So geht SEO: Deshalb findet Google euch (nicht)
okay once eyes too small dream trip imagine you have created a great website 1A content 1A design with shop and all the trimmings and then nothing happens [music] yes and that's no wonder if someone finds you and so that you are found you have to become best friends with your search engine and how that works you will learn in this video stay tuned dear citizens dear internet server welcome here at [music] the complexity of modern operating environment and increasing cyber threats make it more and more difficult for companies to detect and react successfully self- administration more and more it-teams rely on Cyber Security Access Service and work with external teams of experts together with the mtr service from now there is tailor-made protection against cyber attacks now get more information on www.soforce.de advertising end of the day you've probably noticed that too Search results e.g.
On Google today much more complex than it used to be a few years ago, there was still a simple list of links that you could then browse through one after the other, but today you get a lot of information, for example summary FAQs maps snippets purchase recommendations news reports generated by Google and all this competes with the normal ones Search results because it can be quite difficult to land at the top with your own website and this is where SEO comes into play or just Co or English sio just as you want for the first time to the basics SEO stands for Search Engine Optimization, i.e. the optimization of websites to make them better can be found one also says that one then makes one's page more visible test machines like Google Ecosia Duck Duck go or my ways even Bing because Google has a market share of over 90% worldwide and across all platforms, that's what SEO is mostly about Google to be ranked better so far so good t but before we optimize anything, let's start at the beginning how does it actually work with the search results pretty much every website will at some point become acquainted with a so-called crawler, which is a tool that search engines like Google use to index pages by looking and evaluating them according to certain criteria, including things such as the loading times, whether your topic also appears in the headings, whether your content is clearly structured, i.e.
Whether it is a bullet point or other list, whether you also use image material and if so, how much, whether you find it works, links sets to pages that are also ranked up, whether such sites also link to you whether there are regular updates and new content the longer your texts and many believe me a lot more definitely both technical and content-related factors are important when scrolling, so one also speaks of technical SEO when it is more about the technical side goes something like that Loading times and on page SEO when it comes to the content that you have uploaded to your site, i.e. what exactly you can see on the page, that’s exactly what on page SEO is supposed to be about in this video in the first place, so the crawler is there through your site analyzes your content and links it to keywords and that means nothing other than your search query if you enter the keywords CT 3003 Google knows e.g.
This should show you this Youtube channel or our article on cddr so I hope that’s okay at least That's already clarified, but what are the different types of search queries? Imagine you heard about RAM for the first time and wanted to find out how it all works . So you're looking for something like RAM function and hope for the best and then you'll see you, for example, the one above first a summary with the most important facts then a few similar questions and answers then further search results locate the appropriate Wikipedia page and at the bottom similar search queries and above all no ads but only organic hits, i.e.
Those for which no money is flowing since now were experts and want to upgrade your computer with it, so look for something like RAM cheap or buy RAM and the search results look completely different various ways to buy RAM directly why is it so different now well Google distinguishes between different search queries which each have different search intentions our first example RAM function was an informational search query after all we just wanted to inform the others first re results page so the one to buy RAM is so different because that was a transactional search query so one where you are aiming for a purchase now you probably know the search engine and their advertising partner that you want to spend money and shows you a lot more paid ads and shopping suggestions you are now in the funnel, in a sequence of decisions that very likely ends in a purchase, and that is reason enough for search engines that rely on advertising partners to match or enrich your search results with shopping tips, depending on which one If you don't want to spend a chunk of money on an advertising campaign, one solution to this problem is of course SEO, so you can take care of it without paying any ads that your side more organic traffic in the best case , a search engine will find your content so well that it will generate a summary of it and display it at the top, but that will only happen if your site is optimized accordingly and tailored to Google , but wait a minute, why do search engines not just reward good ones professional fast pages with great self-created content and pack the top and that's good point quite simply officially says Google of course that's all the case but it's just not that easy to automatically determine whether it's really a high-quality website or just to one that only pretends, especially because black sheep are always trying to get rid of scrap times in such a way that Google thinks they are of high quality.
Overall, a number of factors come into play with which pages are analyzed and evaluated every day and so that it works well . SEO is there and how it works If this optimization is now concrete , you will get a first overview, e.g. if you use WordPress with plugins such as Jost SEO or SEO press for people who want to approach the whole thing more professionally, there are whole seos for them, e.g. mangool sistrics or Samra, the cost part is quite a lot of money but most of them offer at least a free test phase say yes it looks pretty packed at first but a normal SEO is sweet in that case tracks as you can see there are a lot of features I'll introduce you to the most important functions once you can customize your site with many Let these tools examine you and see which ranking factors you still need to improve if, for example, there are problems with your loading times, the corresponding subpages are displayed directly and you can then manually upload smaller photos or use other plugins so that your page loads faster, you see whether things like meta desc riptions are available and are of the right length and whether there are problems with the indexability of your page, i.e.
