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GOOGLE will Reward You for Using SEMANTIC SEO [Ultimate Guide 2022]
Semantic SEO
In this video, I am going to teach you everything you need to know about semantic SEO and how
you can use it for your website to improve your ranking and organic traffic in a step-by-step
process. Keep Watching! Hey, what’s up marketers I am Eduard Dziak
from B2BDM.com and in today's video, I am going to give you a step-by-step process on
how to use Semantic SEO for higher rankings and some basic information. So with that let’s first start with the
basics. What is Semantic SEO? Semantic SEO is a process of analyzing key
topics and subtopics that are important to your business to create relevant content by
targeting keywords and their relevant words to create topic relevancy and increase topic
signals in order to improve your ranking for overall niche.
Now, this is the definition of semantic SEO. However, as you can see, semantic SEO means
many different things, so let’s explain each of them separately. First, to understand it, we need to look at
Google Semantic Search. Since Hummingbird update in 2013 Google prefers
pages and websites that matching the meaning of the search query rather than pages with
the stuffed matching keywords within the text. And what it means it prevents stuffing keywords
within the content to “win” the favor of search engines in order to improve ranking. Hummingbird update encourages web developers
and writers to use natural language when creating content instead of using forced keywords and
stuffing keywords everywhere. And as the technology is getting better and
new updates are rolling out such as RankBrain in 2015, BERT in 2019, Google MUM, and Google
Passage in 2021 Google semantic search is getting better and Google can better understand
the natural language and the search intent. Therefore Semantic SEO is about finding the
right words or phrases that are commonly used and associated with your targeted keyword. And this gets us to the second part of Semantic
SEO and what it means.
Now, publishing content on your website and
including relevant key phrases in your On-page SEO is just one piece of a pie. As I mentioned in the definition, you need
to analyze key topics, to create relevant content to increase topic signals. A well-known SEO strategy from HubSpot the
Topic Clusters is specifically targeting this part of Semantic SEO and what it means is
that instead of just focusing on targeting keywords, you switch topics in your niche
you want to own. For example, one of the main topics in digital
marketing is SEO. So, for me to own this topic I must create
as much content around it to create semantic relevance on my website and interconnected
together with internal links And by linking all internal content within
that topic to a pillar page, search engines such as Google, Bing, or Yandex can easily
scan all the content and understand that there is a semantic relationship between the pages'
content and that my website is about SEO.
Therefore, semantic SEO and SEO overall strategy
are about creating relevancy on your website and focusing on topics and not just key phrases. However, this doesn’t mean that keywords
are dead. They are more important than ever before,
just you must be more strategic about what keywords you are targeting. What are semantic keywords? Why Do You Need Semantic SEO? First and foremost, Semantic SEO addresses
some of the most important and latest Google ranking factors and algorithm updates, thus,
you can improve your ranking, views, and impressions. It also helps SEOs and content marketers to
create more comprehensive pieces of content with a satisfying amount of information that
answers searcher's questions. Therefore, semantic SEO helps websites being
established as the trusted source for the topic within the niche. And not only it helps with creating content
that answers the search question, but also Semantic SEO helps you to create content that
matches the search intent or create the exact content your users want and answer their questions. And because semantic SEO is all about creating
as much content around the content with a satisfying amount of information it helps
to improve the overall Google E-A-T which stands for Expertise, Authoritativeness, and
Trustworthiness.
And overall semantic SEO is the way how you
should think about creating content if you want to be successful with SEO and that means: • Focusing on topics and create as much
content around it. • Provide a satisfying amount of information
within your content. • Optimize your website and content for
your niche. Thus, since Google implemented algorithms
that support semantic SEO, we can see fewer and fewer spammy websites that are run by
one person who writes about everything, and we can see more niche websites dominating
the search in an area of their expertise. And now, let’s move on to how you can optimize
your website and page for semantic SEO in a step-by-step process. Step #1: Find Your Main Topics The first step in Semantic SEO is to find
the main topics you want to own in the search. This highly depends on the industry you are
in and on what you are focusing on there. It is crucial to decide the right topic to
not only generate organic traffic but also leads from organic traffic.
