come directly to our on-page efforts. So, the first thing in that is that you have to do keyword research. Until you get keywords, that this is our primary keyword, this is our secondary keyword, these are our keywords, 3-4. According to them, we have to rank our page on them. Until this thing is not clear to us, how will we keep those keywords on different important locations of our pages? We have to clear this thing too. That our keywords should be finalized earlier. Okay? So, after the structure of the pages, come to the keywords.

Now, there are different tools for keyword research. Some things we have to do manually. See, it takes time. There is no such shortcut. It will take time. Don't think that this work will be done very quickly. Okay? Some things we have to do manually. Right? Some things we do through tools. Now, tools are of two types. One is free tools. And one is paid tools. Now, we will come to this too. There are many more things like Google's auto-complete. Google's auto-complete. Okay? After that, there are Google's suggested searches. So, what we will do with all these things, the suggested searches. Let me search it once.

Our suggested searches are here. We get some ideas from them. So, we only get ideas from here. We don't finalize them. We finalize them later. And then we start entering those keywords on our page. So, guys, this is how we will work. Now, I will give you more information about tools here. When we talk about tools, then what did I tell you? We have free tools for keyword research. The most popular tool in free tools is Google Keyword Planner. Right? After that, the other tools we have. One tool we have is RFS. I am talking about paid tools. Okay? After free, we talk about paid tools here.

We have more free tools. For example, you can use Ubersuggest. But it is not fully free. You will get an idea. But trust me, if you are working on a project seriously, you have to go towards paid tools. If you are working on a keyword that is competitive and on a serious project, then you have to go towards paid tools. There is RF in paid tools. And the other tool we have is SEMrush. Moz is also a tool. There are many other tools that are available. From the point of view of search engine optimization. But from the point of view of SEO, the most popular tool is RF. Okay? It is very popular from the point of view of SEO. I mean, I give priority to it. And after that, I work on SEMrush on the second number.

But these tools are very costly. If we talk about it, these tools are very costly. If you look at their minimum package, then their package starts from 7500 to 8000 rupees per month. Right? And there is also SEMrush of 8000 to 10,000 rupees. So, these are a little expensive. These are costly. But there is a way to do it. There are a lot of group buy SEO tools through which you can purchase these tools which will cost you less. But there is also a privacy issue. There is also a security issue. If you are adding projects through these tools, there is also a privacy and security issue. Because these tools are being accessed by multiple users. This is not good. So, group buy SEO tools are necessary in the market. But I will not recommend it to you. But what you can do is you can use these tools for your learning process. So that you can understand the different available tools you have. How do the tools you have work? What are the options in these tools? For example, if you look at Arif, you will understand how Arif does keyword research.

If you look at other tools like SEMrush, you will understand how SEMrush works. If you look at Moz, there are many other tools. I told you that there are many other tools. From the point of view of SEO, you will get Grammarly, you will get Canva, you will get other image and animation related tools. You will get some productivity related tools. So, you will get a complete package of 20-22 tools. And I believe it is from Rs.

700 to Rs. 1200 per month. So, you will understand once in your learning process how these tools work. You can access most of the features there. Many people purchase the main Arif and distribute the access through the proxy. We do not go into that technicality. I am just telling you the options for keyword research. Guys, if we use Google Keyword Planner, which is our Google Keyword Planner, we can get some good insights from here. But these insights will not be as good as if you have many competitors. Because it does not give you much analysis of competitors.

Paid tools give you good analysis of competitors. And Google Keyword Planner does not give you good analysis of competitors. So, if you want to do basic keyword research, you can go to Google Keyword Planner. Otherwise, you will have to rely on paid tools. You will have to go to them. And through them, you can further research good competitors. So, they give you a lot of information. Google has all the information. Google has everything. Google knows that you are ranking on this keyword. Your competitor is ranking on this keyword.

Your competitor is ranking on this keyword. When all these searches are happening in Google, how is it possible that Google does not have this information? But Google does not want to be biased. Google does not want to lighten the competition. That's why Google does not give any information on its own. Okay, you want to rank on the digital marketing course keyword. If Google wants, it can give information. To me or through any tool. Look, you want to rank on the digital marketing course. Look, these are the rest of the people who are ranking on the Google digital marketing course. And this guy is ranking on these keywords. Its backlinks are made here.

So, Google Keyword Planner does not give you so much information. Or Google does not give any free tools. Right? If we talk about Google Search Console, it gives you the interactions of your website. It does not give for the competitor. So, what do you have to do for the competitor? You have to rely on this type of third-party tools. And you have to do this. And I will tell you the reason behind it. Because, actually, you have to overtake your competitor. Let's take an example. Let's take a real-life example. If a car is running. Okay. And you have to overtake that car. So, you have to understand what is the speed of the car you want to overtake.

Then you will keep more speed of your car. And you will be able to overtake it. Otherwise, you will not be able to do it. The same thing happens here. When we go to Google Search, and do a query on Google Search. Right? So, what happens there? We see a lot of results. We are also at some place, some location, some position. Our web page is also visible there. So, if we want to beat the people above, then we have to understand which keywords the people above are ranking on.

Where are their backlinks? How strong is their content? And which keywords are they ranking on? We will need all this information. Based on this, we will devise our strategy. Because you have to understand this. For example, let's take one more interesting example. You have to come first in the class. We have to relate this to the search engine results page. If you have to come first in the class, then do you need a 95% number? If I say you have to come first in the class, then do you need a 95% number? No, you don't need a 95% number. You need a number more than the highest number of the other person. For example, if the highest number in the class is 65%, then you don't need a 95% number to come first. You need a 66% number, right? So, if the websites are ranking on some specific keywords, then you have to understand this carefully.

If some websites are ranking on some specific keywords, then what is the strength of those websites? If you optimize your website better than those websites, on the parameters of on-page and off-page, then you will beat them and rank higher than them. So, this is the same example of students, right? Do you understand? At the same time, when we talk about our competitive keywords or our very competitive niches, that 95% example applies there.

Because all the other people there have 95% marks. Okay? They are all strong websites. So, if you want to beat them, you will have to bring 96%. So, if you want to beat them, you will have to strengthen your efforts on-page and off-page, and your backlink profile. So, what did we discuss? We discussed that our pages should be very structured so that we can do keyword research on the basis of those pages. Now, when we start keyword research, we have multiple options. We have spread tools, etc., which help us in keyword research of competitors. But here, we will use Google Keyword Planner and see what type of research we can do through Google Keyword Planner. The other sources that we discussed here, as you can see here, we will take some help from Google Autocomplete, and we will also take some help from Google Suggested Searches. So, we will see on their basis what type of keyword research we can do. Right? On their basis. And after doing different research on their basis, when we finalize the keywords, now our keywords are finalized.

So, let's mark a page as well. For example, this page, Taxi Services in Jodhpur. We will see this page. When we finalize our keywords, that these are some of our keywords in which this is our primary keyword. Right? And some of our secondary keywords. Now, we will see what type of on-page strategy it should have. What type of on-page strategy it should have and what type of on-page strategy we will implement on our different pages. So, we will cover this as well in the future. Right? So, now we are going to see how we use Google's Keyword Planner to start the keyword research process. Right? So, let's discuss that first. So, guys, what do we do? For once, we decide our seed keyword. And guys, when you properly understand the nature of your client or business, you will understand how to move forward on the basis of your seed keyword. Right? So, if we come here, the scenario we are taking, like Taxi Services, and here we are taking Taxi in Jodhpur. Let's assume that our Taxi Services in Jodhpur is our seed keyword. Right? So, how will we work? Here, the page we decided, the first thing, our page is basically this page where we are talking about Taxi Services in Jodhpur.

We are talking about Taxi Services in Jodhpur. So, we will work further on this and we are going to do keyword research for this. So, I have assumed that our seed keyword, Right? Because to start, see, in Google Keyword Planner or any keyword specific tools that will help us in keyword research, wherever you go to do keyword research, it will definitely ask for a seed keyword from you. Right? What do you know about the business? You will have to give some idea in the form of a seed keyword. Then the tool related to that will provide you insights of other keywords.

Right? So, here the seed keyword we are taking, let's assume that we are Taxi Services in Jodhpur. Right? Taxi Services in Jodhpur. Let's assume that this is our seed keyword and on the basis of this, the further we have to study or the further research we have to do, we have to do it on the basis of this. So, once we decide our seed keyword, which you are seeing here, we have decided our seed keyword. Now, on the basis of this seed keyword, like I told you different things, we will use tools, we will use Google Keyword Planner, we will use Auto Suggest, we will use Auto Suggest, and we will use Suggestions or we will use Suggested Searches. Right? So, using all these three things and using our seed keyword, using all these three things, and finalize some of the keywords, right? So, what we understood is that we have to do research using all these things, right? So guys, what do we do? Here, I will open an Excel in parallel where we will keep writing our keyword ideas and then we will finalize them, right? Here, if you want, you can make a sheet of final keywords here, of final keywords and here your sheet will be of our keyword ideas or our sheet will be of keyword ideas Here, we will enter the keywords from different sources and then we will finalize them and after finalizing, we will assign some tags to them that this is our keyword, this is our primary keyword and the rest of our keywords are secondary keywords or semantic keywords Now, we will come to that as well that what are semantic keywords and why are we talking about primary and secondary keywords Why are we providing tags to primary keywords How do we use primary keywords in our on-page strategy We will discuss this as well So guys, here as you can see I have made a prediction on the basis of our service Taxi services in Jodhpur Now, we have to do things further, right? So guys, what I do is I come to Google, okay? I am coming to Google and here we type Taxi services in Jodhpur, right? So, as soon as I enter here, Taxi services in Jodhpur Here, you can see Best Taxi Service in Jodhpur Okay, here you can see You can see a lot of suggestions So, the help that we are taking or the ideas that we are generating here These are basically, if we talk about these ideas So, this is basically what we are getting from autocomplete This is basically autocomplete So, through autocomplete, what ideas are we getting We will keep mentioning them here When we entered our seat keyword here So, from here, I feel I mean, I See, there are a lot here But if I don't provide this type of services Taxi services in Jodhpur for station This type of, for outstation If we are not providing this type of services So, keeping these keywords there is of no use See, we are not finalizing yet We are just collecting ideas, right? So, if we feel Like I saw that I entered this seat keyword And I feel that this is relevant to us Like Taxi Cab in Jodhpur This is relevant to us So, what I will do I will write this here Like Taxi Cab in Jodhpur Okay, Taxi Cab in Jodhpur I will write this here We have to do further research on other parameters Best Taxi Service in Jodhpur Local Taxi Service in Jodhpur So, I feel here Best Taxi Service in Jodhpur is fine So, I will enter that too Here, Best Taxi Service in Jodhpur Right, I will enter this too And here, Taxi Service in Jodhpur Jodhpur to Jaipur is not necessary And Taxi Cab in Jodhpur We have already taken this Okay, Taxi Services in Jodhpur Or Taxi in Jodhpur If I feel that There can be a seat keyword for me So, let's see here too Taxi Hire in Jodhpur I saw one Okay, so let's copy this too Here, Taxi Hire in Jodhpur I feel that These are the keywords of our work On their basis We are collecting ideas here Ideas collection is going on Okay, Taxi Rental in Jodhpur I feel this is also relevant Okay, Taxi Rental in Jodhpur So, I will write this too Now see, as I feel Taxi Hire in Jodhpur So, what do I do now? I enter Taxi Hire in Jodhpur Right, now let's see Which autocompletes are more relevant than this So, Car Hire in Jodhpur is available Let's write this too here Okay, Car Hire in Jodhpur Jodhpur is also available Let's write this too We have written Taxi Rental And Taxi Hire Service in Jodhpur This can also be done Okay, I will write this too here Taxi Hire Service in Jodhpur I will also mention this here Let's see other keywords here Okay, the searches are going on Best Taxi Service in Jodhpur Best Taxi Service in Jodhpur We have already written this here Okay, Taxi Rental in Jodhpur Has been done Okay, and here I enter again Taxi Rental in Jodhpur So, the autocompletes related to this We will see here Okay, so Taxi Hire in Jodhpur Taxi Hire in Jodhpur And Taxi Service in Jodhpur Car Taxi Service in Jodhpur Okay, this can also be relevant for us I will write Car Here we have an idea Car Taxi Service in Jodhpur I will write Car Taxi Service in Jodhpur Right, so what we are doing We are collecting keyword ideas Now we have not written anything What is the volume of this Because we have to take the decision On the basis of that What is the volume here And what is its competition We will go through different tools And we will do research on these keywords We have to do more research After that we will finalize Okay, and Taxi Service in Jodhpur The seed keyword we had I also enter it here So we had a seed keyword What was it in the starting I also write it here Seed keywords Which are ours Or from which we started So you will have a little more clarity And a little bit of your document It will keep getting ready I write here Taxi Service in Jodhpur This is where we started Okay, this is our web page It defines it clearly So I wrote it here And I align it a little bit Okay, and the volume of this And the competition I will enter it here Now we have taken out some things from autocomplete Okay, more This process can go on Right, this process can go on Like Taxi on Rent in Jodhpur I enter it here And here you see Its autocomplete You can see it here You can see it here So this process can go on And you can get new words Ideas And you enter them here You can see the information below You will pick words from them And shortlist them And we can say that You will keep writing them So you will keep doing this activity And your database here Will keep getting ready After that, like I wrote autocomplete For once So after autocomplete, you can see Related searches can also be done here So what we do here Related searches We search them here So my seed keyword I enter it here Taxi service in Jodhpur And we enter it here If you come down here You can see Taxi service in Jaipur Jodhpur Taxi number This is not necessary for us Taxi service in Jodhpur Car service in Jodhpur So if we think this thing I can select it here But this can be related to our car service Taxi rental It is not necessary that it is related to it So I can't see it here So what I can do I can enter Taxi in Jodhpur And related to it We can see the searches Car hire in Jodhpur I believe we have taken it before As you can see Car hire in Jodhpur Jodhpur Taxi Jodhpur Taxi number You can see some keywords here You can take them Now what is left Now we have to take the ideas From the tool So I am coming here on a tool We are here Our Google keyword planner We will use it So guys we go straight from here We go straight from here On tools and settings And after going on tools and settings We come here on keyword planner And we search in keyword planner You will see Discover new keywords Because what we have to do Now we need new keywords Because what we know We know only about the seed keyword of our business That we will offer Taxi in Jodhpur Based on that We have taken some more ideas And we are going to collect more ideas So we go on discover new keywords And here we enter Taxi in Jodhpur As soon as I enter I will enter Taxi in Jodhpur See where you have to enter So I select throughout India And guys this thing depends on What is the nature of your business Or your business operates throughout India So it depends on you How will you select it If you are working Within local boundaries If you are working city specific And only within that city The searches are happening You need information about them If you need information about Keywords related to India You can change India You can change India easily And you can select other location It is up to you And it depends on What is the nature of your business And how your business Operates According to that You select your location And after selecting your location For example You want to study Searches in English language You want to research them And want to do in India location And you simply need to get results And from here you will get Keywords ideas As you can see here I have only entered Taxi in Jodhpur So Taxi in Jodhpur If you see The average monthly searches Are 880 We are going to do very important discussions On this Taxi service in Jodhpur There are 3600 searches on Taxi service in Jodhpur So if I Short here on the basis of Average monthly searches If you see here, Jodhpur Car Hire, Cap Service in Jodhpur and Taxi Service in Jodhpur, I can see some searches, otherwise if we come down, we can't see many services, right? So, apart from Taxi in Jodhpur, the keywords that we have kept here, let's take them too for once.

For example, I will copy all these keywords and enter them here. Once again, let's see the results related to this, okay? So, the keywords that we have provided, like this one, Car Hire, we can see 1000 searches in this. Once again, if we take a look at the average monthly shorted searches, we can see Taxi Service in Jodhpur the most. And after that, we can't see Jodhpur Taxi Booking or any other searches that much. So, after that, we understood that the Taxi Service in Jodhpur, which is this keyword, for once, we can consider this keyword as our primary keyword, because according to this, there are searches.

After that, let's study these keywords one by one. So, I will remove all of them from here, for once. Let's remove all of them from here. And I will enter Taxi Cab in Jodhpur here. Okay, the first one, and I will search this. See, Taxi Cab in Jodhpur. Let's search this once. Taxi Cab in Jodhpur, fine. Let's see, the keyword that we have provided just now, where can we see that keyword? Okay, we can't see that keyword here, fine. Let's take the second keyword, like Best Taxi Services in Jodhpur. Let's enter this. So, see here, its average monthly searches are very less, right? So, what we do is, for once, let's red mark this, because we don't want this. Taxi Hire in Jodhpur, let's see this once. Taxi Hire in Jodhpur, what is its report? Okay, Taxi Hire in Jodhpur, this is also not working, okay.

So, for once, let's give this color as well. Taxi Rental in Jodhpur, let's see this, fine. Taxi Rental in Jodhpur, so this is a little process, which you have to do regularly, okay. Taxi Rental in Jodhpur, this is also not visible here, because its searches will also be very less, that's why it's not visible here. So, let me do this for once as well. Car Hire in Jodhpur, let's see this. Car Hire in Jodhpur, right, and let's enter this. See, it has 1900 searches. This can be useful for us, okay. So, it had 3600 searches. It has 1900 searches, okay. And after that, Taxi Hire Services in Jodhpur. Or we can do one more thing, like we have seen Car Hire in Jodhpur, okay. When we entered this keyword, we can see what other keywords are there, fine. You can see what other keywords are there. Car Rental in Jodhpur, sorry, Car Hire in Jodhpur has 1000, and Car Rental in Jodhpur has 1900, okay.

So, we have got a new keyword, Car Rental in Jodhpur. And here, I will write in front of it, how many searches are there, it has 1900, and this one has 1000, okay. You can also do this, that the reports you can see here, you can see 25 keywords here. You can download these reports from here, okay. You can download these, and after that, by shortening them, you can move further by shortening them on the basis of Average Monthly Searches. Here, we have searched Car Hire in Jodhpur, Taxi Hire Services in Jodhpur, we will also enter here and see, what is the response of this keyword, okay. Taxi Hire in Jodhpur, if we see, we can see less response. After that, we come to Car Taxi Service in Jodhpur. Car Taxi Service in Jodhpur. Okay, so there is not much response to this as well. It is not visible here. We come to Car Rental in Jodhpur, its response was correct, right. So, let's see, what are the related searches, what are they showing? See, Car Hire in Jodhpur, Car Rental in Jodhpur, these two are visible.

After that, we can also see Jodhpur Taxi Booking, we can understand that we can also use these. But, if we talk here, so, I understood that our different keywords which can be finalized, you have to do more complex process in this, okay. Until you get very good keywords, we finalize here, like our final sheet, right, we have entered here in final, we bring this in Keyword Ideas, this sheet, right, here, and in final, the data that will come in our sheet, will be this one, okay. And, along with this, right, and this data will be ours. So, I will copy this and insert it here, fine. So, these are our final few keywords. Let's assume we have finalized three keywords, we can finalize more. And, from this, I will make this as primary keyword. This is our primary keyword. And, the rest of the keywords that you are seeing here, like this is our secondary keyword. And, here, what you are seeing, this one is again the secondary keyword. So, this keyword of ours, this is basically the primary keyword, this one that we have taken from Taxi Services and Jostle, this is primary and this one is our secondary keyword.

So, those people who are not able to understand this, okay, keyword research process is understood, fine. We have understood the process of keyword research, how we have to do keyword research. But, if right now you are not able to understand that this primary and secondary keyword funda, where did it come from, okay. Let's assume that the keyword research that we have done, right, the keyword research that we have done, and the keywords that we have to finalize, the keywords that we have to finalize, on what basis are we doing that, their volume, search volume of keywords, what is that, that search volume should be high, and the competition of keyword, that competition of keywords should be low.

We have decided these parameters. Right. These are our parameters. What are these parameters, guys? These are the parameters to finalize our keywords. Now, when we are finalizing this, like this is our keyword number 1, this is our keyword number 2, and this is our keyword number 3, when we have finalized all three keywords, then finally here, now why is it mentioned as primary keyword? Why is it mentioned as primary keyword? And why is it mentioned as secondary keyword? Similarly, why is it mentioned as secondary keyword? Guys, when we do our on-page activities, whenever guys, we do our on-page activities, then guys, what we have to do is, we have different locations in our page.

What type of different locations? Like, if we talk about our web page, then on this web page, you will see, you will have title on this web page, description on this web page, you will have h1 headings on this web page, you will have sub-headings on this web page, you will have content on this web page, and your content will also be divided into different things. Like, if we are talking about content being divided, which means that some content will be at the top, some content will be in the middle of the page, some content will be at the bottom, so, in all these places, actually, what we have to do is, we have to insert our keywords or use our keywords.

Why do we use our keywords on these locations? After all, why are some specific locations defined on the on-page? Like, you go and write keywords in the title, you go and your keyword should be also in the description. Because when the crawler comes, this is where the story started, which we had discussed in the beginning. When the crawler comes, it goes to the important elements of your web pages. When the crawler comes, it goes to the important elements of your web pages. When it looks at the title, description, H1, and here it marks the keywords, that what is happening here, the keyword is written here, Taxi Service in Jodhpur.

This keyword is written here, which means that this page carries the relevant information. And this information, what does it do? It indexes and when the user queries, it picks up the information and shows it to the user. What does it do by picking up the information? It shows it to the user. So, we enter our keywords in all the important locations. Now understand, the primary keyword is the most important. The primary keyword, is the most superior keyword. How do we decide the superior keyword? It's a very simple formula. The keyword with more searches, less competition, average competition, we mark it as the primary keyword. we mark it as the primary keyword. Now, we have marked it as the primary keyword. So, in all the important locations, where the Google crawler marks what is mentioned here, based on that, the Google crawler will decide which information is it based on.

So, in such places, in such locations, we enter the primary keyword. For example, in the title, we enter the primary keyword. In the description, we enter the primary keyword. In the description, we enter the secondary keyword. In the H1, we give priority to the primary keyword. In the club, we enter the secondary keyword. Now, you should understand that the primary keyword and the secondary keyword can be used together in the same sentence. We will talk about it later. The secondary keyword, like the primary keyword, let's say, the primary keyword is Taxi services in Jodhpur or Taxi in Jodhpur was your primary keyword and the related keywords like we can replace Taxi with Cab, we can replace Cab with Car.

So we have three types of keywords. One is the primary keyword. What is the secondary keyword? Cab services in Jodhpur. Similarly, the third one is Car services in Jodhpur. So we call them semantic keywords. What do we call them? We also call them semantic keywords because they are similar. Whose primary keywords are similar? You just saw that I told you that Taxi became Cab, Cab became Car. So what we understood is that these keywords are our semantic keywords. So we have to pay attention to the fact that the keywords that we are selecting, what do we do? We divide them into categories.

In which category? In primary keywords or secondary keywords. And the important places on our web page where Google recommends that your keywords should be here, in such important places, in such important locations, what will we do? What will we do next? We will move on to the primary keyword. We will move it forward and its importance is also more. And we will try to club the rest with it in some way. Fine. Now let's talk. Guys, if all these things of our keywords are finalized, what do we have to do after this? Fine. So guys, after this, the activities that we do, like on the basis of keywords, we have to write those keywords in different places. Now when I am talking about keywords, then primary keywords plus secondary keywords, I am talking to you in respect of both things.

It's not that I am talking only about primary keywords. I mean, the locations that I will tell you, both primary and secondary keywords can be written there. Or only the primary keyword can be written. Or only the secondary keyword can be written. So I will tell you the locations one by one. First, we will see these locations. Then we will see how we do all these things practically. So let me tell you the locations of keywords once. And from here, our topic is almost of on-page SEO. You understand that our efforts on the page have started here. Fine. So first of all, the keywords that we have decided, where do we have to keep it? We have to keep it in the title of the page.

