How SEO and AdWords Work Together? (You Must Watch This) | SEO Tips
Without SEO, your ads will suck. Welcome to Casey's SEO. I'm going to explain to you guys
how SEO and AdWords work together. So if you guys are wanting to run a good
ad campaign, especially with Google Ads, you need your SEO to be up to par
for a couple of different reasons. First, you need to find out what keywords people are actually searching for and get
search volume so you can put those keywords into your ad campaign and also
use those keywords on your landing page. Now, the other huge component to a good ad
campaign is to have a good landing page. You want to make sure you are not just sending customers to your
home page or a contact page. Each ad should have its own specific
landing page with your keywords in both. If you do not have keywords in both
and a good landing page, your click through rates on your ads will
probably go down and your optimization score is not going to be
as high as it should be. So those are two ways that SEO
can affect your AdWords campaign.
So first, make sure to do
your keyword research. Look at what customers are searching for,
look at different search volumes, take those keywords,
put those into your ad campaigns, and then create a specific landing page
for each ad so it brings the person right to the correct information or the product
or service that you're selling. And then hopefully,
your click through rate will be a little bit higher on your ads and they will start
to purchase your products and services. If you guys have any questions
or comments, please let me know. And make sure to hit that subscribe
button for more SEO tips..
