SEO Tutorial für Anfänger – Die Basics in 10 Minuten (2023)
hey guys my name is moritz and in this video
i want to give the pure seo introduction see or seo da stands for search engine optimization and
describes different techniques how you content for example videos blog post or landing
pages for the search engine for example for google optimized so that the content is displayed as
high as possible in the search results there are of course other platforms
such as interest or amazon and there you can also optimize your content and
be displayed further up via search engine optimization you get traffic on your
website and this traffic Also called organic traffic because it's free and traffic
or visitors to your website it's really important because it's the key
to success you can have the best product or service but if
your target audience can't find you online then they bring it also not in e A study of
apps analyzed over a billion pages and found that over 90 percent of all websites
don't get any organic traffic because most website operators don't deal with
seo but the good thing is everyone can learn it and how you can make your website one of
the another ten percent is what i will show you in this video before i explain the different
seo areas to you it is important that you understand the difference between paid traffic and
free traffic the traffic is paid or also ppc advertising i.e.
Paypal click marketing
this is for example google apps facebook youtube app instagram so on so traffic
you have to buy first and then there is also free
traffic or organic traffic on the other side which describes a lot of under construction and marketing activities and seo
is a very large part of it also includes social of course media channels podc ast
blogging media pr webinars white papers and so on so different activities in which
you first have to put in a lot of work but the chance is higher that you will get long-term and
sustainable free traffic and the question is of course how
does search engine optimization work at all and where do you have to starting at all it starts with
people searching the internet for certain keywords people have a problem they want to solve
they enter a keyword in google search and hope to find content that also
answers this question for you that means and that is actually also one of the most important things
in the seo area once you understand that then you are really well prepared
so for you it means that you had to understand how keyword research works
you have to find out what search terms what kilometers your target group
searches for on the internet wich It is important that you also proceed in a structured way when searching.
There are various tools for keyword research.
For example, you can use google as a keyword planner. It
is also completely free of charge, or you can use a paid tool, such
as the meetings or semra via these tools you can then see how high the search volume is
for a certain keyword, i.e. how often people in a certain region search for this
keyword and you can see how difficult it is for this keyword to steer
you can always tell from the competition index when it comes to For example, if there is already a lot of content for a keyword,
then it is of course also more difficult to lower this keyword than, for example, a keyword
for which there is almost no content that is looking for where now, of course, it should also be as
high as possible so that you also get as much traffic as possible get on your website and the competition
index should always be as small as possible Ideally, being under 30 because that means that there is
currently little content for this keyword and that of course increases your chance that
your content will also be displayed faster if a person searches for this keyword if you
have carried out keyword research and a few kilometers have found that have a low
competition index and a reasonably high search volume then the
real work starts because then you have to start creating high-quality content and high-quality content
for these keywords you have to share your knowledge with other people you have to be in
the content also answer important questions and that can happen in different formats, for
example blog post landing pages or videos how exactly the optimization has to look like it always
depends on the platform on which you publish the content because each platform has
its own algorithm and that determines which content e are displayed and which are not If you want
to optimize your website for the search engine , for example for google, there are
different sub-areas, for example onpage seo offpage seo and technical seo onpage seo
that describes, for example, all measures that are directly on your website or on the content of
a website the content is actually the most important area you have
to make sure that your content is well structured is that you of course also
offer added value for other readers with the content you can use pictures and videos you can
add a table of contents to summarize the whole thing to make it even clearer and very important you
should definitely avoid keyword staffing that means you shouldn't stuff the content with the
same keyword because that makes the text illegible unnatural and also
violates google guidelines the meta tags are also a whole important st ell screw this is
the part that also appears in the google search results , so this short preview of the
content and for wordpress there are, for example, seo tools like frank maass or ostsee for rick's
and shopping and other providers also have similar plugins and you have access to these plugins
you have the possibility to edit the meta tags you can, for example, create a title create a
description in these areas you should of course also pay attention or try
to mention the keyword but also don't try any click bate things because that will have a
negative effect on your whole ranking Of course, the loading speed also affects the
user experience on your website.
Nobody likes it when the content lives on for too long. Many then leave
the website directly and the easiest way to influence the loading speed
is to use small images for your website that are only a few kilobytes in size are
because de If, for example, an image is two or three megabytes in size, this will have a negative effect on the loading speed
and google will display your content less often because google also
has the goal that the user experience is as high as possible and the loading speed is
particularly important off page seo that is external measures such as backlinks i.e. other websites that
link to your website you can, for example, write guest contributions for other
websites and in return link these websites to your website you
can theoretically carry out a complete study and create completely new content as a
result there is also a leverage effect the content can spread faster and because
you are the owner of this content then all the websites that use this content must of
course also refer to your website and this way you can very quickly become a
good authority for your website Building it Another sub-area is the technical
search engine optimization, it is about the URL structure, the indexing of different
subpages and generally all measures that make it easier for the search engine
to understand and classify the content of your website if you want to optimize your website for the search engines
I definitely recommend that you start with the onpage optimization so that
you will see the first successes as quickly as possible and then you can then
gradually when you have a little more time and a little more experience familiarize yourself with all the
other areas it also youtube seo that describes all the measures
you can take so that your video appears as high as possible in the youtube search and it
can even happen that your video is displayed in the google search for youtube optimization
you have to make sure that the keyword also in which title and is used in the description
you need a good song mail so that your video achieves a click rate of about five to ten
percent that is really a very good value and then the content must of course
also be of high quality so that people watch your video And don't click away immediately,
then it's also good if the viewers interact with your video, for example,
comment or click the I like button and while we're on the subject,
I would of course be happy if you gave this video a thumbs up
can my youtube seo improve with it and more people can find this video then there is also local
seo this includes google my business and all other business entries that exist
you can optimize the entry by entering important information, for example the opening hours,
regularly updated you can ask people for reviews bi You can upload your products
or services and much more and you will also improve your ranking and
will be found by more people.
There is also e-commerce seo if you offer products on amazon, for example,
you can also optimize entries on interest via some
platforms traffic is of course of higher quality than on other platforms, but in principle it is
always the same process there is a platform that uses a specific algorithm
to direct all the content on the platform and you simply have to look at which signals your
content is on this platform further up There are also seo agencies and freelancers
who do all the work for you. Good support often costs several
thousand euros a month, but because the whole search engine optimization is a long-term process
, it can also become very expensive very quickly . The investment is worth it of course
because you get constant traffic on your website and hopefully also
generate sales but if you are just starting out and don't have a budget left then it's worth doing seo on your
own it's a lot of work it's a long process for most people are not
willing to deal with seo that's why 90 percent of all web don't get
free traffic but i just hope that with this video i could motivate you a bit
to deal with this topic if you have any questions then
feel free to write me in the comments Thank you for watching I hope you were able to learn something new
and see you in the next video
