Die 5 wichtigsten EBAY SEO Tipps 2022 – eBay Listing optimieren!
This video is about the five most important eBay SEO tips that you should consider if you want to optimize your listing. Friends of eCommerce my name is Ali Oukassi, I am the owner of the eCommerce agency eBakery. Today's video is about eBay SEO. A lot of people talk about it but I don't think everyone really knows about eBay SEO. There are different types of SEO's. There is the classic Google SEO, there is Youtube SEO, there is Amazon SEO, but there is also eBay SEO. And Ebay has its own search engine called Cassini. How do I proceed as an online retailer if I want to place my product sensibly? Point 1 and that actually applies to every SEO measure. Proper keyword research. You need to find out what are the keywords my customers are typing in? That's what you have for that, the suggestion search, so you get suggestions when you're looking for something on Ebay, that's an indicator, but there are also free tools, such as Google has a keyword planner tool or other tools that do it there are on the market that help you to find the right keywords, yes, you could also use Google Trends, as I said, there are very, very many.
Or you simply look at what your competitors use as a keyword and then try to rank for it. Let's move on to the next point, the title. Ebay has 80 characters, you have to place the keyword sensibly on these 80 characters, but on the other hand it also has to be clicked. I always find it awful when I see article descriptions with keyword, keyword, keyword then as a customer I don't know what I'm finally buying. There are 1000 keywords there but I don't know what I'll buy then, which means on the one hand you make your offer for people, on the other hand it is also important to place the keywords there correctly, which means look at what the competitors are doing that rank well . Try to find a title where you say, hey, that will be clicked on and that in turn has the most important keywords that I need. Let's come to point 3. What is very important on Ebay are of course the features.
Ebay has predefined characteristics that you have to fill in, of course, and you fill them out in such a way that the offer is also placed sensibly, it's actually not difficult, it's relatively easy, but many people still get it wrong. But you also have the possibility to fill in your own characteristics for usability, you really have the possibility to set your own characteristics on Ebay and if, for example, as a customer I don't feel like going to the item description, then I'll take a look at the characteristics and say, okay that's right, I'll order it. Similar to the Bullet Points at Amazon. Let's come to point 4. A reasonable template, not a template that is somehow shot to pieces, it must be a template that has good usability. On the one hand, there are many players on the market that have really good templates, which is ultimately easy to read, so what's the point if I have a fancy template but can't find the information I need. Let's come to point 5, the last point but one of the most important points, the article pictures. Folks, when I look at it, you have the gallery function, gallery plus all the trimmings and then you have horrible pictures, that doesn't work.
Pictures are very important for the purchase decision, pictures are the be-all and end-all, pictures have to be sensible, sensibly free, so when I see pictures sometimes, I think to myself, oh dear. Images are super important and there is, for example, an Ebay SEO article that we will link to below and we will explain to you a bit about the size of the image, how to arrange the images and images are important and if you can’t do it yourself the pictures and if the manufacturers don't provide you with any pictures, then please get a product photographer, it costs a few euros but in the end you have sensible pictures or you try to deal with product photography in some way or buy a box like that or whatever, there are many solutions so that you can put decent images on the Ebay platform and then, if necessary, get better sales. I hope the five tips have helped you. They are basics, but mostly the basics are at odds and if you still have a few ideas or if you say, hey Ali make a video on this and that topic, please write it in the comments and thank you for watching, see you next time.
Ali..