Whether all parts of Google are recognized correctly. Most of the time, you will then be shown directly what needs to be done and how important it is to solve the problem the topic of competitor analysis, you can, for example, keep a close eye on which terms other sites are ranking for, which continent performs particularly well there and who links how exactly there you can spy really wonderfully and SEO tools also help you to add new content from the start to optimize that they are as visible as possible for Google and that's where we enter the wondrous world of keyword resort that's important for example for the texts in EUR Shop because you should juggle with primary and secondary keywords so with terms that people search around use your topic and you don't experience that with a crystal ball, but rather with an SEO tool in our example, the primary keywords would be REM function, for example, secondary keywords could be something like RAM memory, RAM memory, or RAM upgrade, i.e.
Terms that are linked to the actual keyword and if many of them appear on your site and especially in the Headings will Google your page as relevant to the topic of power amplifiers and accordingly that's exactly why so many companies also have their own blocks popular trick is to post blog articles on the most exciting keywords and to link them to each other Google then checks at some point hey this page here seems to be about x knowing some things seems to be important one also speaks of a high domain on ferity on a certain topic and that helps Google to compare different pages with each other for my RAM page I could now e.g.
Raise a block with kind of the top 5 reasons why you should upgrade your RAM or 478 things you have to look out for with a new gaming PC or whatever is on offer you'll notice that a bit of clickbaiti will work, but in order for the better ranking to really work, as I said, you have to have a few more factors note you should, for example, post new content regularly keep everything up to date so that Google just checks everything is up-to-date here, thematically appropriate, I put it in the search results list , the topic of backlinks is also super important, so external links to pages that Google has recognized as valuable It also doesn't hurt to promote your content on social media by sharing your page, it generates good backlinks and ensures that the Generation Set also finds you .
Information is increasingly being sought directly from tiktok. CT 3003 is also happy to subscribe there, by the way, just like here and everywhere else because that's certainly good for someone too Which Google rankings, by the way, Google itself also offers tools that are more or less directly geared towards SEO. You can, for example, log in to Google Ads with any Google account. The tool is actually there to place ads, but you can also do it without an advertising budget to start a somewhat slimmed-down keyword research simply click on tools and settings then click on keyword planner and discover new keywords you can then enter several keywords directly, compare their search volume and display similar keywords or and that is also exciting you can have ads for which terms a successful competitor site ranks and could then use it to derive keywords for your own project , which you can then pack in your block and with a bit of luck you will soon be able to use it much better.
Another important tool directly from Google is the search console, which you may still know by its old name Webma ster tools so you can at least look a little into Google's brain as far as the indexing of pages is concerned, for example you can use the search console to see which search terms have led visitors to your site in the first place, how many impressions your site had on google, i.e. how often People saw them there in the search results and how many clicks resulted from them, i.e. how many people actually landed on your site . Armed with this information, you can then act if, for example , you get a lot of impressions but hardly any clicks, you have to improve somewhere e.g. in your meta description, even if Google finds problems with indexing, you will receive information from the search console, e.g. if you had problems with the server, but also if Google finds your font size too small to read or if clickable elements are too close together is very exciting so also Barri Erefreiheit is becoming more and more a ranking factor, so that all people can use your site without help, but you can also see one of the big SEO problems at this point – the work just never stops and it sometimes takes months before you even notice the effects of it you can measure every block of post every day you have to check it regularly and if necessary touch it again optimize wiping it through once is not done properly doing SEO feels more like an endless spring cleaning including facade cleaning but why is it all important now yes that Google Crawler is what you call a black box, i.e.
A closed system that you can’t just look into, so you have no idea what’s going on and everything can change at any time , although some ranking factors are the loading time topicality Links and so on are known, but how Google weights all of this and whatnot If it is still included in the ranking , nobody can say for sure, so apart from Google, you could of course think that cinema what should happen and google it if I screwed around in its search results, yes, a lot because small businesses and tradespeople in particular can pose massive problems with local things like bakeries or doctor's surgeries you are practically completely out of the loop if you are not found directly on the first page and there also in the golden area that you can see directly without scrolling once, so if you are a bakery in Ennepetal you absolutely have to ending up on the very first Google page with the search term Bäckerei Ennepetal it is a surprise that most people simply look for a quick result and do not want to click through Google forever and it leads to the fact that the number of clicks decreases significantly the further down the hit is displayed who found well on the internet there is no way around a pinch of SEO and it's like cooking it depends on the dosage you should be willing to put time into posting and optimizing regularly and unfortunately you'll know for a few months whether the effort was worth it at all the other way around , more SEO isn’t necessarily better, that’s exactly why there are a lot of optimized ones at all, yes, that’s what they really call them, which they feel are aimed at the Google crawler than at people – you can tell by the fact that the text almost only consists of search terms that have gotten apart Google also knows that meanwhile, for example, the so-called keyword stuffing, i.e.
The mass stringing together of supposed super handles in the ranking, is officially rated negatively. Google then issues a so-called over optimization panalty and the respective page is displayed further down in the search results , so theoretically it is hardly worth it still texts in first li never to write for search engines, however, that seems to work more or less halfway at the moment, some gaga content, e.g. endless link-farm articles that simply consist of hyperlinks, I rarely find them, but when I look for test reports, for example, I still find them regularly done Affiliate hurls that look like a review in the Google search but then only consist of sold-out advertising links and yes, they are usually marked as ads but not always so maybe it wouldn't be bad if the search engine with driver itself was a little search engine Optimization bye [music]