Title of page. After that, where do we have to keep it? After that, we have to keep it in the description. Right. After that, what do we have to keep? After that, we have to keep our keywords in the H1 heading. Let me make it a little specific here. Try to put the primary keyword in the H1 heading. After that, according to the structure of your website, you can also have H2, H3, H4 headings. So you have to use keywords in all the headings. All your headings will have keywords. If the primary keyword has been used above, then the thematically related or semantically related keywords, you will use them in H2, H3 and H4 of your own page.

Now we will talk about it too. Right. So if you use it here, this is basically a related keyword. This is the story of related keywords. Here we will use it. After that, where will we use it? Fifth, we will use above the images. Right. If there are images, then if text can be inserted above the images, there are chances that the text can be inserted above the images, then you can use it above the images too. Okay. You can use it above the images too. You can use keywords. Now I will show you everything practically. The sixth case is alt text of images. The alt text of images, which I have discussed with you before, you can use keywords in it too. Even the name of the images, images name, you can also keep it above the keyword name. Right. After that, we come to content. So guys, what do we have to do in content? We have our formatted content. Formatted content. We can use keywords in it.

If you don't understand formatted content, like we bold it somewhere, we italics it somewhere, so we have to use keywords in all these places too. After that, if we talk about our content, then we have to use the primary keyword in the starting. In the starting, in the form of text. Right. In the starting, in form of text. In the form of text, we have to use it in the starting. So this is our primary keyword content. After that, the secondary keywords, we have to use them. We have to use the secondary keywords in the content. So we have to write as much content as possible. On an average, we should have content of 1500 words. Because the more, we are not saying that content means that Google numbers will sit here to count. If you write anything in 1500 words, then it will be accepted. It's not like that. It's not counting here. Here, the length I told you, that when our content will be a little lengthy, then what will happen? I am talking about quality content. Here, in any way, increasing the length does not mean that you will compromise in any way with quality.

So when you have more content, then you have more scope that you can insert your keywords better. Wherever, I am noting one thing and writing it here, wherever you will insert keywords, in whichever location you will insert the keyword, in whichever way, all those things should be naturally defined. All those things should be naturally defined. If you don't understand naturally defined, then I will tell you here, like if we take an example. Like I take an example of this. And I will copy this and write it in front of you in Notepad. You will understand that what I am talking about natural insertion, what does it actually mean here? You will understand this thing. So guys, like I entered this thing here. Now what is written here? If you look here, it is written here, Taxi and Car Rental Services in Jodhpur.

If I write it here, JCR cap, I enter it here. Then you will have some clarity. JCR cap, it is written here. And it is written here, Taxi and Car Rental Services in Jodhpur. This is a sentence. Guys, are you able to understand that how many keywords are used in this? You will say, what are the keywords? So a sentence is written here, Taxi and Car Rental Services in Jodhpur. But guys, if we look at it properly, you will see that it has primary keywords and also secondary keywords. So see, the combination of primary keywords and secondary keywords makes it look like a natural sentence. And it doesn't look like we have stuffed keywords in it or we have tried to insert multiple keywords in it forcefully. Do you feel this thing somewhere? No.

Now let's understand how many things are being covered from here. This is our brand name. This is our brand name. And we have written brand name here because what does Google do? Now Google is also becoming a little brand specific. So if your brand name is coming, then it is a good signal for Google. So from that point of view, if we mention our brand name in different places, it is absolutely okay. There is no problem in this. After that, what happens after that, guys? Here you are seeing, Taxi and car rental services in Jodhpur. This line is written. Now I will break it. See, Taxi. Here we take, Taxi services in Jodhpur. This is our one line. Which line is made? Taxi services in Jodhpur.

So I will write it here. See, I mention this thing here. Taxi services in Jodhpur. This is our one keyword. Right? After that, see what will be the second keyword? Taxi in Jodhpur. Taxi in Jodhpur. These words are also available in this. What is the third one? Car rental services in Jodhpur. So now you must be understanding that see, in one sentence, this one sentence is written. In this, in this way, if this was our primary keyword, in this way, strategically, we inserted our primary keyword in it. Along with this, our secondary keyword, you are seeing here, we also entered the secondary keyword. And here, the other secondary keyword, I also entered it.

So I was trying to explain this thing to you. That we don't have to do stuffing. What is stuffing? If you do stuffing, then do you know how this sentence would have been written? And this stuffing used to be there. Stuffing used to be done earlier. And a lot of people used to do stuffing earlier. That is, 4-5 years ago, stuffing used to be there.

And Google used to rank your pages on the basis of your stuffed keywords. That is absolutely clear. But now this thing does not work. So if I want to tell you the example of stuffing, so that you get clarity. The example of stuffing would have been something like this. If it would have been. Okay. I will write here JCR cab and then I will write Taxi services in Jodhpur and then I will write Car rental services in Jodhpur So what you are seeing is that you have entered two keywords but you have made a pipeline and inserted it This is basically what we call keyword stuffing And what did we see here? Strategically, we did not stuff our keywords and used them This is the recommended way of using keywords This rule will not apply only for the title, this rule will not apply only for description Wherever you get scope, wherever you get scope to enter keywords In content, in any location content, you will do things like this so that it feels like a natural thing Here we come, now we discuss it one by one On page, we have one more thing which we call Schema Markup Implementation There are no keywords, but if we talk about keywords, we ignore Schema Markup Implementation So where should our keywords be? They should be in the title of the page Now if I am writing this in front of anything, in front of any line, naturally So you should understand what is the meaning of naturally here If I am saying that in the title of the page, in the description and in the heading, the keyword should be inserted naturally So you understand, in H2, H3, H4, I said related keywords So if your primary keyword is Taxi in Jodhpur So here your car rental services, car rental services in Jodhpur You can make your H2, H3, H4 headings related to all these things Keywords are written in headings because headings are formatted Headings have their own bold, normal texture, which is highlighted, which is the content of the heading So it is important for the crawler and the crawler reads the formatted text first So if your keyword comes there, it gives an indication to the crawler that what is your page about And what I told you below that you write content of so many words Minimum you take the content of so many words so that you can naturally insert a lot of things in it And when the crawler will see your keywords everywhere in H1, H2, H3 And after that, it will read the whole content of your page Then the relation will be established that this thing is being talked about in this page This is the basic foundation of on-page SEO What meaning is coming out of the content you are writing on your page And how well Google understands that meaning If Google understands your meaning well So if someone does a query there, Google will show the result of that thing This is the same example that I told you earlier If I am explaining something to you and someone is asking you about that thing The better you understand, the better you will be able to tell the other person This is what Google is doing This is what Google is doing that the better you can tell Google See, this page is jcrcab.com slash taxi in Jodhpur Read this page that you understand What do you understand? What are we trying to explain to Google? Taxi services in Jodhpur, Taxi services in Jodhpur, Car services in Jodhpur, Cab services in Jodhpur We are trying again and again to explain to Google that this page carries its information If Google understands that this page carries its information If Google understands this, then if someone goes to Google and searches, it will give the same page So this is a simple thing, we have to do all our efforts in this I am adding one more point in the keyword In the location of the keyword, our keyword is also present in our URL So this is a very good thing, this is not a big ranking factor This is not a big ranking factor Because guys, when our page ranks It ranks, understand one thing And if a beginner is watching this video, then it is very important for him to understand this Many times there is a doubt that we did not use the keyword in the title Or someone is saying that we did not use the keyword in H1 If we did not use the keyword in H1, then will our page not rank? Guys, this is one of those factors This is one of those factors This is exactly the same thing that we do not know or no one knows What is the score you get here For example, if you do not use the keyword in H1, then how many marks will you get? No one knows If you use the keyword in H1, then how many marks will you get? How much value will you get? How much will you not get? No one knows We just know that this is an important factor And we definitely know that if you use the keyword here, then you will get a little more value But no one knows how much you will get So it is very difficult to judge that if we do not use the keyword in this, then our page will not rank There are many other factors If you are doing all the other factors well, then there are chances that your page will rank So Google decides how well it understands your page That's why we try to follow all the best practices of Google in a standardized format We are doing the same here So let's come back to the project Because we talked about where to use keywords in content and on-page Now when we talk about using them, you can face more difficulties For example, we did keyword research We made a list of primary and secondary keywords We also saw how to write title plus description And what should be the content of the page Now we will not only see text on the content of the page We will see text plus images on the content of the page Plus if we can insert lead forms there, then we will try to understand the concept of lead forms Or we will try to enter the content of lead forms Why? Because we need leads As I told you, we need business If we don't have any call to action after ranking Then we will not get any leads If we don't get leads, then we will not get any business So we have to understand this concept According to this, we have to write the entire content And we have to insert the keywords that we researched in a strategically natural way Now the problem is, what is the technology of the website? What is the technology of the website? For example, you wrote the title here You wrote the description here If you write all these things here What is the title? What is the description? But how will you practically use this in the website? So guys, this depends on the technology of the website How will you use it? As I told you, if we talk about the technology of the website There can be different technologies of the website The website can be CMS based That is, the website can be on WordPress The website can be coded, custom coded If we say this, it can be custom coded It can be HTML, CSS The website can be made using any programming language For example, the website is made on PHP It can be of this type, it can be on CMS Or let's say it is coded So you can have websites in different ways Now this website is made by a pure developer This website can be made by a developer This website is made by a pure developer But at the same time, he has given a section of back-end admin Now what is the back-end admin? They give you the admin of the back-end So that if you want to manually insert title, description, etc.

You have to insert title somewhere, insert description somewhere All these things So you don't have to access the code of the website Because you are a digital marketer You don't know about the code of the website Even if you know the basics of the code of the website So what type of developer has coded it What is kept where, what is in the code So that there is no problem That is why it generally happens that Where resources are available In the backend itself, you can create an admin where you can create a simple user-friendly interface. It is very easy to create an interface. You go there and insert the SEO-friendly title that you have written. You insert the description that you have written. You have created a very user-friendly interface. We are talking about the admin section here. That will be our admin section. Otherwise, if there is no admin section in this case, then it is 100% sure that you will have to coordinate with the developer. If the website is WordPress, then in most scenarios it is believed that SEO persons will access it and make the required changes.

This is believed. So, what do you understand on this basis? On this basis, we have options of which technology our website will be of. According to that, we have to enter the title and description at different locations. We are talking about the WordPress website. We are talking about the WordPress website. Where do we come? WordPress website. WordPress website is easy to access. And the JCRCAM that you are seeing here is also built on the WordPress website. This is also built on the WordPress website. So, let's go to the backend of this. We will log in to the backend of the WordPress website. Because our SEO is page-wise. Page-wise is our SEO. And we see that the keywords that we have selected, are those keywords on those locations or not? Which is our page? Our page is the same. Taxi in Jodhpur page. Let's see the keyword point once.

Let's see the keyword point once. After researching the keywords, where do we have to insert? After seeing that point, what will we do? After that, we will talk about the other factors of the on-page, like schema markup, etc. What is schema markup? And why do we need it? And what type of schema markup have we used here? So, let's see the keyword point first. If you see that page, Taxi in Jodhpur, from the backend, you will understand what is there. So, the option to insert the title and description is available here. We can do that by using the Yoast plugin. It is a very famous plugin. You can use Yoast. You can also use the RankMath plugin. These two plugins are the most famous plugins. Some people prefer Yoast, some prefer RankMath. Both work in the same way. So, there is no need to get confused. Let's see the backend. I have come to the backend. And if you see, you can see the Yoast SEO plugin. And we have to open the Jodhpur page. We can see so many pages here. There are different pages of our website.

So, let's search the Taxi page in Jodhpur. So, I enter Jodhpur here from the keyword point of view. So, we will get the page related to it. We need the Taxi services page. So, I open it and come here. Taxi in Jodhpur. And I edit the page from here. Because I am already logged in, I can edit the page from here. So, you can see this page completely. So, if we come down. Like we come here. And we come down once from here. And we come to the SEO section.

So, here you can see a snippet preview. What you are seeing is the title. Book Taxi Car and Cab Rental Services in Jodhpur. So, here you can see Taxi services in Jodhpur. Cab services in Jodhpur. And Car services in Jodhpur. After that, you have to write the keyword in the description. But in a natural way. The description should never look like you are selling something. There should not be a description of the marketing approach. Description is for this. So that Google can understand. If we talk from the point of view of the crawler. Description is for both the people. It is also for the crawler. And it is also for the user. Because it is seen in the search engine result page.

So, it is not possible that the user does not influence you. Or it does not affect our CTR. So, you can't ignore that point. Don't think that you will write the description only for the crawler. So, don't fill the keywords in it. It is also for the user. Title and description are also for the user. Because these two things are very important factors of CTR. So, here you can see the information about the service we provide. What information is there on the page. It is written here about that. After that, as we write the title and description here. This is our focus keyword.

So, our primary keyword is given here. So, you can do it this way. But if we talk about WordPress. So, in WordPress, generally what happens is that. Your title also becomes your H1. Your title also becomes your H1. So, if you see. Taxi services and all these things have been used in many places on this page. Along with that. The links of other pages are also used. If you see here, the links of other pages are also used. After that, if you see.

So, which banner image has been used. That is also given here. Because our main image. Banner image means our main image. Right. So, it has been customized a little bit. So, here you can see. This is basically our banner image. If we talk about Jodhpur here. So, the local image of Jodhpur is written here. So that we can influence the customers. Whatever website visitors are coming. By searching about Jodhpur. We can influence them. And they can relate to it a little bit. That's why we have put the image of the same city. So, this is from the perspective of users. Right. And after that, how it works. You will see here. How it works. The title is written here. After that, taxi services. If you see here, there are taxi services.

And after that, if you come to why choose us. Below. Okay. Why choose us. Will be here. Right. So, in that, guys. We have entered the other information. Right. So, let's see. Why choose us. Where is written in this. Taxi and car rental services. This is our heading. Which you just saw. This was the content heading. Which was written above here. This one. Book a taxi in Jodhpur with JCR cab. This is. Okay. Book a taxi in Jodhpur with JCR cab. This is written. And after that. Our other sections. You are seeing that.

How it works. Okay. And if we open it more. Here. Like how it works. You can see. The rest of the information. The title services. The section of our services. Like here. We come below. The section of our services. For that. Here. Other things are given. Here. It is written. Our services. But in this. The title is higher cab. Below. Okay. Below. Below. Below. And in this. If you see. It's just the. The title. Higher cars for popular destination. And top gateways. So that is written here. Right. So it's actually customised. So you can get the dashboards from this type. You can get dashboards from this type. And in all these. You have to write things on the location. You have to give. The keywords.

So I show you. Taxi in Jodhpur. Our. This is the keyword. Taxi in Jodhpur. So if you look at this. You can see that. What are the places. Which places. You have to cut. Jaisalmer is written here, but if we type Jodhpur, Jodhpur is not here, so I enter cab in Jodhpur once, not that either, but our rental services or taxi services, which was our focus keyword in respect to this, it has been used in many places, that's why it is getting ranked, right? So first of all, we have to see this thing, right? So we come back to the points I wrote here once again, which we had just written points, see this, so now if I show you that all these points, which points are being tick marked, that where do we have to write the keywords, then you can see these things, like if you see here, in the title of the page, it is there, okay, in the description of the page also we have keywords, in H1 also keywords are there, in H2, H3, H4 also keywords are there, in images we have to see that the text of the images, the text around the images, like around the images, like if we come here, here, so if this is an image and a text is written around it, then we can also see that, above this image, as you are seeing, so here also you can see the text, so we inspect this image, and if we see here, so you can see the alt text of this image, here the alt text of this image is not there as such, right? So we come down, let's see the alt text of the other images.

All text of important images should be there. This is the source of our image. We can't see all text here. It's okay. I have told you the point. You can use your keywords in the all text of the images. So, you have to write things like this. So much content is here. And the content is of both ways. If you go to read the content of this page properly, you will see the content of both ways here. You will also see the user-based content here. You will also see the user-based content.

If we talk about user-based content, you will also see the crawler-oriented content here. After this, I have talked to you about the content. How will you keep your keywords in the content? After that, we have to talk about schema markup. We have to understand how schema markup is important for us. And how we have to implement schema markup in our code. So, first of all, you have to understand what your page is about.

If we talk about this page, if I press Ctrl U and see its source code, and if I come to the schema, you will see different types of schema here. You can see the product type schema. You can also see the schema of the travel agency type. You will see different types of schema. You can also see the FAQ schema. Now, I will tell you in a very simple language, what is the meaning of schema? And after all, the schema you implement on your website, how much benefit does it have on the page? After that, the technical implementation of the schema, you will see how to create the schema. But before that, what type of schema is useful? So, as you can see, our website has a lot of content.

The content on our website or web page to be very precise, the content on the web page, the information of this content, the information of this content, we are passing it to Google. Or you can call that information pass or provide. It will be better. We are providing that information to Google. The information we get from here, the information we give on this particular page, we are passing that information to Google. And after seeing this information, Google decides what this page is about. So, there can be some problems in passing this information. It is possible that the way we write, Google is not able to understand that way. If we talk about languages, if I understand Hindi and English, and someone comes and starts speaking in French, no matter how good he speaks in French, no matter how much he tries to explain himself, will we understand or not? So, the same thing happens here.

When you are giving information to Google in English, it understands a lot of information. It understands almost all the information. Still, Google says, we understand all your information, but we are telling you another language. If we are telling you another language, and if you want to give further information, then tell us in this language. We understand this language. And what is that language? It is the language of code. It is the language of schema. So, I said, what is my website about? I will tell you this information through schema, then Google will understand it better. And this is what we have been doing from the beginning.

The better Google understands you, the better it will rank you. So, schema is important for us. Now, what information is there on our website in schema? According to this, we create schemas. So, if our website is an organization, then we can make an organization schema. And we can paste it anywhere on the website. It doesn't matter. It should be on the website. Because when the crawler comes, it doesn't see the schema in the head. It doesn't see this. The schema should be on the website. Because when the crawler comes, it will read the entire web page.

So, wherever it finds the schema, it will understand. Because in Google's language, this website carries this information. So, the basic information of the website, that is, the organization schema. After that, we can also make a schema on the type of the website. After that, we can also make a schema of ratings reviews. After that, we can also make a schema of facts. That means, these frequently asked questions, as you saw here, these frequently asked questions, if you make a schema on them as well, if you make a schema on them as well, and put it on your website, and if a user searches for things related to these facts, then he can directly see your result at position zero.

That's why we do this. So, you understood the importance of the schema. You must have also understood why we have to send information on the basis of a schema. It is also very easy to create. Simply, you have to go to the schema markup generator. You just have to go to this. And from here, you have to generate different schemas. For example, if you look here, I have told this in the other classes as well. So, if you look here, you can see a schema. The fact schema. There was also a schema of an organization, which we could see. Here, we will go and see which schema we want to create.

Let's say we want to create a schema of an organization. So, we have to see the type of the organization. So, if we come here, let's select the organization. And if we have to give a specific category, then we can do that. Here, we can write jcrcab. If there is an alternate name for this, then we will write that. Let's enter our URL here. This organization schema will be implemented on all the pages. So, if there is a contact number or something, then we will take that. And from here, we just have to test it. It is necessary to test. So, first of all, we will test this thing. Whether it is working properly or not. After testing this, we can put it on the page. I have not added the rest of the information. You have to add all the information of other social media profiles. Because all this information goes to Google.

And it becomes more specific. So, there is no warning here. All these things will be implemented on our page. In the organization schema. Similarly, if you see the fact schema here, then what we have to do is, we have to create a fact schema as well. For example, if there is no fact page, then you can make it. And you will keep writing these different questions and answers. After that, you will get a code here in the same way. You will get a code. You will take it. And you will implement it on your website. That's it. If you want to implement more than one schema, then there is no problem. You can easily implement more than one schema on your website. You can implement it on the web page. There is no problem. And here you have seen that we are implementing more than one schema.

Why is there no problem? There is no problem because the schema only maintains the flow of information. Right? The language that Google understands, the information in that language, the information that we have in the form of fact, in the form of organization, the information that we have, we have passed it on to Google. So, the schema only forwards the information forward. So, no matter where you mention it, no matter how much you mention it, the more you mention it, the more relevant it will pass the information. So, this is an important thing. But it should be relevant. That is, the information should not be passed wrongly. If the information is passed wrongly, then what will happen? The information of your content will be forwarded wrongly. If the information of the content is forwarded wrongly, then Google will have a problem understanding it. So, now you must be understanding things about the on-page. What are the elements in the on-page that you have to take care of? How to do keyword research? Where to enter keywords? Why to pay attention to the length of the content? How to pay attention? Rest, as I told you, this website, you are seeing the rank, that this website is already ranking.

If this website is ranking, then you are also seeing its on-page. So, the page that we took, now you must have understood its entire structure. The page of Taxi in Jodhpur, what type of keyword research has been done on it? What type of content has been written on it? Rest, all the data is available on that page. Now, we have a little section of the off-page left. After doing so much work, when you do so much work on your website, I am talking about the service website. When you do so much work on the service website, now you have to make backlinks. So, I will tell you about that. How to make backlinks? Once we will do a little discussion about backlinks. After that, the mini project type, we have done a small discussion. You will understand this. What was the whole purpose of this discussion? So, now we will also discuss a little about backlinks. What type of backlinks do we have to make for this page? And in that too, the concept of anchor text, the concept of keywords, we have to understand all those things.

Right guys? So, let's discuss backlinks. So, we will also do a little discussion that what type of backlinks we have to make. So, guys, there are two types of main backlinks. One is our content-based backlinks. Content-based backlinks, where you have to prepare a lot of content. For example, if you go for guest blogging, then you have to prepare a lot of content. In the same type, there is another type of backlink where we don't have to prepare as much content. So, we can call it less content. These are less content-based backlinks. Here, we don't have to prepare a lot of content. So, these are our comment backlinks. But guys, comment backlinks are not used a lot in today's time. Right? They are not used a lot. But if we put them properly, the backlinks on some relevant websites, then they also give us this benefit. We just have to take care of one thing. Wherever we are creating our backlink, whichever website we are creating our backlink on, we should try to make that website a high-authority website. Right? That website should be a high-authority website.

We should check its DAPA, etc. If you are looking at MOZ, then you should check its DAPA. If you are working on RFs, then you should check DR, which is Page Ranking or Page Rating. If you want to check it, then you can check it in the case of RFs. So, metrics are different. The purpose is the same. Because tool-based things are different. But the important thing to keep in mind is that our website, like our page, is related to travel. It is related to travel. So, we should try to make our backlink on such websites. Whatever our backlink is, it should be made on such websites, which are basically related to travel. So, even if we make comment backlinks on them, even if we do guest blogging on them, or we make a different type of backlink on them, in the content, or we make a backlink on them, then it will be useful for us in all these cases.

Comment backlinks become more dangerous when you start spamming them. This is the biggest reason why comment backlinks are banned or why Google doesn't give any value to comment backlinks. This is the reason behind it. Basically, we get the most value when we do guest blogging, etc. Right? When we do guest blogging, then we get a lot of value. We can make backlinks on other webpages as well. We can make backlinks on other webpages as well. We can get traffic from there. And we can develop authority from there as well. So, guys, we will see 2-3 methods from whose point of view, we can make backlinks on this webpage. And before this, when we did a backlink class in this particular course, which was about backlinks, I told you about backlinks in detail.

Here, we will see some things from which we can create backlinks. So, guys, if we talk about backlinks, I will tell you some methods. First, we can see backlinks like leave a reply. We can create backlinks like web 2.0 backlinks. Other than that, we can see guest blogging opportunities. I will discuss about anchor text in backlinks. Anchor text means like if I talk about taxi in Jodhpur. Taxi in Jodhpur.

This is our keyword, right? If someone clicks on this keyword, it will come on our webpage. It will come on our webpage. So, basically, we call it anchor text. What do we call it? We call it anchor text. So, we have to keep in mind that our anchor text should not be a primary keyword. We have to keep this in mind. I mean, in some cases, you can use primary keywords like taxi in Jodhpur. But what many people do is wherever they are making backlinks, they put only one primary keyword in anchor text. Don't do this. The profile of your backlinks, the natural profile of your backlinks is hampered by this. So, here, the anchor text that you can make, you can write them first. Like, what anchor text can we make? One can be our taxi in Jodhpur. One can be our cab services in Jodhpur. So, we write our anchor text separately. Cab services in Jodhpur. This is point number one. This is point number two. Similarly, here we have taxi rentals in Jodhpur.

