What is the vidIQ SEO Score? (and how to get more views)
– [Instructor] This is
the vidIQ SEO score. And this is how it
could help shape the way you pitch your videos to
your YouTube audience. (upbeat music) thanks to the vidIQ scorecard, you can find out how
well your video is set up for search engine optimization. The SEO score is important, because it's based upon things you can do to improve your videos and visibility. The total score, actionable score, and performance score are all color coded. Green is good, red means
there's room for improvements. The five actionable grades
amount to 50% of your total SEO score, and this is
what each one means. Tag count is simply a
count of all the video tags you have included in your video. More is always better, but
make sure they're relevant to your content and don't use popular
channel names in your tags.
Tag volume is how popular
the tag itself is on YouTube. That little number next
to some of your tags is the search volume. The higher the better, and
the more high volume tags, the higher your tag volume score is. Next we grade key words in your title. It's important to reinforce
those keywords and phrases the YouTube audience search for, so don't be afraid of repetition. That means making sure
the keywords of your video appear in a title and the description, because YouTube also optimizes your video by what it reads from your descriptions. Make sure you front load your keywords within the first two
sentences of your description, as those will appear on YouTube search pages as well. And the tripled keywords mark ranks what we've just been talking about. They keyword marriage between tags, titles, and descriptions. These are all things you
can directly influence, and you can do it all while your video is being
uploaded to YouTube.
As for performance, well that
accounts for the over 50% of your SEO score, and this does rely more on
how well your video does out in the YouTube world. Ranked tags are just that. If your video appears on the first page of a search term on YouTube, congratulations, you're in the
top 20 videos for that tag. It has a much higher
chance of being watched and the more of these
you can get on your tags, the higher the performance score. As for high volume ranked tags, well that's for gold standard. Not only is your video ranked
highly for that search term, but that search term is hot. When it comes to our example
video, this is the one weak area of a video's SEO.
That doesn't mean it's a
pearly optimized video, it just means its potential audience is probably more niche. So what happens when you swap out iPhone and go for the hottest term
on the planet right now? Pokemon Go. Well this video has two Pokemon Go tags ranked at number one. That translates to 30 million views, with potentially millions
more, thanks to basically the prime spot in all
of YouTube right now. And that's how we calculate
YouTube SEO for your videos.
We'd love to know what you
think about our new feature, and if you have any
more questions about it, don't hesitate to ask
in the comments below. And if you didn't already
know the SEO Marking System is all part of our brand
spanking new video scorecard which you can learn more about
by clicking on screen now. (upbeat music).