Because remember organic traffic doesn’t
pay the bills. Now, most likely you can come up with main
topics quite easily as often your industry, products, or services are considered the main
topics. For example, in the digital marketing niche,
the main topics you can target are “SEO”, “lead generation”, “content marketing”,
“email marketing”, “digital marketing”, “technical marketing”, etc. Another example could be a computer eCommerce
shop where the main topics could be “keyboard”, “computer mouse”, “gaming computer”,
“gaming laptop”, “computer screens”, “graphic cards”, etc. As you can see, anything general that can
have more subtopics could be potentially your main topic. The main topic is also called the seed keyword
and it is used to find relevant subtopics. Also, before we get started with searching
for keywords to be qualified as the main topic the keyword must: • Has high search volume. This depends on the industry you are in. In some industries, it could be tens of thousands
and in others, it could be hundreds of thousands.
• Has a lot of keyword ideas. Usually, if the main or seed keyword has at
least 2,000 keyword ideas, then you will be able to create at least 20 subtopics to target. More in step #2. • Cannot be too generic: Often one-word
keywords like “car”, “marketing”, “computer”, “technology” and others
are too broad to be targeted. Therefore narrow down your target keywords
to a more specific type of category. To learn more about seed keywords and keyword
research you can watch my video here: https://www.youtube.com/watch?v=y6DxKsRbH6c So, do not go for the extra-large keywords
with hundreds of thousand keyword ideas because if the keyword is too broad it would be extremely
hard to create enough content to create topic relevancy because it can mean anything. First, I recommend you stay with topics with
a maximum of 50,000 keyword ideas if you are using SE Ranking unless you have a large content
marketing team.
With that let me show you my 3 favorite ways
to find main topics or seed keywords within your and other niches. And for that let’s suppose I am in the gardening
niche, and I want to find seed keywords to set an example. Technique #1: Competitor Analysis So, the first technique to find topics to
write about to improve my semantic SEO is to analyze my competitors. Now because I don’t know any website about
gardening, I can just simply put the keyword “gardening” into Google search, and I
can choose from any of the top-ranking competitors. And I have chosen this one because if I would
create a gardening website, then it would be structured like this, Therefore I found
this website as a great competitor and starting point to find main topics. Anyway, now when I have the competitor website,
I can plug it into SE Ranking competitive research tool, select my target location and
hit analyze. Of course, you can also use different SEO
tools to do that, or you can try SE Ranking for 14 days using my link in the description.
And here, I will get important information
about my competitor's website such as their organic traffic, paid traffic, domain trust,
and their organic keywords report. And by clicking on the number of keywords
I will get their list of keywords they are ranking for along with other helpful information
such the keyword difficulty, search volume, website ranking position, and the traffic
the keyword brings to the website. And by scanning their keywords I can find
some interesting topics that I can start targeting on my website. For example, topics like snake plants, palm
trees, or raised bed gardens are some excellent main topics. Technique #2: Wikipedia Page Another great place to find main topic ideas
is using Wikipedia. For example, the Wikipedia page on Gardening
is full of great ideas for main topics such as container gardens, root vegetables, leaf
vegetables, or ornamental plants. Again, you don’t need to and shouldn’t
target everything. I recommend you target topics that are closely
related to your products or services. For example, if I am selling vegetables, then
I would pick the topics “root vegetables” and “leaf vegetables” as these are super
relevant to my business and I can naturally include my products within the content later.
Technique #3: Brainstorming And the last technique is brainstorming. Probably the most effective technique to come
up with main topics closely related to your business is to talk to your sales, directors,
customer service, or any subject matter experts within the company and they will probably
give you tons of great and super relevant topics ideas you should create content about. So, these are some of the strategies you can
use to generate main topic ideas. And once you have your topic, we can move
to the second step. Step #2: Generate Your Subtopics The second step is to generate your subtopics
for your main topic or a seed keyword.