Similarly, this is point number four. Cab rentals in Jodhpur. So, what you are seeing here, these are different keywords. But when we make backlinks, it should not be like we will make all our backlinks on this only. We will make all our backlinks on our primary keyword only. It should not be like this. We will make all our backlinks on primary keyword only. We will also look at other options that we have. We will categorize them also. Because if we make everything on this, what will Google think? That everyone is making backlinks on this only. So, in a way, it will indicate towards spamming or fake activity. That this is your fake activity. So, you have to completely ignore this part. You have to completely ignore this part. So, in this way, you will make the foundation of backlinks. And then, as I told you, leave a reply. So, what do we have to do? What is the important point I told you? Same niche. Just take care of this thing that same niche and high authority. Pick high authority websites.

And don't be in this trouble that we don't have 20 backlinks, we don't have 30 backlinks, we don't have 40 backlinks. Don't take this type of tension. Make backlinks easily. There is no hurry. Just wait that you have to make backlinks on high authority websites only. Because if you are making high-quality backlinks, if you are making low-quality backlinks and if you are making backlinks in very high numbers, there is no advantage than low-quality backlinks. So, at least wait and create high-quality backlinks. Create high-quality backlinks. So, let me tell you. First, let's discuss this backlink I am going to tell you. What you are seeing here, leave a reply.

So, what do you do for this? As you can see here, I searched one thing. For example, our industry is travel. Travel plus leave a reply. If you search this, you will find such websites where you can leave a reply. So, for different industries, here we are talking about travel. So, we come down here. Okay? We come down here. And if you come down, you will see the section of leave a reply here. As soon as we come down, you are seeing the section of leave a reply here. Because you are seeing many replies here. You are seeing many comments. So, you can see that. And you can also go to the words related to leave a reply. So, there are many comments here. There are many comments. So, what can you do? You can come down here. And here you can enter your reply here along with your keyword. Okay? Sometimes primary, sometimes secondary. You have to do it like that. Here, I will tell you about the content.

It is a very important thing. Keep this in mind. As we talk, we also need content. So, guys, the content that we have, like when we talk about content, you can also use spinned content. You can also use spinned content. But what do you have to keep in mind? Guys, you have to keep in mind that the spinned content that you are using, okay? Whatever spinned content you are using, don't use it directly in the website. So, whenever you want to make backlinks here, you will need content. Because in the middle of the content, you will use your backlink in some way, right? So, in the middle of the content, if you are using backlinks, then you can use spinned content there. It doesn't matter much from the point of view of backlink. If you want to use 7-8 lines, 6-7 lines, 8 lines, 10 lines, then you can use spinned content. But as I told you, if you are using the spinned content or the spinning technique of the spinned content for the main content of the website, then it is not recommended.

You will only write natural content there. And the spinned version of that, okay, which I have told you about group by tools, if you go to group by tools, then you will get AI, word AI, etc. Like this, you will get a lot of tools which will spin you and give you content. And if you search on Google, content spinner, then you will get such tools. So, with their help, you can make spinned content from the point of view of comments, etc. Or in backlinks, wherever you are getting a requirement, wherever you feel in backlinks that I need content, then you can make it for that. Right? Here I have told you, like this travel, leave a reply, here I can also put a comment. Okay? Travel plus comment. So, you can see, you will get a lot of such websites where you can put a comment, which you have to accept the comment. Okay? So, with this type, you can make these backlinks very easily. I have told you the process in the course before also, which type you have to do.

So, in this project also, I am telling you how you will do it. In the same way, in the case of guest blogging, here you can write, here you can write guest post. Okay? Because guest posts are being accepted. So, here you see, here you will get a list. 160 travel blogs accepting guest posts. And here a lot, submit a travel guest post. Okay? Here you see, there is a website called Thrillophilia. So, here also, you can go and enter the guest post. Okay? Sponsored post. So, you can fill in all the guest posts. So, here whatever rules and regulations are there, whatever guidelines are there, you have to see which type of content they accept. How many backlinks are accepted there? What type of backlinks are accepted? When you study all these things properly, when you see all these things properly, then you can also create guest posts from here. Okay? And in the meantime, you can drop your backlinks from here. Creating backlinks is an ongoing process. There are a lot of things on the page that are one-time, like the title, description, schema implementation.

After that, what you are seeing here is the long-term process. So these two things, as I told you, are fine. Apart from that, there are a lot of sources like dropmylink.com. You can go to dropmylink.com. And when you go to dropmylink.com, you will find a lot of options here as well. What type of backlinks do you want to create? So guys, you can log in here. You can log in here. First, you have to register here. You can register here for free. Let me sign up. So, let's sign up here for free. And after signing up, let me generate the password here. Okay, now it is a complete sign-up. And we will save this thing. And here, the password confirmation does not match. Let's do it properly once again. And these are the sources from where you will get the opportunities to create backlinks.

The email has been already taken. Okay, so this email has been done. So I have to check my emails here once. But you can use the dropmylink facility here. Or you can use this tool. You can drop your links at different locations. So here I have to confirm the mail for once. So let me check this section once. So I have logged in here with another ID. So you can see here, what type of backlinks you need on which platform. You get their resources here. For example, if you need forum backlinks, right? So you can enter your niche here. For example, I enter the travel niche. And if we search, we will get the resources related to forum backlinks. So we can also use the dropmylink resources to create backlinks, right? So guys, we saw how we understand the structure of pages. We started our project from here. Right? How do we understand the structure of pages? After that, we saw a lot of elements of the on-page.

We saw a lot of elements of the off-page. In our technical implementation, buying the SSL certificate, implementing it, all these things come, which you have already covered in the WordPress section. So all these things come in our technical. Or the things of our speed optimization come in our technical. So speed optimization, etc. You have already seen all these things in it. So we have to cover all these things too. Guys, in this way, we will not say that we have completed the strategy of a basic page. Everything has become our SEO of that page. But all the things that we need in a big way, to do search engine optimization, we have discussed those many things in this particular project, in this video. Friends, that's all in this particular video. See you in the next video. Till then, goodbye. Thank you for watching..

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Within a matter of 12
months, you fast forward, I went to all the way to
roughly 89,000 visitors a month from Google, right? So in one year I almost 10xed my results. You fast forward another 12 months, I hit over 450,000 visitors
a month from Google. So in two years I went from 9,000 to 400 and roughly 50,000
thousand visitors a month. That's a huge increase, right? Just think about that. Nine to 450. That's crazy. Now, you're not gonna get
the same results as me, because when I started neilpatel.com, this wasn't my first rodeo. I'd been in SEO for long
time, well over 10 years. When you first start SEO, in the first three months you
should see more impressions. Go log into Google Search Console and go look at Search Analytics. You will see how many
impressions you're getting. As the first three months go by, your impressions should be going up. If they're not going up, you're probably doing something off or you're in a competitive space.

Within six months for sure, the impression count should go up. And within your Google Analytics, you should see traffic from Google other than terms from your brand name. Yeah, you already may be
getting a lot of traffic for your brand name, but you
should be getting traffic for keywords outside of your brand name, even if it's not a lot. So in the first six months, you should be getting
traffic from key terms that aren't your brand name.

Within a year, things should
start really kicking in. Within two years, that's when
you're gonna see the bulk of your SEO growth. By then you've built up your
authority and trust in Google and you just start ranking
for almost anything. Now, here's a caveat. If you're not building links and you're not writing a lot of content and you're not getting
social signals to your site, it can take even longer to get rankings. So, to get results within the
timeframes I'm giving you, you need to be publishing at
least one blog post a week, building at least five
to 10 links a month, and you need to be promoting your content each and every single
week on Facebook, Twitter, and any of your other social profiles and be getting engagement.

If you do that, you'll get results within the first 12 months, but you'll see the bulk
of your results come within the first two years. (bright music).

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The way we use, whether we are doing SEO on our website or outside the website, depends on whether it is on-page or off-page. But if I talk about black hat or white hat SEO, then these are the techniques of SEO. Because I told you in the first video that there are two ways to do everything, one right way and one wrong way. So the way means techniques. So that's why I would like to say that black hat and white hat or the way I talked about grey hat, these are all techniques of SEO. But if I talk about types of SEO and if someone asks you, let's say the interviewer asks you, that tell me what are the types of SEO? Then you have to answer on-page and off-page. And one more thing we will talk about is technical. So these are the types of SEO. I hope this little confusion would have been clear to you. But at the same time, I will tell you some things so that this confusion will be more clear to you.

So now we are going to talk about types of SEO. So the third technical word I have just said, I am putting it aside. Now I will talk about the main thing here, that I will talk about on-page SEO and off-page SEO. So first of all, let's talk about why this differentiation is there, what are these two things, because SEO is SEO, so what is on-page and off-page? So see, I explained the meaning of SEO to you in the previous videos, if you haven't seen it, you will get the link of the playlist in the description box. Pick it up and watch all the videos, okay? From start to finish. So now here, what is our SEO? SEO means that we optimize our website, web pages according to search engines. According to the search engine, we can say that we make them search-friendly, so that our website, our business, it ranks at the top whenever someone types related keywords in any search engine.

So now whenever we start SEO, the question arises, how do we do SEO? So see that SEO or I will say that optimization, which we do on our website, on our web pages, or you can say that optimization which is in our control, we call it on-page SEO, that SEO which is on your pages, whether I talk about its structure, that is, I talk about HTML, or I talk about its content, I talk about its URL, means the things that you can control, what do we call them? On-page SEO, okay? Now on the other hand, I talk about off-page SEO, so off-page SEO means that optimization which you do outside your website, that is, we do it on other websites, on other servers, we call it off-page SEO.

Now let's talk about their techniques, what techniques are used in on-page SEO and off-page SEO, what methods are used? So again, two types of techniques are used in on-page, one white hat, one black hat, okay? Both black hat and white hat techniques are used in off-page. So I hope now you are getting a little clearer what is on-page, off-page, and what are black hat, white hat, grey hat? So what is on-page, the major techniques used in on-page are that we optimize our HTML file, how do they do it, I will tell you in the coming videos, apart from that, we optimize the content, our content should be rich in keywords, our URL should be well optimized, our headings in our content should be well optimized, our images on our web pages should be well optimized, apart from that, there are many technical things that we can do from the developer end, the developer is also ours, this is under our control, all these techniques that you are seeing, all these techniques come in on-page, as I said, on-page means those things that we can control, okay? The things that are on our pages, that is, on the pages, we call them on-page SEO.

If I talk about off-page SEO, then in off-page SEO, whenever we make a website, we paste the URL of that website in another website, or get it pasted, then making backlinks, that is, through another website, we have an audience, doing all these things, apart from that, increasing domain authority, we do all these things in off-page, apart from that, increasing the reputation of our business, increasing the reputation of the website, all these things, all our off-page techniques, how will we use them, there will be some black hats, some white hats, and we have to do a gray hat, so how will we do it, all those things, in this course, the course you are watching now, this is a video of that course, whose name is Complete SEO Tutorial, Complete SEO Course, which you will get on the WS Cube Tech YouTube channel, so make sure you don't miss any video, so these were our off-page and on-page, in the next video, I will tell you, what is technical SEO, and why I have only talked about off-page and on-page today, so what is technical, is technical the third part, or is it a sub-part of off-page, or is it a sub-part of on-page, you will get the answer to this in the next video, if you have any doubt, even if you have a question, tell me in the comment section, also, don't forget to like the video, because this thing plays a very important role for us, also, subscribe to the channel, press the bell icon, so that you don't miss any new video, so the next video is coming, I will talk about technical SEO, so make sure you don't miss it, and all the points I have told you, I am going to bring all those points in depth, for you in the next videos, now I have only given you an overview, so thank you so much for watching this video.

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Now, in order to rank for a ton of keywords and
get a ton of search traffic you need two things. The first is a page that's optimized to rank. And the second are backlinks. In this lesson, we'll cover how to create
an optimized page and we'll tackle links in the next module. Okay, so with on-page SEO, there are
two main things we need to cover. The first is arguably the most important
and that's to ensure your page satisfies searcher intent. We've already covered the 3 C's of search
intent which again will give you very basic guidance on the type of content to create,
the format to use, and the angle to go with. But the actual content itself is what'll leave
your visitors satisfied or dissatisfied. So you might be wondering what exactly do
I write about in order to satisfy searchers? The short answer is to learn from your competitors. The top-ranking pages are ranking
at the top for a reason. Google and other search engines deem
them as the best candidates to satisfy a searcher's query. So they're clearly doing something right, at
least from the perspective of a search engine.

Now, while the content will vary from topic
to topic, the way you research your competitors' content will be more or less the same. Let's go through an example. So let's say that we want to create content
that targets the query "best golf club sets." To start, I'll go to Ahrefs' Keywords
Explorer and search for the query. Then, I'll scroll down to the SERP overview
to see the top-ranking pages. Now, if you don't have an Ahrefs account,
you can use our free SERP checker tool to do everything I'm about to do. Alright, so looking at the SERP, we want to pick
out the top 3 or so relevant ranking results. And by relevant, I'm talking about pages that
match the dominant search intent based on the 3 C's we've discussed so many times now.

So in this case, the majority of pages are blog
posts in the listicle format with freshness as the content angle. So that means, we wouldn't look at pages
from Amazon or Golf Galaxy because these pages are clearly ecommerce category pages,
and are therefore outliers to the dominant search intent. We'll also exclude the pages from Golf Digest
and Business Insider, since it doesn't look like they're intentionally targeting our query. So I'll open up these three pages in new tabs. And what we're going to look for are similarities
in their content – specifically in the subtopics. And we'll also look to deepen our understanding
of content format and content angle. Looking at the first page, you'll see that
they've created a list of categories for the best golf club sets.

So there's best selling, best game
improving irons, and so on. Looking further down, they have a subheading
which is the make and model of the golf club set followed by a brief review of the clubs. The next page also has a summary based
on more broad categories like best value, premium pick, and best choice. And based on the table of contents, you'll
see that they followed a similar structure where the make and model of the clubs
are used as subheadings. They also add a brief description of the clubs,
as well as some skimmable bullet points. And the final page does pretty much
the same thing. They use subheadings as the make and
model followed by a short review. Now, unless you're a golfer, you may not have
caught this minor, but perhaps important detail. All of the pages talk about sets that
would appeal more to beginners. For example, they all talk about
Callaway's Strata set.

And they all include sets from Wilson Staff. In my opinion, these wouldn't appeal to
an intermediate or advanced level golfer. Alright, so at this point, we know that we
should create a listicle blog post with freshness as the angle. We also know that the content should
likely be targeted at beginners. A couple common sets that were mentioned
in all posts were the Callaway Stratas as well as a set from Wilson Staff. Now, it's important to note that you don't
have to include these in your post, but it's simply an observation I had made. We also saw that the top 2 out of 3 pages
had top picks for categories like "best game improvement clubs" as well as
"best clubs for the money." Finally, we know that the subheadings
should be the name of the club set.

Another thing I recommend before you start
writing is to do a content gap analysis at the page level. A content gap analysis at the page level will
show you common keywords that the top pages are ranking for where your page isn't. But since we don't have a page, we can still
find common keyword rankings amongst a few top-ranking pages using Ahrefs'
Content Gap tool. To get started, go to Ahrefs' Site Explorer
and paste in any one of the URLs. Next, head on over to the Content Gap tool. Now, I'm going to take the three URLs we
analyzed and put them all in the top section of this tool. So what this is saying is show us keywords
that any of these targets rank for where at least one of them ranks in the top 10. Now, if I run the search, you'll be able to
see the keywords that these pages rank for and the position that they're ranking in.

As a general rule of thumb, the more URLs
that rank high for the keywords, the more relevant it'll be to your content. So to narrow our search down a bit, I'll click
on the "intersections" dropdown and select both 2 and 3 intersections. Meaning, only show me keywords where at
least 2 of our targets are ranking in Google and at least one of those targets is
ranking in the top 10. From here, just skim through the list and
look for interesting subtopics that might be worth adding to your post. In addition, you may be able to learn some
interesting things about the audience as well as the language they use.

So as you can see, people who search for this
query are mostly looking for men's clubs. People want to know the best clubs
for the money. They want to see cheaper options. And others are looking specifically
for a set of irons. These are all things you should consider
as you craft your content. Alright, so armed with this information, you
should be able to create a great post with the searcher in mind. And while the content is the most important
part, there are also a few more "technical" on-page optimizations you should do. Let's go through a few of the most
important ones. First is to include your target keyword
in your title when it makes sense. Adding your target keyword to your
title should come naturally. For example, our title for this post is "45
Best Free SEO Tools (Tried and Tested)." And "free seo tools" is our target keyword. Now, there'll be times when it makes
more sense to use a close variant of your target keyword.

For example, this post is targeting the query
"how to get youtube subscribers." But our title is "9 Ways to Get More
YouTube Subscribers" because we went for the listicle angle. The next thing you can do is to use
a short and descriptive URL slug. Short and descriptive URLs help people
immediately understand what the page is about before even visiting them. Just look at these two URLs. They're on the exact same topic, but one
is much more descriptive than the other. This part of the URL is called the slug. And the easiest way to choose your slug is
to use your target keyword where spaces will be replaced with hyphens. Again, you should only do this when it
makes sense, so you don't need to worry about forcing it. Now, if you're wondering if you should use
sub folders to describe categories, that's entirely up to you. Alright, next is the meta description. The meta description is HTML code that's
meant to briefly summarize your page.

And search engines often use this
text right within the SERP. To my best knowledge, meta descriptions aren't
used as a ranking signal, but they can influence click-through rates. And for that reason, I think it's important
to add to your pages. Now, it's important to note that according
to our study of 192,000 pages, we found that Google rewrote meta descriptions
nearly 63% of the time. So I wouldn't spend a ton of time on
them, but you should still include them.

Alright, next up is to add internal links
to and from your pages. Internal links are links from one page
on the same domain to another. And they're super-powerful because they can
pass link authority to other relevant pages and they also help search engines better
understand a page's contents. For example, if I had a site in the careers
niche, and I was writing a post about how to write a cover letter, then I'd definitely want
to add internal links from other relevant pages like one on how to write a resume. More importantly, visitors who want to learn
how to write a resume would probably want to know how to write a cover letter
and vice versa.

To find opportunities, you can go to Google
and search for site:yourdomain.com and then add the topic you're writing about. Then visit relevant pages and see if there's
an opportunity to add an internal link to your new post. Alternatively, you can use Ahrefs' Site
Audit tool completely free. Just sign up for an Ahrefs Webmaster Tools
account, verify your site and then run a crawl. Then you can head over to Link Explorer
to find internal linking opportunities. We have a short but helpful video on how to
do this on Ahrefs' Product Updates YouTube channel, so I'll link that video up
in the description. Alright, next up is to optimize your images. In the last 28 days, we've had over 4,000
visits to our blog from Google image search.

While that pales in comparison to our 500,000
monthly organic blog visits, it's still 4,000 visits. Now, optimizing your images for SEO is 3-fold. #1. Name your image files appropriately. For example, this is a picture of a puppy. If you took the photo yourself, then chances
are, your smartphone or camera named it something like IMG_ and then a million numbers. Instead, change the filename to
something like "puppy." Not exactly rocket science, but according
to Google, filenames can give Google clues about the subject matter of the image.

#2. Use descriptive alt text. Alt text, short for "alternative text" is an
HTML attribute that goes in your image tag. So the syntax would look something like this,
where the alt value should describe the image. Alt text helps improve accessibility for those
who are using screen readers or if the image fails to load, visitors will be shown
the alt text instead. Now, Google recommends "creating useful,
information-rich content that uses keywords appropriately and is in context of
the content of the page." Yes, Google explicitly says to use keywords,
but they also say to avoid stuffing keywords as it results in a negative user experience
and may cause your site to be seen as spam.

Meaning, don't do something like this. Now, looking back at the syntax, our
alt text isn't exactly descriptive. So let's change that to something like
"puppy sitting on a couch." If you use WordPress, just add your alt text
here when inserting your images and the CMS should do the rest. Alright, the third thing you'll want to
do is compress your images. Compressing images makes your image file
sizes smaller, leading to faster load times. And PageSpeed is a Google ranking signal.

There's a free tool for compressing images
called "ShortPixel" which has both a web interface as well as a WordPress plugin. And the last thing I highly recommend
is to optimize for readability. Here are 5 simple but effective tips
you can use to improve readability. #1. Write in short sentences and short
paragraphs because no one wants to land on a page with a huge wall of text. #2. Use descriptive subheadings so people
who are skimming the article can easily find the things that are important to them. #3. Use a large enough font that's easily
readable on both desktop and mobile. #4. Avoid using big words. It's more important that people
understand your content. And #5. Write as you speak. Your content will be more conversational
and entertaining to read. A free tool I recommend using is called
Hemingway app. It'll give you some writing tips as
well as a readability grade. I'd recommend trying to keep things at
or below a sixth-grade level. Now, there are other on-page optimizations
you can do like adding open graph meta tags or OG tags for short.

These will allow you to customize the titles,
descriptions, images, and other information when your pages are shared on
social media networks. There's also Schema markup, which is code
that helps search engines understand your content and better represent it
in the search results. For example, these pages use the recipe
Schema type so Google is able to show things like the recipe's rating, the number
of votes, the total time to make the food, as well as nutritional information. If you have a WordPress site, then you can
add OG tags and schema with plugins like RankMath or Yoast. Now again, the most important part of your
content is that you're striving to satisfy searcher intent. Yes, the technical things are important too,
but they're more like the icing on the cake. So here's a full on-page SEO checklist. Take a screenshot and make sure to subscribe
to our channel because next week, I'll be releasing our next module on an
SEO strategy called link building. Or if you're watching this at a later date,
all of the links to our videos should be in the description.

I'll see you in the next module..

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Each individual URL has
its own authority and I like to call Authority something a little different.

Trustability factor. Each individual URL maintains its own Authority and myself
when I'm trying to explain what Authority is I just like saying it is
the trust ability factor of what search engines think of your site. Again the
more search engines trust your website to higher you are gonna appear in rankings. Now let's talk about how to boost that authority and get you moving up. Tip
number two have a niche for your website this is something that even I struggled
with for a really long time I wanted to build websites and I want it to have all
of these different service categories and have a whole bunch of different
items however websites that perform to one niche that of content that takes it
all towards one service category tend to rank higher on search engines.

The reason
for that is the context of that website every page on that website is driving
content towards one goal. So for example let's say you are a videographer trying
to increase in your local region if your website has videography services,
photography services, digital marketing services, social media services,
all of these different items it's not gonna rank as well as if you just pick
your one core niche, which is videography. Have all those pages relating back to
you making video content and you will see your search engine optimization and
authority of that domain rise in those specific keywords. That comes to tip
number three, write contextual content. Recently search
engine algorithms have now updated to focus on context, we're talking exactly
about what your product or services in a very easy to read manner.

One of the
examples I like to give for this and you may have seen this in a different video
before is with alt text. Back in the day with SEO a couple years ago we would
have taken a ton of content and packed it behind pictures. So here's one picture
we would have taken the content from here we would have put it behind the
picture and it would have told search engines what that picture was about; however, having all of that content I'm going to grab it again and move it out
doesn't help you anymore you need to talk about just what that picture is
about. So this picture is about a forest sunrise, so that's what you would write
relating to your product or service so for example videographer taking shot of
forest sunrise.

Basic text let's move that behind now that picture that alt text
has better context it is going to rank better on search engines. Now that's just
an example with alt text however apply that to all the content on your website
which takes us to tip number four. Tip number four is know your keywords for
your niche research them and understand what your customer avatars are going to
be searching for in order to find you. Now there is a whole bunch of tools out
there to help you find keywords that relate to your product or service one of
the ones that we've used is SEM rush. SEM rush provides you with a lot of SEO
tools it allows you to do an audit of your site it allows you to find keywords
it allows you to do a lot of great things and it's a tool that we recommend.
One of the other tools that are used sometimes that is free is Google Keyword
planner which is part of Google Adwords.

