Why Is Mobile SEO Important? | Lesson 22/31 | SEMrush Academy
mobile web use has absolutely exploded with most sites now seeing more traffic from mobile devices than from desktop computers mobile SEO is vital if you want to be sure that you're visible to customers at the right time and place according to Google research mobile device users are more likely to purchase after a search than desktop users so they're more valuable to your bottom line there's a lot of overlap between desktop SEO and mobile SEO in fact all of the tactics that we've covered in previous lessons apply to both desktop and mobile you're still focusing on performance content and user experience one primary difference of SEO for mobile is that with mobile SEO you're typically focusing more on local results in the past Google's index was based off of desktop crawls so even when you're searching using a mobile device the results that you see are based off of the desktop results in 2018 google's switching to a mobile first index effectively they're reversing directions now even when you search on a desktop computer the index will be based off of crawls of the mobile web many businesses remove content from their mobile sites because they think that their sites are prettier on mobile devices if they have less content if you have less content on your mobile device you'll be less likely to show up in searches even on desktop computers you've got to have the content on your mobile site if you want to show up well the speed at which your mobile site loads is also incredibly important and it's a weighted factor in the mobile first index it's important to follow best practices and do everything you can to speed up your mobile site your customers will love you and you'll show up higher in searches
