SEO 2/3 – Coding? Content? Backlinks? Keywords recherchieren?
In this tutorial you will learn
what SEO is and how to do it. What keywords are and how to
research them. What metadata is and how you can use it. How to request a crawl
directly from Google and what you can do to make your website or Spreadshop
even more visible. The google algorithm: We know how it works, but how
can you influence it? That is, how can you optimize your website for the algorithm
, that is, how do you do SEO? / Search Engine Optimization = search engine optimization.
Check. / Very easy! By providing the best codes, the best content and the best
backlinks. Coding. At Spreadshop we take care of the best coding, which means you
can take care of your content and pimp it as best as you can. If you do
find something, that is, anything that catches your eye, don't hesitate to simply
contact us. We are happy about every tip we receive and always try to present the
spreadshop and therefore your presence on the internet as optimally as possible
. / Have you already integrated your shop into a website, such as
WordPress? Good Job! We are currently planning an advanced
SEO video for you.
Stay tuned! Still coming! Content. The best content is the one that
is read the longest, scrolled the most, and clicked on the most . At Spreadshop you can provide a lot of
content with a wide range of products, which means that the more you can experience there
, the more your user has to read, scroll and click. Do this
with “topics” that you can set in Spreadshop. Make sure you offer a lot of designs
in your product range. Provide information about your Spreadshop that your users
can read. Activate the trust elements. Provide a wide range of products and give
your users the opportunity to use the designer tool. With design sorting,
you give people more reason to click. Very well written metadata helps against bounces
. But what is metadata? When you enter a keyword on Google and
then see the search results pop up, you will see blue titles and gray descriptions.
The blue titles are the meta titles.
The gray descriptions are the
meta descriptions. This is the first thing you read about your keyword on Google
. If one of them meets your expectations, you click on it and
with these expectations you land on your website. If this fits together, that is, if
you get what the metadata promised you, you have no reason to bounce. You stay happy
and do exactly what good content does. Read, click, scroll,
Read, click, scroll,… Coding? Content? All that’s left is: backlinks!
How can you get other people to talk about you on their websites? By
mentioning your web address as often as possible. Let other people know that they
can talk about you and link you. What you can also do is activate the “Follow us” button
. Link your social media to your website. This way you can ensure reach and
awareness. What can also help is, be an answer in forums. If a
question is asked there that is looking for good t-shirts or good products on perhaps exactly your
topic, you can get involved and provide a link.
/ Link Management! It's
tricky! / Coding – Content – Backlinks? This completes the SEO factors. We are ready for
the keywords. Keywords are the first thing your users enter into the search field on Google. Afterwards,
Google spits out search results that match and are relevant to this keyword
. Keywords come in different lengths. Short-tail keywords, mid-tail keywords and
long-tail keywords. That is, one-word keywords to full sentences: long-tail keywords. Each
keyword sets up a new competition and whoever has the best codes, the best
content and the best backlinks will be ranked there or moved up or
down. If at some point you are better than your competitors, you will end up in
first place. But why do you want to be number 1? 80% of all clicks go to the first three
results, which means that if you want a piece of the pie, you need at least
gold, silver or bronze. So keywords are fundamental. / Okay, but… How do
I research this now? / We'll sort that out now! Google uses an algorithm to select the pages
that it considers relevant for a keyword. But what you can do in SEO
is to trim your website so that it is considered relevant like certain keywords
.
My best practice for your keyword research consists of three
steps. Number one: Describe objectively what is happening on the URL, i.e. on the
website. Secondly: Check with Google what is meant by this keyword.
Third: Check the rest of your pages to see if you haven't already used this keyword somewhere
else. Step One: Describe objectively. What do you see
here? A spaceship? A house? Hi? "A spaceship says 'Hi!' to the house “ And
what is that? A fir tree? In the forest? "It's me!" "A fir tree in the forest screams 'It's me!' “ Now take these keywords and enter them 1:1
into Google.
Look in the news columns, in the image search and in the normal
search results to see what Google is already spitting out for this keyword. Is this going your
way? Attention: upgrade! If you have a Google Ads account, you can use the keyword planner to
see how often each of these keywords is entered per month, which means that “spaceship”
and “UFO” can make a difference. Tip: If you run Google Ads, Google will even give you
the search volumes for all regions in the world to the nearest ten.
Check it with
your site. If you have already used the keyword for another URL, then you would be
engaging in keyword cannibalism. This means you would send two horses into the same race. Do
not do that. You can also refine the keyword further : "Red UFO says 'Hi to the house!' "
"Blue tree in the forest screams 'It's me!' " And that's it again from the
Spreadhop Studio in Leipzig! I wish you a nice evening and
I hope to see you for the third part, when it’s called again: SEO
Starter Tutorial with Johannes.