Sometimes if I'm looking for a second
opinion or if I'm trying to see what all of the information that's coming in to
me if it makes sense I go to Google Keyword planner in order to look up how
much search traffic there is look up how competitive those keywords are, it helps
you really understand translate that into my SEO strategy. Tip
number five, we got all those keywords in the website now we got it into our
content on the pages now we need to optimize the internal SEO of our website
I'm talking about the meta descriptions and page titles.

Meta descriptions and
page titles are essential for what Google is going to think your site is
about. I want to bring up an example for you guys I'm going to draw one out here
I'm gonna search for Apple, now with Apple you can see right here the page
title of Apple and then underneath it on search results you have them made a
description, now Apple is talking about a lot of the products that they have
they're showing in that meta description what products people are
going to be searching for telling people what that site and search engines what
that site is about. Now Apple has a ton of authority and they are not worried
about every single aspect of SEO however they have optimized their site and
sometimes it's good to take lessons from what they've done.

Now one of the pro
tips I also add into that is whatever your meta description is should appear
in the content of your homepage now you've already gone made all of the
content packed in the keywords but the meta description is the packed keywords
set or text string that relates to your page into your website so find a way to
get that made a description into the content of your site. Same thing with
your page title the closer to the page title the meta description and the
content of your homepage have correlations Google's gonna pull that
information out and then make a judgement about what your site is about
what niche you are covering.

That takes me in to tip number six, have a very easy
to read and easy to use website. We've talked about context we've talked about
packing and keywords easy to read means that it's very structurally easy to read
it looks good and the sentence aren't run-on they have good grammar all of
that factors into how that content reads holding people on your page. Easy to use
goes a little deeper than that easy to use means that you've not created an
Ikea you haven't created an entire maze of where people are going on your
site it's easy for them to find the information they're looking for very
quickly and get value from your website proving your website has trustable
as a subject matter expert in your niche.

Alright guys tip number seven. Load
speed. Put a little star on your notes beside this one because loads speed has
a huge impact on SEO and specifically mobile load speed. Search engines and
specifically Google now want your website to load very quickly to make it
again easy to use for the people looking at your site. In order to do that you
need to minimize the size of your site as well as have very clean code if
you're using one of the DIY website builder such as wix, or Squarespace, or
Shopify, those are great however they don't give you a ton of ability in order
to change the development or change the load speed but here's one tip for you
minimize the size of your photos. Most images on a website only have to be
between 100 and 150 pixels per inch for a high-quality screen viewing image, now
when possible when you export those images at that smaller pixel size you're
able to reduce the size and any image on a website should be if possible between
50 kilobytes and 250 kilobytes something very small very quick to load as soon as
you open up that site it snaps open now a couple of websites where you can test
out your load speed are Pingdom.com and GTmetrics.com.

I've used both of those
you can run a basic query right away they give you the load speed of your
website and it shows you what is running and what's slowing it down, now there's
more advanced tools out there but if you're just getting going and you want
to see what your ranking is use one of those sites and they'll get you on the
road to increasing making your site faster. Tip number 8, Google search
console. Now if you haven't heard about Google search console or Google
Webmaster each search engine has their own webmaster
product being has Bing Webmaster they all have their own search engine product.
What it does by setting it up is it allows you to track some vital factors
that help your website, it also helps your website index so it's very
important to make sure as soon as you get your website up you get it into
Google search console.

Now if you're looking for it
just search Google search console online you'll get in once you log in with your
Gmail account you're going to be able to verify your domain it's very easy to
verify your domain if you bought your domain on a site such as GoDaddy when
you're verifying it the one thing that we recommend is that you verify the
entire property that will allow for all levels of your domain to be recognized
as part of that webmaster console.

Once it's set up it's going to give you a ton
of great metrics to look at your impressions in your search engine, your
click-through rate, it's going to give you that data and a deep analytics for
which pages are performing and which keywords are performing organically on
search engines. That brings me to tip number nine, analytics. When you have
Google Webmaster setup when you're able to start tracking some of the keywords
that you're doing well in the click-through rates you're able to then
morph and see what's working on some pages and apply it to the rest of your
site. Now where do you do that in Google console or in a different SEO monitoring
software it doesn't matter but you're going to use that deep analytics you're
gonna understand what's going on and learn from it. For example recently we
have noticed in our search consoles any web page that has 300 to 500 words on
that page as written content good easy to read written content, performs
significantly better than pages that have under 300 words.

So now we can apply that theory we can take that apply it to more pages see if they start to increase
in rankings and if they do we now have something to go based on. Now that's a
pro tip for you guys write that one down 300 to 500 words per page helps it a lot.
Finally guys tip number 10, backlinks. Now you guys may have heard about backlinks
before but if you haven't a backlink is any link out in the web
universe that's linking back to your website backlinks are created through
things like business directories or articles out in the web universe that
link back to your site. Backlinks are created from things such as articles
social media posts business directories anywhere online that has that URL that
you can click on that comes back to your site now one of the pro tips with
backlinks as you start to create them is create backlinks that are rich in anchor
text that relate to your site. I'm gonna say that again because it's important
rich in anchor texts that relate to your site. So for example earlier I talked
about having a niche we talked about a videographer website so let's say that
you're a videographer in New York City then the anchor text that has the link
that takes people to your site should be videographer in New York City what that
allows the search engines to do is then relate all of that anchor text back to
those keywords and the Meta description and the titles and everything that your
website is about and it's gonna provide more authority.

So you can see how
everything they talked about today went in a full circle.
It went from authority all the way back to authority you are trying to create
more authority for your site move it up in those organic rankings and make a
difference in your business. All right guys that is it for this episode I hope
I gave you guys a lot of value I'm doing three videos like this you just watch
the SEO one I'm doing one on digital marketing and I'm also doing one on
social media marketing which you are going to see in the end annotations right
away. Hit that subscribe button if you haven't already
I'm really trying on YouTube to provide you guys with as much value as possible
with these digital marketing tip videos.

That's all for now and I hope to see you
guys in the next episode see ya! That's it guys thank you so much for
watching the full episode you are in the end notations and I got two more videos
one on my left one on my right that may help you guys with your businesses and
your brand's go to the next level take a look at them it's really appreciated
if you didn't already and make sure you smash that like or dislike button I
really need the value so that I can keep improving over time!.

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So we will learn this Google Business Profile completely that how you can list your business here, how you can bring your business to the top whenever someone searches anything related to your business on Google or Google Maps, how you will bring good reviews for your business, how you will bring good ratings, so that as many people as possible visit your physical business, your local business. So this is a complete all-in-one course. Watch the whole video. We have made this course for you with a lot of hard work till the end. And the most important thing is that it is absolutely free. It is available for you on YouTube and it is not on any other platform. So WS Cube Tech works very hard for you, brings a lot of free courses, paid courses, live courses for you. So if you have not subscribed to the channel yet, then do it quickly.

So let's start this video. And yes, if you like the video at the end and you feel that I have learned anything from this video, even 1%, then do like the video. Do tell me by commenting that how did you like this video? Tell us your suggestions. And which courses do you want from us? Which other videos do you want us to bring for you or bring courses? So do tell us that too in the comment section.

Because this is your support for us. So the more you support us, the more good content we will bring for you. So let's start the video. And you have to watch the whole video. You don't have to miss anywhere. Because in the whole video, I guarantee in each section that you will definitely learn something in every video. And you will learn something new that you will not know before. So you have to watch the whole video completely. So let's start the video. So guys, I hope you are enjoying the video. But before that, one important thing. If you want to make your career in this dynamic field of digital marketing or if you want to make your career stronger, then join WS Cube Tech's Online and Offline Practical Digital Marketing Advanced Batch. In these batches, you will learn Professional, Practical and Advanced Digital Marketing with a valid certification, which is valid all over India.

In these batches, you will get live classes with industry experts. Along with this, access to many paid tools, recordings of your classes, doubt sessions and many more things. So if you want to join these batches, then you will get the form link in the description box. Fill the form quickly and our team will connect with you very quickly. Let's continue the video. So first of all, let's talk about what is Local SEO? So Local SEO means Local Search Engine Optimization or Local Marketing. It means to promote a business in such a way that in the local market, in the local area, in the area in which the business is present now, in that area, and if I talk about the range here, then increasing the visibility of that business within a range of approximately 10 km.

That is, if any person searches within a radius of 10 km from that business, for example, if you have an institute, a coaching institute, you give school coaching, and if any person searches for coaching for class 12, coaching for class 10, for example, and if you are presented in that area within a radius of 10 km, then your business should be seen at the top, your business should reach that person, and for this we do some changes, do some optimization in our website, list it to promote our on many important sites, on many important platforms, like Google Business Profile, Just Dial, and many more.

And so that your business visibility can increase, and your business can reach as many local customers as possible. Now in the market, you will mostly find three types of businesses, the first business which is locally present, that is, the business in the area in which it is present, it needs business in that area, in this, mostly like cafeterias, grocery stores, along with that salons, now there is no such thing in salons that any person from all over the world can come and take their service there, mostly, it is possible that 1-2% of the customers are from outside, but mostly our targeted audience will be living in the same area, schools, along with that coaching institutes, libraries, so these types of businesses, who have more on-site work, those are the first type of businesses, the second type of businesses, who do not care about local business, local market, their main business is online, or in some other country, or in some other city, so they get 10-20% marketing from local business, otherwise, their main marketing is due to international SEO, and the third type of businesses, who need global audience, who want to serve people globally, as well as locally, the best example of this is wscubetech, wscubetech is one of the leading IT training institutes in India, so wscubetech also serves locally, means the place where we are situated, Jodhpur and Jaipur, that is in Rajasthan, so the youth there, the people there who want to take IT training, so we also serve them, as well as globally, all over the world, if anyone wants to take IT training in Hindi language, so we also serve them, so these are the third type of businesses, so out of the three types of businesses, if I remove one, so the first and third type of businesses, both need local marketing, and it has been proven, that if you want to make your website's general SEO and if your local presence is very strong, if your local marketing is good, so your general SEO, means if your website, will have good ranking all over the world, because its local presence is good, so with this your eight algorithms of SEO, that is expertise, authoritiveness, and trustworthiness, it gets more empowerment, so we will get to the basics, so local SEO means, in a local market, in a city, in an area, where the business is situated, to increase the visibility of your business, so let's talk about, why is local SEO or local marketing, important for us, so the first reason is, there are such stats, that more than 90% of the users, who use the online internet, more than 90% of them, to find a business, to find a local store, they search on the internet, they search on Google, like for example, if I want to go to a salon, and I don't know which salon it is, once I visit it, then after that I will know it, but if I am new to a place, and I want a salon, so what I will do, I will pick up my phone, open Google or Google maps, and type salon near me, so like I took this one example, similarly there are thousands, lakhs, millions of people, who are searching on the internet daily, regularly, to find your business, so till now, if you haven't boosted your business locally, so you are seriously lacking behind, second reason, that you should definitely consider, local marketing, that it increases your customer's loyalty, customer's trust, in your business, now how? so if there is a business, and I want to engage with that business, want to purchase something from that business, want to purchase a service, so as soon as I opened Google, searched anything, so I saw that business there, it has a good rating, all its products are added, its website is also there, its calling details, all its details are given, so somewhere my trust, for that business, will increase comparatively, rather than a business, which doesn't have any online presence, now you must be that this doesn't happen, normally when we go to grocery stores, there we don't see, whether there is online presence or not, but today grocery is a very small thing, hardly you shop for 10 rupees, 20 rupees, 100 rupees, 200 rupees, 1000 rupees, you mostly shop in a grocery store, but if you want to do a transaction, of 10,000, 20,000, 30,000, so once, it will come to your mind, that is this business really trustworthy or not, or many times it happens, like suppose you are taking a service, so are not sure, that what kind of service that person is giving, what kind of service he is giving, what is his quality, what is the customer satisfaction ratio, so simply what you can do, you can go to google, and find out, you can see the rating of that business course, you can see the reviews, so with this you get a little idea, that how trustworthy this particular business is, so if you want people to be loyal to your store, your business, so you should definitely consider local marketing.

Along with that, you get competitive advantage, if you have a competitor who has been in the market for many years, but he does not have an online presence, locally that person is not presented on Google Maps, other than that, he is not available on other listing sites, so in this case, you can promote yourself by taking competitive advantage online, and whenever a person searches on Google or Google Maps, or wherever he searches locally, to find the type of your business, then your business be seen there, your competitor will not be seen, so this is a way to break the market.

Along with that, a very important reason that when you do SEO of your website, if you want that in the whole world, or in any particular country, or any place, if anyone searches, then our website should be seen at the top, as we call general SEO, so your local SEO also helps that, that is, if your local presence is very strong, locally your ranking is very good, your reviews are good, so this also supports your general SEO, your website's SEO, and also helps you to get a good ranking the world. So the conclusion is that local SEO is perfect for all those businesses that do not want to invest much in digital marketing. Along with that, local SEO is also important for those businesses that work on-site, who have a shop or a showroom, a physical shop or a showroom, where they want to get more and more customers. Along with that, it is also important for those businesses that are looking for their target audience in a local area, they want to reach more and more people in a particular area or in a particular city.

So today we will talk about how the ranking of Google business profile or local listing site is defined. So the first ranking factor is relevance. Now see, this is a factor in which, as being a marketer, we cannot do much. For example, if a person is specifically writing that male salon near me, then what does he want? He wants a salon where service is given for men. So if you have a salon where you provide services only for women, then your business will not rank there. Even if it does, it will rank a little after the men's salon. So if your business is not relevant according to the query of the audience, if there is no exact relevancy, then your ranking will be comparatively low. Now what can we do in this? What is the input from our end? Whatever services you are providing, whatever products you are providing, mention it exactly in your profile.

By the way, we will talk about how to make a profile, how to optimize it. By the way, a complete local SEO course is going on, you will get the link in the description box. Watch all the videos. To maintain relevancy, you have to give your full description according to the services you are providing. Along with that, the second ranking factor, which is completely in our control, is that whichever listing site you are making your profile on, whether it is a Google business profile, JustDial, Sulekha or any other famous listing site in your country, then that profile should be complete.

Complete means you have to fill every information, do it well, repeat your keywords in it. Now we will learn this complete in this course. Pick up the link from the description box. Don't miss a single video of the playlist. So being a complete profile is also an important ranking factor. If you put incomplete information, then definitely you will not get much benefit. Along with that, our next ranking factor is NAP. That is NAP, that is name, address and phone number. So all these things should also be mentioned very specifically in your profile. And let me tell you a fact, many people do not add their phone number. With the fear that so many phones will come, who will pick up, who will attend. So even if you keep a person for this, but definitely add a phone number. Because first of all, even if I talk about myself, whenever I search a local business, then first of all I look for a phone number.

Even if the website is available, but still phone number is very very important. Your address should be proper. And along with that, the name of your business should be very defined. Along with that, the fourth ranking factor, important factor, that is verified listing. Whichever platform you list your business on, it gives you a verification that this listing is verified. Each site has different methods. Like Google Business Profile gives you 4 different methods to verify your business.

So make sure that your business is verified. Because if your business is not verified, then you will get a good ranking, but you will get a very low ranking. So in this particular course, we will also talk about how you can verify your business. Pick up the link of the playlist in the description box. You can find the specific video in which you need help. Along with that, our next business factor is popularity. Now how is popularity defined? First of all, the number of users who are visiting your shop, your business physically. Now you will think, how will they know if this person has visited my business or not? Have you noticed that when you go to a place, you get a message after half an hour, an hour, or a day. That you have visited this business, do you want to rate it? How did you find out? So see from your location.

So when you are somewhere, your location is traced by Google and it sees that yes, this person has visited this business. Now the best example is how do you know the traffic? How does Google find out how much traffic is in a place? All mobile phones are enabled there, it finds out. Similarly, when you visit a shop, it finds out from your location. So the more people are coming to your business, Google finds out that yes, this is a busy place. Most people live here. And apart from that, the other way to show your popularity is definitely ratings and reviews. So you definitely work on it to increase your popularity, your reviews. By the way, we will talk about how you have to take genuine reviews. How do you have to make sure that you are not in spam in Google? Google should not feel that you are spamming in reviews.

We will talk about it completely. You know what to do. Pick up the link in the description box. Pick up the link of the playlist in the description box. See any video in which you are having a problem. Along with that, we can't do anything in the next ranking factor. Suppose there is a person who is sitting far away from your business and he is searching. For example, your business is of women's clothing and he is searching for women's fashion wear or women's clothing near me. So if your business is far away from him, you will not be able to rank much higher. The clothing that is there closest to that person will be seen first. But here the task comes that when a person is in such an area where there are 50 shops of clothing. So in that case, your business is at the top. We will work for this. So distance is such an important factor that defines your ranking. Today I am going to discuss with you some top platforms where you can list your business. These are completely free and you definitely have to list your business right now.

If you want anyone in the local area to search for your business. If someone searches for your business in your area, let's say in that city. If someone searches for your business in your area, let's say in that city. Most people can reach them. Now why is it important? There is a survey that more than 75% of people are influenced by a business that they see online. Most of your targeted audience is online. They are searching for your business online. They are going to your competitors. So you too quickly list your business. So the first platform on which if you have not yet listed your business. So guys what are you doing? The name of that platform is Google Business Profile. Go right now and list your account here. Similarly, our complete course of Local SEO is going on. Where you will learn how to make an account on Google Business Profile.

How to list a business? How to rank it? You will get a playlist link in the description box. This course is available for you for free. Watch all the videos. So first of all, Google Business Profile is a Google tool. And if someone searches on Google Maps, As we put it in the map, If your business is in the area where that person is searching, Then your business will be visible. And along with listing your business on Google Business Profile, You can do a lot of things. You can upload your entire business profile there. You can put your products. You can attach your website. And along with that, you can also post there regularly. You can do all these things on Google Business Profile. The second platform that I will recommend to you is Bing Places. As we talked about Google, There is a platform for Google's business.

Which we call Google Business Profile. Similarly, Bing also has a platform for local listings and businesses. Which we call Bing Places. You can also list your businesses here. Whether it is your general local store business. Or your online business. You can list everyone. And very easily. So Bing Places would be. will be the second platform that I will recommend to you. Now as we talked about Google and Bing, the third platform I will recommend to you is for Apple users. So now you can see that the Apple users and iOS users are increasing a lot in India as well.

So if you have such an audience where you feel that Apple users can be my target audience more, then there is a platform in such a case called Apple Business Connect. You can easily register and list your business here. And this is a free tool. Yes, you may have to pay for some premium services. But to list your business, to optimize your listing, you don't have to pay anything. This is a free tool. So you can register yourself by going to Apple Business Connect. Next business listing site which is very good for Indian users is India Mart.

Yes, you heard it right. India Mart is a business listing site where you can list your business for free. But when you list, just keep one thing in mind that you will get calls again and again and they will tell you to take the premium version or take our premium package. So we will provide you leads. So see if you want to invest that much, I think their package is around 3,000-4,000 per month. If you want to invest, their leads are genuine up to a time. So you can definitely try once. Because when we do business, you should try everything. So you can also list your business on India Mart. There is a lot of traffic on it.

As well as people get very good leads in some specific niches. But just keep a little in mind that India Mart is done. And the next one I am going to tell you is Just Dial. Both spam and scam work a lot on it. So you take care of this thing a little bit. So that no fraud happens with you. So you can also list on India Mart for which you don't have to pay any charge. And it is a very good site. The next site that I will recommend to you to list your local business is JustDial.com. JustDial.com is a very famous website. There is a lot of traffic on it. And if you list your business on it. And if anyone in your area even searches on Google. So JustDial will definitely be seen in the first, second or third rank. For example, if I search interior designers near me. Or salon near me.

Or brokers near me. So first I will see local listings in Google. Then after that I will see listing websites. And JustDial is always on the first, second or third number. You can try it. So your area automatically detects your location. So it automatically detects your location. And according to that location, it shows you the top listing businesses. So if your business is listed there. So there are chances for your user to reach that user.

And there is a lot of traffic on JustDial itself. There is even an application for it. Which is also used by many users. To find businesses. So go to JustDial.com and list your business. That too for free. Along with that, the next important business listing site is Yellow Pages. Now YellowPages.com deals worldwide. And you will also get Indian versions of Yellow Pages. Like IndianYellowPages.com Or YellowPages.in On both these sites. Means on all three sites.

You can list your business on it. Now you can also search according to your country. For example, you are watching from Pakistan. So you can search out Pakistan Yellow Pages. So if there is any such website. So you can also list on it. If you are watching from Bangladesh. So there too you will search for Bangladesh Yellow Pages. So definitely that particular country's Yellow Pages site must have been made. And I will tell you a little history of Yellow Pages. That now business listing sites have come. Internet has come. You search on it. Which business is where. But when there was no internet before. And when there was not so much development. Users of the internet were not so big. So first Yellow Pages. Means a yellow directory used to run. Okay. Inside that directory. When it was published. So before that all the important businesses. They used to register in it. That we serve this thing. And this is our phone number. This is the address. So in every house. You used to get that yellow directory. So when any person had to find any business. So he used to go to those Yellow Directory Pages.

Like for example. I want salons. So I will go to the category of S. I will see where is Salon. So all the businesses related to Salon. Serving. Their list used to go there. Their phone number used to come. Address used to come. Okay. So the digital version of Yellow Pages. That is yellowpages.com. Or yellowpages.in. So you can go here. You can list your business for free. Along with that. There is one more very popular site. Whose name is Sulekha.com. Sulekha.com.

By the way. The starting which was done. It was done for real estate businesses. But now. It allows listing of all kinds of businesses. And this too. When anyone searches on Google. For all the businesses related. So this site is definitely in the top 5. So by going to this site. You can list your business for free. Apart from these sites.

If you are in any specific niche. Like for example. If you deal in real estate. So you can get many listing sites. Related to real estate. Like 99acres. Magic brick. And apart from this. You will get many sites. So you can search them specifically. And you can list your business there. Along with that. Along with listing your business. Make sure. That your social media. Like Instagram. Facebook. LinkedIn. Your business has a page here too. And with this. You can promote your business. For free. Digital marketing. Internet marketing. By the way. If you want free courses. Related to all these things. Then subscribe to WS Cube Tech. Check out WS Cube Tech's YouTube channel. All courses are available for free. Facebook course is available. Instagram course is available. And along with that.

Our local SEO course is going on. How can you promote your local business. Store business. How can you promote your business. In your area. In your city. So in the description box. You will get the playlist link. Go. Enjoy all the videos. Learn something. And promote your business. So guys. I hope you are enjoying the video. But before this. One important thing.

If you want to make your career. In this dynamic field of digital marketing. Or you want to make your career. Even stronger. Then join now. WS Cube Tech. Online and offline. Practical. Digital marketing. Advanced batch. In these batches. You will learn. Professional. Practical. And advanced digital marketing. With a valid certification. Which is valid all over India. In these batches. You will get live classes. With industry experts. Along with that. A lot of paid tools access. Your classes recordings. With that. Doubt sessions. And many more things. So if you want to join these batches. Then in the description box. You will get the form link. Fill the form quickly. And join the batch. So join the batch. And join the batch. And join the batch. And join the batch. And join the batch. And join the batch. You will feel confident. And you will join your team. You will feel confident.

Fulfill the form. And our team will contact you. Very soon. Let's continue to the video. Before you start the video. I want to tell the complete course of local SEO. How can you promote your business locally. You will get the entire course. In the description box. You retain the playlist link. Make sure. No video is missed. Let's list our business on the Google business profile.