A great way from HubSpot to determine if the
keyword can be considered the main topic or in their case pillar page is and I quote: “When considering whether something should
be called a pillar page or not, ask yourself this: Would this page answer every question
the reader who searched X keyword had, AND is it broad enough to be an umbrella for 20-30
posts? A good sniff test here is — if you’re trying
to get the page you’re working on to rank for a long-tail keyword, it’s not a pillar
page. If the page you’re working on explores a
very narrow topic in great depth, it’s not a pillar page. If the page you’re working on touches on
many aspects of a broad topic, it’s probably a pillar page.” With that let me show you an example of how
you can find subtopic ideas for the main topic “raised bed gardens” that I have found
in step #1. First, I fire up my keyword research tool
from SE Ranking, enter my targeted keyword, select my location, and hit analyze. Now, SE Ranking separates keyword ideas into
three different keyword ideas categories, I found it super helpful for any keyword research
strategy as it helps to concentrate on the specific keywords you need, but when I am
searching for subtopics, I am going through both “Similar Keywords” and “Related
Keywords” ideas.
So, let’s started with the “Similar Keyword”
report and scan for the keywords there. Once I am done, I can move to the related
keywords report by switching the taps. So, here I scan the keywords and any keywords
that make sense to me could be subtopics I will include in my topic cluster. (Note: Please be aware I have no idea and
knowledge in gardening beds whatsoever) For example, the keywords “raised bed garden
plans”, “raised bed gardening kit, “raised garden bed diy”, “raised garden beds ideas”
and “how to build raised garden beds” are for me great keyword ideas for subtopics
as I can create an entire blog post to target this keyword. Pro Tip: If you are not sure if the keyword
can be subtopic or not, just pop it into Google and if the keyword is being targeted by another
website with a specific blog post or page then it is a subtopic keyword. So, I can start creating my topic cluster
and adding more subtopics. Now depending on the tool, you are using you
enter your keyword.
A simple spreadsheet will do or if you like
more visuals like me, you can use the MindMeister mind mapping tool. Remember you want to find as many subtopics
as you can for the main keyword to create topic relevancy for your semantic SEO so Google
and users can acknowledge your website as the go-to place for the subject. Step #3 Find Search Intent The third step once you have your subtopics
is to start creating content to target the subtopics/keywords and for that, you need
to find search intent for your targeted keyword. Search intent means the reason behind the
search query or what the users want when they type the keyword into the search box. This is important to know when you want to
create content on your website to target the keyword, so you create the type of content
users are searching for.
For example, let's say I want to target the
subtopic or keyword “raised garden bed ideas”. So, to find the search intent I can just pop
the keyword in the free tool SE Ranking Google Location Changer to get precise results for
my targeted location. And now based on the search results I will
create the type of content users want. So, for my targeted keyword I can see that
most of the top-ranking pages are listicle blog posts. Therefore, I can create my own and unique
listicle blog post to the targeted keyword.
Another example could be the keyword “raised
garden bed metal” where based on the search results I would have to create a category
product page. However, let’s say I don’t have my product
and do not have an eCommerce shop on my website. Therefore, I cannot target this keyword because
I cannot match the search intent. However instead of just targeting the keyword
“raised garden bed metal” I can add a keyword modifier “best” and target the
keyword “best raised garden bed metal”.
And now based on the search results I can
create a listicle blog post with the best-raised garden bed metal and add my affiliate links
to make a few bucks if somebody buys the product via my link. Therefore, it is important to analyze a search
intent for semantic SEO to match the searcher's needs when they are entering the keyword to
maximize the organic traffic potential. Step #4: Find LSI Keywords The fourth step is to find LSI keywords for
your targeted keyword. Once you understand the search intent of your
targeted keyword, you can start searching for LSI keywords. LSI keywords are related keywords to your
targeted keyword and search engines like Google associate those together to better understand
your content. And using LSI keywords will help you with
creating your content outline as you will collect important talking points that you
should include within your blog posts.
