SEO 1/3 – Was ist SEO? Algorithmus? SEO-Faktoren?
In this tutorial you will learn what SEO is and
how to do it. What keywords are and how to research them. What metadata is and how you
can use it. How to request a crawl directly from Google and what you can do to make your
website or Spreadshop even more visible . What is SEOß There's nothing wrong if
you know what you're doing.
Google roughly differentiates between six types of traffic, i.e. user flows,
that end up on your website or Spreadshop . Number one: Direct. Whenever you
enter a web address directly into the browser field and press Enter and the page learns, you will be counted
as 1 for Direct . Social. Everything that is posted, for example
on Facebook or Reddit or somewhere else, and takes you to your website or
your Spreadshop via a link is counted as 1 for social . display. For example, you are on a
news portal and you see a small banner. If you click on it, you will be sent a link
to your Spreadshop or your website. Then you will be counted as 1 for Display. Referral. On other
websites you will be mentioned as a link in the text, for example . You click on it and land on your
website. 1 for referral. Paid search. When you enter a keyword into Google, the ads will be shown to you first
. That means these are paid ads – so-called Google Ads. If you click on it
, you will count 1 for paid search. Organic. The organic traffic.
Hallelujah! That’s what
SEO is all about. This is the entire internet sorted by an algorithm to present you with the
best search result for the keyword you just entered . Do you have it? Otherwise,
just rewind again. We have all the time in the world and then we move on. But what exactly is the
algorithm and how does it work? Nobody says anything! Top secret! No chance! The algorithm
is of course top secret, which means that Google doesn't reveal anything about it and doesn't want
us to know how it works, otherwise we could of course manipulate it.
But in SEO we try to optimize our websites to rank as well as possible
and Google has been around since 1998.
That means, through experiments and observations, we have found out
which factors are particularly important for SEO, that is, for Search engine optimization is. Three
factors are particularly important. Number one: The best coding wins. HTML, Javascript,
PHP. You've probably heard of them. These are computer languages that are the architecture
behind the Internet, that is, they are read by browsers. This is the coding from the
Internet. If this is displayed beautifully on different devices from your smartphone to your desktop computer
, no matter what format it is, then your site will be displayed responsively.
If it is played out quickly, that means that you have short loading times – because who
likes to wait for their website – if your page loads cleanly, that means that the bot and also
the browsers can read through their codes cleanly and your page can display the information on it
: Then you have clean coding! If the coding is right, then the best
content wins! / How is the algorithm supposed to know what is good??? / He doesn't know that, he interprets it.
/
How? Interpret that?? / With the user data. When you click on a result on Google,
a cookie looks over your shoulder and sees how long you stay, how you scroll and how you
click. From this data from many, many users, Google can then say: Good content! /
Content is king! And king is who is read the longest , who is scrolled the most, where is
clicked the most and where is bounced the least. Bounce? That's when you click on it
and immediately leave because it's not what you wanted. Coding, content and then?
The site with the best backlinks wins. The more sites point to your site, the more
trustworthy it is. / Why BACKl-inks? You can place internal links on your site yourself
. Backlinks come from other sites. And the link winner is whoever has the most of the best
backlinks. And that was it again from the Spreadshop Studio in Leipzig.
I wish
you a wonderful evening and tune in for the second part when we get back
with the SEO starter tutorial with Johannes.