By the way. Let me tell you a thing. So Google my business is removed from now. And the Google business profile has come. Because Google. Google search has also started showing businesses on Google maps, so it is more advanced and you get a lot of good options in it. So Google my business has become a Google business profile, so now we will search Google business profile, even if you write Google my business, you will get a Google business profile. So this is Google my business profile, now you can list your business here, and when anyone types anything related to your business in Google search or maps, and if your business is in that area, then your business will be shown to that person. So first of all you have to come to Google my business and this website will open like this, now here you have to take care of one thing that you have to sign in first. You will sign in with your Gmail ID, so remember one thing that whenever you are listing your business, the Gmail ID that you are using at that time will become its owner, that is, you will be able to make major changes from it.

Later, you can give access to someone else, you can make someone else an editor, you can make someone else an owner, but initially that email ID will be your main, so make sure that it is either your personal ID or the best way is to make a separate email ID for a business and list all your businesses from it. Because whatever major updates you will have, you will have reviews related updates or anything, so you will get updates on that same Gmail ID.

So first of all, I sign in here, so now you will sign in, then look here, this is how the profile is coming, now I am working on my Gmail ID, but if you want to list from any other Gmail ID on Google, then you can choose, like this Gmail ID is coming, if you want to add someone else, then you will do add as an account and there you will log in with your Gmail ID, then that profile will come, like if I select this, then my business will come from it.

Okay, so now I am going to tell you about this listing, I am going to tell you about a dummy business, which I will delete later, because of course I don't want people to have misinformation, so first of all you have to put your business name, now here for once I am putting the actual name of my business, but later we will also change it, we will also put some business related keywords in it, how to put them, what keywords to use, how long your business name should be, we will discuss that but for now I am putting my business in general, like I have put abc dummy like this, so that there is no confusion, now if your business is available, like I tell you something, like WS CubeTech, so already WS CubeTech's business is available, so it has come here, but if you want a business that is not already listed, then what will you do in that case, like I did abc dummy, so create a business with this name, I wrote it here, then we will continue here, here you have to make sure that you to take care of caps a lot, first letter should always be your capital, then now the title of your business, type is coming here that what kind of business do you have, it is an online retail business that you do online business, you sell things through websites, you have a local store that you have a store and you want people to come there, people visit there and take services or products, or you have a service business like a salon business or you are giving some service, you are giving development and here we are talking about store business, this is your business, this is your office, so you can save it in any of the three categories, I want to tell you one more thing, now you must be having a question in your mind that it is online retail, so our business is online, so is it necessary to have a physical location, so see it is not necessary, even if you do not have a physical location, you can hide that location, and even if you serve online, you can list your business in the local listing, so for now I am choosing a service business and clicking on next, you can choose according to your business, so there are many available here, you can select your business category here, now let's take an example of some categories, like if it is food related, then you can search food related, in the same way, if there is a cafe, then you can search cafeteria, in the same way, if it is a real estate business, then you can search real estate agents, so you will get a lot of categories, so now I am selecting a marketing agency, so I have selected a marketing agency, I am assuming this as a dummy, you can select your here, by the way, if you have a business whose category you are not getting, you do not understand which category to put, then tell me in the comment section, I will definitely reply, let's click on next, now after this, where do you serve your customers? where do you serve your customers? here you have to select your area, now see, there is one thing here that this thing is optional, why? because there will be no area for online businesses, but if you have a local store, a shop, an office, then you definitely have to select areas here, so where do you serve? like I select all over Jodhpur, so Jodhpur, Rajasthan, India came here, then I will click on next, you can select than one area, now your phone number has come here, so you have to put the phone number on which you want leads, by the way, we can also hide it, but now we want more calls to come to us, so you have to put that phone number, along with that, if you have a website, then you can put that too, so I put my website here, simply you have to copy the URL and add it, now here you can see that it is telling you to put your business on the map, so we will say yes, because we have an in-store business, we have an office, so we continue it here and move on, one thing I tell you that according to your country, or many times this tool, business profile manager platform, some upgrades are done, so many times you find the interface a little different, so don't worry, tell me in the comment section, otherwise try to figure out a little, why are such things coming and what can be the meaning of this? Now it is coming that you have to add your mailing address to verify, now see here you will put your mail address, so it is not that your business will be listed, understand the concept, for example, now I am sitting here, I have put my business here, it is my interior designing business, so any person will put their business everywhere on the map, see it does not happen, first you will locate the business, you will tell Google, then Google will verify, now there are different methods to verify, which I will talk about in different videos, it will verify that the actual address, the location where you have listed your business, is it really a business there or you are just putting a business like this, so now you to write your complete mail address here, when I say complete, so here I am talking exactly, plot number, house number, flat number, everything, you have to write this, because your verification will be on this only, so first of all I have selected the country, then street address, now again as I am saying, I am telling dummy, so I am putting dummy address here, so I will put it here like this, make sure that the address that you are putting the colony in, the spelling of that should not be wrong, then city will come here, I will put city, then pin code will come, you have to verify the pin code too, because many times it happens that there are 10-15 pin codes in one city, so make sure that you verify that pin code too, then after that your state will come, so I will put state here, like then after that next, now what will happen is that it will go to the verification page, so you can verify later too, but I will tell you how it will come, now see here, so many methods of verification are coming, so this is generally verifying our contact details, but I will also talk about business verification later, so here you can see, you can do it through OTP or call, so I am putting the text option here, you can also verify the email here, and if you put the code here, then your number be verified, so for now I am verifying it later, because it is a dummy project, now after that it comes that add your services, add your services in whatever you serve, so see here some options are already coming, content management is added, branding is done, this is done, apart from that business to business, apart from that if you are not getting any of these options, if you show more, then more businesses will come, if you are not getting this, then all services will come, but if you don't it, then you can also put your custom service, so make sure that you provide 8 to 10 good services, and don't mislead exactly what you provide, do that here and now we will click on next, now your business hours are coming here, you can put your business hours here, like what time do you stay open on Sunday, what time do you stay open on Monday, you can do this, for now I am skipping this, then add messaging, now the option is coming here, that you want them to message you on Google, so you can this too, you will get a chat option, you can answer their questions, you can talk to them live, now the description of the business will come, so what to write in the description of the business, there is a separate video for this too, where I have explained to you what will go in the business description, so for this you will get a playlist link in the description box, the complete course of Google business profile is going on, don't miss any of the videos, so the description will come here, now I am skipping this because I will tell you in detail later, now here add photos of your business, but make sure that the photos are clear and define your business, so you can put as many photos as you have related to your business, and the first photo that I will recommend to you, you must add your logo here, so see I have added my logo here, we will also put the logo on our profile, but for now I am just putting a logo, rest you can put as many pictures as you want, now here is the option of advertising, now here it is saying that your edits will only be visible when you are verified, so we are not verifying now, because for this in the next video I will tell you how to verify your business, so this code has been accepted, which we have added for the phone number, so you can see here that my business is listed here, but now it will take some time for verification, but you will be able to show the physical address on the map only when your business is verified, so for this I will bring a video, how you can verify your business, till now we have only verified the contact information, otherwise there are 4 methods through which we can verify our business, so now it is writing about my business in this way, now it is not visible publicly, because first verification process will be completed, then business verification will be done, after that only my business will be visible, rest now we have not completed the profile, only our listing has been done till now, so today in this video we will talk about what is the method to write the name of your google business profile correctly, what things you have to keep in mind while writing the business name of your google business profile, so now the first thing here is the actual name of your business, like the name of our business is WS Cube Tech, XYZ, Company Limited, whatever is the name of your business, first of all you have to write that, and along with that you have to take care of a few more things, which you will understand in this video, so first of all let's see how your profile name will change, and there we will also write a sample, which will give you an idea, and we will also see a lot of examples, so that you can optimize the name of your google business profile for your business, so we come to our google business profile, after coming here you have to sign in with your gmail id, after doing this, your business will open like this, your search engine result page will open, so in this way this business is listed here, here you can see your business, here is the option of edit profile, when you click on edit profile, so from here you can change all the basic details of your business, so first of all the business name is coming here, so as you can see here, the business name is given here, now here you have to one thing, whenever you are adding your business, after that you have to add one keyword related to your business, now it is not necessary to research the keyword here, and add the keyword with the highest volume, because in today's time, google shows you results on the basis of your intent, not exactly on the basis of words, so now what you have to do is, suppose you have written your business, you have to write business short, then after that, what you have to do with your business, What type of services you provide, you have to write that.

For example, we have an IT training company. So we will add this word here. Let's suppose that our company does only web development. So I will write here, web development company. Now for example, you have a furniture business. Furniture business is in Delhi, for example. So now you will write XYZ Furniture. Whatever is the name of your business, you have to write that first. Then by putting hyphen like this, or by putting colon, or by putting pipeline. Pipeline is called this, or by putting pipeline. You will write your business related keywords. Like Furniture Shop in Delhi, or Best Furniture in Delhi.

Furniture Exporters in Delhi, Furniture Wholesaler in Delhi. Whichever keyword perfectly defines your business. In this way, you have to write the name of your business. Now I will show you some more samples. So that it becomes more clear to you. What is the name of your business, what is the name of your profile, what do you have to keep? So here you can see that I have three example names for you. XYZ Furniture, I have taken the brand name in one way, dummy. Similarly, I have taken some examples of a cafeteria.

Similarly, I have taken an example of a school. So now you can optimize it a little according to your city, according to your area, according to your niche. So you have a total of nine examples here. And now you can optimize it according to your niche, according to your business, according to your service. Like the first one, you see Furniture, so I wrote the name of the business first. Then after that I put a keyword here, that is by Best Furniture in Delhi. Then XYZ Furniture, by putting a hyphen like this, Affordable Furniture Shop in Delhi NCR. Then XYZ Furniture, Best Residential and Commercial Furniture in Delhi. Okay, it's a little lengthy, but it's okay. Next is Cafeteria, so first I wrote very simple, XYZ Cafeteria. Because the word Cafeteria has come in my name, the business name.

So that's why I just mentioned the location here, Rajouri Garden, Delhi, in the name. By the way, you will have an address, but still I have specified it better in the name. Apart from that, another example, XYZ Cafeteria, Best Place to Hangout in Delhi. Because even if a person searches for this, Best Place to Hangout, Hangout with Friends, Have Fun with Friends. So in this way, my business is visible there, there are chances of it. Then XYZ Cafeteria, Best Coffee Place in Delhi, I put it like this. In school, I put it like this, Top CVSC School in Delhi, Rajouri Garden Delhi, Best Secondary School in Delhi. So in this way, you can optimize it in your own way, according to your niche, according to your business, you can change your name.

Today in this video, we will talk about the category option in the Google Business Profile. First of all, how will we change this category? Second, the most important question, what will we write in the category of Google Business Profile? Which category is perfect for our business? What will come in the primary category, what will come in the secondary category? So let's go to the Google Business Profile, and first of all, let's see how to edit this category. Then we will also see how to add the right category in the right way. So see, this is our Google Business Profile, here you have to go to the Edit Profile. In the Edit Profile, just after the business name, the Business Category is written. Now when you click on Edit here, even when you are creating an account on the Google Business Profile, you get the option to select a category in the starting.

Now here you can select two categories, one is Primary Category. This will be the category that you can say is the broad category of your institute, your company, your business. Then after adding that broad category, you can also add an additional category. And these additional categories, no matter how many they are, they can be multiple. It is not necessary that you only add one. Now, like we have put the Primary Category here, Educational Institute, but according to your business, like if you have a business, for example, like if you have a furniture business, then you will write things related to furniture, and you will get a lot of options. Furniture Maker, Furniture Wholesaler, Accessories Repair Shop, Manufacturer, Rental Store, Accessories, Furniture Shop, Home Furniture Shop, Garden Furniture Shop. So you can choose any of these. So let's say if you are a Furniture Maker or a Furniture Manufacturer, both are fine. Apart from that, you should also add an additional category, like now we have seen Furniture Related. So Furniture Related, like here it is, Home Furniture Shop, because we also sell home furniture.

Apart from that, I put one, like Office Furniture. See, there is also Office Furniture along with Home Furniture. Apart from that, you have any other category, like you sell any other type of furniture. Like for example, if you sell Garden Furniture, then you can also put that category. So you can have as many as three or four additional categories. Like again, the example we took earlier, let's suppose this is your Cafeteria. So we will write Cafe like this. Okay, the primary category is Cafe. Apart from that, what other options are coming related to Cafe, like Art Cafe, Dog Cafe, Chocolate Cafe, Internet Cafe. There are a lot of things coming.

So now Cafe itself has a broad category and a micro category. So if you don't put an additional category in it, it will also work. Apart from that, as I have put Cafe here, I am adding a restaurant here. If you also provide food along with Cafe, then you can also add a restaurant. Because many people do not understand the difference between Cafe and Restaurant.

So that's why I have put a restaurant in the additional category. Along with that, if you have a school, then you will write the school. So the school is coming directly here. Or now what will come in this category, Educational Institute will come. Or Educational Center will come. So the Educational Center has come in the additional category. We can write more, like I wrote Education. So the primary school is done. Apart from the primary, if you also have a secondary school, then we have also added a secondary school. Let's add another category, like Senior High School. So now the point here is that your primary category can be one, but your additional categories can be as many as you want. But it's not like you add thousands of categories here. You can add as many categories as you want, but they should all be relevant to your business. Now see, our main primary category is school. Apart from school, I have added some additional categories. Education Center, Primary School, Secondary School, Senior High School.

Apart from that, if you also have a pre-primary school. Pre-school has also come. Apart from that, if you also have a play group. So we have also added that. So how many additional categories can be there in this? Because in all these categories, my business, my listing is falling. So we have added a lot of additional categories. Let's take some more examples. For example, if you have an electronics business, then your primary category will be related to electronics. Electronics Hire, Wholesaler, Repair Shop, Manufacturer. In this way, you can choose from here, in which you also fall. Electronics Wholesaler, this is our primary category. Apart from that, you can also add some other categories related to electronics. For example, we have added Electronics Repair Shop. If you do this work, then only you will add it. Then Electronics Manufacturer came. So in this way, you have to fill this category section. Now in the next video, I will tell you how you can see the category of your competitor. So that you can get more inspiration. That when we are choosing our category.

So have we chosen the right category? Are our competitors ranking well on Google Business Profile? So in today's video, we will see how you can find the category of your competitors on Google Business Profile. Because when you create a Google Business Profile, then you also have to put your category there. So in this way, many times we get confused that what is the perfect category related to our business or related to our client's business.

So in that situation, we can take help from our competitors. Now who are the competitors? First, let's understand this. Whenever I talk about Digital Marketing or General Business. So the keywords we want to rank. The words on which we want that whenever this person searches the word on Google or any other platform. So our business should be seen. So on those words, on those phrases, the businesses that are already ranking. The businesses that are already being shown. They are our competitors. For example, if I have a furniture business and I serve in Rajasthan only. So whenever a person searches anything related to furniture in Rajasthan. Best Furniture Shop Near Me, Best Furniture Shop in Rajasthan or so on.

So at that time, those who rank. Because my business is not ranking right now because I have to optimize it. But the businesses that are already ranking have become my competitors. So first of all, what do you have to do? You have to find your competitor and we will see the category of Google Business Profile of that competitor. So for this, you have to come to Google. Normally, you have to come to Google.com and you have to type a few keywords related to your business. Like I typed the keyword Cafe in Delhi. After that, you will see that this map has opened. These places, that is, my local listings have come here. So Cafe Delhi Heights, Sambukas Cafe, Triveni Terrace Cafe. So I open this first business like this. So now my business has come here, Cafe Delhi Heights. So here are the reviews written here and here is the category written here.

That is Cafe. Other than that, let's say this is a business. I opened it. So look, this category has come here. This one, which I am highlighting. I zoom it a little so that you can see it better. So this is our category cafe. Let's do one more thing, let's take one more example so that you can be more clear. Now as I typed the keyword Furniture Shop in Bangalore, so you will see a lot of businesses have come. I open the first business and now you will see here that the category has come that is Furniture Store. In Bangalore, it has come automatically from our location but Furniture Store is the category.

Let's see one more, so they have selected their category as Furniture Wholesaler. Let's see this one, so they have selected Furniture Store. Let's take some more examples like School in Delhi. So now look here, schools have come, so where will you see the category now? Look here, near the name, Play School, the school category is selected here. Apart from that, you will see here that all the school categories are selected here. You can see here that Primary School is selected here, Pre-School is selected here. So this category is coming here.

Let's see some more examples. I typed the keyword Web Development Company in Mumbai. So now look here, a lot of businesses are coming here. So now what is their category? Design Agency, Design Agency in Mumbai. Apart from that, the business selected by this one is Website Designer. The business selected by this one is also Website Designer. Then the business selected by this one is also Website Designer. So I think now you must have been a little clear. How to Verify Google Business Profile? Today we will talk about how to verify a Google Business Profile if you have added a listing or a business.

Because until your business is verified, it will not be visible on the search engine results pages in the right way, as well as it will not be visible on Maps. So first of all, I will show you a profile that is verified. And how do we verify a profile, what are the methods, what are the problems, we will understand all these things. So look at this, we did a dummy listing, just to make you understand how we can do the listing from scratch.

So now if you look here, first of all, this sign is coming here. Apart from that, the sign of our profile is coming here, which means it is verified. By the way, if you go to the Google Business Profile Helper and check the verification status, then the status will come like this. Your business will come and it will be written verified here. So all your businesses will have a status of business here, so this business is verified. Now let's do one thing, first of all, let's see what are the ways we can verify. So let's do one thing, I will make another dummy listing and we will verify it and see all its ways. Now see, when we make a profile, then this option comes here, select a way to get verified. To get verified, now you are getting ways here. So now the phone number you have put here, if you have put a phone number, then the option of this phone number will be coming. Call or text on it to order an OTP and whatever you add, your business will be verified.

Apart from that, there are some other options here. So for now, I am clicking on Verify later and so that I can also tell you that when a listing has been made, then how to verify it. So let me complete the profile quickly. Now see here, our profile has been made, but it will not be visible to the customer because our business is not verified. So now see here, the option of Get Verified is coming, so when we click on Get Verified, then you will get options for verification. Now here for me, this is the only option coming, that is, this number of ours, call or text will come on it. And through that, this number will be verified.

But if we talk about Google, then Google does not give you only this method. Phone, text, email and video, video is also an option. Now here you have to understand one thing that many times it happens that you have verified the text, verified the call. But still, Google can tell you that you will also have to give a video verification. Especially when this happens, I will tell you in which situations this happens. That when there is only one business and it has multiple stores at different locations. So in those cases, 90% Google tells you to also do video verification. So what happens in video verification? So Google's customer representatives will call you and there will be a video call. And on that call, you will have to show you the location of their store physically.

And only then that verification will be accepted by you. So if you have verified the phone text, it does not mean that our business is completely verified. Although it is done for that time, but later Google can tell you to do video verification or email verification. So now we have this option, so now we will click on the text option. And now we will get an OTP, a 6-digit OTP. We will put that code here and verify our business. And one more thing you have to remember, whenever it happens that you have changed any information related to your business. Changed any address, changed any phone number, changed any detail. So you may have to re-verify your business. So you have to be ready for that too. Now see call verification, email verification and text verification are comparatively easy. But if I talk about video verification, then you will get to see two types of video verification in it. First is live video verification, second is captured video verification. So in capture, you simply have the option of verification.

So there will be a call text, video verification will also come. You will click on it, the option of capture will come. So now you have to take care of what you have to capture. So see here you will get a list, you can use it like a checklist. First of all, you have to add the front door of your office, you have to capture it. Apart from that, if your logo is anywhere, you have to capture it. You have to capture the surroundings around you, like streets, if there is a shop in front, If there is a shop on the left or right, then you have to capture that area.

Apart from that, there are some areas in every office that only one employee can go on it. Like cash office, director's office or kitchen. You have to capture the whole premise and record it in that video. Apart from that, you may also have to give proof of management many times. So in such a case, if you have any document, any registry, then you can also capture it. Now if this video is verified once, then you can also delete it.

But all these things will have to be shown to you for verification once in the video. The second thing is live video call. As I told you that a person calls you from Google, you get a live call. You have to attend it and for this you have to use your mobile phone. If you are running Google My Business on desktop, then you will get a scan code. So after scanning it, you will reach that portal. There you have to show it to the customer representative by doing a live video. And only then your business will be verified. But in most of the cases, I mean in 80% of the cases, there is no need for video verification. But in some special cases that I talked about, Suppose there are different store locations of the same business. If you have a business that has multiple listings in the same building. So in those cases, it is important to get video verification done many times.

To verify your business on Google. And what are the benefits of verification? If you have not verified your business, then your business details will not reach the customer. Then what is the benefit of doing so much hard work? So that's why you must register your business on Google Business Profile. Today we are going to talk about Google Business. What are the factors that are considered while ranking any local listing? So first of all, let's understand a very simple formula. Which you should also know. No matter how old your business is. How many years or how many generations your business has been running. But when you list your business on Google. In the eyes of Google, your business will come into existence only when you claim it there. So in this case, as soon as possible. If you have not yet listed your business on Google Business Profile. So go and do it quickly. And by the way, this is our complete free course. You will get the playlist link in the description box. Go and watch all the videos. Don't miss a single one. So you can list your business yourself.

You can give a good ranking. Now let's talk about ranking factors. So the first ranking factor. And which is a very common sense factor. That your business is seen on Google Maps. What does Google show? What are the businesses around you? Like I put any keyword. I put a furniture shop. I put schools near me. So what does it hit? Where I am standing now. Where my location is now. The radius of 5 km of it. Just I am taking an example. The radius of 5 km. It covers that radius. Like if you put best schools near me. So in your radius of 5 km. Or I will say.

The best school closest to you. You will see that first. So distance from your current location. If a person is 10-15 km away from you. And he is typing furniture shop near me. Although your furniture shop is the best furniture store. You have been listed on Google for many years. As well as your business is also very old. But the person who is closest to that person. Google will show that business first. Although your business is in that list. 3rd or 4th or 5th number. But which business will be seen first. Which is the nearest and closest to it. So that's why location plays the most important role.