And to learn everything about LSI keywords
you can watch my video here: https://www.youtube.com/watch?v=VxnyDH0PjR0 However, let me share with you two techniques
for how you can find LSI keywords for your targeted keyword. And for this let’s stick with the same keyword
“soil for a raised bed” and create an outline. Technique #1: Using Keyword Research Tool The first technique to find LSI keywords is
using a keyword research tool. Simply enter the keyword “soil for a raised
bed”, enter my targeted location, and hit analyze. And then open the “Similar Keywords” report. And here I will be scanning the list of keywords
to find any related keywords that I can include in my article as a heading, FAQ, or just mention
it within my text.
And for example, the keywords “best soil
for raised garden bed”, “raised bed garden soil mix”, “best soil for vegetable garden
in raised bed”, “how much soil do i need for a raised bed”, and “best soil for
tomatoes in raised beds” are great examples of LSI keywords I can include within my article
to improve my semantic meaning, add comprehensiveness and more value to my article. So, let’s pop those keywords and a few more
into my document as talking points. Technique #2: Analyzing Competitor Ranking
Pages The second technique to find LSI keywords
is to analyze your competitor's top-ranking pages for the targeted keyword and see what
keyword variants their pages are ranking for.
To do that I will analyze my targeted keyword
in SE Ranking Keyword Research tool and then open the competitor keyword report for the
top-ranking pages to see the ranking keywords their pages are ranking for. And here I have a list of proven keywords
that Google associates with my targeted keyword and users are using to find related information
to the keyword. Therefore, analyzing this list and including
any relevant keywords within my web page can improve my web page's topical relevancy, ranking,
and organic traffic, and possibly I can outrank my competitors.
So I have scanned the list of ranking keywords
and found a few that I believe should be mentioned or addresses within my content and add them
to my article document. That is why LSI keywords are important for
your Semantic SEO because as you can see you can add more value to your content and directly
answer the questions and provide the information your users are looking for. Technique #3: Google And the last technique I want to be mentioned
where you can search for it on Google. Simply pop your targeted keyword into Google
Search and scroll all the way down. Here you will get other interesting ideas
that you can include within your outline. So let’s pop some of these bad boys into
your outline and let’s keep searching.
And once you have the LSI keywords that you
want to use in your article it’s time to move to the next step. Step #5: Collect Relevant Questions And the last step of your Semantic SEO is
to collect relevant questions to your targeted keyword and answer them in your blog post. Answering questions related to your keyword
can help you earn featured snipped by answering directly related questions.
Answering questions can also help you appear
in the “People Also Ask” box which means you can rank for more competitive keywords
and increase your organic traffic. This is a very important part when you are
preparing your article outline and collecting LSI keywords to not forget about including
questions and answers within your blog post. With that let me give you an example of our
targeted keyword “soil for a raised bed” how you can find related questions.
First and most importantly I will check the
box “People also ask” in Google search if it appears for the targeted keyword. If it does, then I will collect any relevant
questions that I can answer within my blog posts and included them within my article
outline. Another place where I can search for relevant
questions to answer is using the website Answer the Public. Here I can enter my targeted keyword and get
interesting questions.
This is definitely a great place to improve
your content Semantic SEO. And lastly where you can search for relevant
questions is from forum websites like Quora or Reddit. For me forum places are often must-go places
to get some interesting ideas as often, if people cannot find an answer on Google they
come to forums. Therefore, this is a good indication there
is demand but not supply. So, once you collect all your questions you
will have a solid outline and foundation for your content to create a comprehensive and
awesome piece of content that brings tons of value to your users.
As you can see we have created an awesome
outline for the keyword “soil for a raised bed” and we are ready to start writing our
content and optimize it with different types of SEO strategies. However, remember that you don’t need to
include every singly relevant keyword and question you have found. Now, these are only suggestions to create
your outline and you should use your knowledge and expertise to create logical structure
of your outline. Don’t try to overdo it and sometimes less
is more. Also, you don’t need to precisely follow
the keywords or questions, but you can rewrite it to fit into your context and sentence. Google is smart enough to recognize the answer
to a question even when rewritten. And that’s all from me, thank you for watching
I hope you have learned something new, so please don’t forget to subscribe to my YT
channel, like this video, and leave a comment below.
BTW check out all my links in the description
for my favorite SEO and other marketing tools. CAU!.
