Was ist SEO? Wie funktioniert Suchmaschinenoptimerung?
Hello and welcome to this
wonderful video. Today we're going to talk a little bit about Search Engine Optimization, or
SEO for short. Many people think SEO is pure magic, but it is not
the case. Let's just look at it from our own perspective. What do we do when we
try to find something on the internet? We're looking for it! Then we click
on a link on the first page of the search results. And 90 percent of search engine users behave the same way. If you're wondering,
"How do websites get on the first page of search results?" Then you are
exactly right for me! The answer is that they have been SEO optimized. Exactly how search engines work is still a well-kept secret,
but the basic principles are known, and they rely on two
key factors: Keywords and Links Let's focus on the
keywords first.
The chances of your website getting a good ranking increase
if your website contains the same words people are searching for.
The keywords are particularly effective when they appear in the title of the website, the URL
address and your headings h1 – h6. But beware:
Quality is more important than quantity You should definitely observe this basic rule
. Some self-proclaimed SEO experts slay search engines with extremely
high keyword density instead of focusing on content quality first
. But what about the second point: the
links. Links from other pages that link to your website show search engines
like Google and Co that you offer good content, but here
you should remember again: quality is more important than quantity. Hyperlinks from
irrelevant websites will not improve your ranking. What we just
discussed is just a basic introduction to SEO marketing.
In fact, this is quite a complex task and you will certainly need someone
to support you, someone who will nextlevelmedia.at We
will work with you to create an individual SEO strategy specifically for your company We will
identify the right keywords, program an SEO-friendly
website and find it best linking strategy for your business
and most importantly we will help you find a way
to offer your customers high quality content that is SEO optimized at the same time
so don't hesitate and contact me today and we will take your website to the
next level nextlevelmedia.at