In the keywords near me. But if I talk about the city. Like suppose someone is typing. Best furniture in Jaipur. Best furniture in Jodhpur. Best furniture store in Delhi. In that case. There are chances that your business will be shown first. But in that too. The factors that I am going to discuss later. All those factors will be considered. So the first factor. Which is the ranking factor. that is our distance from that query The second factor is relevance that your business is more relevant than a user query Let's suppose that a person is typing furniture for rent near me that furniture wants to rent for whom, he does not want to purchase Let's suppose you have a business, you deal in furniture You have the best furniture store in that area, in that particular city But if you have not specified that you rent properties then till then your business will not be pushed to that person that person will not be shown First those businesses will be shown which actually rent furniture So if the relevancy is not related to that query then your business will not be shown there So relevancy is the second important factor while ranking any Google business profile listing Along with that, the third important factor of ranking is reviews How many reviews and how many good reviews, both matter Let's suppose that your business has got a 5 star rating Overall, your rating is 5 And your competitor's rating is 4.5 But still when someone searches in your area then your competitor's profile is seen first What is the reason? You will think that this should not happen My rating is more than that But if I talk about your total reviews then only two people have given you a review And if I talk about your competitor then even though he has a 4.5 rating but thousands of people have reviewed him So first of all, the number of reviews is important Secondly, the quality of reviews means how many good reviews have come This is also important So make sure how to increase reviews How to work on reviews How to motivate people to review your business Give a good review So we will talk about this later You will get the link of the playlist in the description box Don't miss any of the videos So rating and quality of rating both matter whenever we talk about ranking Google business profile listings Along with that, our next factor There will be different sub-factors in it That factor is how complete your profile is If you have not completed your profile on Google business profile Then you will be somewhere less in comparison to your competitor And by profile complete, I mean Your proper headings Your proper business headline Your business description About section Your photos should be complete Along with that, we should talk about ratings Your services should be added Your offers Your posts And along with this Your contact number If you have a website, it should be listed there Your email address should be listed Your address should be added All these things make our profile complete And this is a very important factor Along with that, our next factor And I think that is most important for Whether a website or a local listing That is number of engagement No matter how many times your business has been shown to people How many people have clicked on that business You have clicked on the call button You have clicked on your website button There is a direction to reach you So these engagements also play an important role So for this, you will have to pay attention to this engagement That as many engagements as possible And along with that, how much footfall will fall on your business Because Google is tracking from location The more people, the more locations The more people's GPS will come from your shop We can take it as an indirect ranking factor So these are some factors Which Google Business Profile considers While ranking any local listing So there were some factors in it Which are under your control On which you can work Like reviews On ratings On completing profile Along with that On increasing your engagement Keyword Research The keyword research tool that I am using today First of all, you will use Google search By going to Google search You can ask for suggestions from Google What are those tools What are those terms Which people are searching related to our business So you don't need to do much advanced keyword research For Google Business Profile Like we do keyword research for a normal website SEO For social media We don't have to go that advanced We just have to take an idea And second thing If you want You can also use Google Keyword Planner Apart from these two tools You don't need to use any third tool or paid tool So let's go to Google first And ask from Google What are people searching related to our business So first of all I have opened incognito mode So that my search history Which is my current location Results are not exactly inspired So you have to come here and open Google Now we will understand from the example For your business You can use the process that I am telling here So for example If you have a makeup business You are a makeup artist Or you have a makeup salon So how will you search here So now I am typing a very simple root keyword Like we are taking an example Of a particular city Like I take the example of Pune So I will type a keyword related to Pune And let's see what suggestions I get Here I will also share some tricks with you So as I read here My root keyword Which is directly related to my business I typed that Like makeup artist in Pune I typed a very simple keyword Now look The first suggestion you have to take As soon as you type this Makeup artist in Pune So here you will see A lot of suggestions have come to you like this So here you can take some ideas from here Like top 10 We have to avoid the top 10 Because in the top 10 The listing sites will always rank Makeup artist in Pune with price This could be a keyword But with price We will be able to use this keyword here Best makeup artist in Pune with price Pune makeup artist Instagram Top 5 makeup artist Bridal makeup artist So bridal I can use this word So bridal makeup artist Note this down in a notepad Pune makeup artist course So the course is of no use to us Celebrity Celebrity makeup artist in Pune So see I am getting this hint Now whatever First makeup artist in Pune Second bridal makeup artist in Pune Third celebrity makeup artist in Pune Makeup artist near me You should never use this keyword near me Many people make mistakes This should not be done Makeup artist in Mumbai So we will not add Mumbai So I got these three keywords now Now I tell you Like I only write here Makeup in Pune So let's see what I am getting Makeup in Pune Makeup in Urban Club Makeup artist in Pune Makeup courses Permanent studio Makeup studio I am getting this keyword here So we can also take makeup studio once Makeup workshop Makeup workshop is of no use Makeup school is also of no use Now I tell you a trick As soon as you go here You will take a cursor like this In starting After taking the cursor If you put underscore here So this starting part Our starting keywords They will open like this Like permanent Bridal makeup in Pune So bridal makeup in Pune I also got this keyword Now what is Google suggesting me How is it doing How is Google doing it to me On the basis of What people have searched This result is showing me on their basis So here you removed the cursor Even if you put this cursor somewhere In the middle like this So this middle keyword Will also open like this Okay So makeup artist in Pune Makeup artist course Courses Studio School Artist So here I got a makeup artist Apart from that A new keyword I got here Makeup studio Okay Apart from that Like I took this keyword Where else will you get suggestions Going to the last You will get some keywords here So from here You get 4-5-6 keywords Whatever you get Take it out We only need 2-3 keywords We will need Apart from that Your competitors here You can also see them Like what they have done Tejaswini Makeup studio and academy So they have also added studio Academy has also been used Apart from that Makeovers This word has been used Bridal makeup They have used it like this Okay So these keywords Came out from here Apart from that Google keyword planner We also see So keyword planner I typed on Google So you will see Google ads This is a tool For this You have to set up first So for this You will also get a separate video How to use Google ads Google keyword planner Without setting up ads You can use it For this There is a separate video In the description box You will get a separate video See that If you don't know How to use a keyword planner So I go to the keyword planner And by going to the keyword planner The keywords we have just taken out 7-8 Which we have just taken out 4-5 keywords I will put the same keywords Here Okay So here You can see I will put the same keywords Here Okay So we will go to Discover new keywords And here We will put some keywords Like I am putting here Makeup artist in Pune I will type the second keyword here Makeup In Pune Okay I typed two keywords here Then After that This location India With that Like I searched Pune here I just added Pune If you want You can also keep it India location It's up to you Okay So what did we do After that You will see 54 keyword ideas Ideas So see This is the keyword And its average monthly searches Means On an average How many people are searching it Makeup Artist in Pune has the most volume.

Volume means from 1000 to 10,000 on an average people are searching for it. Best Makeup Artist in Pune has a good volume between 100 to 1k. So I clicked on it and it came in a chronological order. So leave these 10 and 100 keywords, but you can take these 5 keywords. Best Makeup Artist in Pune, Makeup Artist in Pune, Bridal Makeup Artist in Pune, Makeup Artist in Pune You can use these 4 keywords for your business. Now if you want to do the same thing for any other business. If you want to search for Dentistry in Pune. So Dentist in Pune, I wrote like this. Add a few more related keywords like Dentistry in Pune. I typed this, get results will be done. In the same way, some keywords came here too.

And you will get to know what people are searching for. So to search in Pune, Dentist in Pune, Best Dentist in Pune, Dental Cleaner in Pune, Everyone's Dentist, this is navigation, so we will not take this. Best Cleaner in Pune, you have got very good keywords like this. So in this way, you can take out 4 to 5 keywords. One of them has a good volume. And see here, competition is also coming. That is, how many people are targeting their business or website on this particular keyword. So we just have to take an overview. Just like we do keyword research for website SEO. Don't do that much advance. But yes, get a basic idea. What are the words most people are typing to search our business. So now type whatever your business is. If you don't get keywords here. Let's suppose your business has a new idea in a city. In that case, you will use the keywords directly related to your business. Because now we have to do branding.

We have to tell more people that yes, this business also exists. So in that case, even if you don't do keyword research, it will work. So guys, I hope you are enjoying the video. But before that, one important thing. If you want to make your career in this dynamic field of digital marketing. Or you want to make your career even stronger. So now join WS Cube Tech's Online and Offline Practical Digital Marketing Advanced Batch. In these batches, you will learn professional, practical and advanced digital marketing. With a valid certification. Which is valid all over India. In these batches, you will get live classes with industry experts. Along with this, access to a lot of paid tools. Your class recordings, doubt sessions and many more things. So if you want to join these batches. You will get the form link in the description box. Fill the form quickly. And our team will connect with you very quickly. Let's continue the video. So this is our complete Local SEO Google Business Profile. Or I say Google My Business. As we call it Google Business Profile. This complete course is going on. You will get the playlist link in the description box.

Go and watch all the videos. Don't miss a single one. Because using this course. This course is free for you. Using this, you can create a strong Google Business Profile. For your business. So today we are going to talk about. Google Business Profile Description. So first of all, you have to find some keywords. Good related to your business. How to find the keywords. So in the playlist in the description box. In that, you will get this video. How to find the keywords. So when you have keywords. Take about 4 to 5 keywords. You have to use those keywords. And you have to write a perfect description. So now to write a description. There are some things you have to take care of. First of all, in 750 characters. You can write your description on Google Business Profile. So make sure. Try to fill those 750 of 750. Because the more complete your profile. You will get as much benefit. Now in that description. You have to tell. From your business. From all your competitors.

Or from any other business. Second thing. What do you sell. You can put the name of your major products. You can put the name of your services. And you can put a call to action. Some of your sales are going on. Some offer is going on. You give a package like this. If you use the internet. And reach us. Or if you give us a 5 star rating on Google Business Profile. Then we will give you an extra 10% discount. And so on. You can write some offers related to sales. You can mention your phone number separately. Similarly, on Google Business Profile. There is an option to add a phone number. So someone can call you from one click. But if you want. You can add there. You can tell your business history. That we have been doing business in this city for so many years. And so on. Now I am going to tell you a sample description. Then we will see. How can you edit your description on Google Business Profile. So see this. I have written a simple description for you. We have taken the example of furniture.

Approximately 740 characters. That is, we have tried to cover almost 750. We have written this description. First of all, we gave a call to action. Looking for a great furniture in Jaipur. Come to our store. And now you see the flow of keywords. Furniture in Jaipur. Great furniture in Jaipur. Along with that, you will see here. Best furniture shop in Jaipur. Then our specialties are. I have put some special products here. Then after that. Furniture you need in Jaipur. So about 3 to 4 times. Jaipur and furniture. So this is what you have to put. Which is also good. In reading. As well as keywords are also put there. Apart from that, some of our specialties. I have put it here. Along with that, if you want.

You can also edit your extra phone number here. So this is an example. In the same way, for your business. You can write the description. If you are using any AI tool. To write a description. Just make sure. Is it related to your business or not? Because you have generated AI. Some people say this. We have generated AI. But he does not know the tool. Is it really related to our business? Is this information or not? So edit it accordingly. Add your specializations there. Why are you different from others? Add your phone number and description. Add all these things. And keywords. Whatever you have taken out of the keyword freezer. You have to edit it. Now let's see how we can update the description. Or we will add it to our Google Business Profile. So we have already made our listing. On Google Business Profile. For this, the course is going on. You must have seen it. How we have listed it on Google Business Profile. So you have to go to Google Business Profile.

You will sign in. Your Google Business Profile will open on Google like this. WS Cube Tech Private Limited. It is open here. Here you will see the Edit Profile option. You have to click here. After clicking here. Scroll down a little. In the About section. There is a description option. When you click on the Edit option in the description. This is your description. You can edit it. After editing. You have to save it. The description will be added here. It will be saved here. Now where will a user see it? Whenever he sees your business site. For example, I search like this. Digital Marketing Training Near Me. So you can see this. Here you can see WS Cube Tech first. When I open it by clicking like this. So this is our business here. So here you see. This description is coming. So the description will come here below. So a person can know about your business. So in the same way. You will write a description for your business.

Whatever your business is. First do keyword research related to it. Then write a description. Then add it to your Google Business Profile. So any new update on Google Business. New offer. If you want to add any new announcement. So first of all you have to come to Google Business Profile. After coming here. You will sign in with your Gmail ID. From which you have listed your business. So if you see like this. This dashboard will open in front of you. Like this is our business. This is the newly built building of WS Cube Tech. We have listed it. Now you will get a lot of options here. So in these options. Here you are getting an option. That is add update. If any new update has come. So you can add it here.

So I clicked on add update. So see a lot of options are coming here. First add update. Let's say working hours have changed. Your opening hours have changed. Office has changed or something. You are bringing a new offer. You have a sale. Suppose there is a workshop. You are having a big inauguration. So you can add that. So I add event here. So the title of the event. For example. Our digital marketing workshop. This is the workshop. So you can write the date. I am just showing you an example. For example. 2nd of April. This is our workshop. Then what will be the start time. So let's say. 11 o'clock in the morning. As our workshop is going on. So if you are in Jodhpur. So do add the workshop. Our workshops are also going on in Jaipur. So you can call our official number. You can call and take updates. When will be the end date. So I will add the same date here. Our workshop will be added on 2nd. You can see it according to you. Then we have set the end time.

I have written 2 o'clock time, event details have come, so here we will put the event details that the XYZ workshop is going to take place, we will learn all these things. Then if you want to put a button that will come on your Google business, like book, order online, buy, sign up or learn more, then I will put the sign up button here. So link to your button, suppose if there is such a page on your website where you are registering for the workshop, you can add a form link here. So if there is nothing, then you will simply leave it completely blank, you can also leave it blank and as well as you can also put the link of your phone number.

Or you can also create a link of whatsapp and put it that how to create a link of whatsapp chat so that people can contact you with just one click on whatsapp. So for this too, the complete course of whatsapp is available, go to the WS Cube Tech YouTube channel, see the complete course of whatsapp, you will get this video in it. There are a lot of things to learn, you just have to be willing to learn. After doing this, you can also put a photo of it. Suppose if there is a photo, let's say, then we will also put this photo here. Like after putting the photo, you can also see its preview here that how will this post look like. So see this is the marketing workshop, the time has come and you will post it and the sign up option will come here. So let's say I have put an event like this, you are giving an offer like this, you are giving a sale, some 50% off, 10% off, 20% off.

So you can also do such things. Like I will give you another example, like you have to put an update, you have an offer. So the title of that offer like Holi Sale, start date, end date, if you want to put any other detail, if you want to give a voucher code, if you want to give a link to redeem offer, then you can add this too. And here again you will put a photo. So like I put one more update here, like WS Cube Tech's digital marketing batch is starting, so I will add that here.

So first of all, let's put a photo. So see this, this photo is already created. We have created a brochure like this. See the photo has come, now you will add the description. So I wrote this description, you can write your description in 1500 characters. Like you have to put any button, sign up, learn more, order online. So I put the option of sign up and here I will put our form link. So here I have added my form link, which you can easily create. After doing this, we will post it here. And see our post has been updated here. So whenever someone goes to our profile, there is an option here and even the sign up button is visible here. As soon as someone clicks on sign up, the Google form link will open. And he can see all the details as well as fill the form. Isn't it amazing? So this is a very good feature. There are a lot of features in Google Business Profile, which are enough to boost your business online and reach people online.

You don't even need very advanced digital marketing. So today in this video, we are going to see how you can add your business products or services on Google Business Profile. So let's go to Google Business Profile and add our products and services. Hello everyone, I Harmeet welcome you all on WS Cryptic channel. So if you want to list your products, services, whatever you are offering to your clients on Google Business Profile. So first of all, you have to go to your business profile. After going here, you will sign in here with the ID on which you have listed your Google business. After doing this, this dashboard will open in front of you. After opening the dashboard, here is the option of edit products. When you click on edit products, you can also add products here. As well as if you are giving some services, you can also list them like products. So we will click on get started.

First of all, the name of the product will come. Now whatever is the name of your product, whether it is a physical product, goods or services, you can add here. Like if there is a salon service, if you are selling furniture, then you have put some beds, you have put some sofas. You can list products like this. First of all, the name of the product. Now the name of the product I am taking is related to us. Like digital marketing course. Okay, I added this. Select a category. If you want to add a category, then you can add a new category. Like I have to put the product category here.

Like I have added IT training like this. Okay, after that the product price. So I am adding my price here. Like 60,000 is its actual price. Then the discounted price is 30,200. Okay. You can add product description here. And you can also add a photo here. Like this template is made. I have added it here. You can add more than one picture. It is up to you. Like I am listing my service here. But you can also add your product here. Okay. So I have added the product description here. You can add within 1000 characters. Okay, so I have copied the description from my website. And I am adding it here. Okay. In the product landing page URL, I am adding the link of my form. With which people can enroll in the 2 days free demo class.

I have copied the link of Google form and added it here. If you have any landing page on the website, you can add that too. It is up to you. Now in the case of product, if you have any let's say e-commerce website. So the link of your product will be added in the e-commerce website. Now if it is your special product, then you can add it. If it is not special, it is a regular product, then you can do it. So we will publish it here. So see, our product has been added. Next, you can add the product. And you can add as many products as you want. If you go to see my products, then you will see this product in this way. It will take a little time, 30-40 minutes. And our product will be published. Now let me tell you how to see this product.

So it will take a little time and your product will start being showcased. As soon as I added this product, according to your business, Your other products, like any of your goods, any salon service. So what will you do, by downloading a photo of the salon service. Or for your own business, you can take a related or stock photo from the net. And by uploading it, you can take a stock photo while cutting your hair. Uploaded it, you wrote its price, discounted prices. So you can add products like this. So the more advanced you keep your profile, the better the result you will get. So today we will know how to set up the booking option of Google Business Profile.

And how to use it. So first of all, we come to the Google Business Profile. We will sign in with the ID from which you have listed your business on the Google Business Profile. So in this way you will have a dashboard. If you want to know how we have set up this business. How this information is written. For this, you will get a playlist link in the description box. This course is completely free for you. In which we are talking about Google Business Profile. So watch all the videos. So now this dashboard is open here. So in the dashboard, you are getting the option of booking here. So when we click on bookings.

So any person can book your appointment with just one click. Or let's say can book your appointment to meet you. Can book for a demo. So we can do this. Let's say you have a salon. So you have to book an appointment in the salon for a service. So that can also be done easily. So now what you have to do here. First of all, you have to create a booking link here. So now if you have your own website. Like let's say we have our own website of wscubetech.

So here is our booking link. Like if I talk. So this contact us page. Here is the option to do name, mobile, purpose, message. So someone can contact us from here. Who can book us. So I will copy this link. After copying the link. You will add this link in the booking URL. So if you have such a link on your website. Then you can add it like this. Otherwise, there are many such softwares. There are such websites. Where you can go and create a booking URL even without a website. Like this one platform is Calendly. This is a software on the Calendly platform. With which you can easily set up your appointment, scheduling, booking. And from here you will get that link.

Which you will add in your Google Business Profile. So like I tell you an example. Sign up free with Google. Let's do it here first. After this, you have to prepare your Calendly URL. So you can add a permalink according to your URL here. After doing this, add a time zone. We will continue here. After this, add our availability here. Whenever you are available, you can choose your days. Then we will continue. After doing this, what is your day-to-day role? Are you a freelancer? Are you a leader? Are you in education? Are you in interview scheduling? In which do you deal? You can add that here. Like I am choosing sales and marketing here. You can also choose other according to you.

Now after doing this. You will add your events in this way. Like meeting, scheduled event. Now you can add multiple services here. Like event type, one-off meeting. Like I added event type here. So like one-on-one is done here. Add event type, add location, add description. And your link will be created here. So let's say this is how your links will come.

You have to copy this link. After copying, the option here was booking URL. Here you can paste it like this. Save it here. After saving, when anyone clicks on the booking option on the Google business profile, then he can book a meeting directly from you. You can customize it in this way, like I gave an example of Calendly. You will get many other platforms, some will be paid, some will be such softwares that will allow you to manage your entire database. You will get all the bookings and appointments that are coming here. Like I told you about Calendly, there is also an appointment scheduling software called heygoldy.com. You can also use this for online booking, appointment. By setting this up, a link will be generated, you can share that link with your people and you have to put the same link on your platform. And then after that, you will see that your booking option will also be shown here. So now it will take some time and this booking option will also come here.

Anyone can click on that button and book directly from you. So this is a very good feature, there are many such amazing features on the Google business profile. So this messaging option on the Google business profile, people will be able to contact you directly from it. So what do you have to do for this? First you have to sign in on the Google business profile. After signing in, this dashboard will open like this. Google surf will also open. And here you will see that you will get the option of messages. You have to click on these messages and you have to do turn on chat. If you have not opened the chat yet, then you will click on this turn on and that's it. You just have to do this much work and your message option will open. If any person messages you, then you have to come here and check. Like no message has come here yet, but anyone comes to our business. If anyone messages us, then that message will come to us.

Where will you get the message? So in the same dashboard, it will pop up like this that yes, you have received 2 messages, 3 messages. You will click on it and you can message here. So now you can see here, you can see this business of WS Cube Tech here. I have opened it on the phone so that I can show you well. I can also give proof that what we are doing is really happening or not. So now look here, the chat option has come here. As soon as I click on the chat, this chat box will open here like this. And here I can message like this. Like I did hello message, so if you look at the desktop, this message will come here. See, I have also got this notification here on the web. As well as look at this, it has also become red in messages like this. So look here, there is a message in my name. So hello message has come here. And some quick replies have also come here by default. You can talk to them from here.

You see, the message is also coming on the phone. So this is a very good feature, you have to take advantage of it. Because the more, as I said, the easier it will be for you to communicate with your customers, the more engagement you will get. Because if you have made communication difficult, that first we go to the website, pick up the number from there, call. So it is obvious that more people will not be comfortable in it. So that's why turn on this message option. All your details will be kept here. You can take leads from here. You can take reference from here that who has contacted me. So in this way, you can set up this message option in your Google Business Profile. I totally understand that whenever we list any business on Google Business Profile. So in that case, he asks us for a website. So we feel very bad that I wish we had a website. So yes, you can add this thing very easily.

You can easily make a website in your Google Business Profile. So see, I created a dummy listing here. And now we will add our complete info here. So the website will ask us. So for this, we will go to the edit profile. If you look at the edit profile, then this website will ask you for the contact information here. So let's assume that we don't have a website.

And we save it like this. I just put up the website of wscubetech. So let's suppose this is not the website here. So now see here, my website has been removed here. And let's suppose that when you listed your business, you didn't add a website. Because you didn't have any website. So now here you will see that this website option is coming like this.

This new website, create a high quality website at no cost with Google. So now we will click on get started. And we will layer a website. And we will create a website. So now see here, I set up here. And as soon as possible, we will create our website here. So first of all, you have to choose a theme according to yourself. How will your website look like. So see here, I have named it dummy. Otherwise, the name of your business will come here. So let's take this theme here. So now whatever changes you want to make here. Like whatever you want to edit. Like you want to change the get code button. You want to change your headline. Like XYZ Private Limited. This is how I write the name of my business. So this came here. If you want to add a description here. Write the description here. Then your summary header. Summary body will be added here. If you want to add photos.

Then you will add those photos here. You can customize it according to yourself. So see, it will be made like this. If someone clicks on call now, then your number will come. The number you added for the Google business profile will come. Get direction, get code. If you want to do anything other than this, you can add it here. Now I am just telling you a sample. If you want to do any post.

Your testimonials will come here. It gives you testimonials and reviews. Now it's time to purchase the domain. So you have to purchase the domain. From that only your website will be live. That is, you have to buy the address of the website. Like www.wscubetech.com So wscubetech is its domain name. So you have to purchase this domain name. So now some of your domain names are coming here. Like you can see dummyfh0.1.inc Dummy.com is unavailable. So you have to purchase this domain name. So now some of your domain names are coming here. Like you can see dummyfh0.1.inc Dummy.com is unavailable. If you do view more domains. So here too you can buy a domain. For this, you have to pay x amount here. Now you can search the domain here. Like whatever your business is. You can search it. Like I typed here. Dummy Jodhpur. If you don't get your favorite domain. So in that case, you can add your city name.

You can add the name of your area. You can do it this way. So see a lot of options have come here. Dummyjodhpur.com So if I want to buy this domain. So I will click on buy. And I will purchase this domain. And this domain will be registered with my email id. And now the website I was creating. I will create it. And I will publish this website like this. So see you are on web. Our website has been published. But again what I have to do. I have to purchase the domain. So let's see the site first. So the site will look like this.

Whatever changes you have made. You will do all the changes. Your changes will happen. So your website will show as you want. So for now. This website will show you. Dummy-School-House.Business.Site This website will show. But if you want to buy it on your domain. So for that you have to buy the domain. And this link. Now what you can do. You can add it on your Google My Business. I will show you how to do it. So see I have copied the URL from here. After copying the URL. Now here we will put our website. We will put the link like this.

We have put the website. Let's save it. And see our website is here. I will refresh and tell you. I have not verified it yet. I have not verified the phone number. That's why it is not showing here. It will not show on the server. So how to do verification. Now see my website will start showing. So very easily. You can create this website for free. So now to assign this role. To add most of the people. In your Google Business. Let's see what you have to do for this. So see this is our business. But we will not be able to access from here. You will have to go to Google Profile Manager.

So for this. If you go to Google Apps. So you will get a business profile. Normally you will write on Google. Google Business Profile. So now to give this access. You will click on these three dots. And from here. You will go to your business profiles. You have to go to your business profiles. As soon as you go to this.

You will find out here. All these businesses. Which you are managing from one account. All of them will come. Now to assign this access. You have to write on your Google. Google Business Profile. To assign different roles to different people. You have to go to Google Business Profile Manager. You will come here like this. So now you have to come here and sign in. If you sign in. This is how your business will come. After clicking on the three dots. You have to go to the business profile settings. Whatever your business is. If this business comes here. You will go to the business profile settings. After going to the business profile settings. You have to go to the managers option. If you go to the managers. You will see the details here. What access has been given to which person. Like the name of the owner has come.

