The Advanced SEO Formula That Helped Me Rank For 477,000 Keywords
– If you think you're
in a competitive niche, and the SEO strategies that
I'm sharing won't work for you, think again. What d'you think is the most
competitive niche out there? It's SEO. I'm competing with other SEOs
who know exactly what I know. But check this out, I'm ranking for over 477,000 keywords and I'm getting over 2.2 million
unique visitors per month. And today, I'm going to share
my exact formula that I use to keep growing my website. Hi everyone, I'm Neil Patel, and today I'm going to break
down the advanced SEO formula that helped me rank for 477,000 keywords. (gentle synth music) Before we get started,
make sure you subscribe, and if you're on YouTube,
once you subscribe, click the Alert Notifications so that way, when I go live, you'll get notified. The first step that you need to take if you want to rank for keywords
is to focus on the pages that drive revenue.
Product pages, service
pages, and content pages. A lot of people want to optimize just for the sake of getting more traffic. Ranking for more keywords
that don't drive revenue doesn't really matter. So if you have, instead of goal tracking, conversion tracking in
your Google Outlooks, make sure you do that now. So, once you figure out the
pages that drive your revenue, the second step that you need to take is to log into Google Search Console. See what the keywords are that are driving traffic to those pages. See the keywords that aren't
giving you a lot of clicks but have a lot of impressions, right? Look for keywords that have less than a 5% clickthrough rate. In other words, they're
getting a lot of impressions but very few people are clicking over and going to your website. I want you to export all
those keywords into a CSV. Then, once you export them,
sort them by impression count and click count. Also, look at the rankings.
Look at the ones that
aren't ranking as high. Keywords that are in
position one, two, and three, sure, you may be able to
improve them a little bit, but they keywords that are
in position seven, eight, nine, and ten? They're much more likely
to provide an impact. According to ClickFlow, which optimizes title tags on a daily basis through their software, they found that through a research of over five million title tags, that if you're in position
seven, eight, nine, or ten, moving up a few spots doesn't
do much of a difference.
But, if you can get those spots from going from number seven or eight, all the way up to number three or two, you see a massive gain. And that's why you want to identify those and by exporting into a CSV
file, you can see the ones that are much more likely to
give you that boost in traffic versus the ones that
won't do much for you. The next step, I want you
to take all those keywords and then add it into your content. Whether it's your title
tag, your meta description, you're adjusting your content
to include those keywords. If you don't do that, what you'll find is your rankings won't go up much more. And there's a few hacks that you can do to increase your clicks, as well, which then boosts your rankings. For example, did you know that title tags with question marks have
more than a 10% increase in clicks than title tags
without a question mark? And that's according to ClickFlow, again.
So, if you include things like that, you'll get more clicks, you'll
boost up your user signals, and you can start ranking higher. The next thing I want you to do is head on over to Ubersuggest and type in all the
keywords that you rank for, and you're going to have
to do this one by one. Now, once you head over to Ubersuggest click on the Keyword Ideas report. It'll show you all the
long-tail variations of that keyword that also drive traffic and are popular. It'll show you the CPC data and all this is really important because keywords with a higher CPC typically will drive more conversions and sales and leads.
So, once you have all those keywords, what you want to do is
readjust your content and add them all back in. Now, you don't want to just
shove those keywords in, you want to adjust your content
and make sure it makes sense. If it doesn't make sense for
the user, it's not relevant, don't add them in.
But think of it this way. If you already rank for a
head term, like dog food, don't you think it's
going to be really easy to rank for terms like organic dog food, dog food for small animals, dog food with free shipping. Once you rank for the head term, Google will almost instantly rank you for all these long-tail terms assuming the content on
your page is relevant, and you should see the results
within a 30-day period. Once you adjust all these keywords and add them within your text, what you then want to do is then go back to Google Search Console, in their top bar, add in
the URLs of all the pages where you adjusted content and have them re-index that page.
When you do that, what you'll find is they'll index it faster and you're much more likely
to see the rankings increases quicker than if you just waited for Google to crawl the content on their own. Now, the last tip I have for you is, go back into Search Console, see all the pages that have some traffic, but very little traffic, in other words most of the keywords that they're ranking for are
on page two or page three, and what you'll want to do is see what other pages on
your site are very relevant to that page that's ranking
on page two or page three for most of the terms and see if you can
interlink them together. By interlinking your pages together, the juice starts flowing, and you'll find that it starts
bringing up all your pages, they start ranking higher and as you start ranking
higher, you're thinking, hey, Neil, this is just
increasing my rankings, this isn't helping me
rank for more keywords.
Well, once those keywords start
ranking higher and higher, you can go back and do the previous step in which you take the keywords
that are ranking higher, put them back into Ubersuggest, find all the long-tail variations, and then boom, you adjust the page to include those terms as well. So if you follow all of that, you'll notice that you're
going to start ranking for more and more keywords over time. Best of all, you don't
have to link building. It's one of the simplest
strategies that I have been using and this is how I've grown my traffic over the years. Most people continue to write
more and more new content. I only write one blog article a week, but my team adjusts 90 blog
posts, per month, on our site. That's how effective this strategy is. It's more effective than
writing new content. If you need help getting
more search traffic, check out my ad agency,
Neil Patel Digital, and if you have any questions, leave a comment below. Make sure you subscribe to this
channel and Like the video, of course, share it with your friends.
Thank you for watching..
