A Realistic Approach to SEO For Busy Solo Entrepreneurs
– SEO's tough and usually
requires a big team. Wouldn't it be great if
there was a way to do SEO, when you're a solo entrepreneur? Look, there is. Hey everyone. I'm Neil Patel. And today I'm going to break down a realistic approach to SEO for busy solo entrepreneurs. (upbeat music) Before we get started, make sure you subscribe to this channel. And if you're on YouTube,
click the alert notification. If you don't have a big team or any team for that matter of fact, I want you to focus just on two things. Number one, optimizing existing content and number two, creating new content. So let's go over optimizing
existing content first. First, use Google search console. Google search console will show you, Hey, what content is getting impressions and which content is getting clicks and also shows your click-through rate. What impressions mean is someone searching on Google for a keyword that you're ranking for? And they may or may
not click on your site.
The clicks is a percentage
of those people, what the percentage is, they're actually clicking
over to your site, right? They're typing in a keyword, they click, those are the number of clicks you get. And the click-through
rate just takes, you know, your clicks divided by your impressions. And it gives you a
ratio like 20%, 10%, 2%. And I want you to improve
your click through rate and the way you end up doing that is look at the keywords that
are sitting on page two. Are those keywords in your title tag? Are they within your meta description? Is your title tag and meta-description, you know, very relevant from
a appealing perspective.
Think of copywriting. How can you persuade
someone to click through? You don't want to use click
bait in the sense that you dupe them into clicking and then when they go to the page, they don't find what they're looking for, but you want to use persuasive copy. The next thing I like doing
is putting in the keywords that you're seeing in
Google search console within to those pages as well.
So now that you just put
them in your title tag and meta description, also
put them within the content. Sometimes you already have those keywords. Sometimes you won't. Just make sure they're in there and you're covering that topic because that'll help you rank higher. Second use ubersuggest. Ubersuggest has a rank tracking feature that you can get started for free and you can see which
ones of your keywords are getting more traction
and less traction over time.
It'll tell you which keywords
are getting more traction on mobile or even desktop device, or even in certain regions. Another feature I want
you to use in Ubersuggest is a content ideas report. This shows you all the other people that have content around similar keywords, like your competitors, and really make sure you
there are social shares and the back links and the
headlines that they're using. What's cool about this,
it'll give you more keywords that you can end up using
within your article. Give you headline ideas
based on what's popular on the social shares. And you can even email the people that are linking to your competitors and hit them up and ask
them to link to you. Third, use Google analytics. I want you to improve your dwell time. I want you to identify the content pieces that are underperforming
and consolidate them with the pages that are
doing well on the same topic. Look, even if you have a page
that has a hundred backlinks and another one with 10 backlinks, it doesn't mean the one
with the hundred backlinks is going to get more traffic.
If you find that the one
with the 100 backlinks is getting two visitors a month, does it really matter if it's
getting a hundred backlinks. No, through on redirect it
to the one that's getting 10, that's getting way more
visitors, hundreds of visitors. And that one has, is very similar. It's almost on the same thing. Just through on redirect the
one that has way more backlinks into the one that has less backlinks and you should see your overall traffic go even higher on that page. Now let's go over creating new content. First let's find keyword opportunities that you can rank for. Go to Ubersuggest, use
a keyword ideas report, you can find in the left-hand navigation, and type in keywords
related to your space.
You'll see more keyword
recommendations from questions, prepositions, comparisons,
related keywords. There's many different tabs, and it'll show you the keyword difficulty for any of those keywords and how hard or easy it is to rank. What's cool with Ubersuggest
is you can actually put in your domain name and I'll show you the probability
of ranking on page one and it'll then filter all those keywords based on what'll work for you, based on your domain authority, based on how old your site is so that way you have the
highest chances of ranking. It's a cool little feature
that we recently added, and I love it. Then I want you to go to
competitive analysis report in Ubersuggest.
This is where you can put
it in a competitor URL. It'll show you their top pages by traffic show you the social shares for those pages and it'll even show you all the keywords that the competitor's page ranks for. And then you can go over to their site and look at that page and be like, whoa, this is the content that they have. I can create something
way better than this. And then I want you to go and
create something way better. And I want you to hit up everyone that links to the competitor because you can see the people who linked to your competitor in Ubersuggest and hit them up and ask
them to link to you. Second, let's analyze your competitors for new keywords you want to target. You'll see a report within Ubersuggest in the competitive analysis
that just shows you all the keywords your
competitors rank for.
And I want you to look at
the ones that are relevant to your business and go after them. The next feature in Ubersuggest
you should check out is the SERP analysis within
the keyword ideas report. So we're already in the
keyword ideas report, but when you click on a keyword, you can see all the top 10
people ranked for that keyword, their backlinks, their social shares, the strength of the websites, other topics that are
mentioned by the competitors. And this will give you idea of, Hey, this is how I create content that covers the whole topic. For example, if you're creating
content around paid ads, it's not just about paid ads.
It's paid ads, then you
can have a topic cluster and go in-depth into things like Google ads, Facebook ads, Reddit ads, Instagram ads, TikTok ads, Snapchat ads, LinkedIn ads, right? So when you do that,
you're more likely to rank. Now that we're going away from Ubersuggest what I want you to also focus on is writing content that
is at least 50% better than everyone else who's
ranking for that keyword. Look, if you're just going to create more me too content, then you're not going to do that well. If you go above and
beyond, you will do better. Now last but not least, I want to wrap up this video by covering a few other things that you should know. On page SEO will produce better outcomes if you're managing a older website.
In the early days, you could pretty much
solve your on-page SEO by just decreasing your load time. And if you decrease your load time, your page will load faster, and which boost conversion rates, but also making sure not
to use too large a images with too high resolutions,
you want to compress them? And as you create new content, you want to work on your title tags, meta-description tags, heading tags, which just helps you rank. You want to have a site map. Having a site map just helps ensure that Google can crawl your pages. And you want to take that XML site map and submit it to Google search console. You want to have a good mobile experience. If you have a lot of text-based articles, use the AMP framework, which just makes the mobile
experience way better. And make sure that your robots are at TXT or your meta-tags, you're not blocking any
of the major crawlers or any pages that you
shouldn't be blocking. And just overall, if you
had to break it down, when I cover all these
tactics in this video, how much time you should
be spending on them.
For the on page basics, you
just spend a couple of days, two weeks setting up, you
know, your CDN, your cache, your image compression, AMP,
site map, robots at TXT. You could even use plugins
like the Yoast SEO plugin. And when it comes to creating content, you should be spending two
to eight hours per week, depending on how competitive your niche is and how amazing your content needs to be in order to outperform your competition. And when it comes to editing content, four to 10 hours per month if you really tuned into
content performance metrics, and you want to devote time into exploiting opportunities from, let's say getting things
from page two to page one or boosting conversions.
But that's how much time you should spend. And to clarify on the on-page side, that should be more of a one-off thing. And then once you get it going, you should still fine tune it you know, maybe a few times a month or once a quarter or once a year, depending on how often
you're changing your site and how big your site is. If your site's really big, you could actually spend a lot of time on on-page SEO and it
could be a daily thing.
You may have people
full-time focused on it. If you need help with your SEO, check out my ad agency,
Neil Patel Digital. If you enjoyed the
video, like it, share it. Tell the people about it. Thank you for watching..