The mail id of the owner has come. Whatever your managers have added. Apart from this. If you want to give access to someone else. I will tell you that too. For this, it is necessary to be your owner. I open an account. I am the owner of my email id. You will be able to give access. Whether it is the access of the editor. Whether it is the access of the owner. Only the owner can give. You have to do the same here too. Go to the business profile settings. Here is the manager's option, if you go to the manager's option, you will see that I am the only one owner here, now if you want to give access to someone, then you have to click on the add button. When you click on the add button, you have to enter the email address of the person you want to access, so I enter the email address here, so I gave access like this.

Now here you want to make that person an owner, you want to make a manager, you can choose from here. For example, I want to make a manager, so I clicked here on the invite and that person will get this mail, when he gets the mail, then he has to accept that mail, like I show you the mail. So see this is how this mail will come, when this person accepts it, means whoever I have sent an invite, then see this is how it will come, you have to accept it. So now if I log in with that mail id, on which I have got access, and if I go to the Google business profile, then I have these two accounts, my first account was wscubetech and the one I have just got access to, both will come in the manager form.

See, I have this access, which I have just got access to, and I already had this access, so see I can manage that account, and now whenever I log in to the Google business profile, it will ask me first, which business do you want to manage, which I have just got access to, ABC dummy page or wscubetech, so see it has come here, and I am the manager of this business. How do you judge a business? How do you judge whether this business is reliable and whether we should buy products or services from it or not? So many of us focus on the fact that the people living around us, or those who are going to meet us, or those people who have already taken services or products from that business, what do they have to say about this particular business? So our buying decision, our conversion decision, it depends a lot on this. Yes, I am talking about reviews, how do you read reviews about a business, how do you listen to reviews, this thing decides whether you will buy products or services from that business or not. So in this case, one thing becomes clear that if I talk about the Google business profile of Google My Business or any local listing, then what do people have to say about that business, what are their reviews, have they given a rating to that business, this plays a very important role.

So for the Google business profile, whether reviews or ratings matter or not, the simple answer to this is yes, it does matter. Reviews and ratings are important for us in two ways, first of all for the conversion of a user, whenever a user engages with your business, then when he sees online that what other customers, other clients have to say about that business, whether they are satisfied with the products and services or not, then obviously a positive image is formed in that person's mind. And why is it helpful in another way, because if I talk about the ranking factors of the Google business profile, then reviews and ratings are a very important ranking factor, on the basis of which your business is given a ranking and more people are reached.

Now here you should know a few things about reviews and ratings, first of all you should have genuine reviews, meaning those people who have already come to your business, they have done a visit, they have consumed the service and then after that they have given a review and rating, then it makes a difference. Now this thing is not completely proven, but it is said that Google traces that whoever has done a review, whoever has done a rating, whether that person's location has ever been found on that business or not, that is, a person has given a rating that has never visited your business, so in that case, there will be no significant difference in that review and rating.

Along with that, if your business has 2, 4, 5, so many reviews, even though the rating is 5 overall average, but the reviews are less, then this is also not right for you, the first thing is that the reviews should be good, the second thing is that the ratings should be good as well as more, that is, if 4 people have given ratings to your business, 4 people have given 5 stars, then your average rating is 5. On the other hand, if there is another business, 500 ratings have been given to it and on an average its rating is 4.8 or 4.7 or 4.5, then the business on which there are 500 ratings will be kept on priority because the rating on your business is less, even though it is 5 overall, so in this way, the quality of rating and review as well as quantity of reviews and rating matter a lot. How to get reviews and ratings for your business by generating a link and a QR code, so that your clients and customers can review you with just one click, so let's start the video. So first of all, you have to go to your business, after going to the business, this is the dashboard of our Google business profile, so here it is, ask for reviews, this is the option, there is also an option here, and if you scroll down a little on the left hand side, then there is an option of get more reviews on reviews, if you click anywhere between the two, then see this, this is our link.

Now, if you share this link with anyone, and when he opens this link, he will open the page directly from where you can give ratings to WS CubeTech, see this, he will be able to give you ratings with just one click, now how will we generate this in QR code, so it is a very easy way, for this I am using Canva, you have to go to Canva.com, Canva.com is a manual graphic designing tool, you can generate QR code on it very easily. What you have to do is, you have to go to create a design, from here you have to click on custom design on the left, so custom design let's say I am taking 1000 by 1000 pixels, that is, I am taking a square size, we will click on create new design, you have to go to create new design and search for this design option, review us, by the way, you can also customize this thing, but I am telling you the easy way, because it is easy for you as well as for your client.

So, let's say I take this template, and I will customize it a little bit like this, I will customize it a little according to me, now you can make it as creative as you want, now what we will do here, what you have to do is, you can see the option of apps here at the bottom, you have to click here, after clicking here, there is the option of QR code, we will click on QR code and we will click on use here, now you have to put that URL with which we can send anyone to review, so see our QR code been generated, if you click on generate, then see the QR code has been created, you can place this QR code wherever you want, then anyone who scans this particular code will be able to review us.

So I did it like this, and I put an element here to scan it, so I put it like this, then I put it here, I put this scan here, now see I have told you a way to generate QR code very quickly and quickly, if you want, you can make it more interesting, you can keep only QR code and you can write below that you give us a rating, so what do we do, let's download it, and now see this folder here, it will come here like an image, now you print it, put it on your website, you can also show it to people your phone, so as soon as people scan it, your rating page will open and they will be able to give you a rating. Now what will happen with this is that it will be very easy for a person to give you a rating or review, and the easier you make a rating for someone, the more reviews and ratings you will get, now those reviews or ratings are positive or negative, less or more, so it totally depends on your services, on your politeness, on how you have handled the client as well as on your product quality.

So in this way, you can easily bring reviews and ratings for your business by generating QR code as well as by generating a link. So today in this video, we are going to talk about how you can motivate your customers or clients or visitors to your local business to rate you on Google My Business or Google Business Profile or review you. That is, how to gain the most ratings and reviews, we will understand in this video, all the steps I am going to share with you, all the methods I am going to share with you, you can either try all of them or you can try some of them to gain high quality reviews and ratings.

And trust me, I am not going to tell you any paid method, I am not going to tell you any method by which you can generate fake reviews or ratings, because if you do this, then Google detects it and Google understands that these are all fake reviews, because Google has become very advanced, at least it has become more advanced than you think, so we will talk about the legitimate methods and you will also get good results from them that I can promise you. So let's start the video and talk about our first method by which you can get reviews and ratings. So the first method is common sense. Make it easy for a person to review and rate you. Because the more difficult this process is, one person will think, leave it, who will review and rate? So make it easy for them.

How can you make it easy? Create a link to give your rating. Create a link or convert it into a QR code. How to do this? Open the description box below. You will get a playlist link. The name of the playlist is Google Business Profile completely free course. This free course is running for you. Open that playlist. You will find a video in it. In which we have talked about how to generate a link and QR code. How to get a review with just one click. We talked about this. So watch that video. You will understand how to generate a link. How to make a QR code. So the easier it will be for a person to rate you, the more chances you will have that he will rate you. So what do you do now? Take out the print of that QR code. Stick it on your shop, stick it on your showroom.

Add it to your local business. The person comes, scans and opens the page from where he can rate. Whether he reviews or not, but the ratings will come. By the way, we also have to motivate him to write something good. Another way to make it easier is that you can send him some templates. For example, a person came to you. He took a good service. Your customer support was also good. He bought goods and services from you. Then after that you can contact him. Hi, how was my service? Has everything went good? Everything was very good. So please review me on Google Business.

So you will send him the same link, the same QR code. He will open it. You can also write a template and send it. I liked the service very much. Because many people are like this, who will write so much? So you can already make a big message and send it. Please post it in the review. If you think that all these things are right. So look at the good customers. I say that if there are 10 out of 10 customers, not all will do. But if 7 or 8 people rate us, then what is wrong in this? Nothing is going to us. We are requesting. And why are we requesting? Because we have given the service to the person. Along with this, the second method. Which really works a lot.

Whenever you have a local business. Suppose a customer is reviewing you. So take a screenshot of that review. Highlight that review. Post it on your social media platform. Even post it on Google Post. Post it in Google Updates. So one person will have this. Yes, if I also review. He will also take a screenshot and post it on social media. So that means it's good. They also feel that yes, we are also getting popularity.

And everyone likes to see their name on a page. Or see on social media. Someone is considering them. Thinking about them. So this thing is also very effective. Whatever good reviews are coming. Take a screenshot of them. Post it on your social media. If from that person. Who was your customer, the client who reviewed you. If you are personally connected. Then you can also send him a thank you. You can even reply on the review. If that person is connected to you on social media. You can also tag him. So a personalized touch will come in it. And then more and more people will review you. Will rate you. Now I do not take the guarantee of this thing. That this thing is for all people. Not every customer will feel good. But yes, you can try. Because digital marketing is all about trial and error.

So you never know. How can you please a customer. And he will give you a rating. Along with that. Incentives. Instead of review. Incentives. Okay. How did I get this idea? Once at my house. I had ordered something from Amazon. And it was to be delivered. From a third party. Normally what happens. Amazon only delivers you. But she was delivering a third party. I ordered on Amazon. So when I received the delivery. There was a product in it. Along with the product. He had given a card. And he said. Here I have given this QR code. Scan it. Review me. And when you review. So the WhatsApp number was given below. And he said. After reviewing. If you do WhatsApp on this number. Screenshot. Yes, I have reviewed you. I have given you a 5 star rating. So I am going to give you 100 rupees. Cashback. On Paytm. This was written in it.

Okay. So. This thing. I felt a little weird at that time. I didn't do this. Because there was a lot of complication in it. But. I found it interesting. That. In return for the review. They are giving you some incentive. Look. In return for the incentive. Someone will definitely do something. I am not saying. You give money. But. You can tell your clients. That brother. You took service from us. You took the product from us. Now you review us. And by showing this review. When you come to us next time. So we will give you 10% off. Okay. We will give you 5% off. We will give you an extra gift. Suppose if your cafeteria. So we will give you a coffee free. So in this way. Reviewing for them.

Rating them. Incentive. So. You are giving some incentives. Now it can be monetary. You can give them some extra service. Means. Like anything. You can give them incentive. So definitely try this thing too. If you want good. And. High quality reviews and ratings. On Google Business Profile. Now with this. You can do one more thing. That your friends. And family and relatives. Some day they will be useful for us. So they. You can share the link and QR code with your friends and family and you can tell them to give you 5 stars. Now just remember one thing that these reviews are adding some extra ratings for you. But I will not call them high quality reviews. There is a very important reason for that. Google tracks your GPS, tracks your location. We all know this. That's why if you have noticed, whenever we go to a cafeteria or go to a place or go to a new store. So after a few days or after a while we get a message from Google. Did you like that place? Can you rate that? How does that happen? Because Google has tracked your location, your GPS, that this person went there.

This is how we know about the traffic. This is how we know how much traffic is there. Because he is looking at your mobile GPS, your location, that how many mobiles are available. That's how he finds out the traffic. So when you visit a place like this and then you give him a review, then it is a high quality review. Always remember this. Now I am not saying that this is not 100% proven.

But yes, if you look at it logically, it is true. That you have gone there, physically you are presented there and then you have reviewed it. That will be considered a high quality review. So you send it to friends and family. But their review and rating will not be as much as the person visiting your store, your location. When he reviews, it will be considered a high quality review. So you have to keep this in mind. So that's why if a person tells you that I will get your 500 ratings, I will get 500 reviews, I will get 1000 reviews. So use a little logic here. That the person who will get the rating from 500 people, have 500 people come to your store? No. And then Google understands that these are spam reviews. These guidelines are not following me. They are doing this deliberately to promote their business, to boost it. So many times you may be restricted, your account may be suspended.

So beware of it. So these were some ways. Now ultimately the conclusion is that if your service is good. Your terms and conditions are good with a person. Now even if he has taken your services, bought your products or not. But you can say that his behavior has been good with him. This plays a very important role in local business.

If you are starting a local business. Local business means if you are putting a store somewhere. In that case, you will have to make good relations with yourself. You will have to talk to people well. You will have to keep a politeness and you will have to be humble. If you live like this, then even if the person in front of you has taken goods and services from you or not. But still he will give you good reviews and ratings. So you have to take care of these things.

Rest, trust me, don't buy any spam reviews, ratings, spam reviews, ratings. You can get into trouble. So bring as many legitimate reviews and ratings as possible. If some reviews are coming on your Google Business Profile. Which you think are really or extremely fake. Or any kind of inappropriate or profanity language has been used in them. Then you can report it and Google will remove it. But before that, I know there will be a lot of comments. Can we delete any negative review or any review? So look, there is no option to delete. Because if this was the case, then a person would have kept a positive review. Why would you keep a negative review on your Google Business Profile? So negative reviews are not like that. If someone has given you a negative review, then you can delete it. But if you think that the language has not been used correctly. And along with that, the review is not following the community guidelines of Google. So on behalf of this, you can tell that comment to delete it.

Otherwise, you cannot delete any review. So today we will see how to fight the inappropriate reviews. How to remove them from our profile. So we have come to our Google Business Profile. Here you are looking at the dashboard. If I scroll down a little bit, you will see here. All the reviews are coming, this is our new profile, so there are limited reviews on it, there is no negative so far. So now if you find any of these reviews inappropriate and you want to get it spammed, then you can go from here as well as you can go to the option of read reviews here as well.

And let's say this review has come, then the three dots you can see here, if you click on it, then the option of report review is coming here, when you click on the report review, then you can see all these backgrounds on whose behalf you can delete them. Like the first one is off the topic, that this particular review has either come from such a person or it has come for something that is not related to my business. If you think this is fake, then you can put it in the off topic, that I have never served this person, I have never talked to him, and yet he is reviewing me, so this can be a step of a competitor that he wants to get a negative review of my business, so you can go to the off topic. But here first Google will definitely examine him that why is he reviewing that person, how is he reviewing, so there is no 100% guarantee that your review will be removed. The second is spam, in spam you are saying that this particular account has been used to review, it is spam, it is either a bot or a fake person, so you can put it in the category of spam, conflict of interest.

Here you are directly telling Google that this particular account is of my competitor, so you delete it because obviously the competitor will want my negative ranking. Then there is profanity, any such sexual words, any such language is being used in our review, so you delete it because this is not appropriate. Other than that, bullying and harassment, any kind of harassment, someone is bullying you, you can say that he is saying abusive words, so you can add all these things. Discrimination, if there is discrimination, there is hate speech, he is talking about any kind of religion or race, then you can also delete it on this background. Personal information, sometimes it happens that a person puts his personal information in the review that contact me on this or if you want better service then contact me on this, so you can also delete this review on that background. So now whichever of these you think our background is correct to delete this particular review or to remove it, then you will choose it and send a report.

So now when you do this, it will come here that you will be notified, the notification will go to your email id, you may take action before 3 working days. By the way, I have reported my positive review to make this video for you, so I understand how many sacrifices we are doing for you to make videos. Anyways, it is important for you to learn and understand, everything else is secondary. But today we will talk about how to reply to those reviews. So we divide this video into 3 categories, first we will talk about the reviews that are coming with 5 star ratings. In which a person is saying that I liked your service, I liked your product, so how to reply to him.

We will talk about a moderate review, that is, neither did he find your service or products very exceptional, nor did he find it very bad. It means that yes, it is value for money, that's it, like we are talking about 3 star or 4 star ratings. Apart from that, we will also talk about negative reviews, because how to reply to the negative reviews. Even in negative reviews, which are our spam reviews, which are inappropriate reviews.

It means that you think that this person has said something very wrong, has said off topic, the competitor has reviewed it. So for that we have talked about how to fight it. From the description box, a free code of Google Business Profile is running, you will get its playlist. Watch all the videos, don't miss a single one. So we will talk about these 3 categories, how we will reply. I will also give you some templates, I will also give you some samples. You can use these samples, just change it a little bit and reply to that person. Because engagement is very important. If a person knows that yes, what happened is that a person will come to your store. He reviewed something, then he will forget who you are, which yes, okay, I go to a lot of shops. But when you reply to the review, then the notification will go after that person. And somewhere your brand will sit in his mind, he will know that yes, he is that person.

So it has a lot of benefits. So first of all, we will talk about how to reply to the rating of 5 stars. Then the medium rating will come, how to reply to 3 stars, 4 stars and how to reply to negative reviews. So first of all, let's talk about the 5 star rating. So look, the answer to this is very simple, you have to show gratitude. They are telling you that we liked the service very much, it was an exceptional service. There were very good products, I would definitely recommend that person. This way you will get reviews or ratings. So you have to reply to that person for more thanks. Someone tells you that it was a lot of fun, it was a very good service.

Your products were very good. So what will you say? Thank you, thank you, thank you, please come again. Generally you will say this. So what do you have to do with this thing? Make a good message of 2 to 3 lines. You don't have to make it too big. You have to make a message of 2 to 3 lines. You can make 2 to 3 samples like this or you can make one and keep it. And you have to copy and paste the same message and send it to that person. So the first thing is gratitude. The second thing is to tell them that if you come next time, we will give you better service. And the third thing is that you can give them assistance or assurance. If you have any problem, if you need anything else, you can contact us.

Now let me tell you some templates. You can read a template here. You can use this template. Apart from that, I will make sure that I put these templates in your description box. So that you can copy and paste them and put them somewhere. Or you can create it according to yourself. Create it and keep it once. And whoever is managing your Google business profile now. You can tell him that from here you have to take this 5 star rating. You have to take 3 star rating from here. You have to take negative reviews from here. Or you can use any AI tool.

Or you can create it somehow. But make sure to show a lot of gratitude to the 5 star rating. Now let's talk if you get a medium review. That is, a medium rating has come. In which a person did not find your service very exceptional. But yes, your service did not seem useless. So in that case, how will you reply to them? So first of all, you have to say thank you. Because first of all, that person has rated you. Or has given you a review. So you have to say thank you for taking out time for it. Second, you have to say thank you for your service and products.

And you have to add with it. Because here you did not do anything wrong. Did not give any useless service. Did not give any useless product. Because that's why he is giving you a 3 star or 4 star rating. If you had done absolutely useless, you would have got 1 star. So here you have to say, I hope that you enjoyed our services and products. Something like that. And then you have to add. Still, if you have any problem. If anything is missing from our side. So for that, we will work next time. And next time you will not get a chance to complain. You have to talk like this. And this is what you have to create in the form of a message.

And you have to reply to that user. So that the first thing you said thank you. Second, you told them that you have given us products and services. Thank you for that. Then the third thing you have to say is feedback. Thank you for your feedback. We will consider what you gave. And next time we will not give you a chance to complain. We look forward to see you soon. Means you will come again. We will wait for it. So you have to write a message like this. And along with that, you have to add this thing. We are sorry that we could not match your expectations. That's why he gave 3 star or 4 star. So you can write sorry in 3 star. There is no need to write in 4 star. But in 3 star or 2 star, you will definitely write sorry. Because something or the other is missing from you.

So here you will get a sample on the screen. Again, I have added a template for you in the description box. So that you can use it and improvise it according to you. And you can add things to it. Now it's time for negative review. Now negative review means he is the person who is frustrated with you. He did not like your service at all. He did not like your product at all. And then what is he doing to you? He is giving a negative rating.

Obviously, first of all, you have to read that review properly. Because look, positive review is fine. We liked our work. That's it. That means we are going good. But the negative reviews help you. What can you improve? Because nobody is perfect. No business is perfect. No service is perfect. So this tells you what you can improve. So first of all, you have to read that review. You have a hotel, you have a restaurant, you have a cafe. You have a local business, you have a shop of something.

First of all, you will read that review. And see what that person has written in that review. Has he taken the name of any specific person? Has he talked about any specific product? Have you talked about any specific date? Or do you have to talk about a specific experience? So first of all, before giving a reply to the review, you have to confirm. You have to see from your staff, from yourself. Was there really a lack of us? Or there has been some misunderstanding. Or something has gone wrong. Or there was something wrong at our end. So first of all, you will rectify it at your end. Then how do you have to reply to that review? So first of all, you will say sorry. No thank you, nothing, sorry. That we made a mistake, we accept it, we will accept it. And then you will say that now your feedback. If the person has already given the feedback. Then you will say that we have considered your feedback. We have also taken action for it. Whether you are talking about a person.

If you are talking about something wrong, then we have taken action to correct it. And still if you have any problem, you can call me on this number. I will assist you. Okay, this is the first situation that the person has addressed what is the problem. There is a person who has given a negative rating and has written worst experience or anything. Then you will ask him what the problem is exactly. First of all, you have to say sorry. Then you have to say, give me your feedback. What is the problem, we will sort it out. You can add your number there. You can add your mail id. You can add a link where you solve queries. And you will ask him what the problem is. And then at the end you have to add that this will never happen again. It will never happen in the future and we will work on that.

Look, even if you give a positive message, do give a negative one. Because when a person comes to your Google Business Profile, he will see a negative review. Below that he will see your message. Yes, any service or product is wrong. Any mistake happens. But this person is responsive. This person is replying. So you have to do this thing. So now what do you have to reply for this? I told you this. Again, you will see a template here. And I have added a template in the description box for you. Make sure that you use that template too. You can change it a little. You can add your number in it a little. You can make a lot of templates like this.

And you can also guide your manager. If you yourself deal with local business, then you can do it yourself. So see, it is very important to respond to reviews. This has two things. Google knows that you are active. Second, if there is any negative review, then somehow when a person reads a negative review, no one looks at your comment below, so he thinks that yes, it must have been true. So that's why it is very important to reply. So I hope today you will know how we have to reply to reviews. You have to be humble. You have to accept negative reviews. And just make sure that we don't make that mistake in the future. We should get the best service. Critics make us better. Those who praise us, we get better motivation than them. But we become perfect through our critics. Today in this video, you will know a very fantastic thing related to reviews of Google Business Profile. Watch the video carefully till the end. The video is short, but you will get very good information.

Today we are going to talk about Keyword Rich Reviews. Whether we should add keywords to our reviews from our customers or not. So now see, first of all, let's talk about common sense. So if I have my business, then I listed it on Google Business Profile. So just imagine that a page has been created. There is a map, that is, a name, address, phone number, a business list. That is, if I talk about the internet, then it has been uploaded there like a page.

That yes, this is my business. Now when reviews are added to that business, then what is happening? Some extra information is being added to that page. For example, I will tell you an example. So now this is our business, wscubetech Private Limited. And I have opened its reviews here. So now if you see here, then people often mention. By doing this, a section is coming. That is, those particular words that people have mentioned more often. Who is giving it to us? Google is giving it to us. That these words have been used frequently in your reviews.

Now use a little logic here and understand. Suppose my wscubetech company. In this company, digital marketing course or digital marketing training is an important service for me. And whatever reviews are coming to me, in positive reviews. Digital marketing training, digital marketing training in Jodhpur. Digital marketing course in Jodhpur. These words are being repeated. So will Google be able to detect it? That yes, those words are being used in the reviews of this particular business. Yes, it will be able to do. That is why it is giving us all these words. See digital marketing. So there are three reviews in which the digital marketing word has been used. Now we understand this thing here. That for ranking, Google. The keywords that are coming in the reviews of Google Business Profile.

Whether to consider them or not. But he is considering the keywords generally. He is trying to track. So I am not saying that your ranking will be boosted by this. But a search engine, Google, Google Maps. Will get the opportunity to know. That this particular business. This digital marketing course. Digital marketing training in Jodhpur. This business should be seen on these keywords. This thing will give like an assurance. So the more assurance we can give. The more we can prove to Google. That our business falls in this category.

