Why is SEO Important? Advantages & Disadvantages | Basic SEO | Chapter 3
In this lesson, we are going to learn why
is SEO is important, its advantages and disadvantages. In order
to realize why SEO is important. First, we need to learn the pros
and cons of search engine optimization. This will help you to understand
the importance of SEO and whether it is the right digital marketing
strategy for you or not. First, quickly, let's take a look into all the major SEO advantages
and disadvantages. First, let's take a look
into the advantages, Big opportunity. Google alone processes more than
40K searches per second. That's almost 3.5 billion a day. This simply means that there are a lot of users who are
using search engines daily. The demand also keeps on growing every day, which alone shows you the potential
market reach through search engines. Brings quality traffic,
unlike other marketing techniques where you reach out to your users or customers,
for example, showing advertisement to users on social media or printing
leaflets for your business promotion in search engine,
users come to you in search of a solution or necessary information for their
need when they search on search engine so you are not going after the customers or users, but they are coming
for your help as a result if you rank at the top position in search
results, then users will find you and you can offer your solution
or information to them.
Free targeted traffic in most digital
and even in local marketing methods, you will have to pay either to display or
for every click you receive on your ad. For example, pay-per-click advertisement in search engines or monthly ad
subscription for blogs. But search engine
organic traffic is a channel where you don't have to be either
for clicks or to even displayed. The traffic you receive is
free and also targeted. Where they already have expressed interest
in a solution or looking to find more info on a particular subject when
they are searching for it. Let work once ranked, After you rank on top positions for your
targeted search queries or keywords, it will become easier for you
to maintain those top positions. This is because search engine ranks a Web site, a top position that is indicator
that shows that the trust the search engine have on that particular
website or Web page.
So it will be easier for you to maintain
your top ranking positions compared to a new website which is looking to earn
the top ranking for the first time. More opportunities once tracked
when you rank high in search engine, it is a sign that a search engine trust
and your website as higher SEO power, then you can easily rank also
for the low to medium competition related keywords without official with out alot of effort or no SEO effort at all. SEO is trustable than PPC
in search engine offered PPC as a way to advertise your website and pay for every click you receive on the search results page for your targeted search
queries. These ads are displayed typically on top,
bottom or sidebar of the search results page. The optimization and management of PPC in search engine is also known
as search engine marketing. I will explain in later more about it. But due to this you might just think if I
can invest a lot in PPC and I can get all the organic
traffic without any SEO effort at all.
It's not true all the time. There may be several
reasons for this, but most of the time,
it do not work like that. I will explain more in that later lesson,
but human instincts try to avoid advertisement and also
people use ad blockers. So it actually this recives lower click through rate
compared to organic listing. So with good a SEO,
you can have more visibility and trustability for your
website and search results. Build brand awareness,
being able to rank on top position is like an additional trust metric
that demonstrate that you are one of the leading players in your
industry or in your target market. Most people know that search engine won't
rank any site until it's trustworthy. So when more people see your brand, it will create a lot of in-direct marketing
benefits and provide additional benefits. For example,
others might link to your website from the article,
considering you are an authority figure or potential stakeholders
can reach out to you and alot more. The final major advantage
Growth is trackable: most of the time it is all to make sure the growth and marketing strategies
can be digital or local.
But in SEO. It is one of the most straightforward
strategies to measure your progress. There are many tools which you can use
to track and monitor your SEO progress, such as SERP tracker to monitor your SEO
positions on search engine analytics and search consoles are freely
provided by the search engines itself to monitor your site SEO data, which is coming directly
from search engine itself. You can also use third parties tools
which are free or paid software to track a lot more if your data,
such as backlinks, keywords, on-page SEO, technical SEO and a lot more.
In overal SEO can be easily tracked and also very easy to monitor your SEO growth.
Now let's take a look into some
of the disadvantages of a SEO. First one is and main one
Results are not instant: it is one of the most important,
important factors you need to understand when you want to rank for one particular
search query that is already ranked by dozens or hundreds of competitors who could have been doing is SEO for a long time, or search engine trust
their website for a long time. So you can't just expect to start SEO today and get ranked
by tomorrow or in a couple of days. It will take consistent SEO efforts and resources to get your desired
ranking and maintaining it. SEO competition, many marketers are aware of
SEO value and profits it can generate if it used effectively due to this is
SEO competition is at an all time high. And almost every SEO expert knows that ranking on the first page of search
results isn't going to be easy.
It is increasingly difficult to rank, for keywords even if you are doing everything
correctly in a shorter time. This means you will need to be patient
and continue to work on SEO smartly. For example, rather than targeting highly
competitive keywords, you can target long tail keywords,
which means longer search queries within your target industry to reach
your target audience much easily. Search penalty and algorithm updates,
these are actions or guidelines taken or set by search engines,
if you misuse or use bad SEO practices. Search engine can penalize you by removing
your site from its index or push your site below to a lower ranking
from your top positions. This shows how much careful you need
to be when taking any SEO decisions because it can either have a positive or
negative effect. Most of the time these negative
effects will be hard to recover. And I will give you more information on this when we talk about search penalties
and algorithms in detail in next lesson. There is no secret technique: SEO is not
difficult when you know what you're doing.
However keep in mind that SEO success will require hard work, creativity,
time, money and resources. It is especially true
if you are in a competitive industry. Every website is doing
intensive SEO process. 80% of users never go past first page You should always aim for the top three results in search engine because that is
what the majority of searches go to. Search position #1 is the biggest listing, which you'll get most
number of market user searches. The tail end of the search results page
receives very little traffic and anything past the second page hardly
get any traffic at all. So it is vital that you get the first page
rankings to receive organic traffic. And if you can't make it to the first page or first three positions, then it will not
bring any organic traffic to your site.
My experience: Personally, for me, that advantages outweighs
the disadvantages, and I have received thousands of visitors
throughout my in-house project and as well as my clients
projects to prove this point. I have also attached a screenshot which shows the traffic which I received
for one such project called SaaS Pirate, a deal platform where it shows the data
directly from search console. So this is a verified information,
stats that I received over 76.5K visitors, free traffic
from one year from Google alone. So in conclusion SEO has many pro and cons,
I only listed the most significant ones, which you should be aware of it.
Depending on your situation & the factors I mentioned above, you can decide whether a SEO
is the right strategy for you. And if your answer is yes,
then I will see you in the next lesson..