It is so good for us. So that's why a small tip. But it may be very game changing for you. That whenever you get reviews from your customers. From your friends, relatives. So make sure that you make them a template. Or convince them. That you must add these keywords in your review. Whenever you write a review. These keywords must come there. Like digital marketing course in Jodhpur. Digital marketing training in Jodhpur. These words should come. So definitely, I am not saying. 100% your ranking will come at the top. But definitely. You will definitely benefit from it. And this is digital marketing. Work on small things. And work on small things. And grow your business. So definitely try this thing. And definitely tell me in the comment section. That this trick. This small tip. Whether it worked for you or not. So today in this video we are going to talk. That in local SEO.

In Google Business Profile. If you have added a business. And after some time. The address of your business changes. So how can you change the address of your business listing. We will see this. If you are changing the address. Then obviously, verification will take place. Verification will have to be done again. So we will see all these things. So first of all, let's go to Google Business Profile. And let's see how we can change the address. So first of all, we come to Google Business Profile. As you can see, I have two accounts.

So after coming to Google Business Profile. I sign in here. Now you can see. Two accounts are available here. Now as this is the first account. So this address is coming. What you have to do is click on edit. Now if you click on edit. So you can see this. Your business location is coming. And the location that we added earlier. Google has accepted it. Google has updated it. If you want to change the address of your business. So first of all, you do it like this. See, the country does not change. The country will never change in the address. Even Google says that your country will not change. You cannot shift from one country to another. Your Google local business. So here is the street address. Now you can change anything here. If you want to add more address lines.

First of all, you have to write the address. After the address, you will change your location from here. Here is the button to adjust. By clicking on adjust. You will change your location. As soon as you are done, you will see. Your new location will come like this. And see, pending is coming here. The first address will be cut. And the second address will be added here. Apart from that, the location has also changed here. But edit is pending. At least 10-20 minutes. And many times it can take 2-3 days. So for that you have to wait a little. So when this happens. Google will verify. Because the location is very far. So Google will not be able to verify. That your address. Whether you have changed it or not. Then you will get the verification code again.

Mail will come. And then Google will go and verify here. Will update your new address. So if the location is very close. For example, my address has changed from one street to another. Then it is good. But if there is a lot of difference. Then Google will send you a mail for review. It is written in that mail. That this particular code. Will come through the mail.

And you have to add this code. In that mail. Then your address will be verified. If there is a small change. You can do it quickly here. So search engine citation. Or business citation means. When you are the main information of your business. Main information means. Name, address and phone number. It is called NAP. So when you. This important information of your business. You place it on different sites. You place it on different directories. Then. We call this thing. The main information of your business.

You are citing it. From different platforms. You are giving this proof to Google. See the information I have given here. The name of my business. The address of my business. The phone number of my business. It is the same on all other sites. And from this somewhere. Our business gets an upper hand. About our business. We get assurance. Search engine and Google. And definitely our Google business profile. Or I say our Google My Business. For its ranking and growth. This is very important. So let's understand this thing with an example. Suppose you have a business. ABC Private Limited. You deal in any niche. Now. You have made a local listing of this business. It is listed on Google Business Profile. You have given proper name. name, address, phone number and a lot of other details have been added. Now, the same phone number, the same address, the same name, you add the same name, address, phone number on other sites like JustDial, Sulekha, IndiaMart, there are a lot of business listing sites, you add the same name, address, phone number on them too.

So what did you do now? You told the search engine, Google that this business of mine is on every directory with the same name so definitely Google will get a reference that this particular business is legitimate. Now let's talk about citation and backlink, are they both the same thing or different? So first of all, let's understand backlinks. Backlinks mean that you have a website and the link of that website, the URL of a page of that website, you picked it up and put it on another website.

So now you are getting a direct link from another website, you are getting a direct hyperlink that is coming to your website. Why is this beneficial for us? Because the user, any person who is visiting the website on which we have made our backlink, can follow that link and come to our website. So if you want to increase traffic on your website, that's why backlinks are made. And the second thing is when the search engine crawler crawls that website where our backlink is made, then it will come to our website through that link and will bring the link choose on our website and will increase the authority of our website. With which our website will rank well whenever someone will search our business related keywords. So this is the topic of website ranking for which backlinks are used.

But the difference between citation and backlinks is that backlink is a direct link to my website and citation is just a reference of my business. My business name, phone number, I have mentioned there. No link has been made. No user is direct. It will come on the Google business profile. We have put a citation just to give a reference to the search engine. So with citation, if you add a link there, NAP which I just told you, name, address and phone number.

Along with NAP, if you put a link there, then it creates a backlink as well as a citation. So backlinks and citation are two different things. Along with that, let's talk about how to give us these citations. So now the names of some websites that I have taken in front of you, like JustDial, Solekha, IndiaMart, there are many such sites where you can go and list your business. So for this, I tell you a very good thing that you have to do. So for this, you have to go to Google. After going to Google, you have to type here Business Listing Sites. Okay, you will type like this. So you will see that you will get a lot of blogs like this. Like 101 Best Free Business Listing Sites, 175 Free Business Listing Sites in 2023. So open any blog. And now whatever sites you see here, like the Indian Yellow Pages, you have to copy and paste it. And we will open this website and we will list our business here.

So see, you will get an option here like Post Free Ad. So here we will click on the name of our business. Okay, so here you will enter your details. After entering the details, you will first create an ad related to your business. We will verify the presence of the business. And by putting all the information related to your business, we will list our business here. But now you have to remember one very important thing here. That whatever name your Google Business Profile is made with, like this is my business, which I am managing right now.

So WS Cube Tech Pvt. Ltd. So whatever name you have made your profile here, in the same name, your listing will be on some other business listing site. This ad will be added. Okay, these are free ads. So you have to add the same name. Apart from that, the address you want to add should be the same as it is. That means there should be no difference in a word. Same thing, you have to add the same phone number. So whether you are putting a name, you are putting an address, you are putting a phone number, that is, the information that is important to us should be the same everywhere. Only then will your citation be valid and structured.

Like I told you about this site, Indian Yellow Pages. Similarly, you will find a lot of sites here. You will find them like this. It is possible that you may not be able to cite on any site. They may also ask for charges from you. So you skip that. Rest, you will find some important sites on the screen. Definitely go to these sites. And put your business name here. And make citations of your Google Business Profile. Now look here, I will show you an example. I have typed a keyword. Packers and Movers is a business. Now if you look at this business, so this is how the listing is coming here. In addition to that, they also have their own website. Along with that, there are some major listing sites here. Like you can see here, just dialed. There are some more listing sites here. Packers, Movers, Leads. Such sites are called niche-based sites.

That is, the niche of this particular business. Niche is the field of this particular business. There are specific sites related to it. So what is made of them? Citation is made. That is, with the same name, with the same address, with the same phone number, they have created a citation. So citations are important. For this, you will have to work a little. You will have to explore some sites. And you will have to go there and list your business.

Now, even if your Google Business Profile has your listing or not. If not, then you will get the link of the playlist in the description box. Our complete course is going on. Complete tutorial, completely free course. So go, see the whole course. And with that, take your business online. Today in this video, we will talk about the insights of Google Business Profile. So far, you have listed your business on Google Business Profile. To promote it, to grow it, a lot of efforts have been made. Now is the time to check your results. So today in this video, we are going to talk completely about the insights of Google Business Profile. So let's start the video again. And let's go to Google Business Profile quickly. So here you will see, this is my profile.

We have just recently added this address. It is made up of a new office. So we have added this address. So right here, I am going to give you an overview of the insights. Now here you will see, this is your dashboard. First of all, a highlight is coming up here. That is, 356 Customer Interaction. Now what is the interaction? How did it happen? We will know everything.

But here is a highlight. After that, where do you have to go? You have to go to the performance option. When you click on the performance option, then you will see, that your entire insights overview will come here. So we will see it a little bit. So I zoom it a little bit. So that you can see it better. So right now, the first thing that is coming here, that is the time period. Which time period do you want to see? By the way, it is coming from the time when our list was completed. So let me see our January data. So if I talk about January, then the total interaction with the business profile is 76. If you scroll down, then it is coming day-wise. From 1st January to 31st January. So the most interaction that has happened is on 27th January.

That is Friday that day. Apart from that, the interaction was good on Wednesday. The rest, the least interaction that has happened is at this time. But if I talk about the most, then 25th, 26th was a holiday. Then after that, this interaction has happened more on 8th and 9th. Apart from that, something else is coming here. How people discovered you. Discover means how they found you. Now see here, the platform breakdown is coming. Total 383 people have found you.

Means you have met 383 people. Means you have seen them. How many of them have interacted with your profile? Either they have pressed the call button or have come to the directions. That is 76, so you have met a total of 383 people. Out of 383, most have come from Google search. About 61% people have seen us from Google search. From desktop, rest 26% from mobile and 8% people from Google maps. Now as you know that Google business profile can be seen on your search engine as well as it can be seen on maps. So if I talk about 8th and 6th, then 14% people have found us on Google maps.

And the remaining 86% people have found us on Google search. So this is a breakdown. Apart from that, what search, what keyword have you found them on? WS Cube Tech, WS Cube Tech Pvt. Ltd. and you want to see searches breakdown here. So one thing we are getting to know that most of the people we are seeing are on the navigation keyword. Navigation means when people type on the navigation keyword. So most of the people we are seeing on this search. Apart from that, let's see some other analytics. Like if I talk about calls, then how many calls has been made to my business? So zero call, no one has called us directly. If I talk about message, then I have just added the message option.

I have added the message option today, so the message is also zero. Talking about bookings, I have added this button in front of you today, so there is no bookings here, but all the bookings that come here will be shown to you. Talking about directions, this is an important feature that how many people have found the direction to come here, how many people have used the direction to reach you. So almost 74 people have used the direction to find you. Along with that, how many people have clicked on your website by going to your local business, this is coming here. So two people have clicked on our website here. And if I make this time period of 6 months, then you will get some extra things in the searches, like Cyber Security Course in Jodhpur, people have searched this keyword and reached you.

When this keyword was searched, then your business was seen there and people came to your business. Apart from that, you can see WS Cryptic Digital Marketing Agency here, many keywords have been typed here to find your business. So from this performance section, you can see the full insight of your business and you can analyze which things you need to work more on, which are the days that are most busy in your entire month.

Like if I talk here, like I only see the month of October, by the way, this is our newly listed site, if I talk about it, then this is my mid-month, approximately 12th October, 14th October, so this one has been more busy comparatively. Similarly, if I talk about November, if I see in November, then the days around 23-24 have been a little busy. And from this you also find out which are your busiest weeks. So by doing a month's analysis, you can also find out those weeks, or you can also find out those days of the week, which are the busiest.

So now this data is not so much, but when there will be more data, more footfall will be on your business, then you will get to know a lot of things from here, as well as you can change your strategy according to them. According to that, you can manage your sales, your rush hours, your happy hours. We have brought for you that how do you know that to find your business, to find your local business on Google, what queries have people done, what keywords have been typed, and how can you benefit from this, how can you use this data, we will also see this. So let's go to the Google Business Profile and see what people are searching to find your business.

So now we have come to our Google Business Profile, this is our business, WS Cube Tech. Now if you look at it here, you are getting this performance option, with this you will get complete insights. So let's come to the performance, so now you will see that approximately 6500 people have interacted with us in this particular time period. You can also change the time period from here. Now when you scroll down, it is written here that your business has been seen in 74000 searches, out of which approximately 65000 people have interacted with us. But your business has been seen in 74000 searches. So now these search queries are coming here that after all what did people type, so your business was seen. So 45k means 45000 times your business has been seen, it is shown on which keyword, on WS Cube Tech, that is, people have typed the navigational keyword. Apart from that, if I do see more here, then see all the searches have come, WS Cube Tech, WS Cube. So now from here, you find a little bit of your generic keywords, that is, people are typing this keyword Digital Marketing in Jodhpur and your business has been shown 211 times in it.

Apart from that, if you look here, your business is also visible in the graphic design course. Along with that, your business is also visible in the Cyber Security course in Jodhpur. Apart from that, your business is also visible in the coding classes in Jodhpur. Your business is also visible in the web development courses. Your business is also visible in the top 10 companies in Jodhpur. Cyber Security course. So now what benefit do we get from this? We get to know that after all, the most demanded service of our business, or I should say a service for which people are connecting with us locally. For example, if you have a furniture business and people are searching for Bed Shop in Delhi and your business is visible there. So this means that your business is actually ranking well on those keywords, performing well. So you have to keep that service, that particular product, very strong. This tells you what query is being done to reach your business.

So this is a very interesting data. So with this data, you can track your SERP in a way that how you are ranking on which keyword on the search engine result page. And what is your overall positioning? That means you can do an analysis of your overall performance. How is your business actually performing? Along with that, you also get some more information here. How many people have clicked on the call option by searching for you? How many people have clicked on the message option? How many people have clicked on the booking option? We have not enabled the booking option, so it is zero here. How many people have clicked on the direction? So 983 people have searched for the direction of our business.

And how many people have clicked on the website? So that is also visible here. So we can see very good data here. And if I talk about the trend, then the trend has decreased a bit. Because people are preferring online a lot these days. So due to this, our on-institute visits have decreased comparatively. So guys, I hope you are enjoying the video. But before this, one important thing. If you want to make your career in this dynamic field of digital marketing.

Or if you want to make your career even stronger. Then join WS Cube Tech's Online and Offline Practical Digital Marketing Advanced Batch. In these batches, you will learn Professional, Practical and Advanced Digital Marketing. With a valid certification, which is valid all over India. In these batches, you will get live classes with industry experts. Along with this, access to a lot of paid tools. Your class recordings, doubt sessions and many more things. So if you want to join these batches, then you will get the form link in the description box. Fill the form quickly and our team will connect with you very quickly. Let's continue the video. So first of all, you have to understand one thing. Google Local Service Ads and the way I am going to tell you about the promotion. You can run ads directly from Google Business Profile. For this, you don't need a Google Ads account.

You don't need to learn Google Ads. Simply you will spend your money and your promotion will be done. But the difference between Google Local Service Ads and this ad is. If you only want to promote on Google Maps. Whenever someone searches on Google or Google Maps. Your business is related. So your business pops up first. Your listing on Google Maps pops up first. So for this, you will use this promotion. Which you can apply directly from Google Business Profile. And if you want to use Google Local Service Ads. For this, you will have to run a smart campaign.

For which you will have to learn Google Ads. And the good thing is that there is a recently updated Google Ads course on wscubetech. From that, you can go to the Local Service Ads section. Or you can go to the Smart Ads section. And if you want to show Local Service Ads to people. That your business is promoted everywhere. Then you can use Google Local Service Ads. So if you see, this is the dashboard of our Google Business Profile. And here you are getting an option of Advertise. Here you are getting the Advertise option. When we click on this, we will get a pop-up window like this. Like Google does the work, you get the customers. You will move forward. So first of all, the information of your business. Whatever information people will see, it will be shown here. So now you can see here that this is the information. If you want, you can change the information to run the ad here. For example, if I want to change my business information to run the ad.

So I can do that here too. Like I can change the business name from here. After that, you can see your business categories here. Product and Services. Now if you want to run the ad, at least three services should be added here. Apart from that, your phone number should be verified. And you can add photos here. Like I do one thing, I add a photo. So see, I have added it here. If you have not added your photo here. Then the default picture of your business will come there. Now after this, it will generate a preview. After all, when people will see your business. When your sponsor will see your ad, how will he see it? So see, this is how the photo will be seen here. This name will be written in this way. Verified will be written here. Apart from that, Education Institute in Jodhpur, i.e. our category will be written. Whether it is open or not, it will come. Rating will come. Number will be given here. Direction will be given. This is the About section coming here. And below Direction, Open Now, Location will be mentioned here.

And in this way, our picture will be coming. Post will be coming. Reviews will be coming here. So in this way, our business will be seen. After doing this, we will click on Next. After clicking on Next, you will get two phone numbers here. First of all, how customer can contact you. How can people contact you? And how will Google contact you? So the phone number of the account you are managing will come here. If you want, you can edit these two numbers, next we will do it, now after this it will come here that let's estimate how many customers Google can bring you that how many customers Google can bring for you, so next we will click, so now you will see here, so we are seeing the result in this way, so now the minimum budget that you have to keep is 26 rupees daily, the minimum budget of daily will be 26 rupees and if I talk about monthly then minimum you will have to spend at least 790 rupees.

If you want, you can also go on some other options, like see more option is coming here, start small, if you want to run a small ad, then you can pay 130 rupees a day for that small ad, if you want to jump start your business, it is saying that if you want to grow faster, then do it for 237 rupees and if you want to boost your business a lot, so that you get a lot of results, then in that case you can take this plan, but you can also customize it, so we will edit your budget and whatever your budget is, whatever you want to fix, you can do that, so for once I will suggest you that you spend a very small amount here, so if you see here, if I spend 50 rupees daily, then approximately 78 to 177 on my business, this will bring me a page visit, that is, there are chances of so many views or so many visits on my page, so if I talk about 50 per month, then I will have to spend approximately 1500 per month, after doing this, when you click on save, then you will see that the monthly price come, that is 15 and 20 rupees, so next time I will click, so here 15 and 20 rupees will be deducted, 50 rupees will not be deducted, apart from that, the account type has come, after the account type, you have to put your bank details, the details of your card, with which you want to make a payment, your payment amount is coming here, and this amount can be recharged as much as you want, but the minimum you have to add is 15 and 20 rupees, that is 50 multiplied by 30 days, after doing this, will click on terms and conditions, you will put your card details here, and when you submit, then this ad will be run here, and as much as Google has promised you, on an average, you will get as many visits.

So now you can see here, as I opened Google maps here and put the keyword Furniture in Delhi, so in local businesses, you will see here, so in the name of sponsor, this is the way fit mattress is coming, this is also sponsored, this durian furniture is also sponsored, it is also written that it is sponsored, so this means that they have run the map ad, and that is why this business is visible here. So in this way, your business will be visible here, and as I told you, it is very simple, you don't need to learn any advanced Google ads, and if you want to promote your local business, then you can promote your business with this advertised option with just one click. Today in this video, we have brought for you the complete checklist of Google Business Profile, that if you want to take your business online, you want to boost it locally, then Google Business Profile is a very good platform where you can list your business.

So when you list your business, then what are the things that you should optimize, you will have to do it if you want your business to reach more people, so a complete checklist is in front of you, you keep ticking these checklists and keep optimizing that thing and you will be able to profile yourself completely with this only. So this is your dashboard, here you will go to edit profile, after going to edit profile, this pop-up will come in front of you in this way, so this is your business name. Now how to write a business name, what practices you have to use, the complete course of Google Business Profile is in the description box, pick up the playlist and watch all the videos. So here you can mention the name of your city along with the name of your business, you can make your keywords related to your business, how to research keywords, everything has been discussed, watch the whole course. So first of all, your business name will be optimized, then on the second thing, your business category, now in the category, primary category and secondary category, the primary category will be the same and the secondary category can be multiple.

So in the primary category, you have to add a big category in which your business falls, in the secondary category, you have to sell the categories of the multiple products you sell, so it is very important to select these two categories. Along with that comes our description, so you can write the description in 750 characters and my recommendation is to fill 750 of 750 characters, put keywords in it, put your business related, put the history of the business, you have to add all these things in the description, there should be a good description. After that, your verification will be from the contact number, from the contact number, your business will be able to verify that your location is legitimate in this place, so you can use your phone number to verify your business.

Along with that, if you have a website, then you will definitely add a website from this section, if you do not have a website, then what will you do, you will make a website from Google for free, how will you make it, pick up the link of the playlist from the description box, there is a video in it, go and see if you do not have your own website. If you do not have a website, then you can make a website for free in 2 minutes, no need to take any domain, no need to take any hosting, absolutely free, so Google is giving a lot of services, you just use them.

Then after that, you have to add your business location, this is the basic thing, along with that, your service area, you are in a particular city, but how far can you serve, so in this case, the more area you can take, like in the whole of Jodhpur, if my business is in Jodhpur, then in the whole of Jodhpur, I can serve, I can deliver my products, I can give my services. So you will add the service area here, you have to add opening hours, so that the users know when you are open, as well as Google knows, because if you have added your service hours 10 to 6, for example, and if a person searches at 7 o'clock, if your business related keywords, then your business will not be shown at the top, because according to Google, this particular place, its working hours are over, so Google will not show you at all, so you do not want that.

So you have to keep the maximum working hours there, along with that, as much extra information you can give, like your accessibility, what are the amenities, take payment from cash, take payment from card, you have to give as much extra information as you can. Along with that, this is a feature of Google Business Profile, you have to enable this message one, so that people can message you directly on Google Business Profile, no phone number is needed and you can reply from here. Apart from that, you have to add photos, a lot of photos, your own photos should be there, business photos should be there, a lot of photos of your services, your products, you have to add at least 15 to 20 photos.

Apart from that, you have to add products, whether you are giving services or products, you have to add in this way, like I have added a product here, although it is our service, but I have added it in the product category, so you have to add it in this way, how to do it, you will get the link of the playlist in the description box, watch all the videos. Then you can add your services, what services do you give, you have to turn on the booking section, if you have a link from where you directly take bookings, take appointments, then you have to add that link as well. Along with that, you can put some updates on a weekly basis, you can tell people what is new in your business, some sale has come, some offer has come, so when you keep putting updates, Google will know that you are active and your business will reach more people.

Along with that, if you have a new offer, you can go to the create an offer section and tell your offer here, it is 10% off, 20% off, buy one get one, so like this. Along with that, the reply of the reviews, bringing reviews is the first thing, how to bring reviews, there are 3-4 videos for this, watch all of them. If you want to bring good reviews and ratings, then pick up the description box, pick up the playlist, watch all the videos, it is a free course, we are not charging anything, just watch, learn and take your business online.

Bringing reviews and replying to them after the reviews are important, now after doing these things, one more important thing is to make your citations. Kind of, just like the backlinks of the website are made, the citations of the Google business profile are made, go to your NAP, i.e. go to the name, address and phone number and publish it on different listing sites. By doing this, your business authority can become stronger, so citations would be our last step, so if you follow all these steps in front of you, then your local business profile will be complete. Your business will reach as many people as possible and you will start getting online traffic. So in today's time, the business that is not online, whether it is there or not is the same, only limited customers will be able to reach it, so go to your business.

And all these things that we have discussed are free, for which you do not need to pay anything. Now there can be many reasons for that, it may be that someone's business has stopped, it may be that your business has shifted somewhere else. So for any reason, if you want to delete your listing from the Google business profile, then you can do it with one click and we will know this in this video. So now for this you have to go to Google Business Profile Manager, normally you will type on Google, you will come here.

If you can't come here, then I will tell you in a simple way that you can see so many dots near the Gmail ID that you log in. When you click here, you will come here on the business profile and after coming here, your Google Business Profile Manager will open. Now all your businesses will come here, whose access you have got, whose owners you are, so remember that you can only delete those whose owners you are, you can only remove them. Now what you have to do is that whichever profile you want to delete here, you have to click on it like this. After clicking, we will go to actions. After actions, there are a lot of options like Temporarily Closed, that our business has been closed for a while now, there is no one now, suppose you have gone on leave, you have gone on leave, so Temporarily Closed. You can also put Permanently Closed, that the business will remain there, but it is permanently closed.

You can also change it later, but we can add it. But if you want to remove the business, then we will click on Remove Business. After doing this, it is telling you that if you delete it, then all these things will be removed, you will not be able to recover all the data, so you will see all these things and you will click on Remove. So here we will remove our business like this and you will see that our business will be removed from here. So see this, our business location has been removed. With this, you have to remember one more thing that do not give ownership access to your business to anyone, keep your email id safe. Because if your gmail id is hacked, it goes to someone else, then someone can easily cause you a lot of damage. So in this video we saw how we can remove our business, but I wish that you never have such a situation. Whatever business you do or whatever client business you do, it should flourish very well and run very well and you grow your business.

By the way, this is a complete Google Business Profile course, click on the playlist link in the description box and watch all the videos, do not miss a single one. So that's all in this video, see you in the next video, till then keep learning..

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